Management Football Clubs

Purpose-The purpose of this study is to examine the effect of the Public Disclosure Platform (PDP) notifications of Beşiktaş, Galatasaray, Fenerbahçe and Trabzonspor clubs on stock returns. Methodology-In the study, the transfer meeting announcements of football clubs, the positive results of the transfer negotiations and the dates of the sponsorship agreement were evaluated as notification dates. In the research, the data of 2009-2010/2019-2020 seasons were used and the changes in stock returns on (date) and afterwards were determined. However, due to the COVID-19 outbreak, the data included in 2020 were not analyzed. Findings-In the analysis, it is concluded that notifications related to football clubs provide extremely high returns from stocks, and the market is not effective. Conclusions-As a result of the notifications of important transfers to PDP, all news channels and newspapers give an important place to this notification. As a result of this situation, people can buy the stocks of their existing teams by not acting rationally and with the awareness of fans. Based on this, it is understood that the transfer news is effective for Turkish football clubs.

The objective of the Club Management Guide is to provide an in-depth study of the daily business activities of a football club; by way of sharing various club methods to current and future club officials of real-life examples from different areas of club management.

More than 150 interviews with CEOs, directors and other top executives from no fewer than 100 clubs were conducted to compile a vast selection of practical case studies.

The guide does not attempt to provide one single solution for successful club management, but offers great insight into effective club management methods from clubs of various sizes and countries in Europe. The club management areas dealt with in the guide include, but are not limited to, operational, commercial, community and sporting activities.

We commit to strongly promote good management and effective long-term strategic plans within football clubs. It is for this reason that we are convinced that this guide is useful, not only as a source of information and inspiration, but also as a lively tool to improve the sustainability of clubs.