Cultural Drivers of Radicalisation
Serbia/5.1 Country Report
June 2021
Bojana Barlovac
Center for Comparative Conflict Studies (CFCCS)
Horizon 2020
De-Radicalisation in Europe and
Beyond: Detect, Resolve, Re-integrate
959198
© CFCCS – Center for Comparative Conflict Studies
Reference: D.RAD WP5.1
ISBN:
This research was conducted under the Horizon 2020 project ‘De-Radicalisation in
Europe and Beyond: Detect, Resolve, Re-integrate’ (959198).
The sole responsibility of this publication lies with the author. The European Union is not
responsible for any use that may be made of the information contained therein
Any enquiries regarding this publication should be sent to us at:
[email protected]
This document is available for download at [www.WHATISOURURL.com]
Table of Contents
About the Project ........................................................................................................ 4
Executive Summary/Abstract ..................................................................................... 5
Introduction ................................................................................................................ 6
Methodology............................................................................................................... 8
Media Landscape, Cultural and Political Context of Radicalization in the National
Setting ...................................................................................................................... 10
An Analysis of the Representation, Circulation and Consumption Context of the Media
Object ....................................................................................................................... 13
Conclusion ............................................................................................................... 17
References and Sources .......................................................................................... 19
About the Project
D.Rad is a comparative study of radicalisation and polarisation in Europe and beyond.
It aims to identify the actors, networks, and wider social contexts driving radicalisation,
particularly among young people in urban and peri-urban areas. D.Rad conceptualises
this through the I-GAP spectrum (injustice-grievance-alienation-polarisation) with the
goal of moving towards measurable evaluations of de-radicalisation programmes. Our
intention is to identify the building blocks of radicalisation, which include a sense of
being victimised; a sense of being thwarted or lacking agency in established legal and
political structures; and coming under the influence of “us vs them” identity
formulations.
D.Rad benefits from an exceptional breadth of backgrounds. The project spans
national contexts including the UK, France, Italy, Germany, Poland, Hungary, Finland,
Slovenia, Bosnia, Serbia, Kosovo, Israel, Iraq, Jordan, Turkey, Georgia, Austria, and
several minority nationalisms. It bridges academic disciplines ranging from political
science and cultural studies to social psychology and artificial intelligence.
Dissemination methods include D.Rad labs, D.Rad hubs, policy papers, academic
workshops, visual outputs and digital galleries. As such, D.Rad establishes a rigorous
foundation to test practical interventions geared to prevention, inclusion and deradicalisation.
With the possibility of capturing the trajectories of seventeen nations and several
minority nations, the project will provide a unique evidence base for the comparative
analysis of law and policy as nation states adapt to new security challenges. The
process of mapping these varieties and their link to national contexts will be crucial in
uncovering strengths and weaknesses in existing interventions. Furthermore, D.Rad
accounts for the problem that processes of radicalisation often occur in circumstances
that escape the control and scrutiny of traditional national frameworks of justice. The
participation of AI professionals in modelling, analysing and devising solutions to
online radicalisation will be central to the project’s aims.
4
Executive Summary/Abstract
The so-called refugee crisis was a major one in recent history. Since 2015, Serbia has
witnessed an unprecedented movement of refugees and migrants headed towards the
EU, but also a big discursive shift from great hospitality towards the newly arrived to
the development of virulent anti-immigration and anti-refugee discourses. As media
play a huge role in constituting and shaping our take on the world around us, this report
aims to address the complex relationship between media and radicalization
associated with the so-called refugee crisis. Focusing on the far-right groups’ usage
of online platforms and formats to effectively disseminate their radicalized and/or
extremist messages, this report explores digital media and its role in transmitting and
legitimizing radical ideas and radicalized political action. In doing this, the report
analyses how radicalized discursive constructions are framed and disseminated
through digital media and what are their implications in the Serbian society.
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1.Introduction
The wartime in the 1990s brought Serbian far-right ideas to the forefront, which mostly
revolve around nationalist ideologies arguing that Serbian territories have been
unjustly detached from the country and calling to prevent further territorial repartition
(Mulhall, Khan Ruf 2021). These far-right groups continued to be one of the main
agents on Serbia’s political scene even after the wars and the fall of dictator Slobodan
Milosevic in 2000. Analysing the context of radicalisation in Republic of Serbia in the
period from 2000 to 2021 as a part of the work package “Mapping Stakeholders and
Situations of Radicalisation” of the D.Rad project, the report entitled "Stakeholders of
(De)- Radicalisation in Serbia D3.1 Country Report" (Stanarevic, Ajzenhamer 2021)
found that during the first decade of the 21st century, all four types of radicalisation
have risen in Serbia: ethno-nationalism/separatism, Islamic extremism, right-wing and
left-wing radicalism, with the latter remaining on the margins of socio-political turmoil
to this day. The so-called migration crisis and the COVID-19 pandemic have
contributed to the rise of xenophobia and nativism among the Serbian right-wing, but
also to the creation of some new agents in the field (Mulhall, Khan Ruf 2021).
In the summer of 2015, like other countries on the so-called Balkan route,
Serbia saw an unprecedented movement of refugees and migrants headed towards
the EU following the Arab uprising and Syrian revolution. The photos of thousands of
refugees and migrants who had set up tents and were living in the open air in Belgrade
parks or on riverbanks made headlines in the world media. Fleeing wars and poverty
in the Middle East and Africa, they were eyeing for an opportunity to cross the border
and enter the EU. These photos and headlines were accompanied with lines on
Serbia's great hospitality towards the newly arrived as a country which in the 1990s
received hundreds of thousands of refugees after the violent dissolution of Yugoslavia.
However, with the closure of borders followed by EU-Turkey deal in 2016 and all
people on the move being stranded in Serbia, the much-hailed hospitality slowly turned
into xenophobia and bigotry towards refugees and migrants which led to fear and the
rise of the far-right’s anti-migrant actions. At the same time, it was a crisis like no other
that affected the governance, security and democratic outlook posing severe
humanitarian and financial strain on the system. However, similar to the 1990s when
far-right groups were calling for protection of Serbian territory from neighbouring
countries, new agents emerged to keep the country “clean” from refugees and other
migrants whom they see as a threat to the Serbian nation that might bring physical
harm and alter the traditional cultural and racial character of the country (Mulhall, Khan
Ruf 2021). The anti-migrant propaganda engendered a sense of insecurity and the
Covid-19 situation contributed to making vigilante actions by far-right groups in Serbia
acceptable and desirable (Mulhall, Khan Ruf 2021).
It all started in February 2020 when a right-wing parliamentary party Dveri publicly
launched an anti-migrant petition opposing an alleged readmission of migrants from
EU to Serbia and creation of new reception centres for migrants. Four days later, a
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so-called “People’s patrol” consisting of extremists gathered around right-wing
nationalistic unregistered initiative "No Surrender for Kosovo & Metohija” toured the
streets of Belgrade to intimidate and verbally threaten migrants, accusing them of
attacking Serbian women and children. With over 50,000 followers, People’s Patrol
Facebook page has soon emerged as the main online platform collecting anti-migrant
voices and sentiments from admins but also from followers who actively take part in
expressing their concern, fear, and resentment in the comments, but also calling for
action -i.e. to clean the park from migrants (Stjepic 2020). The group is recognized as
the most vocal and active anti-migrant voice online with their frequent raids, protests,
and other anti-migrant actions in physical world, stemming from their Facebook page.
In contemporary society, it is through media that we learn about these groups,
protests, different phenomenon, and everything around us; the media have moved
from information-like mediation to the far reaching mediatization of politics
(Krzyzanowski, Triandafyllidou & Wodak 2018). As such, media is no longer news
factories, but major meaning making institutions that set the agenda and shape how
entire communication is played out. Crises, like migration crisis, are not ‘just reported’
by the media but are made public through patterns of mediatization (Cottle 2008). The
notion that society has become mediatized has gained currency over the past years.
There is a consensus among academics that in contemporary political communication
“mediated reality matters more than any kind of actual or objective reality” (Strömbäck
2008: p.239).
Media in Serbia have played a huge role in mediating the so-called refugee crisis
by shaping its course and conduct, with radical groups taking the lead and growing
anti-migrant sentiments. This is not surprising in a fragile media scene with limited
freedom of expression as indicated in different reports including Reporters without
borders (2020), Freedom house (2020), EU progress report (2020). Cases of threats,
intimidation and violence against journalists are still a source of serious concern, while
transparency of media ownership and of allocation of public funds, especially at local
level, has yet to be established. The media scenes like this suit well for radical right
and right-wing populist parties, groups, and platforms for spreading their anti-migrant
messages online with simplistic explanations to complex socioeconomic and political
issues (Krzyzanowski, Triandafyllidou & Wodak 2018). Despite often being excluded
from traditional media or even being denied space in public broadcasting, the online
space enables the far-right organisations to gain political capital by pursuing online
communication of anti-immigration rhetoric.
The so-called refugee crisis was a major one in recent history, so in addressing
complex relationship between media and radicalization associated with the crisis, this
report focuses on media patterns by analysing mainstreaming of radicalization through
digital platforms in the context of Serbia. Because People’s Patrol is widely recognised
as the main agent in the field and that their online actions often stir protests in the
offline world, the main focus of this report is on People’s patrol’s’ usage of digital media
platforms to effectively transmit their radicalized and/or extremist messages. This will
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be conducted by exploring the ways, dynamics, and nature of their actions on
Facebook, but also implications of their actions. Analysing these media objects by
using the representation analysis (Hall 1997) and critical discourse analysis
(Fairclough 2010), the report tackles the role Facebook as a platform, People's Patrol
as an organisation and their audiences have jointly played in constructing anti-migrant
sentiment among citizens, thus acting as cultural drivers of radicalisation and
extremism.
The report consists of the following sections. First, the methodology section
explains the sample and the rationale behind it, as well as tools and techniques of
analysing the selected media objects. Second, the section entitled “media landscape,
cultural and political context of radicalization in the national setting” provides the entire
background for a better understanding of online radicalization and cultural pathways
of radicalisation as well as why it matters. This is followed by the part named “an
analysis of the representation, circulation and consumption context of the media
object” where selected media objects are thoroughly analysed, and results elaborated.
Finally, the conclusion maps out key trends in cultural pathways of online radicalization
in Serbia.
2. Methodology
In a bid to explore and analyse cultural drivers and patterns of radicalization by looking
at the ways in which radicalized discursive constructions are framed at the media level
and circulated and accepted among different audiences, we rely on mediatization
theory to help us understand the entire process. We use Jasper Stromback’s (2008)
analytical framework of mediatization of politics which includes four stages of
mediatization as constitutive elements as it offers us a roadmap through media nexus
and radicalized discursive practices. The roadmap comprises four different phases
where first is the extent to which the media constitute the most important or dominant
source of information and channel of communication. Second, the roadmap includes
media’s independence from other social institutions. Third, it includes media content
and the degree to which media content is governed by media logic or political logic.
Lastly, it focuses on political actors and the degree to which they are governed by
media logic or political logic. This model is also used to show the interplay between
media and radicalization on one hand and changes in a society as a whole on the
other.
The major research question in the report is how the radicalized discursive
constructions are framed and disseminated through digital media and what are the
implications in the Serbian society. First the report investigates how the radical groups
used digital platforms and what strategies they applied to dominate public
communication on refugees in Serbia. Second, the report examines the ways and
implications of audience engagement in radical discursive practices on digital
8
platforms. Third, the report undertakes the analysis of the role of YouTube videos in
the mainstreaming of far-right ideologies in Serbia.
In a bid to answer these particular questions, we use critical discourse analysis
(CDA), as an interdisciplinary approach, to get an insight into complex relations
between media, radicalization and society. The critical discourse analysis views
discourse construction, which implies specific power relations between groups
established and reinforced through language use, as a powerful tool for normalisation
of a certain notion of a societal or cultural phenomenon. Implying that meaning does
not inhere in things, but is constructed, this report also relies on Hall’s (1997) cultural
representations and signifying practices thus combining critical discourse analysis of
the video content as well as of its comments.
The sample includes three videos on Facebook page of the radical group called
People’s Patrol. The group which appeared in early 2020 publishes photos and
recordings of migrants in different negative contexts with an aim to completely discredit
the migrants and realize their “stop settling migrants” agenda as their slogan reads.
The three videos covering the period February 2020 – March 2020 were chosen as
each of them marked a milestone event. First milestone is the one when they first
introduced themselves and started threatening and intimidating migrants on the
streets. Second one is when they started organizing offline actions and calling people
to protest against migrants’ presence. Third milestone is the moment when they have
decided to take everything in their hands and started physically arresting migrants on
the streets. The videos also serve as a testimony of their growth as an influential group
in the online sphere, thus offering explanations on the rise of radicalized discourses
that rose with them.
As representation is the production of meaning through language and through
various practices (Hall 1997), it is important to analyse signs the language consist of,
but also codes which are conveying the meaning of signs, and which come as a result
of social conventions. Therefore, the method operationalization includes four different
aspects of analysis. One is narrative referring to actors and the way they talk, the
words they use, rhetoric, stereotypes, and metaphors. Second is iconography
including sound, pictures, way of filming, dynamics, dramaturgy. Third focuses on the
key messages they are trying to convey, while fourth measures people’s reaction and
their engagement on particular video posted in the online world. While the videos were
collected from their Facebook page as the most popular and the ones marking three
milestone events, the comments accompanying all three videos were manually
collected, sorted out based on the time of posting and analysed. A total number of
analysed comments stands at 2059 (1609 for the first video, 56 for the second and
394 comments for the third). This multi-layered analysis aims to identify to what extent
and in what ways representation, audience-making, media practices and consumption
contribute to shaping cultural patterns in the country and lead to direct changes in a
society vis-à-vis radicalization.
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3. Media Landscape, Cultural and Political Context of
Radicalization in the National Setting
Serbian media scene is characterized by a large number of media- 800 printed
publications, more than 300 radio stations, over 200 TV channels and 600 online
media according to the Media Registry of the Agency for Business Registries
(Reporters without Borders’ Media Ownership Monitor 2019). On the other hand, the
media advertising market is worth €170 million annually, meaning that most of the
country's media rely on financial support from the state or from the money coming from
Serbian citizen (Reporters without Borders’ Media Ownership Monitor 2019).
However, even though Serbian citizens finance the media, Serbians have low trust in
them with the least trust in print, and the most trust in online media and then TV with
the share of the internet rising all the time at the expense of TV and the printed press.
(Reporters without Borders’ Media Ownership Monitor 2019). The online media
audience is constantly growing with some 4 million Serbian citizens using the Internet
every day (Statistical Office of the Republic of Serbia 2019). In total, 96.4% of the
internet population aged 16 to 24 has a profile on social media like Facebook, Twitter,
Instagram, TikTok, YouTube with Facebook being the most popular (Statistical Office
of the Republic of Serbia 2019).
Meanwhile, the country’s media scene is polarized and divided into pro- and antigovernment camps (Reporters without Borders’ Media Ownership Monitor 2019).
Media from the pro-government camp act as the public voice of the ruling party, while
at the same time marginalizing and obstructing the work of the opposition (Reporters
without Borders’ Media Ownership Monitor 2019), anti- government media takes a
critical stance towards the ruling party and government actions but are under constant
financial and editorial pressure because of this situation (Reporters without Borders’
Media Ownership Monitor 2019). For instance, when opposition parties hold protests,
pro-government media dismiss it by not reporting on it at all or mentioning on the
margins of the news program that several dozens of people gathered to oppose a
government’s decision even though it was several hundred or thousands of people as
shown by opposition media. In such a highly polarised media environment with digital
platforms rapidly growing and becoming increasingly popular, radical discourses have
found their fertile soil in the online world in Serbia, especially on social media. We live
in a world where social media platforms provide new forms of political expressions and
communication at different levels. They are attractively designed to lure
communication under the illusion that everyone is welcome and equal to participate in
conversation and everyone's voice is equally valued.
People’s Patrol recognized this potential of social media and positioned
themselves as the leading force in driving anti-migrant discourse and sentiment in
Serbia. They first appeared in February 2020 touring the streets of Belgrade to
intimidate and verbally threaten migrants, accusing them of attacking Serbian women
and children. A video showing members of ‘People’s Patrol’ intercepting migrants in
10
central Belgrade and telling them that they are not allowed to move around from 10pm
to 6am, or during the day in groups larger than three people circulated on social media
and was widely interpreted as heroic and necessary move which had to be made. This
was a landmark event which not only paved the way for online radicalization in the
country but also made People’s Patrol a rising star and driver of this change. It followed
by a smear campaign against this population notably on digital platforms, flooding the
offline world with numerous protests across the country spreading racist, xenophobic,
Islamophobic and other anti-migrant propaganda as well as fake news. The
coronavirus pandemic and the imposed state of emergency that started soon after did
not prevent this migrant scapegoating run its course but had only shifted it online.
Little is known about the background of this radical group and its members, but we
see that these people do not come from the margins. On the contrary, they are
respectful members of society and great defenders of what they perceive are the
values and tradition of the country and the people. They stand at the forefront of the
fight against migrants and are recognized, respected, and trusted as such by many.
However, they are underrepresented in traditional news media; their voices and ideas
are silenced as very radical. But they have managed to make their way by fine tuning
their messages for targeted audiences and finding elements to focus on what public
will believe in and what will resonate deeply in their eye such as arousing fear of
migrants or warning of danger. For instance, they insist on preserving the Serbian
heritage and the meaning that Luke Celovica Park has for Serbians and this park in
central Belgrade is now, as they argue, occupied by migrants. Namely, the park bears
the name of a merchant and founder of the Serbian Chetnik Organization, formed to
liberate Serbia from the Ottoman Empire in the late 19th century. Additionally, with
fake news which People’s Patrol members are making, refugees and other migrants
are often portrayed as evils who are, for example, allegedly violent against Serbian
women and girls. This is how they trigger and encourage violent reactions of Serbian
public and in general contributing to the rapid rise and establishment of the discourses
of radicalization in Serbia.
Discursive patterns and practices represent context-dependent interplay between
mediated political and mass media discourses (Krzyzanowski, Triandafyllidou &
Wodak 2018). They are often intertwined with past discourses reflecting traditional
national conceptions of "others". Representing, interpreting, and instrumentalizing of
the Refugee Crisis in Serbia in the beginning was to a large extent shaped by the
country's previous narratives surrounding refugees from the Yugoslav wars in the
1990s. It is hard to imagine that a country which accepted hundreds of thousands of
refugees some twenty years ago would show any other face than solidarity and
empathy with the people who were forced to escape from war and poverty with
nowhere to go. Therefore, Serbia was committed to an open-border policy, showing a
welcoming face to everyone coming or passing by (European Parliament 2016).
In the process of mediatization of politics, media discourses tend to follow political
agendas' patterns making politics the key in effectively dictating the public views on
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immigration. But mediatization is a “gradual process” (Esser & Strömbäck 2014;
Hjarvard 2013; Preston 2008; Strömbäck 2008) implying the "gradual encroachment
of media into politics but also more power of the media on the wider society, which,
paradoxically, thus becomes increasingly dependent on mediated hegemonic political
control" (Krzyzanowski, Triandafyllidou & Wodak 2018). However, a radical shift came
with changes on a political level following the so-called EU-Turkey deal in 2016 and in
general Brussels' new face vis-a-vis migration management and European borders
(European council 2016). The Deal imposed stricter border management envisioning,
among other things, that all "irregular migrants" crossing from Turkey into Greece from
20 March 2016 are to be sent back and the rule "one by one" for each Syrian returned
to Turkey, a Syrian migrant will be resettled in the EU (European council 2016). With
a status of an EU candidate country, Serbia tends to align its policies with the EU ones.
As reliable partner committed to cooperation and regional stability, Serbian leadership
followed the EU ones in footsteps after the EU-Turkey deal came into force and asylum
applications in Serbia increased, creating an additional burden (European Parliament
2016). Instead of only passing through Serbia to reach their EU dream destination,
refugees and other migrants got stuck in limbo with nowhere further to go but to stay
in Serbia waiting for the EU borders (with Hungary and Croatia) to be opened. This
triggered anti-migrant discourse and sentiment in Serbia as far-right groups feared
that when staying in Serbia, these people on the move will allegedly bring only harm
and allegedly cause destruction of traditional Serbian culture. Drawing on traditional
and new forms of discriminatory practices, the hegemonic discourse was intoxicated
with xenophobia and bigotry towards refugees and migrants.
Such changes in discourse often on macro level follow global trends, as it was
the case with EU official rhetoric. Fairclough (1992) argues that it comes from the
notion of discursive change which at a macro level denotes global trends in the ways
of framing certain topics in certain periods of time, while on mezzo and micro level
comes as a response to social and political context in the field. In the case of Serbia,
such discourse shift soon resulted in a move toward xenoracist discursive
scapegoating and othering.
The shift started from top-down when state authorities slowly began using more
moderate rhetoric towards refugees and migrants. Words of support and solidarity
towards refugees and migrants became more sceptical, less encouraging over their
status and destiny, and changed with words showing less empathy for the matter. The
state-led radicalization thus started after the EU-Turkey deal when Serbian President
Aleksandar Vucic said: “We will not allow Serbia to become a giant parking lot for war
games or economic aims (…) we have sufficient forces, military and police, to defend
our borders" (RTS 2016). These and other similar statements coming from top country
officials and telling how Serbia is tired of solidarity which brought no good to the
country, echoed in leading traditional media reaching wide audiences. However, it
stopped there only to open doors for hate speech and anti-migrant discourse online
with “us” and “them” dichotomies.
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4. An Analysis of the Representation, Circulation and
Consumption Context of the Media Object
To map out the major social media discursive field when it comes to anti-migrant
sentiment, the analysis focused on three videos produced by People’s Patrol and
published on their Facebook page. The videos follow the group’s rise from unknown
the unknown to the most vocal anti-migrant group in a period for over a year (February
2020 – March 2021).
1. Threats and intimidation (February 2020)
The first video is a premiere one where People’s Patrol has for the first time
introduced themselves to the public, albeit we do not see their faces. It starts off with
a dozen of Serbian young men, all dressed in black, walking down the streets of
Belgrade at night intercepting migrants in Belgrade, intimidating them and
disseminating brochures with time slots they are allowed to move around, as they
proscribed. This came as a reaction to the fake news of migrants’ alleged violence
against Serbian women. For the whole seventeen minutes of the video, the group is
conducting a raid on migrants on the streets of Belgrade, approaching them,
interrogating, and threatening.
Echoing the Karl Schmitt’s concept of friends and enemies as main dichotomy in
modern politics (Schmitt 2008), People’s Patrol sees the world in these categories:
othering all who are not typical Serbian citizens who are “us”, while “others” are
enemies who are, in their words, “attacking our women and children”. Triggered by
fake news on migrants alleged violent actions against Serbian women, the group took
to the streets to defend the city and all Serbian women and children. To achieve this,
they play on a populist card with a set of different tactics: first they approach them by
telling them that it is not them, but some other migrants are being violent against
Serbian women and now have nothing else to do, as the state authorities remain silent,
but to ask them all to disappear from the streets and from the country. Second, they
look for empathy by asking migrants to imagine how they would feel and what they
would do if their sisters and mothers were attacked. Third, they desire the streets to
be empty from migrants and if they see them, they will have to use physical force to
clean the streets because their job as men is to defend women and not let that any
woman gets attacked. Fourth, they explain that every country has its rules and that
they would have respected their rules of their country if they were to be there. Although
they are not native speakers in English and might not know how to properly express
themselves in this foreign language, their tone on the video is aggressive with the use
of limited words and phrases they repeat to all migrants they encounter on the streets.
For Serbian nationals, they use words like “our brothers” and “our sisters” whereas
“others” are depicted as all the same and perceived as an enemy. The group on the
video is also very loud, while refugees and other migrants are confused and scared
and are left without any room to say or ask something but these people on the move
13
promise that they will do as they say. The People’s Patrol’s body language also shows
how they are being loud and aggressive by constantly approaching the immigrants.
As the video continues, the group becomes less patient in talks with migrants and
more and more aggressive, but there is no open hate speech as they are choosing
words and trying to be politely tell them to leave.
As complementary to the narrative, iconography in this video is aimed to cause
fear among migrants, but also raise tension among viewers of the video. These men
in black patrol the streets at night; they make a group big enough to scare even bigger
groups of migrants. This way they demonstrate the power and show who the main
boss is on the streets and who makes decisions. On the other hand, they also seem
to be genuinely worried for what is allegedly happening on the streets and have thus
decided to resolve it. Their actions at night, in the dark along with sounds from empty
streets also contribute to creating an atmosphere of fear. The main messages that
they try to convey on the video include “Go away. We cannot let you attack our women
and children”.
With 283,983,000 views, the video also stirred a debate as 1,609 people
commented on it and are visibly more aggressive with strong anti-migrant feelings.
The comments can be divided into three different groups, all of which are prone to
using hate speech and Cyrillic instead of Latin alphabet as a symbol of far right. First
it is praise to what they are doing and encouragement to keep on doing it. It is
manifested with the messages like “We are proud of you”, “Thank you guys for your
service” but also with the frequent use of the words like “heroes”, “genius”, “saviours”,
“god’s servants” for the People’s Patrol. The second group of comments represents
people’s extreme anger and hatred towards migrants. These comments seem to have
continued where the video stopped when it comes to hate speech and open racism.
The migrants are often described as “scoundrels”, “armed”, “thieves”, “thugs” and as
such, they “must be beaten up” and the streets “cleaned” from them, and “this is just
the beginning”, as some claim. The third group of comments stand as a call for
mobilization. Many of these commentators view this as a great opportunity to serve
their country and people and have thus volunteered to help and join in for other similar
actions. Some of the examples include: “Serbian brothers, be ready to use force,
difficult times are ahead of us” and “I speak good English, and I am a 1999 war veteran
and member of the 125th brigade so just give a call if you need me, I will be there
quickly.”
2. Call for action (October 2020)
Following threats and intimidation in the first video, the group goes a step further
in a 3-minute-long video where nine men from People’s Patrol are standing at night in
an empty Luke Celovica Park, better known as “Afghani park” in Belgrade where
refugees and migrants gather, and which used to be a makeshift camp for migrants.
Symbolically they will hold a protest against migrants in this park and call Serbian
citizens in this video to join them.
14
The video starts off with a god bless salutation and continues with reference to
Luka Celovic, a merchant and founder of the Serbian Chetnik Organization, formed to
liberate Serbia from the Ottoman Empire in the late 19th century. Leaning on tradition
and history from their right-wing perspective, they imply that letting migrants occupy
this park for more than five years is disgraceful towards the Serbian hero. In this
context, People’s Patrol positions themselves as guardians of Luka Celovic’s heritage
but also of all Serbian citizens as they patrol at night and organize protests to
announce that migrants are not welcome. They build their argumentation based on
fake news that migrants act violent towards Serbian citizens and their mission is to
stop this somehow since authorities are silent on the issue. This is the rationale behind
their decision to organize the protest in that same park and send a message to
migrants that they are not welcome and should find a way to leave Serbia as soon as
possible. By using a lot of repetitions in a short video, they intend to stress and amplify
what migrants have allegedly been doing and thus make people join them at the
protest. Migrants are described as “evil”, while People’s Patrol are honest and devoted
young men who serve their people.
For the first time in the video, we see the faces of the group members and one
man in the middle does the talking while at the same time being surrounded by other
“brothers” to keep his back. Their stance is based on “rejection” as they stand
crossarm and are very serious. For the purposes of rising fear among migrants but
viewers as well, the video is filmed in the dark. Fearlessly standing quite close to each
other, these men do not wear obligatory masks, which demonstrates that, in their
perspective, they are stronger than even the coronavirus. The main message they
convey is: “We must patrol the streets of Belgrade for our sisters’ and mothers’ safety”.
The video, which reached over 12,000 views, stirred a heated debate online with
some 56 comments in total which can be divided into two groups. One gathers
comments praising what they are doing, with many admiring their “courage” and what
they dub as “heroic move”, sending them different emoji and gifs (a girl holding a heart;
bravo signs etc.) and congratulating them with “bravo” and “this is great”. The other
group of comments focuses and stands as a call for mobilization. Commentators often
write in Cyrillic as an unofficial alphabet of right-wing groups and nationalists, and also
expressing their wish to come to the protest stressing the importance of protesting
against migrants i.e. “brothers, I am with you”. Their argumentation derives from hard
nationalism and racism as they say “who knows who the next migrants’ target will be”,
“if we do not do this first, they will do this to us”. Furthermore, they refer to migrants
as “jihadists”, “shit”, “rapists”, and are being much more vulgar, aggressive, and racist
than People’s patrol in the video.
3. Migrants’ arrests (March 2021)
After threats, intimidation and calls for action against refugees and other migrants,
arresting these people on the move came to the spotlight in the third video analysed.
Published on 16 March 2021, the video features disturbing scenes of representatives
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of People's patrol arresting a migrant in Belgrade downtown over the alleged
possession of narcotics. This is a culmination of the group's actions and the first time
that they have given themselves the right to act as police's right-hand-men.
In a bid to humiliate migrant population and show them as evils, a face of a migrant
man is featured in the 3-minute video, so that all the viewers see it and remember it.
He is arrested with no possibility to defend himself or stop members of the People's
Patrol filming him. He is labelled in the video as a thief, drug dealer and terrorist just
for being a migrant. The story goes as if they are on a set for making a movie since
the cameraman is constantly telling them what to do with the migrant. First it is to hold
his hands arrested, then to put the migrant lay on the ground and at a later stage not
allowing them to touch his hand but to keep it up so everyone can see the migrant as
an evil face. Meanwhile, the migrant tries to make explanations, which no one wants
to hear, even if he knows some Serbian words. They act as the main and only power
on the street and telling everyone what to do, as it was the case when a woman
(random passer-by) was not allowed to pass by. The video is recorded with a mobile
phone and the frame often shakes, making it all authentic and original whilst causing
fear. Similar to other actions of the group, this video was filmed non-professionally in
the dark, bringing additional tension and fear to both migrants and viewers with an aim
to cause fear among spectators while demonstrating the group's power. Dressed in
the dark with caps on to remain unrecognizable, two men interrogate and act violently
toward a migrant, while two other guys are in the back (filming everything).
The construction of different phenomena today happens, among other things,
through cultural representations and signifying practices (Hall 1997). As seen in the
video, People's Patrol contribute to the discourses on migrant’s identity based on
preconceived notions on their cultural qualities and characteristics labelling them as
evils and worthless based on their own fake news. The main message they want to
convey is “look what happened to the migrants who disobeyed our (Serbian) rules”.
The underlying message they convey is that “we are the only ones thinking about
safety and security of Serbian citizens and nothing will stop us on this mission.
The video, which reached over 125,000 views, also stirred a heated debate with
381 comments praising People’s Patrol on one side, and scapegoating migrants on
the other. While People’s Patrol are labelled as “heroes”, “defenders”, “keepers of
national interest”, “saviours”, and “hope” who should get “length of service benefit”,
migrants are “shit”, “Barbarians” and “evil of our time” who “should be thrown into the
Danube River”. The video seems to have encouraged the biggest hatred towards
migrants where followers do not refrain of hate speech and cruel thoughts of what one
should do to every migrant seen on the streets of Belgrade. For instance, some of the
posts read: “Just break their ribs, you don't need to film them. Somewhere without a
lot of eyewitnesses, put a bandage on his mouth and just hit him”.
The analysis of the selected media objects has shown that video on social
media is a powerful tool for conveying messages and mobilizing audiences by tapping
into other people's emotions with a combination of words, sounds and images. As a
16
result, there was not a single negative comment of all the three videos. Moreover, the
audience goes beyond the conveyed radicalised messages and becomes more and
more radicalised and agressive in their tone, often expressing readiness for radical
action to "solve the problem". Through the selected media objects covering a period
for over a year, we also see that People's Patrol are becoming more radicalised in
their actions, from raids to calling on people to join them on protests and organising
protests in the offline world to finally arresting migrants in the city center. The fact that
all their core activities are happening on Facebook and are being filmmed to easily
become viral, indicates that impact of their actions has far-reaching consequences
due to social media platforms.
5. Conclusion
Over the past two decades, Internet and social media have brought a wave of
optimism and expectations that the new media will contribute to advancing democracy
and its values (Keane, 2013) by enabling global connectivity, free access to
information, and control of public officials and their work. Social media has become an
integral part of everyday life and has permanently changed the way we communicate,
the way we access information, engage with them and by engaging- become
increasingly dependent on mediated hegemonic political control (Krzyzanowski et al.
2018). They have become a space where everyone can access the so-called online
communities, regardless of location and take part in communication, political debate,
or social mobilization on an equal footing (Price 2013). However, in addition to the
democratic potential, numerous examples of racist, xenophobic, and sexist
communication on social networks show their undemocratic potential (Chen 2013). By
opening up space for radicalization, current state of usage of social media suggests
that the initial optimism was unfounded and that the idea of new media as a corrective
to democracy is turning into its opposite, even a threat to democracy.
The analysis of People’s Patrol videos in this report has shown that a
marginalized group like them with no access to traditional media and public discourse
in general, can find its way through backdoor of social media driving on a topic and
with elements that resonate in public. The analysis has shown us how this scheme
functions: how they create and distribute fake news; how this fake news then serves
as a cause and trigger of their action, what formats and strategies they use to spread
anti-migrant sentiment on social media, how they invite for mobilization and how the
radicalized messages they send resonate in public and are being further spread both
online and offline.
As a follow up to news pegs, the People’s Patrol choose elements from real life
to create fake news, which at a later stage serve as a basis and trigger of their action.
The focus of the fake news is often about topics which people feel more vulnerable,
such as violence against women and children and safety issues etc. By packing all
17
these elements into video formats, where they are shown to have witnessed an
injustice or threat in the field and thereby directly address the audience in an emotional
way, the People’s Patrol manages to mobilize over 50,000 followers on Facebook with
over 250,000 on certain videos, but also protests with over 1,000 people in Belgrade
downtown areas populated with refugees and other migrants. Such video formats on
social media have proved to do the job when trying to be tapping into other people’s
emotions. Their mobilized followers online get even more revolted, angry, and
motivated to spread hatred against refugees and migrants pledging to do their best to
expel them from the country. Therefore, with this populist approach and with the social
media as the main driver, they managed to build an entire online army of people and
paved the way for the wider distribution of radicalized discourse in the country.
By mainstreaming radicalised attitudes towards migrants in Serbia, the report
also argues that this unofficial coalition comprising People's Patrol, social media and
audiences encourages patterns of othering and xenophobia against migrants, thus
contributing to the wider exclusion of "others". This way, they are becoming a potential
cultural trigger of radicalised behaviour of Serbian citizens. Meanwhile, traditional
media and top political leaders remained silent on the issue being busy with the
coronavirus pandemic, thus letting this culture of fear and anti-migrant sentiment being
created and spread further flooding the entire country. This analysis has thus proved
that Chen’s (2013) thesis on undemocratic potential of social media whose further
influence in the offline world and society has yet to be measured and counted.
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