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CEO Characteristics: Media Firm Innovation and Performance

2022, European Media Management Association Conference

Investments in research and development (R&D) are one of the most crucial decisions that senior leadership teams can make in the management of media firms. An extensive body of research indicates that some firms are more ‘culturally orientated’ toward R&D investments and see it as the key driver in delivering new products and services, which in turn, leads to future competitive advantage and improved market performance (Hurley and Hult, 1998; Han et al, 1998, Ruef, 2002; Langerak et al, 2004; Meyerson, 2016; McKelvey and Saemundsson, 2018; Oliver, 2019). This firm orientation toward R&D and innovation is largely determined by media firm CEOs who set organizational vision, drive investment decisions and strategic actions toward innovation (Hensmans, et al, 2013; Reeves et al, 2015; Kung, 2017; and Oliver, 2018).

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