TIME TO AMEND WHY COMPANIES EXIST?

Duffle and Co, based in Wellington, markets ethically-sourced purses, bags, wallets. Little Yellow bird provides fairtradesourced uniforms made from organic cotton. And Ethique, a Christchurch-based business, produces solid shampoos and conditioners obviating the need for plastic bottles.

These may not be household names but they are at the forefront of a revolution. They are not charities nor are they not-for-profit businesses. These are three of the 21 certified B-Corporations in New Zealand.

Peter Drucker