Marketing

Five social media trends you need to know about in 2019

For the past three years, I’ve been honoured to write this piece and it turns out that I’ve been pretty accurate thus far. In order to come up with these trends, I research and genuinely immerse myself in all things digital, all year. Gathering stats, case studies, facts and figures, I’ve identified the hot ticket items that 2019 will bring.

1 STAYING VERTICAL

Pinterest started it, Snapchat took it mainstream, Stories and IGTV have firmly cemented it. Consumers are wedded to it, but marketers still lag behind the rise of vertical video. Vertical is the only kind of content worth viewing, according to Instagram’s own research, which shows 70 percent of Millennials don’t and won’t

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