Nike

Ascaridia galli, a nematode parasite, is the most prevalent nematode that causes gastrointestinal infections in birds. Some reports have stated that this nematode affects the intestines of birds; however, there is a lack of data on the effects of A. galli on gizzards. This study aimed to provide information on the presence of this parasite in the gizzards of broiler chickens. Three-months-old chicken (n=2) were purchased from a poultry farm. During evisceration, the gizzard of one bird was smaller in size. Further investigation showed that the small-sized gizzard was infected with A. galli upon necropsy. Ulcerative lesions were also observed in the mucosal layer. In conclusion, A. galli can attach to the walls of chicken gizzards to cause gizzard ulcers and atrophy.

eterotopic pregnancy, defined as the simultaneous development of an extrauterine along with an intrauterine pregnancy, is a very rare event, even in the context of ectopic pregnancy. Duverney first described this diagnosis in 1708 in autopsy findings of a patient who expired from an ectopic pregnancy. 1 The incidence of heterotopic pregnancy varies between 1/30.000 and 1/40.000 but the prevalence of heterotopic pregnancies has been reported to rise to as high as 1-2% due to the use of assisted reproductive technology and ovulation-inducing agents. 2,3 The ectopic pregnancy can be tubal, ovarian, cervical, cornual or abdominal. 4 Tubal ectopic pregnancies are the most common. Abdominal pregnancy affects 1 in 10.000 deliveries. The maternal mortality rate is nearly 6%, and the clinical pres

Nowadays, the competition on sport shoes is getting more competitive. Each company design sport shoes with the best quality. The purpose of this research is to explain the effect of brand image, product design, and product quality influencing on purchasing decision of Nike’s sport shoes and also explain which variable has the biggest influence on the purchasing decision of Nike’s consumer. This research takes 100 respondents using Accidental Sampling technique as sample. The analysis used in this research is multiple linear regression analysis. There are three stages before conducting multiple linear regression analysis, validity and reliability testing and classical assumption testing. After all stages of multiple linear regression is done, the writer conducted goodness of fit test: individual parameter significance test (t test), simultant significance test (f test), and determination coefficient test (R 2 test). The result of Regression analysis showed that the variable of brand ...

Social media is a paradigm shift from the orthodox media and has proven to be the second richest media besides face-to-face communication. However, events like carnivals have been pulling tourists to different global destinations via media messages. This study investigated the influence of social media on event marketing and management of Calabar Carnival. Specifically, the study determined the influence of Facebook on event marketing and management of Calabar Carnival. Similarly, it ascertained the influence of WhatsApp on event marketing and management of Calabar Carnival. Moreover, it assessed the influence of Instagram on event marketing and management of Calabar Carnival.The population of the study includes young adult attendees of the 2023 carnival who were intercepted through convenience sampling technique. The survey method was adopted for the study and the sample size of 384 was determined using Cochran's method for determining a non-finite population. However, Cronbach's alpha was used to determine the reliability of the research instrument with a 0.796 value. Copies of the questionnaire were distributed to the 384 carnival attendees and 305 were validated. The findings revealed that Facebook has a significant and positive influence on event marketing and management of Calabar

Název: Marketingový výzkum hodnoty značky Nike Cíle: Pomocí marketingového výzkumu zjistit hodnotu značky Nike z hlediska vnímání jednotlivých atributů produktu jeho současnými či potenciálními uživateli. Těmi jsou v rámci práce členové generace Y žijící v Praze. Metody: Kvantitativní výzkum - elektronické dotazování. Výsledky: Z hlediska produktu představuje Nike pro pražskou generaci Y v současnosti nejznámější a nejpoužívanější sportovní značku. Důvodem je nadprůměrná kvalita, vzhled a také výborná fyzická dostupnost jejího produktu. Potvrzením objektivity výsledků je fakt, že jako typického uživatele produktu Nike uvedla tato generace v naprosté většině sebe sama. Klíčová slova: Značka, Nike, hodnota značky, značka jako produkt, generace Y.Title: Nike Brand Equity Marketing Research Objectives: Using marketing research to find out about Nike brand equity through perception of individual product attributes by their current or potential customers. Within the thesis, these customer...

Keselamatan dan Kesehatan Kerja (K3) merupakan suatu permasalahan yang harus diperhatikan oleh semua kalangan organisasi, contohnya adalah pada industri. Berdasarkan hasil observasi dan wawancara bagian produksi di Divisi Nike PT. Nikomas Gemilang, Pernah terjadi kecelakaan kerja mulai dari kategori ringan sampai berat. Metode Hazard Identification, Risk Assessment and Risk Control (HIRARC) pada proses produksinya dengan langkah identifikasi bahaya (Hazard Identification), penilaian resiko (Risk Assessment) melakukan klasifikasi berdasarkan tingkat keparahan bahaya yang ditimbulkan (Severity). Langkah terakhir yaitu mengalikan nilai Likelihood dan nilai Severity yang akan dipetakan kedalam Risk Matrix. Identifikasi bahaya menggunakan Job Safety Analysis (JSA) Didapatkan 33 potensi bahaya pada bagian produksi di PT. Nikomas Gemilang Divisi Nike. Ada 3 jenis bahaya yang ada pada seluruh proses produksi, yaitu: bahaya ergonomi, bahaya fisik dan bahaya kimia. Dari hasil penilaian resiko ditemukan resiko dalam kategori Low sebanyak 11 (34%) potensi, sedangkan dalam kategori Medium ditemukan sebanyak 10 (30%) potensi, kategori High sebanyak 8 (24%) potensi dan kategori Very High 4 (12%) potensi. Pengendalian yang dapat dilakukan untuk mengurangi resiko adalah penggunaan Alat Pelindung Diri (APD) bagi pekerja, sehingga pekerja dapat dengan aman dan nyaman dalam bekerja dan dipasangkan rambu-rambu peringatan pada setiap sudut ruangan untuk mencegah terjadinya kecelakaan. Kata kunci : Keselamatan dan Kesehatan Kerja, Resiko dan HIRARC.

Brand alliances, which involve intentionally presenting two or more brands together, appear in many different forms. For example, Subway stores placed within Wal-Mart, Airbus A380 airplanes with Rolls-Royce Trent engines, and Nike+iPod co-developed personal trainers are among the more well-known manifestations of this strategy. Our study contributes to the literature on brand alliances by conceptualizing and measuring a typology of brand alliance types based on their degree of integration. We also empirically test and find that consumers are sensitive to varying degrees of brand alliance integration. We then link these findings to the managerial decision of how and with whom a brand should form an alliance. We use extensive examples, conversations with managers, and survey-based experiments to show that brand alliance integration is relevant and impactful to both managers and consumers.

Napjainkban egyre több kutatás fókuszál a szabadidős sportfogyasztásra, annak motivációs hátterének vizsgálatára, célcsoport jellemzőinek meghatározására. Az extrém sportok a szabadidős kínálati elemekben egyre markánsabban jelennek meg és a versenysportban is egyre erőteljesebben képviseltetik magukat. Kutatásunkban a fiatal felnőttek extrém sportfogyasztásának vizsgálatával foglalkozunk, a kérdőíveket Google Survey formájában, online kérdőíves felmérés módszerével gyűjtöttük be, melyeket legfőképp különböző social media platformokon, élzottan extrém sport érdeklődési körű egyéneket tömörítő csoportokban osztottuk meg. Az adatokat IBM SPSS szoftverrel dolgoztuk fel, alapstatisztikát és összefüggésvizsgálatot végeztünk. Az eredményeinket grafikusan is szemléltettük. Adattiszítás után 167 kérdőívet dolgoztunk fel. Az eredmények jól mutatják, hogy az extrém sportokat a férfiak preferálják inkább. A vizsgálatunk azt mutatja, hogy hazánkban a terepkerékpár, a falmászás, a mountainbike, ...

Academy Emran Futsal ini adalah salah satu tim futsal academy di Yogyakarta, tetapi akhir-akhir ini dalam mengikuti pertandingan futsal di daerah mulai menurun dalam keikutsertaan kejuaraan yang berakibat menurunnya prestasi. Hal ini disebabkan karena kurangnya program latihan kondisi fisik dan hanya fokus latihan teknik dan taktik. Tujuan dalam penelitian ini untuk mengetahui pengaruh metode circuit training terhadap Daya Tahan Kardi, Daya Tahan Otot, Power, Fleksibilitas Pemain Academy Emran Futsal. Pada penelitian ini, peneliti menggunakan penelitian Pre-Experimental Design dengan One Group Pretest-Posttest Design. Teknik sampel pada penelitian ini menggunakan Sampling Purposive dan subjek penelitian adalah pemain Academy Emran Futsal yang berjumlah 15 peserta. Instrumen yang digunakan Multistage Bleep Test, Squat, Sit up, Broad Jump dan Sit and Reach. Teknik analisis data menggunakan uji hipotesis dengan analisis uji t (paired sample t test). Hasil analisis uji t paired sample t...

Niko Bartulović posve je zaboravljeno književno ime; iako autor dvaju romana, dviju drama te nekoliko knjiga novela i pripovijedaka, danas je tek usputna činjenica u historiografskim pregledima; književne povijesti i priručnici uglavnom ga ne spominju, a kada ga i spominju, najčešće je to bez znatnijih kulturoloških i književnih pretenzija. Rijetke su studije, portreti, komentari i kritičke ocjene njegova djela, svojevremeno u samom žarištu interesa, danas prekrivena prašinom povijesnog zaborava, neistražena i nedovoljno vrednovana. Razlozi tomu nisu jednoznačni; uz one koji se odnose na skromnu vrijednost književnih stranica, dio ih treba potražiti u Bartulovićevu političkom djelovanju-radikalno-integralističkoj ideologiji monarhističkog jugoslavenstva te kasnijem apologetstvu četništva, a dio ih leži i u činjenici da je veći dio svoje (ne samo književne) djelatnosti Bartulović vezao uz beogradsku sredinu i postao "isključivo srpskim piscem".

The article deals with the research of opportunities and prospects to use “Take a knee” protest in professional sports for Nike marketing purposes in terms of influencing customer loyalty to that brand. The action “Take a knee” became widely known in 2016, when the coloured quarterback of the San Francisco 49ers, Colin Kaepernick, knelt in protest while singing the national anthem of the United States of America before several games to denounce police violence against blacks and coloured people. In 2017 the European community for professional sports firstly supported that action, when Hertha BSC’s Bundesliga team went down on their knees before the kick-off of a Bundesliga game to demonstrate for diversity, tolerance and responsibility. Since Hertha BSC is equipped with the sporting goods of Nike manufacturer, the article suggested and tested the hypothesis that “Take a knee” could have an impact on customer loyalty growth to the Nike brand. The systematization of the relevant liter...

The article includes an in-depth industry and competitive analysis of the athletic company, Lululemon. The article addresses key success factors based on both the industry analysis and the competitor analysis with recommendations for strategic expansions based on the findings, with reference to product line extensions, product development, and market development.

In this paper we quantify the economic worth of celebrity endorsements by studying the sales of endorsed products. We do so with the use of two unique data sets consisting of monthly golf ball sales and professional golfer (celebrity) rankings. In particular, we examine the impact Tiger Woods had on sales of Nike golf balls. Our identification of the causal effect of a celebrity is grounded in the celebrity's random performance over time. Using two different approaches, reduced form and structural, we find that there are substantial celebrity endorsement effects. From our structural model, we determine that endorsements not only induce consumers to switch brands, a business stealing effect, but also have a primary demand effect. We determine that from 2000 to 2010, the Nike golf ball division reaped an additional profit of $103 million through the acquisition of 9.9 million in sales from Tiger Woods' endorsement effect. Moreover, having Tiger Woods' endorsement led to a ...

The importance of brand equity is due to its strategic role in gaining a competitive advantage in the market. The purpose of this study was to assess the brand equity of Majid in comparison with Nike from the perspective of Iranian consumers. The research method was survey in terms of data collection and descriptive-correlation in terms of research method. The statistical population of this study was sport good consumers in the range of 18 to 45 years old. 384 sport good consumers completed an online questionnaire through random sampling. The reliability of the questionnaire was calculated based on Cronbach's alpha coefficient. Results of the Pearson correlation test revealed that there is a significant relationship between brand equity and its components in both brands. The results of the paired t-test, revealed that the Nike brand has higher brand equity than Majid brand according to the perspectives of Iranian consumers. Also, for the Iranian consumers, the quality of the bra...

I wake up every morning, jump in the shower, look down at the symbol (the Nike logo), and that pumps me up for the day. It's to remind me every day what I have to do, which is "Just Do It 1 The above quote illustrates how some individuals are devoted fans of Nike and its famous slogan, Just Do It. I describe in brief how Nike has developed and grown as a company: Nike was originally created in 1964 as a partnership between the late University of Oregon track coach Bill Bowerman and one of his students Phil Knight (Nike founder). The company was first called Blue Ribbon Sports (BRS). The initial idea was to manufacture production of running shoes in factories in Japan and sell them on the American market. In 1971, BRS changed the name to Nike, inspired by the Greek goddess of victory. 2 Since 1971 Nike has grown from a U.S. based footwear distributor to the world's most prominent marketer of athletic footwear, apparel and equipment. In the Fiscal Year ending May 2007, Nike's earnings were $16, 3 billions, an increase of $ 1, 3 billion from the previous year. 3 Two components have been instrumental in Nike's growth: First, Nike has outsourced production to low cost countries, such as Vietnam, China and Indonesia. An important fact is that Nike does not own any of the factories that produce its items. Second, the core of Nike's public relations strategy has been the sponsoring of world famous athletes, such as Michael Jordan, Tiger Woods and Lance Armstrong. Nike's headquarters is located near Beaverton, Oregon. The company's mission statement is "to bring inspiration and innovation to every athlete in the world" 4. Nike has its own understanding of what an athlete is, which is reflected in Bill Bowerman`s motto:" If you have a body, you're an athlete." 5 This motto shows that Nike's mission according to the company is to sell sports clothes, shoes and apparel to everyone who exercises. The "just do it" 6 slogan captures that Nike always has marketed itself as a dynamic, trendy and innovative company. Nike is surrounded by controversy. Anti-globalization activists have accused Nike of exploiting child labor and sweatshop conditions in factories. There is an organized and international anti-Nike movement that was at its peak from 1996-2001. 1 This is a quote by the internet entrepreneur Carmine Collettion, describing how he feels energized by the Nike logo tattooed on his navel.

ABSTRACT This essay calls for understanding memes within the context of an attention economy, illustrating how the form of the Kaepernick Nike meme adapts to its conditions. These include a digital media ecology, abundance of information, scarcity of attention, and affective-emphasis. The Nike meme employs digital media to produce condensed images that fit into the pace and punctuated rhythm of scrolling. The iterations also frequently employ juxtaposition and paraprosdokian, forms that match the rhythms of reception in an attention economy and that surprise-shock. The essay concludes that placing memes in an attention economy context directs attention to formal cause (“memeability”) and that analyzing memes’ formal characteristics aids in understanding rhetoric in an attention economy.

The development of information technology enters people's daily lives, increasing activities with growing digitalization. One model of digitization is social media which is used to communicate as well as for promotion and marketing. Social media requires content creators. Content creators are urgently needed by business owners to support them in promoting their business products, one of which is "Sanggar Kreasi Bombi" ("Sanggar y"). A content creator is a material maker on social media who shares information that can inspire, entertain and provide information to the public. The role of content creators has increased during the Covid-19 pandemic, which companies really need, because they are able to increase brand awareness of these products or companies, including in the education sector. The purpose of this Community Service activity is to measure the role of content creators in creating brand awareness in "Sanggar". The implementation is still in a Covid-19 pandemic condition even though it is not in an emergency status. Data collection was carried out face-to-face and online to obtain information on the condition of "Sanggar". The survey results show that 93% are satisfied with the "Sangga" infrastructure and 76.5% brand awareness of "Sanggar". Based on observations and surveys, 44 videos and 4 posters have been created to increase brand awareness which contain learning methods, activities and promotions to increase "Sanggar" brand awareness. want to create brand awareness for both the product and the company itself. Content creators must understand information technology, creative and management strategies.

GO-JEK merupakan salah satu Perusahaan di sektor jasa yang melayani konsumen melalui aplikasi online di Indonesia, konsumen sudah tau membandingkan jasa yang satu dengan jasa yang lainnya yang dapat melayani sesuai dengan kebutuhan. Ketidakpuasan akan layanan akan membuat para pelanggan berpaling. Dengan demikian GO-JEK harus mampu mengimpelentasikan strategi yang membuat konsumen tetap memilih GO-JEK dalam memenuhi kebutuhannya. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, citra merek terhadap Loyalitas pelanggan melalui kepuasan pelanggan sebagai variable intervening. Populasi yang digunakan pada penelitian ini adalah pengguna layanan GO-JEK di Semarang. Metode pengumpulan data yang digunakan adalah purposive sampling. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 134 responden yang dikumpulkan melalui kuesioner terhadap konsumen yang pernah menggunakan jasa GO-JEK di wilayah Semarang. Penelitian ini menggunakan analisis Structural Equation Modeling (SEM) dengan menggunakan alat analisis AMOS 22.0. Hasil penelitian ini menujukkan bahwa Kualitas pelayanan dan Citra merek memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, Kualitas Pelayanan, Citra merek, dan Kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan.

Recently, The Conversation published what was described as 'an experiment in collaborative writing' (featuring, among others, Dallas J Baker and Nike Sulway of this present article). The question behind the experiment was an open one: What happens when you invite ten academics to write a story together?

Prispevek predstavlja subjekte, ki delujejo na področju zagotavljanja varnosti v lokalni skupnosti, ter dejavnike preprečevanja kriminalitete, in sicer: policijsko delo v skupnosti, kriminalna žarišča, sodelovanje občanov in strah pred kriminaliteto. Namen prispevka je predstaviti študijo primera Mestne občine Murska Sobota, v okviru tega pa tudi romsko skupnost na tem območju. Metode: V članku smo predstavili pregled najbolj relevantnih študij s področja zagotavljanja varnosti v lokalnih okoljih ter analizirali statistične podatke iz letnih poročil policije. Opravili smo tudi strukturirana intervjuja z vodjo policijskega okoliša in z romskim svetnikom. Ugotovitve: V študiji Mestne občine Murska Sobota smo ugotovili, da gre za varno lokalno skupnost, kar potrjujejo tudi razgovori z deležniki zagotavljanja varnosti in policijska statistika (od leta 2011 do leta 2015), ki kaže tudi na visoko preiskanost kaznivih dejanj na PU Murska Sobota. Na področju zagotavljanja varnosti je v občini veliko narejenega, od izvedbe raznih konferenc, okroglih miz, delavnic do drugih projektov.

This research is to analyze the relationship between Brand Image and Purchase Intentions through Perceived Price, Trust, and Perceived Value of Nike sports shoes. In today's world, when viewed from its assortment planning, Nike has made its brand a manufacturer's brand (Manufacturer), where the product is produced and controlled by the manufacturer. In this way, Nike often sponsors athletes and athletes who are popular in the world, so that Nike can always be exposed in the media. Nike has a strong brand image because its brand continues to go global and keeps up with the times. For Nike companies that are already popular as they are now, Nike usually also plans the flow of goods for a year and also considers its estimates from various factors such as discounts, seasonality, etc. Nike also allocates its products to various countries to make it easier for consumers to buy and use their products, including in Indonesia. That way, the Nike brand is also very quickly famous. Nik...

Purpose-The purpose of this paper is to study the effects of sports sponsorship on brand equity using two managerially related outcomes: price premium and market share. Design/methodology/approach-This study uses a best-worst discrete choice experiment (BWDCE) and compares the outcome with that of the purchase intention scale, an established probabilistic measure of purchase intention. The total sample consists of 409 fans of three soccer teams sponsored by three different competing brands: Nike, Adidas and Puma. Findings-With sports sponsorship, fans were willing to pay more for the sponsor's product, with the sponsoring brand obtaining the highest market share. Prominent brands generally performed better than less prominent brands. The best-worst scaling method was also 35% more accurate in predicting brand choice than a purchase intention scale. Research limitations/implications-Future research could use the same method to study other types of sponsors, such as title sponsors or other product categories. Practical implications-Sponsorship managers can use this methodology to assess the return on investment in sponsorship engagement. Originality/value-Prior sponsorship studies on brand equity tend to ignore market share or fans' willingness to pay a price premium for a sponsor's goods and services. However, these two measures are crucial in assessing the effectiveness of sponsorship. This study demonstrates how to conduct such an assessment using the BWDCE method. It provides a clearer picture of sponsorship in terms of its economic value, which is more managerially useful.

Brand alliances, which involve intentionally presenting two or more brands together, appear in many different forms. For example, Subway stores placed within Wal-Mart, Airbus A380 airplanes with Rolls-Royce Trent engines, and Nike+iPod co-developed personal trainers are among the more well-known manifestations of this strategy. Our study contributes to the literature on brand alliances by conceptualizing and measuring a typology of brand alliance types based on their degree of integration. We also empirically test and find that consumers are sensitive to varying degrees of brand alliance integration. We then link these findings to the managerial decision of how and with whom a brand should form an alliance. We use extensive examples, conversations with managers, and survey-based experiments to show that brand alliance integration is relevant and impactful to both managers and consumers.

Rapid developments in digitisation have resulted in gamification (ie, the use of game elements and game mechanics in non-game areas) becoming more common and easy to apply in digital environments. This study examines the use of gamification in the field of marketing, specifically its effects on brand awareness. As the paper shows, gamification helps to establish important bonds between the brand, the company and the customer. In this context, the paper analyses brand awareness by means of the survey method. Due to the size of the study population, the scope of the study was narrowed to apps promoting healthy living and apps produced by the retail sector. Convenience sampling was used to recruit 400 respondents. The survey found that gamification has a positive effect on brand awareness (r = 0.55) and that attitude to gamified apps has a positive effect on brand awareness (r = 0.58). Certain demographic factors were also found to influence the use of gamified apps.

Produksi ikan kembung (rastrelliger sp) melimpah di Indonesia, ikan ini mempunyai ciri ikan yang hidupnya bergerombol. Ikan ini biasanya diolah oleh masyarakat menjadi ikan kembung asin, ikan kembung asin diduga mempunyai kandungan lemak tak jenuh yang berpotensi menyebabkan terjadinya oksidasi. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh penambahan asap cair dan metode pengeringan yang berbeda pada tingkat oksidasi ikan kembung asin. Materi yang digunakan adalah ikan kembung asin, asap cair, garam dan aquadest. Metode penelitian yang digunakan adalah experimental laboratory dengan menggunakan Rancangan Acak Lengkap (RAL) Faktorial. Faktor pertama adalah perlakuan konsentrasi asap cair (0% dan 3%) dan faktor kedua adalah metode pengeringan (sinar matahari dan oven) yaitu sebagai main plot. Data hasil nilai organoleptik diuji dengan Kruskal Wallis, sedangkan hasil nilai kadar air, kadar protein, kadar lemak, kadar abu, asam lemak bebas (Fatty Free Acid) dan Peroksida ...

Невіддільним складником професійного спорту сьогодні є оптимальна побудова бізнесу для отримання якомога більших прибутків. Однією з найбільш успішних у цьому плані ліг є NBA, яка з року в рік нарощує свої доходи завдяки веденню ефективної спортивної діяльності та, як наслідок, укладання вигідних угод. Мета дослідження-виявити основні джерела доходів сучасної NBA та обґрунтувати їх. Матеріал і методи. Результати отримано здебільшого під час аналізу наявних матеріалів в інтернет-ресурсі (офіційні сайти, матеріали публікацій). Ключові методи дослідження: аналіз та узагальнення даних, порівняння. Результати. Сучасна NBA активно працює над пошуком нових ринків реалізації свого спортивного продукту-баскетбольних змагань. Станом на 2020 рік її дохід становить 8,76 млрд дол і ще збільшується. Клуби ліги є цінним активом. Їхня середня вартість сьогодні становить 2,12 млрд дол і також ще збільшується. Сьогодні NBA отримує значні прибутки від телебачення. Ліга підписала угоду з телеканалами ESPN та TNT, згідно з якою отримає 24 млрд дол упродовж 4 років. Вагомим джерелом доходів залишається продаж квитків на матчі (вартість коливається в широкому діапазоні-від 25 до 270 дол залежно від рівня команд). Сьогодні ліга активно співпрацює з компаніями, які займаються розробленням мобільних додатків. Вона має підписану трирічну угоду з Verizon на 400 млн дол. Завдяки цьому Ключові слова: професійний спорт, баскетбол, ліга, джерело доходу, спонсор.

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Association, Brand Awareness, Price, dan Role Model terhadap Purchase Intention Studi Pada Sepatu Futsal Nike CR7. Penelitian ini menggunakan kuesioner dalam pengambilan data primer dan pendekatan kuantitatif dengan analisis Regresi Linier Berganda. Populasi dalam penelitian ini adalah konsumen yang berdomisili di Kota Surakarta. Pengambilan sampel menggunakan teknik Convenience Samping. Hasil dari penelitian ini menunjukkan bahwa Brand Association dan Brand Awereness tidak berpengaruh terhadap Purchase Intention sedangkan Price dan Role Model berpengaruh terhadap Purchase Intention. Kata Kunci : Brand Association, Brand Awareness, Price, Role Model dan Purchase Intention

What role can corporate codes of conduct play in monitoring compliance with international labour standards and improving working conditions in global supply chains? Addressing this question, the authors first summarize the results of research on factory audits of working conditions in 800 of Nike's suppliers in 51 countries and two intensive case studies. They then discuss how the codes fit into the broader array of institutions, policies and practices aimed at regulating and improving working conditions, suggesting an evolutionary and complementary approach to regulating working conditions in global supply chains. They outline additional research and institutional innovations needed to test these ideas. G lobalization and the dispersion of industry supply chains have provoked a fierce debate over how best to enforce labour standards and improve working conditions in these emerging centres of production. Child labour, hazardous working conditions, excessive working hours, and poor wages continue to plague many factories in developing countries, creating scandal and embarrassment for the global companies that source from them. 1 In the absence of a strong system of global justice (Cohen and Sabel, 2006) and given the limited ability (or willingness, perhaps) of many developing country governments to enforce their own labour laws (Baccaro, 2001; Elliott and Freeman, 2003), pressures from trade unions, non-governmental organizations (NGOs) and consumer groups have led many global corporations to develop their own "codes of conduct" and a variety of monitoring mechanisms aimed at enforcing compliance with them (for good descriptions of this movement, see Schrage, 2004; Mamic, 2004). Yet relatively little is known about the effectiveness of 1 * M.I.T. Sloan School of Management. Support for this article was provided by the Alfred P. Sloan Foundation. The analysis of the Nike's suppliers draws on Locke, Qin and Brase (forthcoming); Locke and Romis (2007). Responsibility for opinions expressed in signed articles rests solely with their authors and publication does not constitute an endorsement by the ILO.

Using a unique data set based on factory audits of working conditions in over 800 of Nike's suppliers across 51 countries over the years 1998-2005, the authors explore whether monitoring for compliance with corporate codes of conduct-currently the principal way both global corporations and labor rights non-governmental organizations (NGOs) address poor working conditions in global supply chain factories-achieved remediation, as indicated by improved working conditions and stepped-up enforcement of labor rights. Despite substantial efforts and investments by Nike and its staff to improve working conditions among its suppliers, monitoring alone appears to have produced only limited results. However, when monitoring efforts were combined with other interventions focused on tackling some of the root causes of poor working conditions-in particular, by enabling suppliers to better schedule their work and to improve quality and efficiency-working conditions seem to have improved considerably.

Penelitian ini bertujuan untuk menyelidiki dampak latihan kondisi fisik terhadap performa pemain futsal, sebuah olahraga yang menuntut kecepatan, ketangkasan, dan ketahanan. Partisipan penelitian terdiri dari 29 pemain futsal pria yang aktif bermain dalam liga lokal. Mereka menjalani program latihan kondisi fisik selama seminggu, yang terdiri dari latihan kekuatan, latihan kelincahan, latihan ketahanan, dan latihan kecepatan.
Sebelum dan setelah periode latihan, performa pemain diukur melalui berbagai tes fisik, termasuk tes kecepatan, tes ketahanan, tes kelincahan, dan tes kekuatan otot. Selain itu, data performa pemain dalam pertandingan futsal juga dicatat dan dianalisis.

Latihan endurance memainkan peran penting dalam kinerja atletik dalam cabang olahraga basket. Studi ini bertujuan untuk menyelidiki berbagai metode pengukuran yang digunakan untuk mengevaluasi tingkat kebugaran jasmani, khususnya endurance, pada pemain basket. Tinjauan literatur dilakukan untuk mengidentifikasi alat dan teknik yang paling umum digunakan dalam mengukur endurance dalam konteks basket.

Latihan endurance memainkan peran penting dalam kinerja atletik dalam cabang olahraga basket. Studi ini bertujuan untuk menyelidiki berbagai metode pengukuran yang digunakan untuk mengevaluasi tingkat kebugaran jasmani, khususnya endurance, pada pemain basket. Tinjauan literatur dilakukan untuk mengidentifikasi alat dan teknik yang paling umum digunakan dalam mengukur endurance dalam konteks basket.

The NIKE Vaporfly shoe was introduced in May 2017 as part of the original #Breaking2 Project (an event aimed to run the first marathon under 2 h). This new advanced shoe technology (NAST) changed the footwear design conception. The aim of this study was (i) to analyse the effect of NAST in men’s marathon performance, (ii) to analyse whether the changes in the environmental constraints (temperature and wind) and orography of the marathons, age and birthplace of the runners has changed from 2015 to 2019 and (iii) to analyse the impact of NAST on the historical 50 best performances. Data from top-100 men's marathon performances were collected in that timeframe. The shoes used by the athletes were identified (in 91.8% of the cases) by publicly available photographs. External and environmental conditions of each marathon and age and birthplace of the runners were also analysed. Marathon performances improved from 2017 onwards between 0.75 and 1.50% compared to 2015 and 2016 (p < 0...

Industri peralatan olahraga merupakan industri yang dapat berkembang pesat di Indonesia. Saat ini industri produk olahraga sangat kompetitif dalam menetukan harga, bentuk, warna, dan kualitas pada produknya. Merek pakaian, sepatu dan peralatan olahraga yang beredar di pasar industri olahraga Indonesia. Merek tersebut banyak diminati oleh masyarakat Indonesia. Setiap merek menetapkan harga yang cukup bersaing sesuai jenis dan segmen pasarnya. Penelitian untuk mengetahui pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian produk sepatu Nike. Metode pengumpulan data dilakukan melalui penyebaran kuesioner secara online kepada 400 responden pengguna produk sepatu Nike di kota Bandung. Berdasarkan hasil analisis deskriptif menunjukkan bahwa Promosi dan Kualitas Produk sangat berpengaruh karena berdasarkan skor tertinggi yaitu hasil skor Promosi sebesar 79,2% dan Kualitas Produk sebesar 80,4%. Berdasarkan hasil penelitian maka didapatkan hasil bahwa variabel Harga, Promosi dan Kualitas Produk sangat berpengaruh terhadap Keputusan Pembelian. Terutama skor yang tertinggi berada pada Kualitas Produk maka konsumen lebih banyak melakukan Keputusan Pembelian dikarenakan Kualitas Produk sepatu Nike, jika Kualitas Produk Nike menurun maka akan sangat berpengaruh terhadap Keputusan Pembelian yang dilakukan oleh konsumen dan penjual produk sepatu Nike pun akan sangat menurun.

Article 9, supra note 2. The 1954 SDF law provides that: The Self-Defense Force shall have as its main duty the self-defense of our country against direct aggression and indirect aggression in order to guard our country's peace and independence and to maintain its security, and, to the extent necessary, it shall undertake the maintenance of public order. Jieitaih6 (Self-Defense Force Law) art. 3(1) (Law No. 165, 1954), in 2 C. STEVENS & K. TAKAHASHI, MATERIALS ON MODERN JAPANESE LAw 273 (unpublished Colum. U. casebook 1975) (cited with permission) [hereinafter cited as MODERN JAPANESE LAW]. 8. The Sapporo District Court is one of forty-nine courts of original jurisdiction. The District Courts utilize only one judge in the vast majority of cases, but a three-judge court handles the most important cases and is a prerequisite to appellate review to the Sapporo High Court, one of eight intermediate courts in Japan. Supreme Court appeals are generally taken from High Court judgments; however, "jumping appeal" from the District Court is possible where both parties consent.