r Academy of Management Journal
2017, Vol. 60, No. 3, 855–879.
https://doi.org/10.5465/amj.2015.0466
NEWCOMER IDENTIFICATION: TRENDS, ANTECEDENTS,
MODERATORS, AND CONSEQUENCES
JING ZHU
Hong Kong University of Science and Technology
SRINIVASAN TATACHARI
Indian Institute of Management Udaipur
PRITHVIRAJ CHATTOPADHYAY
University of Auckland
We examine changes in organizational identification among 1,346 newcomers at critical
milestones during their first year. Integrating the social identity approach with the literature
on psychological contracts, we argue that changes in newcomer perceptions of organizational prestige influence changes in their organizational identification over time, mediated
by changes in their perceptions of the extent to which their psychological contract has been
fulfilled. Our five-wave results reveal that perceived prestige, psychological contract fulfillment, and organizational identification rise during institutionalized socialization, then
fall immediately after this period, and finally recover and stabilize as employees settle into
their first assignment. Newcomers’ personal prestige markers, including academic qualifications, the proportion of in-group members in the incoming cohort, and organizational
preferential treatment moderate these change patterns, which subsequently predict the
speed and occurrence of newcomers’ voluntary turnover over three years of employment.
because it undermines our prescriptions for enhancing
newcomer identification and related attitudes and
behaviors that are critical to newcomer success.
We examine how organizational identification unfolds during the initial months of employment across
critical milestones encountered by newcomers, including entry, institutional socialization, informal socialization, and initial assignment; how changes in
perceived organizational prestige (i.e., the degree to
which an organization is perceived as being highly
regarded in the broader community on account of its
success and visibility; Mael & Ashforth, 1992; March &
Simon, 1958) give rise to changes in organizational
identification over time; and how individual and
contextual factors modify the trajectories of these variables. Our theoretical model integrates the social
identity approach—Haslam’s (2004) synthesis of social
identity (Tajfel & Turner, 1986) and self-categorization
theories (Turner, 1987)—with the literature on psychological contracts (i.e., employees’ understanding of
their social exchange relationship with their organization; Rousseau, 1989). We draw on the psychological
contracts literature to explain how changes in perceived firm prestige affect changes in organizational
identification via changes of psychological contract
fulfillment, and on the social identity approach to
“Organizational identification,” the extent to which
individuals define themselves in terms of their organization and its representative attributes (Mael &
Ashforth, 1992), has been shown to predict an array of
employee attitudes and behaviors, including job satisfaction and intention to leave (for a review, see Riketta,
2005). Many scholars have also examined the antecedents of identification within the diversity literature (for
a review, see van Knippenberg & Schippers, 2007),
relational demography literature (for a review, see
Chattopadhyay, George, & Ng, 2011), and elsewhere
(e.g., George & Chattopadhyay, 2005). Recognizing
that the early socialization period tends to significantly impact identification (Ashforth & Saks, 1996),
we concur with Haslam and Ellemers’ (2005) contention that it is a significant omission that the field
has yet to systematically examine how and why this
important variable waxes and wanes for newly hired
employees. This omission is particularly problematic
All authors share the first authorship. We thank Associate
Editor Daan van Knippenberg and the three anonymous
reviers for their helpful comments and suggetsions. An
earlier version of this paper was presented at the 75th
Annual Meeting of the Academy of Management held in
Vancouver, British Columbia, Canada, in 2015.
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Academy of Management Journal
formulate our expectations regarding how perceived
prestige and, in turn, psychological contract fulfillment and organizational identification unfold over
time, and how individual attributes and experiences
may moderate these trends.
Social identity theory posits that individuals identify with social units to satisfy the two fundamental
needs of self-enhancement and uncertainty reduction (Haslam, 2004). We model the impact of selfenhancement by examining the effect of organizational
prestige on identification over time, since considerable
research shows that prestige facilitates the construction of a more positive social identity, resulting in
higher organizational identification (e.g., George &
Chattopadhyay, 2005). We model the impact of uncertainty reduction on identification in terms of how
variations in the level of uncertainty faced by newcomers over significant milestones shape changes in
their perceptions of prestige and, in turn, identification across these milestones.
Organizational prestige is a particularly relevant
antecedent for newcomer identification as many
employees are drawn to joining firms that are highly
regarded in the broader community (Cable & Graham,
2000); other antecedents (see Riketta, 2005) are not as
relevant at entry. In our conceptualization, newcomers’
initial perceptions of firm prestige shape employee
psychological contracts; variations in perceived prestige thus influence the contracts’ fulfillment over time.
In turn, the extent of psychological contract fulfillment
influences the extent to which employees are able to
construct clear and positive social identities based
on organizational membership (Restubog, Hornsey,
Bordia, & Esposo, 2008). We therefore expect psychological contract fulfillment to mediate the relationship
between prestige and identification over time.
Mael and Ashforth (1992) incorporated March and
Simon’s (1958) arguments on organizational prestige
and identification into their seminal work on social
identity and organizational identification. We extend March and Simon’s (1958) argument that personal prestige is used as a benchmark in forming
views of firm prestige, such that employees with
higher personal prestige perceive the firm as having
lower prestige. Specifically, we argue that employees with higher rather than lower academic
qualifications, with a larger rather than smaller proportion of in-group members within the incoming
cohort, and who are given preferential treatment by
the firm, in that they are allocated rather than being
denied their preferred assignment locations, may
perceive themselves to have higher individual
prestige and therefore discount the firm’s prestige.
June
These moderators represent different aspects of individual prestige; namely, newcomer abilities, their
social standing, and how they are treated by the firm,
respectively. Finally, we go beyond previous work
linking organizational identification at a single point
of time with employee turnover (see Riketta, 2005) to
examine whether changes in identification and its
antecedents influence turnover.
We make several important contributions. This paper presents a much-needed model predicting changes
in newcomer identification (Haslam & Ellemers, 2005).
As George and Jones (2000: 658) stated, “time can totally change the way theoretical constructs and the
relationships between them are conceptualized and
therefore change the propositions that derive from
a theory.” Incorporating time into theorizing about
identification allows us to provide “an ontologically
accurate description” (George & Jones, 2000: 658) of the
nature, the antecedents, the moderators, and the consequences of changes in organizational identification.
Research on the dynamics of socialization processes
has focused on (changes in) newcomer information seeking (Morrison, 1993), satisfaction (Boswell,
Shipp, Payne, & Culbertson, 2009; Kammeyer-Mueller,
Wanberg, Glomb, & Ahlburg, 2005), and, more recently,
hedonic tone and proactive socialization behaviors
(Kammeyer-Mueller, Wanberg, Rubenstein, & Song,
2013), but little is known about how newcomers’
identification unfolds over time and what drives these
patterns. We provide an initial theoretical account of
how self-enhancement and uncertainty reduction
motives jointly influence identification over time. Although Hogg and colleagues continue to examine uncertainty reduction as an important motive driving
social categorization (see Hogg, 2012, for a review),
management researchers have mostly focused on selfenhancement rather than on uncertainty reduction
(Chattopadhyay et al., 2011; see Chattopadhyay, George,
& Lawrence, 2004, Elstak, Bhatt, Van Riel, Pratt, &
Berens, 2015, and Goldberg, Riordan, & Schaffer, 2010,
for exceptions).
Furthermore, our field lacks an understanding of
patterns of identification for newcomers over milestones such as entry, socialization, and initial assignment. Although socialization researchers have long
noted the significant role of these milestones in
shaping newcomer attitudes and behaviors (Louis,
1980), and longitudinal researchers have advocated
the incorporation of milestones into study designs
(Ployhart & Ward, 2011), extant longitudinal studies
of newcomer attitudes and behaviors have not done so
(e.g., Kammeyer-Mueller et al., 2013). We contribute
to theory by enhancing our understanding of how
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Zhu, Tatachari, and Chattopadhyay
identification waxes and wanes over these milestones,
and, in turn, impacts employee turnover, as well as of
how the change pattern differs across newcomers
depending on various aspects of personal prestige,
including their qualifications, the proportion of ingroup members in the incoming cohort, and assignment to their preferred locations. We contribute to
practice by helping managers to understand how and
when to intervene with organizational identification
development.
Finally, we introduce and test the idea that a diffuse
organizational attribute such as prestige can be associated with employee psychological contracts such
that fluctuations in prestige can be interpreted in
terms of psychological contract fulfillment changes
and subsequently related to changes in organizational
identification. Although considerable research links
prestige and identification (Fuller, Hester, Barnett,
Frey, Relyea, & Beu, 2006; Mael & Ashforth, 1992), and
a growing number of studies link psychological contract (non)fulfillment and identification (Epitropaki,
2013; Restubog et al., 2008), we do not have a thorough
understanding of the process through which changes
in perceived organizational prestige result in changes
in organizational identification over time. This focus
also responds to calls to examine whether specific
aspects of organizational context influence psychological contracts (e.g., Rosen, Chang, Johnson, & Levy,
2009). We build on the work of Rousseau (1998) and
Restubog et al. (2008) to further clarify the role of
psychological contracts within an organizational
identification rather than a social exchange paradigm.
THEORY AND HYPOTHESES
Influence of Prestige on Organizational
Identification
The social identity approach (Haslam, 2004) explains the link between prestige and identification
over time. Identification involves a process of depersonalization through which the positive features
of social units are incorporated into the social self in
order to construct and maintain a positive self-image
and thereby fulfill the need for self-enhancement.
These features include socially valued attributes
such as prestige (Mael & Ashforth, 1992). Membership in a prestigious organization facilitates the
construction of a positive social identity, as employees are able to bask in its reflected glory by incorporating relevant positive organizational qualities
into their social identities, resulting in higher levels of
organizational identification (Mael & Ashforth, 1992).
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Changes in prestige are, therefore, likely to be linked
to changes in identification.
Hypothesis 1. There is a positive relationship between changes in perceived organizational prestige and changes in organizational identification
over time.
Mediating Role of Psychological Contract
Fulfillment
We expect that changes in newcomers’ perceived
prestige relate to changes in identification through
changes in psychological contract fulfillment. Perceptions of organizational prestige may be associated
with organizational attributes that are markers of
organizational success and underpin a positively
valenced image for the firm’s employees and across
the community (March & Simon, 1958). Organizational attributes conveying prestige include positive
visibility in terms of size, growth, a publicly recognized profile, a history of goal achievement, and
a high average employee-status level; organizations
employing high-status individuals are, by implication, high-status organizations (Fuller et al., 2006).
These markers give rise to an overall impression
(March & Simon, 1958) akin to an employee schema
regarding organizational prestige (Rousseau, 2001).
Employees who are yet to join the organization are
likely to develop their perceptions of organizational
prestige relying on the visibility of the organization
more so than on other markers of prestige (Cable &
Graham, 2000). These impressions may be further
reinforced through the recruitment process (Rousseau,
1989). In an effort to reduce uncertainty regarding the
major transition of joining a new firm, newcomers tend
to fill in the blanks related to missing information in
a schema (Rousseau, 2001) and are likely to develop
ideas about average employee status and the extent to
which various organizational goals and subgoals are
met even without objective information on those
topics. A prestigious reputation may thus lead individuals to believe that the organization has positive
practices and procedures that enable it to meet its
various goals (Collins & Han, 2004) as well as employees of high status who achieve these outcomes.
On the basis of their organizational prestige schema,
employees may therefore form expectations regarding
the extent to which the organization has promised to
help them to successfully fulfill organizational goals
and become high-status employees. As noted by
Coyle-Shapiro and Shore (2007), variables we usually
conceptualize as representing the employment context
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(e.g., employees work in a prestigious firm) may influence perceptions of what the organization promises
and delivers in much the same way as perceptions of
features more central to the job (e.g., the number of
hours worked). Thus, these impressions and expectations linked to joining a prestigious organization may
frame the initial psychological contracts of newcomers.
After joining the firm, employees are likely to update
their impressions of these internal prestige markers.
Their experiences of work procedures and interactions
with existing employees provide information regarding
how well the organization fulfills its organizational
goals and subgoals related to smaller units, and whether
expectations about average employee status in terms of
capabilities, achievements, and how well they are
treated are met (Rousseau, 2001). Upon encountering
this new information, newcomers engage in a sensemaking process in which they compare their initial
ideas about the organization to their actual experiences
and make an overall judgment on the extent to which
their initial expectations are met (Louis, 1980) and their
psychological contracts are fulfilled (Robinson &
Morrison, 2000). Perceptions of psychological contract fulfillment are likely to be higher if the updated
information conforms to initial perceptions of organizational prestige. To the extent that perceptions of organizational prestige are adjusted downward (upward)
across the milestones encountered by newcomers (as
will be explained further in the next section), we expect
a similar downward (upward) adjustment in perceptions of psychological contract fulfillment.
How does employee identification change in reaction to changes in psychological contract fulfillment? The social identity approach suggests that the
valence and clarity of social categories become salient
when any change in the category vis-à-vis its content
or its social context has a bearing on the usefulness of
the category in creating a positive and clear self-image
(Haslam, 2004). Identification with a social unit occurs when individuals internalize the key defining
features of that unit, which are referred to as the unit
“prototype.” Since a prototype is a categorical representation of the abstracted defining features of a social
unit (Hogg, 2012) and psychological contracts are
employee schemas regarding mutual promises between employees and organizations that are key to
defining the relationship between them (Rousseau,
1998), we suggest that an employee’s psychological
contract schema is a core aspect of his or her organizational prototype. If so, a psychological contract may
function in a similar manner to the prototype in
guiding individual expectations and enacted behaviors (see Hogg, 2012).
June
Employees are more likely to construct positive and
clear social identities based on membership in an organization that fulfills their psychological contracts
(Restubog et al., 2008; Rousseau, 1998). Identification
involves the internalization of positive and clear prototypical features of social units to build positive and
clear self-images, thereby satisfying needs for selfenhancement and uncertainty reduction (Turner,
1987). Organizations perceived as fulfilling psychological contracts to a greater extent are likely to have
more positively valenced prototypical features than
organizations that are perceived as breaching their
psychological contracts. Moreover, the fulfillment of
psychological contracts is likely to provide clarity as to
what the firm stands for, whereas psychological contract breach may create confusion in newcomers as to
the key defining features of the firm. Thus, employees
are likely to have higher identification with organizations that have fulfilled the psychological contracts to
a greater extent.1 Taken together, changes in contract
fulfillment are likely to reflect changes in prestige and
relate to changes in identification over time.
Hypothesis 2. Changes in psychological contract
fulfillment mediate the relationship between
changes in perceived organizational prestige and
changes in organizational identification over time.
Prestige, Psychological Contracts, and
Identification over Time
Based on the socialization literature (Louis, 1980; van
Maanen, 1978), we theorize, below, that uncertainty
wanes during formal socialization, waxes immediately
afterward as informal socialization commences, and
then stabilizes and drops somewhat at the start of
a newcomer’s initial assignment. Since a key motive
underlying categorization is uncertainty reduction
(Hogg, 2012), a social unit is less likely to be used for
1
In addition to the reevaluation of organizational identification, it is also possible that employees engage in activities
to improve firm prestige (a form of social competition) or
build a positive identity based on other firm qualities not
related to prestige (a form of social creativity—see Tajfel &
Turner, 1986). However, individuals are likely to take the
path of least resistance by reducing their identification with
a less positive social category rather than to engage in the
more effortful social competition (requiring organized collective action) or social creativity (requiring collective
agreement on these qualities; Chattopadhyay, Tluchowska,
& George, 2004; Haslam, 2004). We would expect this to be
truer of newcomers, as they may find it difficult to coordinate
collective actions or agreements.
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categorization purposes when it is associated with
greater uncertainty. As uncertainty rises, employees
are less likely to engage in the top-down processing
associated with self-categorization where they accept
and enact the values and norms of the organization
(Chattopadhyay et al., 2011). Instead, they are likely to
engage in more bottom-up processing and pay attention to further details about the firm as they try to
make sense of their uncertain situation. Thus, newcomers may notice more negative rather than positive
information about their firm as negative details tend to
be more salient than positive details in general, and
this tendency is further enhanced in uncertain situations that trigger the tendency to be vigilant against
potential threats (Baumeister, Bratslavsky, Finkenauer,
& Vohs, 2001). They would therefore perceive their
firm to be less prestigious, in turn lowering their perceptions of psychological contract fulfillment. An unfulfilled psychological contract is likely to be central to
a negative valenced and unclear firm prototype,
thereby resulting in lower firm identification.
Newcomers may undergo two waves of
socialization—formal or institutionalized socialization followed by informal socialization (van Maanen,
1978).2 Employees undergoing formal socialization
are segregated from the rest of the organization and
provided with positive information about the organization as part of the socialization process while
being shielded from the potentially negative views of
incumbents (Jablin, 1987; van Maanen, 1978). For
example, an important part of formal socialization is
to present the positive values that organizations stand
for and to describe actions that exemplify these values
(van Maanen, 1978). Under these segregated circumstances, newcomers are likely to further bolster one
another’s positive impressions as they exchange the
positive organizational information.
Since formal socialization aims to make a newcomer’s role more explicit and to influence their values
and attitudes to achieve a better fit with those espoused
in the organization (van Maanen, 1978), we can also
conclude that it reduces uncertainty about what the
firm stands for and how the newcomer fits in. The
process of uncertainty reduction may be further abetted
because incumbents are more open to answering
newcomers’ queries regarding the organization at this
point of time (Miller & Jablin, 1991). Furthermore, the
formal socialization practice of offering explicit
2
Although institutionalized socialization prior to their
initial assignments is very common (e.g., Klein & Weaver,
2000), it is not universal; our theorizing is limited to firms
engaging in formal socialization.
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information about organizational plans for meeting
current and future career and task-related needs may
convey the message that employees are valued in this
organization (Riordan, Weatherly, Vandenberg, & Self,
2001), reinforcing the idea that employees have high
status in the firm. Formal socialization is therefore
likely to reinforce and clarify newcomers’ perceptions
that they are high-prestige employees who have been
hired by a prestigious firm.
Institutionalized socialization is also time bound,
so that, after a period of time, employees leave behind
this collective orientation and start to individually find
their way around the organization through what van
Maanen (1978) refers to as “informal socialization.” As
they leave the segregated environs of institutional
socialization and embark on learning through a trialand-error method the idiosyncrasies of performing
particular roles, employees may experience a “reality
shock” and realize that there is a lot to learn about the
organization, creating a great deal of uncertainty about
the firm (Chao, O’Leary-Kelly, Wolf, Klein, & Gardner,
1994; Louis, 1980). For example, employees given sales
training may think, after completing their formal
training, that they have learned a considerable amount
about their product and customer, leading to reduced
uncertainty. However, upon exposure to customers in
the field, they may experience how the actual sales
process is much more uncertain than the process
depicted and practiced in the formal training. Thus, the
sense of certainty created within the segregated environs of formal training may give way to the much
greater uncertainty associated with the trial-and-error
methods of informally learning on the job as newcomers come to realize how much they actually do not
know about their job (van Maanen, 1978). In addition,
incumbents may no longer be as motivated as they are
during formal socialization, where the purpose is to
impart information to newcomers and to take time from
their busy schedules to answer queries from newcomers (Miller & Jablin, 1991).
At this point, since newcomers are no longer segregated, they may come into contact with incumbents
who provide a different and more negative view of the
organization than that that was provided during formal
socialization (Jablin, 1987); this information will impinge on their views about how well the organization
meets its various goals and subgoals as well as the average status of existing employees. Moreover, individuals are more likely to pay attention to negative
information than positive information in times of uncertainty (Baumeister et al., 2001). Since the period
following the institutionalized socialization process is
always likely to be more uncertain than during the
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formal socialization process (van Maanen, 1978),
newcomers will pay more attention to the negative
rather than the positive information they come across.
Overall, newcomers’ perceptions of prestige are likely
to drop at this time.
As employees gradually transform from outsiders to
insiders, they resolve uncertainties about the tasks and
relationships aspect of their job (Feldman, 1981). Their
insider perspective allows them to better interpret information regarding the organizational context (Louis,
1980). During this time, employees start to understand
and appreciate the positive features of the organization
more as they try to make sense of why they remain in
the organization and work hard at achieving its goals
(Weller, Holtom, Matiaske, & Mellewigt, 2009). The
longer they remain in the organization, the more this
process of cognitive dissonance reduction is likely to
facilitate a focus on the firm’s positive features. As they
become socialized into their first assignment, they are
particularly likely to learn about and appreciate their
colleagues’ success and the extent to which their goals
are being met (Feldman, 1981). Employees may also
gain an appreciation of how the organization functions
in order to produce the external image that attracted
them to the organization in the first place. Thus, their
perceptions of organizational prestige are likely to
stabilize from the downward trend of the previous
stage, and trend upward to some extent. In sum, employees’ perceptions of prestige are likely to rise initially after entry, as they go through institutionalized
socialization, fall as they encounter organizational realities following the socialization period, and then
stabilize following their first assignment and rise a little
over time. Moreover, since we have argued that
changes in perceived prestige influence psychological
contract fulfillment, which, in turn, influences organizational identification, we expect all three variables
to follow a similar pattern over time.
Hypothesis 3. (a) Perceived organizational prestige, (b) psychological contract fulfillment, and
(c) organizational identification follow curvilinear trends over time such that they initially rise
during institutionalized socialization, then fall
immediately after this period, and finally stabilize and recover to some extent as employees
settle into their first assignment.
Moderating Effect of Personal Prestige: Initial
Qualification
We argue, in the following three sections, how
three aspects of personal prestige—(1) academic
June
qualifications, (2) proportion of in-group members in
the incoming cohort, and (3) preferential treatment by
the firm in allocating assignment locations—moderate
trends in perceived firm prestige, and consequently
trends in psychological contract fulfillment and organizational identification. Regarding the first aspect,
March and Simon (1958) specified that individuals’
own prestige levels reflected in their accomplishments should relate negatively to their perceptions of
organizational prestige, because individuals use their
own status as a benchmark for ascertaining organizational status. Employees’ individual accomplishments relate to their human capital and reflect their
status (Certo, 2003); in the case of newcomers, this is
particularly related to their accomplishments prior to
joining. Thus, newcomers with higher qualifications
may perceive lower firm prestige.
Individuals’ own prestige is particularly likely to be
salient at entry if an organization has hired employees
with differing levels of qualifications, since educational qualifications signal individual status (Côté,
2011). We focus particularly on the differential status
accorded to qualifications in various disciplines
(e.g., an engineering degree is perceived as higher status than a humanities degree) (Becher & Trowler,
2001). Since prestigious employees are a marker of firm
prestige (March & Simon, 1958), newcomers joining
what they perceive to be a prestigious firm may feel that
they themselves have prestige through association
with the firm and may expect other employees to evidence equal levels of prestige in terms of educational
qualifications. Newcomers with higher levels of qualifications at entry who observe that many incoming
colleagues possess lower levels of qualifications will
therefore perceive lower levels of organizational prestige, as compared with newcomers with lower levels of
qualifications who observe that other colleagues have
higher qualifications. Moreover, since qualifications
signal expertise and performance potential, newcomers with higher qualifications may harbor uncertainty regarding the abilities of their less-qualified
colleagues to perform well (e.g., Bunderson, 2003).
This would erode their perceptions of firm prestige,
since, as argued earlier, firm prestige stands on perceptions of firm performance. Therefore, newcomers
expecting to work with colleagues who possess similar
qualifications may report lower psychological contract fulfillment when they realize otherwise. Psychological contract fulfillment for employees with
lesser qualifications should be at higher levels as they
do not face that issue. Finally, since perceptions of
prestige and psychological contract fulfillment drive
organizational identification, it should be higher at
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Zhu, Tatachari, and Chattopadhyay
entry for newcomers who have lower rather than
higher qualifications.
During the institutional socialization period, individuals with higher levels of qualifications are less
likely to be impressed by the positive organizational
information provided, and the use of their own status as
a benchmark implies a lower increase in perceived organizational prestige for them than for employees with
lower levels of qualifications (Fuller et al., 2006; March
& Simon, 1958). Moreover, less prestigious sources of
communication are less persuasive than sources that
are more prestigious (Berlo, Lemert, & Mertz, 1969) and
lower persuasiveness leads to higher uncertainty
for the message recipient. Due to the uncertainty
caused initially by the presence of their less-qualified
colleagues, more-qualified newcomers are less likely to
unquestioningly accept the positive information provided, and thus less likely to upwardly revise their perceptions of firm prestige on the basis of this information.
Next, they are likely to experience a lower drop in
perceived prestige when they experience reality shock.
First, due to their lower initial levels of perceived
prestige, their expectations of the organization are
likely to be lower, and, thus, the organizational reality
is less likely to disappoint them. Second, because of
their higher qualifications, they are presumably better
able to handle organizational tasks and thus experience less uncertainty. Uncertainty heightens awareness of negative information across a wide range of
contexts (Baumeister et al., 2001), and negative information about an organization lowers evaluations of
the organization’s prestige. Consequently, lower uncertainty for newcomers with higher qualifications
will mean a lower drop in perceived prestige. Finally,
consistent with research showing that initial social
judgments tend to be perpetuated over time (Kleinke,
1975), we expect prestige to stabilize at a lower level for
employees with higher levels of qualifications than for
those with lower levels of qualifications. Since fluctuations in psychological contract fulfillment and organizational identification follow from the fluctuations
in perceived organizational prestige, as established
earlier, we expect employees with higher qualifications to report a lower increase in both variables during
the initial socialization period, lower subsequent decrease, and lower upturn at first assignment.
In sum, newcomers with higher levels of qualifications will perceive lower levels of prestige at entry than will newcomers with lower levels of
qualifications, and experience less fluctuations
over time because they are less influenced by
positive prestige-related information during socialization (i.e., lower increase), less susceptible to
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negative prestige-related information following socialization (i.e., lower decrease), and show less recovery at their first assignment. Following this
pattern, we expect newcomers with higher qualifications to also report fewer fluctuations in psychological contract fulfillment and organizational
identification over time.
Hypothesis 4. Newcomer qualifications moderate the trends of (a) perceived organizational
prestige, (b) psychological contract fulfillment,
and (c) organizational identification over time
such that newcomers with higher levels of
qualifications report lower levels of all three
variables at organization entry (intercept) and
experience fewer fluctuations over time (lower
increase during the initial socialization, lower
subsequent decrease, and lower recovery at
first assignment) than newcomers with lower
levels of qualifications.
Moderating Effect of Personal Prestige: Cohort InGroup Proportion
New recruits in a cohort are likely to categorize one
another into in-groups and out-groups based on salient dimensions. One such salient dimension is their
geographical region of origin. Just as, within the USA,
there is a clear divide between individuals from north
and south of the Mason Dixon line, in India (from
where our data originate), there is a clear distinction
between individuals from the North, South, East, and
West regions (Cheema, 2011). These regions include
distinct clusters of languages, cuisine, and other aspects of culture (Ministry of Tourism, 2015).
Social identity theory suggests that individuals
tend to accord in-groups higher status in order to
build more positive social identities from membership in those in-groups (Haslam & Ellemers, 2005).3
Moreover, the greater the proportion of the out-group
in comparison to the in-group, the more the in-group
3
We considered whether individuals from any particular region might disidentify with their own region and
think of another region as the in-group—that is, engage in
social mobility (Tajfel & Turner, 1986). For this to occur, it
is necessary that members of the chosen category accept
the aspiring individual as one of them (Chattopadhyay,
Tluchowska, & George, 2004). Differences in language,
dietary habits, and religious practices would make this difficult for these four regions. Moreover, it is necessary that
there is a clear gain in status through social mobility (Tajfel &
Turner, 1986). As this is not the case, we consider the geographical region of the newcomer to define their in-group.
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attributes are highlighted and contrasted with that of
the out-group (Chattopadhyay, Tluchowska, &
George, 2004). Thus, the greater the proportion of
out-group members (and, hence, the smaller the ingroup proportion), the more newcomers may perceive the average status of employees to be lower at
entry in comparison to their own status, and in turn,
perceive lower firm prestige at entry, as employees
deduce firm prestige from comparing their own status to the status accorded to the average employee
(March & Simon, 1958). Finally, out-group members
may be less trusted to carry out tasks effectively
(Chattopadhyay, 1999), and (as argued earlier) lower
employee performance may lower perceptions of
firm prestige. Moreover, a primary feature of newcomer experience is uncertainty regarding their
overall experience (Chao et al., 1994). A smaller
proportion of in-group members means greater uncertainty, since there is lower trust that out-group
members will achieve the required levels of performance and will help rather than hinder in-group
members in their work (Chattopadhyay, 1999). As
greater uncertainty is associated with attention to more
negative information (Baumeister et al., 2001), and
negative information about organizational systems and
performance may lower perceptions of prestige, as argued, we also expect that newcomers working with
smaller proportions of cohort in-group members may
perceive lower levels of prestige when they join an
organization, as compared with newcomers who work
with greater proportions of cohort in-group members.
Furthermore, when newcomers are more focused
on in-group versus out-group dynamics, they may
focus more on making sense of the differences between them and less on positive information regarding the firm provided during recruitment and
training. They may thus perceive lower firm prestige
at entry and experience a lower rise during initial
socialization. Since social judgments tend to be
perpetuated over time (Kleinke, 1975), employees
working with lower proportions of in-group members are likely to have lower expectations following
their initial socialization. Lower expectations may,
in turn, dampen the “reality shock” following
training, leading to a lower downturn in perceived
prestige. For similar reasons (i.e., lower appreciation of colleagues and greater uncertainty), we
expect a less positive trend during the initial assignment for newcomers working with lower proportions of cohort in-group members. Overall, we
expect newcomers with lower proportions of ingroup members in the cohort to show a more negative and flatter curve for perceived prestige because
June
of the lower upswings during training and initial
assignment and lower downswing immediately after
training. As before, we argue that the trends for
psychological contract fulfillment and organizational identification follow the trend of prestige, so
that initial contract fulfillment and identification are
lower for newcomers working with lower proportions of in-group members and both show more
negative and flatter trends over time.
Hypothesis 5. Newcomers’ cohort in-group proportion moderates the trends of (a) perceived
organizational prestige, (b) psychological contract fulfillment, and (c) organizational identification over time such that newcomers working
with lower proportions of in-group members (or
higher proportions of out-group members) in the
incoming cohort will report lower levels of all
three variables at organization entry (intercept),
and experience fewer fluctuations over time
(lower increase during the initial socialization,
lower subsequent decrease, and lower recovery
at first assignment) than those working with
higher proportions of in-group members.
Moderating Effect of Personal Prestige: Preferential
Treatment
Although we have, so far, considered how circumstances that prevail at organizational entry may influence individuals’ perceptions of organizational
prestige, psychological contract fulfillment, and organizational identification over time, managers can
also make a difference through their actions at any
significant milestone for employees after they join.
We focus on circumstances in which some employees
receive preferential treatment over others in terms of
being allocated to a location of their choice for the first
project. During this significant period of moving from
outsider to insider roles, new employees may interpret such differential treatment more negatively
than would an experienced employee (Weller et al.,
2009).
Employees may prefer certain locations over
others for both work- and non-work-related reasons.
Newcomers may prefer to work at a certain location
because its requirements match with their existing
skill set or it has a reputation for cutting-edge projects. Mitchell and Lee (2001) also noted several
non-work reasons why employees might prefer
certain locations. Employees may be embedded in
particular locations through links to community
members; they may have personal interests and
2017
Zhu, Tatachari, and Chattopadhyay
lifestyles common to certain locations; and they
may have to make sacrifices if they must move from
their favored locations, such as forgoing views they
enjoy there. Although Mitchell and Lee (2001) made
these arguments to explain longstanding employee
preferences, the same arguments apply for individuals who choose particular locations as their
favored place of work. For example, newcomers
may anticipate views or lifestyles associated with
a place where they hope to live or where they have
worked in a previous job. Newcomers who are
granted their preferred location may be seen to have
been given preferential treatment, compared with
those whose preference is not respected.
Prestige may be deduced from how incumbent
employees are treated, with higher prestige being associated with those who are seen to be treated with
greater respect (March & Simon, 1958). Newcomers
who join a prestigious firm perceive themselves to
have high status based on their membership and expect to be treated accordingly. Initial assignment location may be an important point of comparison for
newcomers trying to discern whether, in fact, the organization is according them status by respecting their
wishes in this important decision. Those who receive
preferential treatment in being assigned to their preferred locations are likely to feel that they are treated in
a manner befitting their status, and thus maintain their
perceptions of organizational prestige. We argued
earlier that the period of informal socialization following institutional socialization is one of great uncertainty when negative information concerning the
firm and its treatment of employees is highlighted and
has a disproportionate impact on perceptions of
prestige. Newcomers not allocated their preferred locations may therefore be significantly negatively
influenced in their perceptions of prestige at this time.
In summary, newcomers assigned to their preferred locations are likely to show a shallower dip in
their perceived prestige, psychological contract
fulfillment, and organizational identification following the initial socialization as they anticipate
their first assignment. Although all employees may
register a slight recovery in their perceived prestige
after settling into the initial assignment, social
judgments tend to be perpetuated over time
(Kleinke, 1975), so that employees who fail to get
their preferred locations are likely to register
a smaller recovery in perceived prestige compared
with employees who are given their preferred locations. In turn, they are also likely to register
a smaller recovery on their psychological contract
fulfillment and organizational identification.
863
Hypothesis 6. Newcomer treatment moderates
the trends of (a) perceived organizational prestige, (b) psychological contract fulfillment, and
(c) organizational identification over time such
that newcomers who receive preferential treatment (i.e., are assigned to preferred locations in
their first project) will experience a reduced fall
in all three constructs following initial socialization and a higher recovery during the first assignment than those who do not receive
preferential treatment.
Impact of Prestige, Psychological Contract
Fulfillment, and Identification on Turnover
Employees who are more identified with their organizations are more likely to stay, for several reasons.
Individuals who identify with a social unit have
a more positive and clearer sense of self (i.e., a positive
and clear social identity based on organizational
membership) and a greater sense of belonging
(Haslam, 2004). Moreover, self-enhancement and
uncertainty reduction are fundamental human motives that drive individuals to categorize themselves
as members of a particular social unit (Haslam &
Ellemers, 2005). Employees therefore identify more
with organizations where they can construct and
maintain positive and clear social identities; they stay
on in those organizations since their membership allows them to fulfill their needs for self-enhancement
and uncertainty reduction. Equally, they are more
likely to quit when their organizational identification
is at a lower level, because membership in that organization does not facilitate the fulfillment of these
needs (Riketta, 2005). As such, newcomers who experience low levels of organizational identification
over time are more likely to leave.
In combination with our earlier arguments that
prestige and contract fulfillment influence identification over time, we expect that newcomers who
experience low levels of prestige and psychological
contract fulfillment over time are more likely to leave
their organizations, and these effects are mediated by
their low levels of identification over time.
Hypothesis 7a. Perceived organizational prestige, psychological contract fulfillment, and
organizational identification over time relate
negatively to newcomers’ voluntary turnover.
Hypothesis 7b. Organizational identification over
time mediates the relationship between perceived organizational prestige and psychological
864
Academy of Management Journal
contract fulfillment over time and newcomers’
voluntary turnover.
METHOD
Sample and Procedure
We collected multiwave data from an Indian IT
services organization that recruits final-year students from undergraduate or postgraduate programs in universities. The company assigns
newcomers to one of various training streams, such
as Java, UNIX, and Oracle, based on business requirements and the newcomers’ educational
background. This intensive training starts on the
second day (“Time 1,” abbreviated hereafter to
“T1”), lasts an average of two months, and includes
sessions on corporate induction, communication,
and organizational values, in addition to sessions
on the core technology. At the end of the training
program (labeled “Time 2,” or “T2”), newcomers
must pass training assessment examinations failing which may lead to termination of employment.
A month after successfully completing the training
program, they report to their assigned business
units, located in various Indian cities, and are allocated a project. We collected the third wave of
data within the first month of this new project
(“Time 3,” or “T3”), and the fourth wave four
months into the assignment, after they had gathered adequate knowledge about the client and the
project and settled into working on the project
(“Time 4,” or “T4”) (Ashforth & Saks, 1996). We
determined these four measurement points
according to the milestones of newcomer experience rather than arbitrary equal spacing, a strategy
recommended by Ployhart and Ward (2011). Finally, we collected data on voluntary turnover
from the human resources department about three
years after T1 (labeled “Time 5,” or “T5”).
We asked 1,399 newcomers to provide data in the
first four waves. One author obtained data at T1 and
T2 by meeting with the newcomers and administering a paper-and-pencil questionnaire. Online instruments were used at T3 and T4, due to the
geographical spread of various business units. Response rates were 99% for T1, 85% for T2, 52% for
T3, and 48% for T4. A final sample of 1,346 newcomers completed at least one survey, among whom
40% were women and 51% possessed a bachelor’s
degree or higher in engineering. Their average age
was 21.47 years; 23% were from northern, 9% from
eastern, 3% from western, and 65% from southern
June
India. On average, the sample completed three out of
four surveys, with 31% completing all four surveys.4
Measures
Organizational identification, perceived organizational prestige, and psychological contract fulfillment were measured in the first four waves of survey
with 5-point Likert-type responses (1 5 strongly
disagree, 5 5 strongly agree).
Organizational identification. We used Bartels,
Pruyn, de Jong, and Joustra’s (2007) 11-item measure. A sample item was “When someone praises
[the organization], it feels like a personal compliment.” Coefficient a ranged from .80 to .91.
Perceived organizational prestige. We used four
items from Mael and Ashforth’s (1992) 8-item scale
that were most appropriate in the study context and
adapted them to the organization context: “people in
the community think highly of [the organization],”
“[the organization] is considered prestigious in the
community,” “[the organization] is considered one of
the best,” and “[the organization] has a good reputation.” In addition, we included one item (family and
friends’ opinion) from Bartels et al.’s (2007) scale, as it
was appropriate for the study context.5 Coefficient a
ranged from .73 to .86.
Psychological contract fulfillment. We used
Robinson and Morrison’s (2000) five-item scale. A
sample item was “So far, [the organization] has done
an excellent job of fulfilling its promises to me.”
Coefficient a ranged from .77 to .90.
Turnover. Hire and turnover dates were obtained
from the firm’s human resources department. We
focused on voluntary turnover; individuals who left
involuntarily were treated as right-censored observations. A total of 387 individuals in the sample
(29%) had turned over voluntarily by the end of the
study period. Among the turnovers, employment
4
Tests of attrition effects showed that individuals who
completed all surveys (restricted sample) were more likely
to be males than those who missed at least one survey (65%
vs. 55%, t 5 26.62, p , .01), but the restricted sample and
the full sample did not differ on the mean, the variance, or
the relationships of any of the study variables, providing
confidence on performing longitudinal analyses on the
data with sample attrition (Goodman & Blum, 1996).
5
Validation test on a separate sample of 126 employed
individuals in India showed that the correlation between
the scale score of the 5-item measure we used and the full 8item measure of Mael and Ashforth (1992) was .83, indicating a strong overlap between our measure and the
original Mael and Ashforth (1992) measure.
2017
Zhu, Tatachari, and Chattopadhyay
ranged from 44 days to 1,237 days, with a mean of
790 days. Individuals who were still with the organization at the end of the study period were also
treated as right-censored.
Qualification. We followed Becher and Trowler’s
(2001) arguments in operationalizing high versus
low qualifications on the basis of status accorded to
completed degrees in a particular discipline. We
specified whether the newcomer had completed an
engineering degree or was educated in another discipline. Indian society has held engineers in the
highest regard over the years, and a degree in this
field is widely accepted as a key to social success
(Banerjee & Muley, 2007). Non-engineers, in contrast, are hired to cut costs, suggesting a cost versus
quality trade-off (Mishra, 2010). Newcomers with
engineering degrees (coded as “1”) were therefore
considered to have higher qualifications than those
from other disciplines (coded as “0”).
Cohort in-group proportion. As individuals underwent initial socialization through training in cohorts, we used the proportion of the cohort from the
same region as the focal individual to indicate the
proportion of the individual’s cohort in-group
(i.e., number of individuals who were from the
same region in the cohort / total number of individuals in the cohort). Higher proportions corresponded to higher proportions of in-group members.
Preferential treatment. We operationalized this
variable as whether individuals were assigned to
their preferred locations for the first project. Location
match was coded “0” for those who were not
assigned to their preferred locations and “1” for those
who were so assigned.
Control variables. We controlled for gender (“0” 5
men, “1” 5 women) and age.
Analyses
The data have a two-level structure with repeated
measures (Level 1) nested within individuals (Level
2). We used random coefficient modeling (also known
as hierarchical linear modeling) to test Hypotheses
1–6. The within-individual repeated measures were
analyzed at Level 1, and the between-individual
moderators and control variables were analyzed at
Level 2. We centered the Level 1 repeated-measures
scores around the corresponding individual means,
and the Level 2 scores, except dummy variables,
around the sample mean (Raudenbush & Bryk, 2002;
Wanberg, Zhu, & van Hooft, 2010). As individuals
underwent initial training in cohorts at seven locations, we also included six location dummy variables
865
at Level 2 to control for the nesting effect of common
location in all hypotheses testing. We used SAS software’s PROC MIXED procedures to perform the analyses. Hypotheses 1 and 2 involve dynamic mediation
among prestige, contract fulfillment, and identification. We used the random coefficient modeling approach with time-varying predictors to test these
Level 1 within-individual relationships with Level 2
random effects, following Pitariu and Ployhart’s
(2010) suggestion (described in more detail below).
For Hypotheses 7a and 7b, we used proportional
hazard modeling (Morita, Lee, & Mowday, 1993) with
repeated measures of independent variables (i.e., timevarying covariates). In these analyses, employment
duration, measured in number of days, was the dependent variable, and each observation point of the
independent variables was used in the dynamic predictors (Kammeyer-Mueller et al., 2013). We used SAS
PROC PHREG procedures to perform this analysis.
RESULTS
Table 1 presents descriptive statistics and the
between-individual correlations among the study
variables. Confirmatory factor analysis on the three
repeated-measures variables supported the discriminant validity of the measures. Because we had
four waves of measurements for these variables, we
randomly chose the T1 measures for the analysis.
Specifically, we entered items of perceived prestige,
psychological contract fulfillment, and organizational identification into three correlated factors.
The data fit the three-factor model well (x2 5 851.59,
df 5 186, p , .001, comparative fit index 5 .92, root
mean square error of approximation 5 .05) and significantly better than any of the alternative models
when two of the three factors were correlated at 1.0.6
We first tested measurement invariance across
time to ensure that the changes we found in the
variables were not due to changes in the meaning or
the measurement of the constructs (Chan, 1998). We
followed Chan’s (1998) procedure and compared
unconstrained measurement models in which factor
loadings of the items administered over time and
item-specific errors were freely estimated and constrained models in which factor loadings of the
same items were fixed to be equal across time.
Comparing comparative fit index and root mean
square error of approximation values between the
6
Full confirmatory factor analysis results including alternative model specifications are available from the authors upon request.
866
TABLE 1
Descriptive Statistics and Correlations of Study Variables
Gender
Age
Qualificationb
Location matchc
Cohort in-group proportion
Perceived organizational prestige (T1)
Perceived organizational prestige (T2)
Perceived organizational prestige (T3)
Perceived organizational prestige (T4)
Psychological contract fulfillment (T1)
Psychological contract fulfillment (T2)
Psychological contract fulfillment (T3)
Psychological contract fulfillment (T4)
Organizational identification (T1)
Organizational identification (T2)
Organizational identification (T3)
Organizational identification (T4)
Turnover (T5)d
n
Mean
SD
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
1,346
1,346
1,279
736
1,298
1,328
1,138
706
647
1,328
1,138
707
648
1,328
1,138
708
659
1,346
0.41
21.47
0.54
0.63
0.49
4.29
4.28
4.09
4.01
3.87
3.83
3.66
3.55
4.15
4.17
4.01
3.90
0.29
0.50
1.34
0.50
0.48
0.24
0.50
0.54
0.57
0.62
0.61
0.67
0.71
0.80
0.47
0.54
0.55
0.61
0.45
2.20**
2.24**
.00
.09**
.10**
.13**
.07
.05
.08**
.05
2.02
.07
.12**
.09**
.06
.08
2.10**
.54**
.02
2.14**
2.14**
2.16**
2.16**
2.11**
.05
2.07*
2.01
2.08*
2.09**
2.14**
2.08*
2.10*
.15**
.00
2.01
2.22**
2.29**
2.27**
2.26**
2.04
2.19**
2.06
2.19**
2.19**
2.28**
2.22**
2.26**
.37**
.09*
2.07
2.07
.02
.02
2.02
2.02
.19**
.13**
2.04
2.07
.07
.04
2.04
.04
.13**
.08*
.14**
2.04
.03
.04
.02
.07*
.09**
.07
.07
2.01
.73
.51**
.44**
.43**
.33**
.20**
.16**
.17**
.52**
.40**
.35**
.34**
2.16**
.81
.60**
.53**
.22**
.37**
.19**
.20**
.45**
.63**
.47**
.47**
2.24**
.84
.64**
.21**
.29**
.36**
.30**
.38**
.49**
.66**
.54**
2.23**
.86
.20**
.28**
.30**
.40**
.36**
.43**
.51**
.63**
2.27**
.77
.44**
.37**
.37**
.36**
.25**
.27**
.24**
2.08**
.81
.51**
.48**
.27**
.41**
.36**
.35**
2.14**
.87
.63**
.19**
.19**
.41**
.33**
2.15**
.90
.18**
.24**
.33**
.48**
2.23**
.80
.59**
.54**
.54**
2.19**
.88
.63**
.59**
2.21**
.89
.71**
2.22**
.91
2.30**
Academy of Management Journal
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
a
Notes: T1 5 Time 1, T2 5 Time 2, T3 5 Time 3, T4 5 Time 4, T5 5 Time 5. Coefficient alphas are on the diagonal.
a
0 5 male, 1 5 female.
b
0 5 not in engineering discipline, 1 5 in engineering discipline.
c
0 5 did not match preference, 1 5 matched preference.
d
0 5 involuntary turnover/did not turnover, 1 5 voluntary turnover.
*p , .05
**p , .01
June
2017
Zhu, Tatachari, and Chattopadhyay
free-loading and equal-loading models at two decimal places provided no difference, suggesting
that there is evidence of measurement invariance
(Kammeyer-Mueller et al., 2013). We then examined
whether systematic within- and between-individual
variances occurred in the repeated-measure variables
via intercept-only models. The results supported both
the use of repeated measures and hierarchical linear
modeling, in that 51% of the total variance in perceived prestige was within individuals (49% between),
58% was within individuals for psychological contract
fulfillment (42% between), and 45% was within
individuals for organizational identification (55%
between).
Hypotheses Tests
In order to test the dynamic direct and mediation
relationships predicted in Hypotheses 1 and 2, we
had to first establish that there was change over time
in each of the variables (Pitariu & Ployhart, 2010).
Since Hypotheses 3a–3c predicted the changes
(trends) of the three variables, we present the results
related to those hypotheses first. Hypotheses 3a–3c
predicted that perceived organizational prestige,
psychological contract fulfillment, and organizational identification follow curvilinear trends over
time, where they initially rise during institutionalized
socialization, then fall immediately after this period,
and finally stabilize and recover to some extent as
employees settle into their first assignment. To test the
trends, we included the intercept and a linear term
(i.e., time, coded “0” for T1, “1” for T2, “2” for T3, and
“3” for T4), a quadratic term, a cubic term, and
a quartic term of time in polynomial models (Zhu,
Wanberg, Harrison, & Diehn, 2016). The quartic term
was never significant and was dropped from further
analyses.
Table 2 shows significant cubic (g 5 0.04, 0.03,
0.05 p , .01 or .001) and quadratic (g 5 20.20, 20.16,
20.25, p , .01 or .001) terms for perceived organizational prestige, psychological contract fulfillment,
and organizational identification, respectively; the
linear terms were significant for perceived organizational prestige and organizational identification
(g 5 0.13, 0.22, p , .01 or .001), but not significant for
psychological contract fulfillment. Figures 1a–1c
confirm these curvilinear effects, showing that all
three variables rose during the initial institutional
socialization after entry, then dropped right after that
period, and finally recovered to some extent as
newcomers settled into their first project. Thus, Hypotheses 3a, 3b, and 3c were supported.
867
Hypotheses 1 and 2 predicted the withinindividual relationships between the three variables over time (see Table 3). According to Pitariu
and Ployhart (2010), because the predictor, mediator, and dependent variables are at Level 1, we can
follow the classic multilevel mediation testing sequence (Kenny, Korchmaros, & Bolger, 2003) to test
these relationships.7 The trend in organizational
prestige was positively related to the trend in organizational identification over time (g 5 0.35, p ,
.001, Model 2), supporting Hypothesis 1. The trend
in perceived prestige was positively associated with
the trend in psychological contract fulfillment (g 5
0.32, p , .001, Model 1), and the trend in psychological contract fulfillment was positively related to
the trend in organizational identification when perceived prestige was also in the model (g 5 0.14, p ,
.001, Model 4). The effect of prestige on identification also decreased to 0.30 (p , .001, Model 4). We
then followed Bauer, Preacher, and Gil’s (2006)
procedure and used Preacher and Selig (2010)’s
Monte Carlo method for 1-1-1 multilevel mediation
to estimate the indirect effect of prestige on identification via psychological contract fulfillment over
time. The 99% confidence interval of the indirect
effect [0.03, 0.11] did not include zero. Thus, Hypothesis 2 was supported.
Table 4 reports the hierarchical linear modeling results for the cross-level moderating effects of Hypotheses 4–6. We tested the moderating effects of
qualification, cohort in-group proportion, and preferential treatment on the trends by introducing these
variables in the model at level 2 and interacting them
with the level 1 linear, quadratic, and cubic terms of
time (full model) (Aiken & West, 1991). In cases where
higher-order interactions were not significant, we then
tested an alternative model where only an interaction
with the linear term was included (Aiken & West, 1991:
69; Zhu et al., 2016). For simplicity, we present the
7
This approach is equivalent of the latent growth modeling approach with parallel growth curves (Pitariu and
Ployhart, 2010). We also tested Hypotheses 1 and 2 using
latent growth modeling in Mplus 7.0. Results showed that
each of the four growth factors of perceived prestige
(i.e., intercept, linear, quadratic, and cubic term) positively
predicted each growth factor of organizational identification (p , .001), supporting Hypothesis 1. Also, there were
significant indirect effects from all four growth factors
of perceived prestige to the corresponding growth factors
of organizational identification via the growth factors of
psychological contract fulfillment (p , .001, 99% confidence interval), supporting Hypothesis 2.
868
TABLE 2
Hierarchical Linear Modeling Results for Intercept and Slope of Repeated Measuresa
Intercept g00
4.29***
3.93***
4.18***
Coefficient
BetweenIndividual
Variances
0.13***
0.18***
0.13**
0.08
0.13***
0.22***
Quadratic Term of Time g20
Cubic Term of Time g30
∼R2
Coefficient
BetweenIndividual
Variances
Coefficient
BetweenIndividual
Variances
0.01***
0.03***
20.20***
20.16**
—
—
0.04***
0.03**
—
—
.23
.22
0.01***
20.25***
—
0.05***
—
.22
Notes: n 5 3,819 observations for perceived prestige, n 5 3,821 observations for psychological contract fulfillment, and n 5 3,833 observations for organizational identification.
Entries corresponding to the predictors in the first column are estimates of fixed effects, gs. Six location dummy variables were controlled for common locations during the formal
socialization. ;R2 5 pseudo R-square.
a
Because we only have four measurement points to fit a cubic model, we do not have sufficient degrees of freedom to estimate random effects on all of the intercept, linear,
quadratic and cubic terms (i.e., the model is unidentified when variances of all four growth terms are estimated). As the linear term represents the general trend and usually captures
the most variance (Ployhart & Ward, 2011), we examined the variances of the intercept and the linear term for each repeated-measures variable (see Boswell et al., 2009, for a similar
approach). Results in Table 2 show significant variances in the intercept and the linear term (p , .001) of all variables, suggesting that individuals varied significantly in their initial
levels and the trends in these variables. This supports our use of random coefficient models to model the variability in individual intercepts and trends and our test of moderators on
them later.
**p , .01
***p , .001
Academy of Management Journal
Perceived prestige
Psychological contract
fulfillment
Organizational
identification
Coefficient
BetweenIndividual
Variances
Linear Term of Time g10
June
2017
Zhu, Tatachari, and Chattopadhyay
869
FIGURE 1
Trends of Perceived Organizational Prestige, Psychological Contract Fulfillment,
and Organizational Identification
B
Psychological Contract
Fulfillment
Perceived Prestige
4.6
4.4
4.2
4
3.8
1
2
3
4
C
4
3.8
3.6
3.4
1
Time
results of the full model in Table 4 but discuss the
results of the alternative model in the text.
Hypotheses 4a–4c proposed that newcomers with
higher qualifications would report lower levels of
organizational prestige, psychological contract fulfillment, and organizational identification at entry,
and experience lower rise, lower fall subsequently,
and lower recovery in the end (i.e., fewer fluctuations). Table 4 shows that qualification was negatively
related to the intercept of perceived prestige (g 5
20.21, p , .001, Model 1) and identification (g 5
20.18, p , .001, Model 3), and marginally negatively
related to the intercept of psychological contract fulfillment (g 5 20.07, p , .10, Model 2), explaining
4.2%, 2.0%, and 1.6% of the variance of the intercept
of the three variables, respectively. These results
suggest that individuals from engineering disciplines
(i.e., holding a higher qualification) started with lower
levels of perceived prestige, contract fulfillment (albeit to a lesser extent), and identification at entry.
Furthermore, the interactions between qualification
and the linear, quadratic, and cubic terms of time were
significant for contract fulfillment (g 5 20.57, 0.45,
20.10, respectively, p , .001, Model 2) and identification (g 5 20.30, 0.22, 20.05, respectively, p , .001
or .01, Model 3), explaining 26% and 44% of the
variance of the slope of the two variables. The interaction with the cubic and quadratic terms of perceived prestige were not significant (although there
was a significant interaction with the linear term, g 5
20.17, p , .05, Model 1), so we further tested the
alternative model where only the interaction with the
linear term of perceived prestige was included.
Results indicated that qualification did interact with
the linear term of perceived prestige significantly
2
3
Time
4
Organizational Identification
A
4.5
4.3
4.1
3.9
3.7
3.5
1
2
3
4
Time
(g 5 20.05, p , .01) when the higher-order interactions were not included in the model, explaining 6.8% of the slope variance. Thus, qualification
moderated the trends of all three variables. Figures
2a–2c depict the trends of the variables for highand low-qualification individuals. As shown, individuals with higher qualifications started with
lower initial perceived prestige, contract fulfillment,
and identification, and dropped gradually after entry
with almost no fluctuations. In contrast, individuals
with low qualifications experienced a rise during the
institutional socialization between T1 and T2 in all
three variables, and then experienced a fall before
recovering to some extent as they settled into the first
assignment. These patterns confirm our predictions,
and Hypotheses 4a–4c were supported.
Hypotheses 5a–5c proposed that newcomers
working with a smaller proportion of in-group members (i.e., from the same geographic region) in the
cohort would report lower levels of perceived organizational prestige, psychological contract fulfillment, and organizational identification at entry, and
experience a lower increase, lower subsequent decrease, and lower final recovery over time (i.e., fewer
fluctuations). Model 1 of Table 4 shows that the proportion of in-group members in the cohort was unrelated to the intercept, but positively related to the
linear, quadratic, and cubic term of the perceived organizational prestige (g 5 0.49, 20.38, 0.08, respectively, p , .01, .05, .05). The interaction terms
together explained 6.4% of the variance on the slope.
Figure 3a depicts the trend of perceived prestige at
high (1 SD above) and low (1 SD below) levels of
proportion of cohorts from the same region (Aiken &
West, 1991). Figure 3a shows that individuals with
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Academy of Management Journal
June
TABLE 3
Hierarchical Linear Modeling Results for Mediation Test
Psychological Contract Fulfillment
Variables
Intercept
Gendera
Age
Model 1
Organizational Identification
Model 2
Model 3
Model 4
3.95 ***
0.08 *
0.00
4.94 ***
0.08 ***
20.04 ***
4.97 ***
0.08 ***
20.04 ***
4.97 ***
0.08 **
20.04 ***
0.04
20.11 *
0.02 †
0.32 ***
0.18 ***
20.19 ***
0.04 ***
0.35 ***
0.20 ***
20.22 ***
0.04 ***
0.17 ***
20.17 ***
0.03 ***
0.30 ***
0.14 ***
.45
4147.1
Dynamic predictors
Linear
Quadratic
Cubic
Perceived prestige
Psychological contract fulfillment
∼R2
Model fitb
.45
6980.6
.43
4264.2
0.20 ***
.45
4445.3
Notes: n 5 3,819 observations for Model 1, Model 2, and Model 4, and n 5 3,821 observations for Model 3. Entries are estimates of fixed
effects, gs. Six location dummy variables were controlled for common locations during the formal socialization. ∼R2 5 pseudo R-square.
a
0 5 male, 1 5 female.
b
Model fit index is AIC. The smaller the value is, the better the fit.
†
p , .10
*p , .05
**p , .01
***p , .001
a bigger proportion of in-group members (i.e., a high
proportion of their cohorts from the same region) experienced a rise in perceived prestige during the socialization stage, which then fell at the beginning of
the first assignment, and went back to some extent as
they settled into the first assignment, whereas newcomers with a smaller proportion of in-group members (i.e., a low proportion of the cohort were from the
same region) went through a decline right away with
almost no fluctuations, confirming our prediction.
Hence, Hypothesis 5a was partially supported.
Models 2 and 3 of Table 4 show that the proportion of
newcomers in the cohort from the same region did not
predict either the intercept or the change terms of psychological contract fulfillment, but was positively related to the intercept of organizational identification
(g 5 0.11, p , .05), explaining additional 19% of the
variance. Further examination of the alternative model
with only the interaction with the linear term of trend
indicated that proportion of in-group members in the
cohort interacted with the linear term of contract fulfillment (g 5 0.09, p , .05), explaining 8.6% of the
variance on the slope, but not with the linear term of
organizational identification. Plotting the interaction in
Figure 3b shows that individuals with a smaller proportion of in-group members experienced a decline in
their psychological contract fulfillment without fluctuations, whereas those who had a higher proportion of
in-group members had a rise in their psychological
contract fulfillment before experiencing a fall. Therefore,
Hypotheses 5b and 5c were both partially supported.
Hypotheses 6a–6c proposed that individuals who
received preferential treatment experience less decrease in perceived organizational prestige, psychological contract fulfillment, and organizational
identification after their socialization and a higher
upward adjustment after settling into their initial
assignment. Because the newcomers in our sample
did not know the locations of their first project until
the end of the initial training (T2), we removed T1 data
and examined the moderating effects of location match
on the trends based on T2–T4 data. With three data
points, only linear and quadratic (not cubic) trends can
be estimated. Table 4 shows that the interactions between location match and the linear and quadratic
terms of time were significant for contract fulfillment
(g 5 0.47, 20.17, respectively, p , .001, Model 2) and
identification (g 5 0.22, 20.07, respectively, p , .01 and
.05, Model 3), explaining 3.2% and 15% of the variance
of the slope, respectively, but were not significant for
perceived prestige. Further examination of the alternative model with only the interaction with the linear term
indicated that location match interacted significantly
with the linear term of prestige (g 5 0.06, p , .05),
explaining 8.0% of the slope variance. Thus, location
match moderated the trends of all three variables.
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Zhu, Tatachari, and Chattopadhyay
871
TABLE 4
Hierarchical Linear Modeling Results for Moderation Test
Model 1
Perceived Prestige
Model 2
Model 3
Psychological Contract
Fulfillment
Organizational
Identification
Parameter
SE
Parameter
SE
Parameter
SE
4.47 ***
0.04
0.00
0.22 ***
20.24 ***
0.05 ***
20.21 ***
20.17 *
0.09
20.02
0.24
0.02
0.01
0.06
0.06
0.01
0.03
0.09
0.08
0.02
3.25 ***
0.06
0.03 *
0.38 ***
20.40 ***
0.09 ***
20.07 †
20.57 ***
0.45 ***
20.10 ***
0.29
0.03
0.01
0.08
0.08
0.02
0.04
0.11
0.11
0.02
3.97 ***
0.07 **
0.01
0.37 ***
20.37 ***
0.08 ***
20.18 ***
20.30 ***
0.22 **
20.05 **
0.24
0.02
0.01
0.05
0.05
0.01
0.03
0.08
0.07
0.02
5.33 ***
0.08 **
20.05 ***
0.11 **
20.18 ***
0.04 ***
0.04
0.49 **
20.38 *
0.08 *
0.21
0.03
0.01
0.04
0.04
0.01
0.06
0.17
0.17
0.04
3.81 ***
0.10 **
0.00
0.07
20.15 **
0.03 *
20.09
0.32
20.12
0.01
0.25
0.03
0.01
0.06
0.05
0.01
0.07
0.23
0.22
0.05
4.90 ***
0.10 ***
20.03 ***
0.21 ***
20.24 ***
0.05 ***
0.11 *
0.13
20.07
0.01
0.20
0.03
0.01
0.04
0.04
0.01
0.06
0.16
0.15
0.03
5.37 ***
0.09 *
20.05 ***
20.28 ***
0.07 *
20.06
0.10
20.02
0.31
0.04
0.01
0.06
0.03
0.04
0.07
0.04
4.14 ***
0.01
20.01
20.54 ***
0.16 ***
20.02
0.47 ***
20.17 ***
0.37
0.04
0.02
0.08
0.04
0.05
0.10
0.05
4.84 ***
0.06
20.03 *
20.38 ***
0.11 ***
20.07
0.22 **
20.07 *
0.31
0.04
0.01
0.05
0.03
0.04
0.07
0.03
Variables Qualification
Intercept
Gendera
Age
Linear
Quadratic
Cubic
Qualification
Linear 3 Qualification
Quadratic 3 Qualification
Cubic 3 Qualification
Cohort In-Group Proportion
Intercept
Gendera
Age
Linear
Quadratic
Cubic
Cohort in-group proportion
Linear 3 Cohort in-group proportion
Quadratic 3 Cohort in-group proportion
Cubic 3 Cohort in-group proportion
Location Matchb
Intercept
Gendera
Age
Linear
Quadratic
Location match
Linear 3 Location match
Quadratic 3 Location match
Notes: n 5 3,819 observations for perceived prestige, n 5 3,821 observations for psychological contract fulfillment, and n 5 3,833 observations for organizational identification. Entries corresponding to the predictors in the first column are estimates of fixed effects, gs. Six location
dummy variables were controlled for common locations during the formal socialization.
a
0 5 male, 1 5 female.
b
Only T2–T4 data were used for the analysis given that individuals were informed about their location after T1, and hence, only
a quadratic curve can be fitted.
†
p , .10
*p , .05
**p , .01
***p , .001
Figures 4a–4c show that, from the point when individuals learned about their location (T2), those who
were assigned to their preferred locations experienced
lesser declines after the initial socialization and mostly
maintained the trends at a higher level thereafter in
perceived prestige, psychological contract fulfillment,
and organizational identification; those who were not
assigned to their preferred locations experienced
a steeper decline in these variables during the project,
which leveled off to some extent at a lower level at the
end. Therefore, the first parts of Hypotheses 6a–6c
were supported, but the second parts were not.
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Academy of Management Journal
June
FIGURE 2
Moderating Effects of Qualifications on Trends
B
Psychological Contract
Fulfillment
Perceived Prestige
4.6
4.4
4.2
4
3.8
1
2
3
4
Time
Engineering
Engineering
discipline 0 1 discipline 0 1
C
4.2
4.5
4
4.3
Organizational
Identification
A
3.8
3.6
3.4
1
2
3
Time
Engineering
Engineering
discipline 0 1 discipline 0 1
1
Not in engineering discipline, lower qualification
0
4
4.1
3.9
3.7
3.5
1
2
3
4
Time
Engineering
Engineering
discipline 0 1 discipline 0 1
In engineering discipline, higher qualification
other two variables over time on turnover. Models 2,
3, and 4 in Table 5 together show that the effect of
prestige became nonsignificant and that the effect
size of contract fulfillment became smaller (parameter changed from 20.31 to 20.20) after including identification in the model. Therefore,
Hypothesis 7b was supported.
Hypothesis 7a proposed that perceived organizational prestige, psychological contract fulfillment,
and organizational identification over time negatively relate to voluntary turnover. Results from the
repeated-measures turnover analyses described
earlier in Table 5 show that higher perceived levels of
prestige, contract fulfillment, and identification over
time were all related to slower turnover (Model 2,
Model 3, and Model 4, respectively). Specifically,
one unit increase in the variables over time was associated with a 51% (hazard ratio 5 0.49), 27%
(hazard ratio 5 0.73), and 44% (hazard ratio 5 0.56)
decrease in the hazard rate in the three constructs,
respectively. Accordingly, Hypothesis 7a was supported. Hypothesis 7b proposed that organizational
identification over time mediates the effects of the
Supplementary Analysis
Given our focus on the trends, it is interesting to
compare the trends of the three variables between
“leavers” and “stayers.” Following KammeyerMueller and colleagues (2005), we coded a leaver–
stayer dummy variable (“1” for those turned over
voluntarily during the study and “0” for those who
FIGURE 3
Moderating Effects of Cohort In-Group Proportion on Trends of Perceived Organizational Prestige
and Psychological Contract Fulfillment
B
Perceived Prestige
4.6
4.4
4.2
4
3.8
1
2
3
4
Psychological Contract Fulfillment
A
4
3.8
3.6
3.4
3.2
4
3
Time
low proportion of the cohort from the same region as the respondent (– 1 SD, low proportion of in-group)
high proportion of the cohort from the same region as the respondent ( 1 SD, high proportion of in-group)
Time
1
2
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Zhu, Tatachari, and Chattopadhyay
873
FIGURE 4
Moderating Effects of Preferential Treatment on Trends
B
Psychological Contract
Fulfillment
Perceived Prestige
4.6
4.4
4.2
4
3.8
2
0 1
4
3.8
3.6
3.4
3.2
4
3
Time
Preferred
Preferred
1
1
location 0
location 0
2
4
3
Time
Preferred
location
C
Preferred
location
Organizational Identification
A
0 1
0 = Assigned location did not match preference
4.5
4.3
4.1
3.9
3.7
3.5
4
3
Time
Preferred
Preferred
location 0 1
location 0 1
2
1 = Assigned location matched preference
lower perceived prestige, contract fulfillment, and
identification at entry, and experienced a smooth decline without fluctuations over time; stayers had
a slight increase during institutional training, which
then fell and, finally, recovered to some extent.
did not) and used the random coefficient modeling
described above to examine the differences in the intercepts and the trends of the variables between leavers
and stayers. Results show that the leaver–stayer
dummy variable had a significant effect on both the
intercepts (g 5 20.16, 20.09, 20.17, p , .001, .05, .001
for prestige, contract fulfillment, and identification,
respectively) and the trends (interaction with the linear
term g 5 20.06, 20.10, 20.05, p , .001) of all three
variables. Figures 5a–5c show that leavers started with
DISCUSSION
Although organizational identification has been
linked to important employee outcomes, including
TABLE 5
Proportional Hazard Regression with Repeated-Measures Covariates Predicting Speed of Voluntary Turnover
Model 1
Variables
Model 2
Model 3
Hazard
Ratio
Parameter
Hazard
Ratio
1.43
1.21
0.36 **
0.19 ***
1.41
1.17
0.35 *
0.15 ***
1.39
1.17
0.33 *
0.16 ***
1.37
1.18
0.49
20.71 ***
0.57
20.56 ***
0.77
20.26
0.73
20.31 ***
0.82
20.20 *
0.56
20.59 ***
Parameter
Hazard
Ratio
Model 4
Parameter
Hazard
Ratio
Parameter
Time-invariant controls
Gendera
Age
0.32 *
0.16 ***
Time-varying predictors
Perceived organizational
prestige
Psychological contract
fulfillment
Organizational
identification
Wald x2 (df)
91.91 (8)
104.65 (9)
115.91 (10)
136.90 (11)
Notes: n 5 5,184 observations for Model 1, n 5 3,818 observations for Models 2, 3, and 4. Six location dummy variables were controlled for
common locations during the formal socialization.
a
0 5 male, 1 5 female.
*p , .05
**p , .01
***p , .001
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Academy of Management Journal
June
FIGURE 5
Trends of Stayers and Leavers
B
C
4
Psychological
4.3
4.1
3.9
Contract Fulfillment
Perceived Prestige
4.5
3.8
3.6
3.4
3.2
3.7
1
2
4
3
Time
Leaver 0 1 Leaver
0 1
1
Time
Leaver 0 1 Leaver
0 = stayers
turnover (for a review, see Riketta, 2005), we know
little about how identification changes during the
initial months of employment and how these changes
influence turnover. Recent research has highlighted
the need to understand such patterns with respect to
other variables such as job satisfaction in understanding employee turnover (e.g., Boswell et al., 2009;
Kammeyer-Mueller et al., 2005, 2013). As we show,
changes in identification impact the speed of occurrence of turnover. We also show that perceptions of
organizational prestige over time give rise to these
changes, mediated by changes in perceptions of psychological contract fulfillment, and that all three variables follow curvilinear trends. Finally, we link these
trends to various significant milestones in the life of
newcomers—their entry, formal socialization, and initial assignment—and show that the trends vary by
employee personal prestige markers such as qualification, cohort in-group proportion, and preferential
treatment in terms of assignment to a preferred location.
To enhance newcomer identification and to reduce
turnover, it is important for managers to understand
these trends, their link to milestones, and their variation
across employees. Since new recruits are often drawn to
an organization due to its prestige in the wider community, it is particularly important to understand how
perceived prestige influences decisions on whether to
stay or leave over time.
Our data show support for our model of how selfenhancement and uncertainty reduction motives,
modeled as organizational prestige and (theorized)
levels of uncertainty at various milestones, combine
to influence organizational identification over time.
The extent to which employees find their organization to be prestigious increases due to the positive
experiences and information provided that reduces
4
3
2
0 1
Organizational Identification
A
4.5
4.3
4.1
3.9
3.7
3.5
1
4
3
Time
Leaver 0 1 Leaver 0 1
2
1 = leavers
uncertainty during the institutionalized socialization
that occurs immediately after joining, falls during the
period of uncertainty that follows as employees leave
the structured training environment and try to adjust
to everyday life in the organization, and then recovers
a little as employees settle into their first assignment
and become familiar with some of the more positive
features of their work. Since newcomers may be
drawn to an organization because of its prestige, the
maintenance and increase in perceptions of prestige
relates positively to the fulfillment of newcomers’
psychological contracts. Moreover, since employees
are more likely to identify with an organization when
they perceive greater fulfillment in their psychological contracts, their change patterns of identification
over time parallel the change patterns of perceived
prestige and psychological contract fulfillment. In
turn, identification over time predicts turnover and
mediates the impact of prestige and contract fulfillment over time on turnover; those with greater rises in
perceived prestige during socialization and greater
recoveries during their first assignment are more
likely to be those who stay. It is noteworthy in this
context that individuals’ perception of organizational
prestige can and did change vividly during the first
few months of organizational entry, with more than
50% of the variable’s variance originating from
within-person changes.
Our data shows support for our argument that
newcomers benchmark firm prestige on different aspects of their own prestige, such as initial qualifications, size of in-group in the newcomer cohort, and
preferential treatment, so that firm prestige is lower
when personal prestige is higher. We found that
newcomers with higher levels of qualifications begin
with lower initial perceived prestige and recover less
2017
Zhu, Tatachari, and Chattopadhyay
in their first assignment, leading also to more negative
patterns with fewer fluctuations for contract fulfillment and identification. These patterns support our
arguments that newcomers with higher levels of
qualifications have lower expectations from the organization during training and the first assignment,
and are better able to manage the uncertainties experienced between training and the initial assignment.
We similarly found more negative patterns for
employees who joined with smaller proportions of
in-group members in their cohort. Greater proportions of newcomers who are from other geographic regions in the cohort appear to make it more
difficult for employees to appreciate the positive
features of the organization during socialization and
the initial assignment, as reflected in their perceptions of organizational prestige. Smaller in-group
proportion in the cohort also negatively affects employees’ psychological contract fulfillment during
the formal socialization, but, as employees settle into
the first assignment, the effects go away, probably
because they fit in better with their first assignment
location. These moderating effects of in-group proportion, however, did not carry over to identification
beyond the initial level. Newcomers with larger
proportions of their cohort from the same region
showed stronger identification with the organization
at entry, but this effect did not carry on to make any
difference in the change patterns of identification
over time. We speculate that this effect may follow
from those with a smaller proportion of in-group
members finding an alternate focus of identification
after entry. Since a larger out-group accentuates the
salience of the in-group, newcomers from a numerically less well-represented geographical region may
identify with their in-group members with spillover
effects for the entire organization over time. Employees have been shown to identify with local foci
such as a subunit or team and their organization simultaneously (van Knippenberg & van Schie, 2000),
and identification with one target may influence
identification with another as long as the targets are
perceived as consistent in goals and values (George &
Chattopadhyay, 2005). Thus, over time, identification with in-group members may spill over to the
whole organization as similarities in values and
goals are identified, nullifying the negative effect of
psychological contract nonfulfillment.
We found some support for the moderating effects
of receiving preferential treatment in terms of being
assigned to a preferred location during the first assignment. Those not assigned to their preferred locations showed a larger drop in prestige, psychological
875
contract fulfillment, and identification between training and their initial assignment, compared with those
who were assigned to preferred locations. Following
the initial assignment, newcomers assigned to preferred locations stayed at higher levels without much
change in all three curves, while those who were denied their favored location showed some recovery at
lower levels. Overall, these results suggest that newcomers are negatively influenced over time when they
are not assigned to their preferred locations, but are
not overly positively influenced when they are so
assigned, supporting the idea that negative events have
a stronger influence than positive events on individual
attitudes (Baumeister et al., 2001).
Limitations and Future Directions
Our results support most of our theorizing, although our conclusions are limited by the study’s
sampling from one IT services firm. Most firms may
subject newcomers to some form of institutional socialization, but this may not be applicable to all firms.
Firms may also vary in the duration and intensity of
such programs and the timing of the first assignment.
These factors may impact the trends of prestige, psychological contract fulfillment, and identification.
However, our results are generalizable to the extent
that we know the role milestones play in shaping the
trends. Future research should examine how differences in the temporal distributions of these milestones impact trends in identification and turnover.
Although we theorized that changes in perceived
prestige influence psychological contract fulfillment
and subsequently identification, it is possible—and
indeed likely—that these variables reciprocally influence each other over time. However, it makes
sense to theorize perceived prestige as an independent variable since it has extensive theoretical
and empirical support as an antecedent to identification. It is particularly appropriate for us to do so as
newcomers may form an impression of this variable
prior to joining and identifying with the firm, which
then influences their employment decisions. Future
research may consider other information about the
firm that is available to job seekers that may, in
a manner similar to prestige in our model, play a part
in their identification with and eventual decision to
leave the firm. Furthermore, although we theorize
that changes in psychological contract fulfillment
mediate the relationship between changes in prestige and changes in identification, it is possible that
the effects of contract fulfillment on identification
are further mediated by individuals’ emotional
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Academy of Management Journal
reaction to the breach of their psychological contract,
such as anger and frustration—that is, psychological
contract violation (e.g., Morrison & Robinson, 1997).
Higher contract fulfillment may relate to lower contract violation, which, in turn, relates to higher
identification. The complexity of our study constrains
us from including this intermediary mediator, but
future research may test the more fine-grained mediation relationship. Finally, even though we used
a shortened version of Mael and Ashforth’s (1992)
measure of perceived prestige to maintain response
rate over time, analysis using a separate sample supported the validity of our measure.
Contributions and Implications
We contribute to the understanding of the dynamic relationship between perceived organizational prestige and organizational identification over
time. Although the direct relationship has been
tested earlier at a single point in time (e.g., George &
Chattopadhyay, 2005; Mael & Ashforth, 1992), we
theorize about how newcomers may come to expect
a certain level of perceived prestige in their organization such that psychological contract fulfillment is
negatively related to deviations from expected
prestige levels, and, in turn, affects the level of
identification. These findings extend social identity
theory arguments that relative changes to social
categories may render them salient (Haslam, 2004)
by explicitly modeling the interpretation of such
changes in one instance in the form of psychological
contract fulfillment. Our findings also help to clarify
how perceptions of a diffuse organizational characteristic may inform an employee’s psychological
contract along with other, more direct inputs such as
promises made by recruiters. Overall, we heed the
call of researchers such as Rosen et al. (2009) who
have argued for greater understanding of the impact
of diffuse organizational characteristics on psychological contract perceptions; we go further in examining the mediating role of contract fulfillment in the
dynamic relationship between firm prestige and organizational identification.
Our study is the first to examine how organizational identification fluctuates in the initial period of
employment. Moreover, we provide an understanding
of how these fluctuations originate and why it is important to understand them by demonstrating a link
between dynamic identification, its dynamic antecedents, and employee turnover. Finally, although
a few recent studies have examined trends in newcomer adjustment and turnover (e.g., Kammeyer-
June
Mueller et al., 2005, 2013), we are the first to tie these
trends to specific milestones in the lives of newcomers,
encompassing entry, institutional socialization and
the period leading up to and following the initial assignment. Understanding the role of these important
milestones in shaping trends of identification and its
antecedents (and, ultimately, employee turnover)
helps to draw a clearer picture of why fluctuations in
these important constructs occur during this critical
period of newcomer socialization and how they impact employee turnover years later.
Our findings are important for managers, too, in that
they need to understand how critical variables such as
psychological contract fulfillment and organizational
identification unfold over time in the first few months
of employment, particularly because they have longterm implications for employee turnover. We identify
specific milestones during which these patterns develop and provide clarity as to when, during newcomers’ first few months of employment, managers
may seek to intervene in order to improve perceptions
of contract fulfillment and to raise levels of identification. Specifically, managers should intervene and
reinforce the positive aspects of the organization and
reduce uncertainty thereof, or enhance coworker
support to newcomers from veteran employees during the period between formal socialization and the
initial assignment when newcomers tend to experience significant declines in their contract fulfillment
and identification. Furthermore, our findings that
these patterns are moderated by employee qualification levels, the proportion of in-group members in the
cohort, and whether they are assigned to their preferred locations provide managers with an understanding regarding which employees are more
likely to perceive lower levels of contract fulfillment,
to identify less, and to turnover. Managers may minimize these problems by grouping newcomers from
the same region and with similar qualifications into
the same cohort for initial socialization purposes as
well as respecting newcomers’ preferences regarding
their initial assignment.
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Jing Zhu (jingzhu@ust.hk) is an assistant professor of
management in the School of Business and Management at
the Hong Kong University of Science and Technology. She
received her PhD from the Carlson School of Management,
University of Minnesota. Her research interests include
individual behavior changes and development during
work-related transitions (including dynamics of expatriate
adjustment, newcomer identification, and job search of the
unemployed) and team processes and effectiveness.
Srinivasan Tatachari (srinivasan.tatachari@iimu.ac.in) is
an associate professor in the Organizational Behavior and
Human Resources Management department at the Indian
Institute of Management Udaipur in India. He received his
PhD (Fellow Programme) from the Indian Institute of
Management, Bangalore, in India. He worked in the Indian
information technology industry for 13 years before moving into the academic field. His current research focuses on
social identity in organizations, specifically during socialization, employees’ idle time, and in leadership and
employee well-being.
Prithviraj Chattopadhyay (p.chattopadhyay@auckland.
ac.nz) is a professor of management at the University of
Auckland. He holds a PhD in management from the University of Texas at Austin. His research interests include
relational demography and diversity, identification, managerial cognition, and employment externalization.