This paper addresses the issue of investment in beverages retail within the Romanian market, in the current economic climate. This paper contains a theoretical approach of what beverages retail means, presenting the particular aspects. Elements related to economic performance, profitability and the risk faced by the companies of this profile in the economic crisis are addressed too in the content. We presented in examples the financial impact of investments for a specialized company, by means of economic analysis, and we draw conclusions concerning the usefulness of economic analysis in making financial decisions.
