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    The influencer effect

    Sep 09, 2019 3 minutes
    WORDS BY MARIAM CHEIK-HUSSEIN

    GLENN DALTON, Hardhat ECD

    I’m influenced by authenticity, which is why I hate most influencer marketing. Influencers are big right now. Literally half of them have big muscles or big boobs, or sometimes both. What many aren’t big on though is believability. Brands need to be careful about which influencers they partner with, otherwise the only thing people will see in the post is the paycheck.

    KATIE MORRIS, The Royals, Social Media Manager

    It can be good, bad, ugly, and just plain embarrassing, but there’s no denying that influencer marketing works when it’s

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