18
Environmental Psychology
Robert Gifford, Linda Steg, and Joseph P. Reser
Environmental psychology is the study of transactions between individuals and their
physical settings (Gifford, 2007a). In these transactions, individuals change their
environments, and their behavior and experiences are changed by their environments.
It includes theory, research, and practice aimed at making the built environment more
humane and improving human relations with the natural environment. Considering
the enormous investment society makes in the physical environment (including buildings, parks, streets, the atmosphere, and water) and the huge cost of misusing nature
and natural resources, environmental psychology is a key component of both human
and environmental welfare.
Environmental psychologists work at three levels of analysis: (a) fundamental psychological processes like perception of the environment, spatial cognition, and personality as they ilter and structure human experience and behavior, (b) the
management of social space: personal space, territoriality, crowding, and privacy, and
the physical setting aspects of complex everyday behaviors, such as working, learning,
living in a residence and community, and (c) human interactions with nature and the
role of psychology in climate change (e.g., Gifford, 2008a).
The history of environmental psychology has been reviewed elsewhere (see Bechtel
& Churchman, 2002, Bell, Greene, Fisher, & Baum, 2001, and Gifford, 2007a).
But, for perspective, we note that early 20th century psychologists studied the effect
of noise (United States) and heat (England) on work performance, while scholars in
Germany and Japan explored concepts and moral philosophy related to environmental psychology. By mid-century, environmental psychology was a clearly established
discipline with work on topics such as sensory isolation, personal space, and building
design. Journals devoted to the ield were established; the most prominent of these
are the Journal of Environmental Psychology and Environment and Behavior.
The IAAP Handbook of Applied Psychology, First Edition. Edited by Paul R. Martin,
Fanny M. Cheung, Michael C. Knowles, Michael Kyrios, Lyn Littleield, J. Bruce Overmier,
and José M. Prieto.
© 2011 Blackwell Publishing Ltd. Published 2011 by Blackwell Publishing Ltd.
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Environmental Psychology
While recognizing the value of theory and research, many environmental psychologists nevertheless prefer to apply knowledge. Instead of working in an research setting,
many enter into consultancy or public service to make good use of research indings
for developing policy or solving local problems. Some are geared to improving the
built environment (e.g., Preiser, Vischer, & White, 1991), while others are dedicated
to overcoming sustainability problems in the natural and global ecosystems (e.g.,
Gifford, 2007b; Nickerson, 2003).
The Distinctiveness of Environmental Psychology
Most psychologists examine the relations between environmental stimuli and human
responses in one way or another. However, what sets environmental psychology apart
is its commitment to research and practice that subscribe to these goals and principles:
(a) Improve the built environment and stewardship of natural resources, (b) Study
everyday settings (or close simulations of them), (c) Consider person and setting as
a holistic entity, (d) Recognize that individuals actively cope with and shape environments; they do not passively respond to environmental forces, (e) Work in conjunction with other disciplines. Figure 18.1 broadly depicts the scope of environmental
psychology.
Theoretical Bases
Seven major theoretical approaches guide environmental psychologists, although
many focused theories deal with speciic issues. First, stimulation theories conceptualize the physical environment as a crucial source of sensory information (e.g., Wohlwill,
1966). The adaptation-level approach begins with the assumption that people adapt
Reality
Measures
of Reality
Plans
(before entering the setting)
S 1–n
Outcomes
in the Setting
(after leaving the setting)
Outcomes Later
Behavior
Behavior
Cognition
and Emotion
Cognition
and Emotion
Well-Being
Well-Being
The Setting
P 1–n
Goals,
Decisions,
Intentions
The Person
SC 1–n
The SocialCultural Script
Figure 18.1.
Se
An overview of environmental psychology’s scope (Gifford, 2007a)
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to a certain level of environmental stimulation (e.g., Helson, 1964). Too much or
too little stimulation is the focus of arousal, overload (e.g., Cohen, 1978), restricted
environmental stimulation (Suedfeld, 1980), and stress theories (e.g., Evans, 1982).
Second, control theories emphasize the importance of an individual’s real, perceived,
or desired control over stimulation (e.g., Barnes, 1981), and boundary regulation
theories (e.g., Altman, 1975). Third, ecological psychology asserts the importance of
behavior settings, naturally occurring small-scale social-physical units consisting of
regular patterns of person–environment behavior (Barker, 1968). Fourth, integral
approaches such as interactionism, transactionalism, and organismic theory attempt
to describe the full, complex interrelationship of persons and setting (Stokols &
Shumaker, 1981; Altman & Rogoff, 1987). Fifth, operant approaches downplay
abstract principles, instead adopting a direct problem-solving approach that employs
behavior modiication techniques (e.g., Geller, 1987). Sixth, environment-centered
theories such as the spiritual–instrumental model and ecopsychology raise the issue
of the environment’s own welfare and its ability to support our own well-being (e.g.,
Clayton & Brook, 2005). Seventh, social psychology-based theories explain which
factors affect proenvironmental behaviour and how they can be encouraged.
Environmental Perception and Spatial Cognition
Environmental psychologists emphasize understanding how individuals respond to
complex everyday scenes (e.g., Ittelson, 1978). A person’s level of awareness, degree
of adaptation, and necessary selectiveness in attending to environmental cues within
complex real scenes mean that people sometimes miss important elements of a scene
resulting in negative consequences for health or safety (e.g., Stamps, 2005).
Environmental perception varies importantly with personal and cultural differences;
people often see and interpret the same scene differently. Brunswik’s (1956) probabilistic functionalism (see Figure 18.2.), Gibson’s (1976) theory of affordances, Berlyne’s
The Setting Itself
Ecological
Validity
Actual
Beauty
Selected Distal Cues
Selected Proximal Cues
Number of Trees
Undisturbed
The Setting Judged
Cue
Utilization
Color of Water
Polluted
Amount of Litter
Striking
Perceived
Beauty
Height of Mountain
Comfortable
Sandiness of Beach
Crowded
Number of People
Achievement
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Figure 18.2.
Brunswik’s lens model, adapted for environmental perception (Gifford, 2007a)
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(1974) collative properties, and the phenomenologist’s approach (e.g., Seamon,
1982) all represent valuable ways to understand how people “read” their world.
Spatial cognition researchers have shown that human information processing does
not resemble mechanical information processing (e.g., Lynch & Rivkin, 1959), yet
is generally effective. However, spatial cognition heuristics that ordinarily work sometimes lead to errors (e.g., Montello, 1991). Theories of spatial cognition begin from
different points of departure: the setting itself (e.g., Lynch, 1960), cognitive development (e.g., Moore, 1979), and brain physiology (e.g., O’Keefe & Nadel, 1978).
Some of the most useful practical research has resulted in better signs for wayinding
in buildings and transit (Levine, 1982), and for helping people aflicted with
Alzheimer’s to navigate more easily (Passini, Pigot, Rainville, & Tetreault, 2000).
Managing Social Space
People use the physical space among them according to complex rules and strong
preferences. Although these rules and preferences are not always conscious, their
importance suddenly becomes clear when they are compromised. Personal space,
territoriality, and crowding are the main dimensions of social space.
Personal space
Personal space is the dynamic distance and orientation component of interpersonal
relations (Gifford, 2007a). It has been studied longer and more than almost any other
aspect of environmental psychology (e.g., Sommer, 1959).
60 cm (23.5 inches)
Figure 18.3. The average dimensions of personal space for North American university students approached from different directions; these distances will vary with culture and situation
(from Gifford, 2007a)
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Inferences about others are often drawn on the basis of the interpersonal distance
they choose (e.g., Patterson & Sechrest, 1970). Many personal and situational inluences interact with preferences for particular interpersonal distances. For example,
males have larger personal spaces. Attraction and cooperation generally lead to smaller
interpersonal distance, whereas less positive contexts such as stigma and unequal
status lead to larger distances. When the physical setting is less spacious, larger interpersonal distances are selected. Cultural differences in interpersonal distance exist
(e.g., Hall, 1966), but other factors often alter cultural preferences.
Territoriality
Territoriality in humans is a pattern of behavior and experience related to the control,
usually by nonviolent means such as occupation, law, custom, and personalization,
of physical space, objects, and ideas. Seven forms of territory (primary, secondary,
public, objects, ideas, interactional, and body) have been distinguished (Altman,
1975); defense strategies (prevention, reaction, and social boundaries) are employed
in response to infringements (invasion, violation, and contamination). Males are often
more territorial than females. Careful arrangements of dwelling exteriors and street
plans (defensible space) enhances residents’ territoriality and reduces crime (e.g.,
Newman, 1972).
Personalization, marking, and status are used much more often than physical
aggression to control space and ideas. Theories of territoriality stress its organizing
function and evolution more than its relation to aggression (Edney, 1976). Architects
can and should incorporate knowledge about territoriality to allow building users as
much control as they are capable of responsibly exercising and as the organizational
context allows; territory holders then beneit from a greater sense of self-determination,
identity, and even safety.
Crowding and density
Crowding is a subjective experience that is only mildly related to the objective index,
population density (Stokols, 1972), as is obvious to anyone at a good party or anyone
who has felt crowded in another contexts by one other person. It exists in three
modes (Montano & Adamopoulos, 1984): situational (such as feeling constrained or
having expectations dashed), emotional (usually negative, but positive emotions can
occur), and behavioral (such as activity completion or assertiveness). Crowding is
accentuated or ameliorated by personal factors (e.g., personality, expectations, attitudes, gender), social factors (e.g., the number, type, and actions of others, and
attitude similarity), and physical factors (e.g., architectural features and spatial
arrangements).
Prolonged high indoor population density often impairs mental and physical
health, task performance, child development, and social interaction (e.g., Evans &
Saegert, 2000). Individuals in some cultures seem to cope with high density better,
but sensory overload and lack of personal control lead to many negative outcomes.
Short-term high density may have positive outcomes when social and physical conditions are positive. High outdoor density, as in large cities, certainly can provide an
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enjoyable variety of social and cultural experiences. In general, high density tends to
magnify pre-existing social conditions (Freedman, 1975). To reduce the negative
effects of high density through environmental design, more space is not always
needed. Rather, careful environmental design (such as partitioning and behavioral
zoning) can ease crowding within a limited space.
Encouraging Proenvironmental Behavior
Many environmental problems are rooted in human behavior, and can thus be
managed by promoting proenvironmental behavior (Gardner & Stern, 2002).
Attempts to improve environmental quality via behavior changes will be more effective when one (1) selects behavior that signiicantly affects environmental quality, (2)
examines which factors cause those behaviors, (3) applies and evaluates interventions
that change these antecedents and the behavior (Geller, 2002; Steg & Vlek, 2009).
This section provides a brief overview of how environmental psychologists have
addressed the last two issues.
Factors that inluence behaviors with environmental impact
In order to decide which factors should be targeted to encourage proenvironmental
actions, one needs to understand which factors promote or inhibit proenvironmental
behavior. Below, we discuss two types of individual motivations to engage in environmental behavior: perceived cost and beneits, and normative concerns. We indicate
how these perspectives may be integrated into a coherent framework. Next, we
elaborate on contextual factors and habits.
Motivational factors: Cost-beneit deliberations,
and normative concerns
The theory of planned behavior (TPB; Ajzen, 1991) assumes that individuals choose
alternatives with highest beneits against lowest costs (e.g., in terms of money, effort,
and/or social approval). The TPB proposes that behavior follows from an individual’s
intention. Intentions depend on attitudes towards the behavior (the degree to which
engagement in behavior is positively valued), social norms (social pressure from
important others to engage in a particular behavior), and perceived behavioral control
(beliefs on whether one is capable of performing the behavior). The TPB was successful in explaining various types of environmental behavior, including travel mode
choice, household recycling, waste composting, water use, meat consumption, and
general proenvironmental behavior (e.g., Harland, Staats, & Wilke, 1999; Heath &
Gifford, 2002).
Acting proenvironmentally is often associated with higher costs. Therefore, moral
and normative concerns are believed to play an important role in environmental
behavior. Indeed, people are more likely to engage in proenvironmental actions when
they subscribe to values beyond their immediate own interests, that is, selftranscendent, altruistic, or biospheric values, while egoistic or self-enhancement
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values are negatively related to environmental behavior (e.g., De Groot & Steg, 2007;
2008). Also, stronger environmental concern is associated with acting more proenvironmentally, although relationships are generally weak. Environmental concern is
less predictive of behavior-speciic beliefs than are values, probably because values
relect a wider range of motivations (Steg, De Groot, Dreijerink, Abrahamse, & Siero,
in press).
The norm-activation model (NAM; Schwartz, 1977) and the value-belief-norm
theory (VBN theory; Stern, 2000) assume that people act proenvironmentally when
they feel a moral obligation to do so, which depends on the extent to which people
are aware of the problems caused by their behavior, and feel responsible for these
problems and their solution. VBN theory further proposes that problem awareness
is rooted in environmental concern and values. The NAM and VBN theories are
reasonably successful in explaining low-cost environmental behavior and “good intentions” such as willingness to change behavior, political behavior, environmental citizenship, or policy acceptability (e.g., Gärling, Fujii, Gärling, & Jakobsson, 2003;
Nordlund & Garvill, 2003; Steg, Dreijerink, & Abrahamse, 2005). However, in situations characterized by high behavioral costs or strong constraints on behavior, such
as reducing car use, their explanatory power is generally low (e.g., Bamberg &
Schmidt, 2003). In such settings, the TPB appears to be more powerful in explaining
behavior, probably because the TPB also considers non-environmental motivations
and perceived behavioral control (see Steg & Vlek, 2009).
Cialdini, Kallgren, and Reno (1991) distinguish two types of social norms: injunctive norms (the extent to which behavior is supposed to be commonly approved or
disapproved) and descriptive norms (the extent to which behavior is perceived as
common practice). The most salient norm inluences behavior most. Indeed, people
are more likely to violate a particular norm when others do so as well (Cialdini et al.,
1991). Moreover, norm violations spread, that is, when people see that a particular
norm is being violated, they are more likely to violate other norms as well, suggesting
that perceptions of norm violations reduce the likelihood of normative behavior in
general (Keizer, Lindenberg, & Steg, 2008).
Various scholars have integrated concepts and variables from different theoretical
frameworks, showing that behavior results from multiple motivations. Goal-framing
theory (Lindenberg & Steg, 2007) explicitly acknowledges that behavior results from
multiple motivations. This theory distinguishes three goals that “frame” the way
people process information and act upon it: a hedonic goal-frame “to feel better right
now,” a gain goal-frame “to guard and improve one’s resources,” and a normative
goal-frame “to act appropriately.” In a given situation, one of these goals is presumed
to be focal (it is the goal-frame), while other goals are in the background and increase
or decrease the strength of the focal goal.
Contextual factors
Many contextual factors may facilitate or constrain environmental behavior and inluence individual motivations, such as the availability of recycling facilities, or the quality
of public transport (e.g., Ölander & Thøgersen, 1995). Only a few scholars in this
ield have included contextual factors in their studies (e.g., Guagnano, Stern & Dietz,
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1995; Stern, & Elworth, 1985), and surprisingly, contextual factors are not typically
included in theories to explain environmental behavior. When environmental psychology aims to study transactions between humans and their environments, effects of
contextual factors on behavior should be studied more extensively. This may reveal
whether important barriers for proenvironmental action should be removed.
Habit
The theoretical frameworks discussed above generally imply that individuals make
reasoned choices. However, in many cases, environmental behavior (e.g., car use) is
habitual and guided by automated cognitive processes (e.g., Aarts, Verplanken, &
Van Knippenberg, 1998). Temporarily forcing car drivers to use alternative travel
modes appeared to induce long-term reductions in car use, especially among habitual
car drivers (Fujii & Gärling, 2003). This suggests that habitual drivers have inaccurate
and modiiable perceptions of the pros and cons of different transport modes.
Interventions Various strategies for behavior change have been identiied, each
focusing on a different set of behavioral determinants. A distinction can be made
between informational strategies that aim to change prevalent motivations, perceptions, cognitions and norms, and structural strategies that aim to change the context
in which behavioral choices are made (Messick & Brewer, 1983). Informational and
structural strategies are described next, but their effectiveness in promoting different
types of environmental behavior in detail is not, because this has been extensively
reviewed elsewhere (e.g., Abrahamse, Steg, Vlek, & Rothengatter, 2005; Dwyer,
Leeming, Cobern, Porter & Jackson, 1993).
Informational strategies
Informational strategies target motivational factors, without actually changing the
external context in which choices are made. First, informational strategies can be
aimed to increase actors’ awareness of environmental problems and of the environmental impacts of their behavior, and/or to increase their knowledge of behavioral
alternatives and their pros and cons. Information campaigns hardly result in behavior
changes (see Abrahamse et al., 2005, for a review).
Second, persuasion strategies may be employed, for example, to inluence actors’
attitudes, strengthen their altruistic and ecological values, and/or strengthen their
commitment to act proenvironmentally. Commitment strategies appeared to be successful in encouraging proenvironmental behavior (see Abrahamse et al., 2005).
Eliciting implementation intentions in which people not only indicate that they
intend to change their behaviour, but also how they plan to do so, appeared to be
effective as well (e.g., Bamberg, 2002). Furthermore, promising results have been
found with individualized social marketing approaches, in which information is tailored to the needs, wants and perceived barriers of individual segments of the population (e.g., Abrahamse et al., 2007).
Third, social support and role models can be provided to strengthen social norms,
and to inform individuals about the perceptions, eficacy, and behavior of others.
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Modeling and providing information about the behavior of others appeared to be
successful in supporting proenvironmental behavior. However, comparative feedback
can be counterproductive when people take the behavior of others as a reference
point for which to strive. This boomerang effect can be neutralized by adding injunctive norm information, which conveys social approval (Schultz, Nolan, Cialdini,
Goldstein, & Griskevicius, 2007).
Informational strategies in themselves are especially effective when the proenvironmental behavior is not very costly, and when individuals do not face severe external
constraints on behavior. Furthermore, they are an important element in the implementation of structural strategies that force individuals to change their behavior.
Structural strategies
When acting proenvironmentally is rather costly or dificult because of external barriers to proenvironmental actions, the circumstances under which behavioral choices
are made need to be changed as to make proenvironmental actions more attractive,
and to reduce the attractiveness of environmental harmful actions. First, the availability and quality of products and services may be altered via changes in physical, technical, and/or organizational systems (e.g., provision of recycling bins). Second, legal
regulations can be implemented (e.g., prohibiting the use of harmful propellants in
spray cans). Third, prices of different behavior options may be changed (e.g., road
pricing, CO2 taxes).
Structural strategies either aim to reward approved behavior, or punish disapproved behavior. When rewards and penalties are strong, people can attribute their
behavior change to the incentive and not to their personal convictions. As a result,
attitudes may not change and behavior changes will only last for as long as the incentive is in place. Rewards will be not be effective if they fail to make proenvironmental
behavior more attractive than environmentally harmful options, to activate goals to
change behavior, and to facilitate the implementation of such goals (Gärling &
Schuitema, 2007).
Evaluating the effectiveness of interventions Studies aimed at evaluating an intervention’s effectiveness should follow experimental research designs that reveal the effectiveness of single as well as combinations of interventions for one or more “treatment”
groups and a comparable control group. Because an intervention may have only
short-lived effects, whether it has lasting long-term effects needs study (Abrahamse
et al., 2005). First, it is important to monitor (changes in) behavioral determinants
in order to understand why intervention programs were successful or not. Moreover,
it allows change agents to adapt interventions to increase its effectiveness. Second,
changes in environmental impact should be monitored, because this is the ultimate
goal of behavioral interventions in the environmental domain. Based on this, feedback
can be provided to the target population so as to inform members about the effects
of their efforts on environmental quality. This may strengthen their commitment to
change behavior, and to maintain the changes realized. Third, one also would need
to know about changes in people’s quality of life, which is an important component
of the more general notion of sustainable development (Steg & Gifford, 2005).
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Besides studying the actual effects of interventions, environmental psychologists
have studied the perceived effectiveness and acceptability of environmental policies
before such policies are implemented, particularly in the travel domain (see Steg &
Schuitema, 2007, for a review). These studies reveal, among other things, that policies are more acceptable when they are believed to be more fair, when they are effective in reducing relevant problems, and when they do not seriously affect individual
freedom. Moreover, policies are more acceptable to people who have strong environmental values, who are highly aware of the problem, and who feel a strong moral
obligation to reduce the problems. Policies that increase the attractiveness of proenvironmental behavior are evaluated as more effective and acceptable than policies
aimed at decreasing the attractiveness of environmentally harmful behavior, and
people prefer policies aimed at promoting the adoption of energy-eficient equipment
to policies aimed at reducing the use of existing equipment (e.g., Poortinga, Steg,
Vlek & Wiersma, 2003; Steg, Dreijerink & Abrahamse, 2006).
Conclusions Environmental psychologists have an important role to play in the
management of environmental problems through the promotion of behavior change.
Behavioral interventions are generally more effective when they are systematically
planned, implemented, and evaluated. Individuals can contribute signiicantly to
achieving long-term environmental sustainability by adopting proenvironmental
behavior patterns. The challenge for environmental psychologists is to understand
the individual and structural factors and processes that threaten environmental sustainability, so that proenvironmental behaviors can be facilitated worldwide.
The Psychology of Resource Management
Energy conservation, recycling, fresh water, and pollution are instances of everyday
commons dilemmas. The choices people make—sometimes to take (as in ishing) and
sometimes to give (as in greenhouse gases) inluence the fate of many desirable
resources. People in commons dilemmas must decide whether to try to serve their
own interest quickly, which risks total failure for self, others, and the resource, or,
through restraint, to beneit all participants more moderately, with the crucial consequence that the resource is preserved for the future (Hardin, 1968). Many characteristics of the resource, individuals, and proximate constraints that inluence these
choices have been identiied (see Figure 18.4).
For example, conservation often (but not always) improves when the resource
becomes scarce. Uncertainty about the resource almost always leads to overharvesting. Narcissistic or egocentric harvesters take more than others (e. g., Biel & Garling,
1995). When more harvesters have access to a resource, each tends to take more, but
if they have a sense of community, cooperation is greater (e.g., Dawes & Messick,
2000). Regulations do not govern harvesting absolutely, but of course they have an
inluence. For example, when harvests are publicly known, cooperation is greater and
when the resources are partitioned into zones that each harvester controls, the
commons is managed more sustainably.
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Geophysical Influences (such as:)
– Amount and uncertainty of resource
– Regeneration rate and uncertainty
– Ambient conditions (e.g., weather, extraction
difficulty)
– Disasters
Governance Influences (such as:)
– Harvest limits, permits
– Price, operational costs
– Distribution of catch or donations
– Order of decisions
– Communication rules
– Territorialization, tenure
– Fines, taxes, tax incentives
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Decision-Maker Influences (such as:)
– Individual or group decides
– Values: social, environmental, other
– Goals, aspirations, shadow of the future
– Intelligence, experience, skill
– Needs (financial, other)
– Perceived equity
– Assessment of others
– Perceived risk, safety
– Self-presentation, desirability
– General uncertainty, confusion
– Culture
Interpersonal Influences (such as:)
– Number of others, scale of groups
– Others’ harvest or donation amounts
– Uncertainty about others’ choices
– Others trusted, liked, admired or not
– Others familiar or unknown
– Others’ perceived skill or experience
– Others’ similarity to self
Dilemma Awareness
– aware (anxiety, fear)
– not aware (ignorance)
Technological
Influences (such as:)
–Pre-industrial
– Industrial
– Post-industrial
Sequential Strategies
Decision-Maker Strategies (such as:)
– None (ignorance, confusion)
– Trial and error (testing system)
– Straight greed; no donations
– Take in round numbers
– Take to assure equal outcomes
– Save the pool (take little or none)
– Donate from one’s own stock
– Donate according to one’s means
– Influence others’ choices
– Specific or generalized exchange
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Decision-Maker Outcomes (such as:)
– Satisfaction, satisficing
– Emotional: anger, regret (at own actions),
surprise (at others’ actions), frustration
– Financial: success or failure
– Social: reprobation, admiration
Figure 18.4.
Social Dilemma
System Model F1
©rdg September 2006
Policy Changes
Sequential Strategies
Environment Outcomes (such as:)
– Public good complete or not
– Resource depleted
– Resource extinguished
– Resource sustained
– Side effects to the ecology
– Community loss or gain
Many of the factors that inluence decision making in a commons dilemma (Gifford, 2008b)
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Residential Environmental Psychology
Home is the most important physical setting for most people. Environmental psychologists distinguish the physical structure (house, apartment) from its meaning
structure (home). Individuals normally called homeless might more properly be called
houseless, although if their last residence loses its meaning, they truly are homeless.
Residential satisfaction depends on many determinants, including stage of life, socioeconomic status, personality and values, hopes for the future, norms for one’s peers,
and relationships with neighbors. Of course, physical features of the residence–such
as its form (Michelson, 1977), architectural style (Nasar, 1989), loor plan, colors,
outdoor areas around the residence, as well as cultural background affect residential
preferences, choices, and satisfaction. Poor-quality housing affects the socioemotional
health of children and adults (Evans, Wells, Chan, & Saltzman, 2000; Gifford, 2007c;
Gifford & Lacombe, 2006).
People arrange their residential interiors in fairly predictable patterns that are
related to lifestyle, social class, and culture (e.g., Bonnes, Giuliani, Amoni, & Bernard,
1987). Adapting to new residences can be stressful, depending on whether a person
has some choice in doing so, prefers to explore new settings in general (Stokols &
Shumaker, 1982), or represents a downgrading.
In relation to the amount of time people spend in their residences, and their psychological importance, this aspect of environmental psychology is under-researched.
This is partly because conducting research in residences usually is, understandably,
seen as an intrusion of privacy.
The Environmental Psychology of
Neighborhoods and Cities
A vast global movement to the city is underway. What happens once nearly everyone
lives so close together? Environmental psychologists explore person–environment
relations in cities, public places, the neighborhood, the community, and on the
streets. A general model for this is presented in Figure 18.5.
Residents’ personal factors and the physical aspects of the city (stressors and amenities) are presumed to inluence the way residents think about their cities and neighborhoods (whether they are satisied or not, fearful or not, attached to them or not,
mentally healthy or mentally unhealthy). The physical aspects of the city, personal
factors, and these cognitions are presumed to affect residents’ actual behavior in urban
public places such as streets, parks, and stores. These behaviors may be pro-social,
anti-social, or neither; they include everyday behaviors, such as how fast people walk,
kids playing in parks, or where people choose to sit in public areas. They also include
behavior in retail settings such as shoppers’ reactions to store music and displays. The
model further states that these behaviors, in turn, are presumed to inluence cognitions (just as cognitions inluence behaviors) and the urban planning and design
process. The design process, to complete the cycle, inluences the physical shape of
the city as zoning and other bylaws govern what sort of buildings, streets, and parks
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Residents
For example:
• Life cycle stage
• Length of
residence
• Subculture
• Economic level
The Physical
Community
For example:
• Upkeep
• Amenities
• Road size
• Building type
Figure 18.5.
Community Cognitions
For example:
• Satisfaction
• Fear
• Attachment
• Concern for Community
Behavior in the Community
For example:
• Prosocial acts
• Anti-social acts
• Mobility
• Leisure
• Trade
Urban Planning
The environmental psychology of public life (Gifford, 2007a)
get built. The cycle then continues. Environmental psychologists have studied all
phases of the model in Figure 18.5.
Cities can be very stressful: noise, trafic, density, and pollution usually are much
greater than in rural places. We humans have only lived in such large agglomerations
for a tiny fraction of the time we have been a species; it is reasonable to say that cities
are unnatural. Personal safety is a very important urban problem. Some danger is
caused by poverty and social breakdown, but defensible space principles combined
with a take-back-the-streets community attitude can signiicantly reduce crime. Other
physical forces facilitate urban aggressiveness: temperatures up to 85°F/29°C degrees
appear to increase the risk of violence (Baron & Ransberger, 1978). A less obvious
aggression-causing problem may be air pollution; in addition to being a health risk,
it may also trigger violence in some individuals (Rotton, Frey, Barry, Milligan, &
Fitzpatrick, 1979).
On the other hand, cities obviously are attractive. William Whyte, a champion of
the city’s possibilities, argued that people gravitate toward high density and thrive
on it. According to Whyte, the vendors, performers, and eccentrics make cities exciting. Clearly, cities have beneits; besides the interesting street life, these include more
cultural, educational, medical, leisure, social, and shopping resources, not to mention
greater opportunity for jobs. Environmental psychology has contributed scientiic
evidence on both the psychological beneits and costs of urban living.
Neighborhoods and retail stores: The building blocks of cities
Neighborhoods are psychological (Guest & Lee, 1984). Generally, a neighborhood’s
physical qualities are more important than its social qualities (Fried, 1984),
unless (on the positive side) residents have special bonds with each other or (on the
negative side) residents are at war, or nearly so. However, a pleasant, green, natural,
residential-only area is not everyone’s favorite place; more important is whether the
community ills one’s needs and whether one is adapted to its pattern of stimulation
(Michelson, 1977).
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Place attachment is psychologically important. It cannot be instantly attained;
residents need to spend time in a place, to hear stories, to be part of a spiritual quest
centered there (Hay, 1998). Many people eventually lose the places to which they
have become attached, with the attendant experiences of loss and grief (Norris-Baker
& Scheidt, 1990).
People do much on local and urban streets that seems close to nothing, perhaps
because they do most of it automatically, without relecting. However, upon closer
examination, this “nothing” turns out to be a fascinating mixture of thoughts and
activities. We monitor our progress through the city in responsive, operational, or
inferential modes (Appleyard, 1976). We walk at a speed that relects the pulse (or
at least the size) of the city (Gifford, Ward, & Dahm, 1977). Our walks follow
planned patterns even when we are unaware of our plans. We carefully avoid interaction with most people we meet on the street, but we try to maximize social order
(Loland, 1973). Surprisingly, perhaps, elderly men hang out in malls more than
teens (Brown, Sijpkes, & MacLean, 1986). We “know” some people in public places
that we do not really know—familiar strangers (Milgram, 1977).
The physical environment is not widely studied as a factor in retail behavior, but
awareness of and research on its inluence is growing (e.g., Ng, 2003). Well-known
effects include location and store size. However, at the interior level, the way that
shelves, aisles, displays, and odors affect the emotions and behavior of consumers is
gradually becoming clear (Hawkins, Best, & Coney, 1983).
Educational Environmental Psychology
The physical features of schools and other learning settings as a whole affect student
and teacher outcomes. For example, many learning experiences are affected by school
size (e.g., Barker & Gump, 1964). Students in larger schools have an edge in the
variety of things they can learn about. Yet, partly because time at school is limited,
students in large schools do not actually participate in more activities than students
in small schools. Students in large schools more often learn and enjoy as spectators;
students in small schools more often learn and enjoy as participants. In most areas
of learning, students in small schools achieve more because they develop competence
through direct involvement in activities.
Interior school design has a variety of inluences on students and teachers (e.g.,
Ahrentzen, 1981). Temporary or low walls increase distractibility. Acquisition,
maintenance, and dynamic walls can be strategically used to match students’
normal viewing patterns with current versus background educational information
(Creekmore, 1987). When students learn in a given setting, that material is better
recalled in the same setting—or when a vivid memory of that setting is evoked (e.g.,
Smith, 1979).
Evidence strongly suggests that noise interferes with learning both while it occurs
and, if the learner is subjected to noise for long periods, even after the noise is gone
(Cohen & Weinstein, 1982). To combat noise, instructors have changed their
methods—sometimes sacriicing a good pedagogical technique for a quiet one—and
successfully employed behavior modiication techniques such as sound-activated
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electrical relays that control reinforcers such as music and extra recess time (e.g.,
Strang & George, 1975).
Incandescent lighting is preferred by many, but it is more expensive than luorescent lighting, which has not been shown to have dramatic negative effects on the
performance or health of most students. Despite the inadequate methodology in
some studies, and the lack of signiicant differences in others, it appears that light
does affect some kinds of performance, such as basic cognitive and motor activities
(Munson & Ferguson, 1985). Short exposures to the different kinds of light in many
studies may have led to incorrect conclusions that light has no effects. As with noise,
the important effects may be on speciic subgroups of individuals; when studies of
whole classes or schools are done, large effects on a few learners may be obscured by
the absence of effects on most learners.
Few simple, direct relations exist between indoor climate and educational behavior.
Perhaps the best-supported conclusion is that performance is best in slightly cool but
not humid classrooms (Ahrentzen, Jue, Skorpanich, & Evans, 1982).
The amount, arrangement, and design of space in educational settings is very
important for classroom performance and related behaviors. High density may affect
learning when the activity involves physical movement around the classroom, when
learning depends on some classroom resource that is not increasing as fast as the
number of learners, when a particular situation seems crowded to a learner, and when
the concept to be learned is complex (e.g., Rohe & Patterson, 1974). Among
preschoolers, high density alters the child’s choice of activities and time spent on
off-task activities (e. g., Kantrowitz & Evans, 2004). Numerous classroom arrangement features have been linked to educational performance (e.g., Weinstein, 1977;
Koneya, 1976). All such indings depend in part on grade level, type of tasks, and
teaching style.
High density may affect learning (e. g., Weinstein, 1979). Space in classrooms
affects student and teacher feelings. Most students and teachers prefer lower-density
classrooms, because lower densities usually feel less crowded. Providing satisfying
physical arrangements within schools is best accomplished by furnishing a variety
of layouts. Softer, more home-like classrooms appear to improve student
learning (e.g., Wollin & Montagne, 1981), but will not become common until the
attitudes of authorities, teachers, and students change. In terms of social behavior,
increased social density leads to increased aggression and withdrawal when
other resources, architectural features, and teaching style do not counteract it
(Weinstein, 1979).
Environmental competence involves learning about the environment (Steele,
1980). Three kinds of it include (1) personal style, attitudes and awareness of physical
setting; (2) knowledge of physical settings, including technical knowledge, how to
unearth new information, knowledge about how social systems control space, knowledge of person–environment relations; and (3) practical environmental skills such as
scouting, matching, personalization, and creative custodianship. Programs in and out
of school teach many different facets of environmental competence, from basic environmental ethics to campire starting to architectural design. Although some subareas
of environmental competence have received attention, the concept as a whole so far
has not received as much as the concept deserves.
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Workplace Environmental Psychology
Working can provide some of the best and some of the worst experiences in life.
Many factors determine a person’s productivity, stress, and satisfaction at work but,
for decades, psychologists have realized that the physical environment is an important
inluence on employee productivity and satisfaction.
Environmental psychologists conduct research on the relations between the physical environment and (a) getting to work, (b) performance, feelings, social behavior,
health, and stress at work, and (c) trying to enjoy life after work (by traveling).
Throughout, the tempting but simplistic notion that changes in the physical setting
will directly determine employee behavior must be rejected.
Getting to work
Most research on getting to work has been broadly concerned with encouraging
people to choose less energy-intensive means of commuting as part of the general
drive towards sustainability. Environmental psychologists have created demographic
proiles of car and urban transit riders (e.g., Hartgen, 1974), devised models of commuter preference (Levin & Louviere, 1981), provided positive information about
urban transit and evaluated existing transit systems (E. Stern, 1982), offered reduced
fares (Studenmund & Connor, 1982), and promoted car sharing (Bonsall, Spencer,
& Tang, 1983). Commuting often is stressful, but the majority still drive, suggesting
that the description of it as an addiction (Reser, 1980) is not far wrong. However,
the more promising approaches are being sorted out from the less promising ones,
and progress must be made, because the worldwide growth in cars and driving is not
sustainable, and certainly has very mixed effects on the quality of life (e.g., Gifford
& Steg, 2007).
At work
Noise has many effects on work activities and feelings. In industrial settings, it can
cause serious hearing loss. Loud noise is particularly dangerous when employees do
not realize that deafness comes slowly and almost imperceptibly. Despite the common
supposition that noise affects performance, research in natural settings shows (a) how
complex the issue is and (b) that performance decrements depend on the task, the
person, and the type of noise (e.g., Baker & Holding, 1993). Noise harms performance when certain combinations of employee, task, and type of noise co-occur, but
not under some other circumstances. For certain tasks, noise may even arouse an
employee enough to improve performance (e.g., Miller, 1974). Noise is a serious
problem in modern open-plan ofices. Employees ind sound a problem both coming
and going: sound entering their workspace is annoying, and when their own words
escape over partitions too easily their privacy is compromised (Hedge, 1982). Ofice
noise may even affect important interpersonal behavior, from mere impressions
of others to important judgments regarding them (Sauser, Arauz, & Chambers,
1978). Some research suggests that long-term exposure to loud sounds has serious
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Worker Characteristics
For example:
• Experience, training
• Job level
• Personality
• Ability
• Motivation
Worker-Environment Interaction
For example:
• Congruence
• Meaning
Physical Work Setting
For example:
• Fixed or shifting
• Quality of materials
• Noise, temperature, light, density, privacy
Work Policies
For example:
• Rules
• Incentives
• Management style
Psychological Processes
For example:
• Arousal
• Personal control
• Adaptation affect
• Overload
• Affect
Figure 18.6. A model of the inluences of the physical work setting on workers (Gifford, 2007a)
Outcomes
For example:
• Stress
• Health
• Performance
• Satisfaction
• Interpersonal
relations
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physiological effects beyond hearing loss, such as increased cardiovascular problems
(Welch, 1979).
Indoor climate is measured by effective temperature, which includes humidity and
air movement as well as temperature. Relatively extreme effective temperatures do
not affect many work behaviors unless core body temperature is altered. The effects
of temperature are also usually damped by access to heavier or lighter clothing. The
amazing variety of temperature effects reported are partly the result of these measurement and clothing factors, as well as many others including degree of acclimatization,
knowledge of coping strategies, motivation, and type of work (Gifford, 2007a, p.
385). Engineers have outlined well-described comfort envelopes, but environmental
psychologists have discovered that comfort depends on perception as well as actual
effective temperature and that optimal performance may be found outside the comfort
envelope (Nelson, Nilsson, & Hopkins, 1987). Temperature stress occurs when
individuals are initially subjected to temperatures far outside the comfort zone, but
many people can adapt to these more extreme temperatures after longer-term exposure to them.
Several components of air—including carbon monoxide, air ions, and bad odors—
may affect performance, but the effects are not striking under normal conditions
(National Academy of Sciences, 1977). When it carries chemical impurities or diseasecausing organisms, it can seriously impair health. Lack of control over noticeably bad
air may affect persistence at work and, in some circumstances, foster negative feelings
among employees.
Light affects work behavior primarily when it is quite insuficient (leading to low
productivity and accidents) or improperly placed (leading to glare and eyestrain). A
meta-analysis showed that within the normal range, increased illumination improves
performance (Gifford, Hine, & Veitch, 1997). Many employees dislike luorescent
and other newer forms of lighting, some of which distort color (Megaw & Bellamy,
1983). Carefully placed local lighting could resolve some of these problems. Access
to natural light and views is psychologically important.
Naturally occurring spatial arrangements have few documented effects on performance, but employees are very sensitive to space, and unhappy with many existing
arrangements (Ng & Gifford, 1984). Many open-plan arrangements reduce desirable
communication and increase undesirable communication (Zalesny & Farace, 1987).
Ofice arrangements lead visitors to form impressions of the ofice-holder’s character
and status (Morrow & McElroy, 1981). Many organizations restrict the degree to
which employees may arrange or personalize their ofices and fail to adequately
consult employees when ofices are planned.
Environmental psychologists have been involved in the design of many work
settings, from basic noise and light consultations to complete ofice designing.
Better ofice designs are not only a basic right of employees, but they also save
money for organizations. A comprehensive study found that improved layout and
enclosure in ofices would lead to productivity increases of 15% for managers and
professional-technical employees, and 17.5% for clerical workers (Brill, Margulis, &
Konar, 1984). Similar studies report 10 to 50% increases with better workplace
designs (Gifford, 1992).
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After work
The environmental psychology of travel is a new but growing area. Travelers affect
destinations and are affected by them. Anticipation, travel, and recollection of travel
involve environmental perception and cognition (Iso-Ahola, 1983). Recreational
travel is an environmental trade-off, but as society is able to provide employees with
more disposable income and time, it is a trade-off many are pursuing. Destination
selection, acquisition of knowledge about destination, and behavior along the road
are a few areas of developing research. Some destinations bring relief from anxiety;
others throw travelers into environment shock (Pearce, 1981). Travelers ruin some
physical settings and enhance almost none; romantic tourism is an undesirable luxury
because it degrades natural settings (Walter, 1982). More careful planning of destination sites might spread the impact of visitors, offer more authentic experiences, and
educate travelers while offering them solace from the working world.
Natural Environmental Psychology
The natural environment has been approached within environmental psychology in
a variety of ways, with some appreciation of the fact that the natural environment
was and remains the encompassing environment of which humans are an integral and
adaptive part, notwithstanding some 30,000 years of extensive human alteration. The
natural environment has been seen (a) as a complex stimulus environment for which
we have hard-wired and functional sensitivities, preferences, and aversions (Ornstein
& Ehrlich, 2000), (b) as the source of aesthetic appreciation and creative and spiritual
inspiration (Williams & Harvey, 2001), (c) as part of fondly remembered and formative childhoods for many (Chawla, 1994; Ittelson, Proshansky, Rivlin, & Winkel,
1974), (d) as the basis of our planet’s and our species’ life support systems and the
critical object of conservation initiatives (Schmuck & Schultz, 2002), (e) as a restorative and therapeutic venue and refuge from the overload and stresses of modern life
(Hartig & Staats, 2003; Kaplan, 1995), (f) as an important design and planning
criterion and set of principles for creating beautiful, comfortable, and life-enhancing
human structures and settings (Thompson, 2000), and (g) as moral compass and
existential and aesthetic touchstone (e.g., Berleant & Carlson, 2004).
Nature has both awesome power to disrupt lives or to act as a restorative agent.
People have always believed that nature is restorative. The various ways in which it
is restorative include facilitating cognitive freedom, ecosystem connectedness, escape,
challenge, growth, guidance, a renewed social life, and health (Gifford, 2007a).
Being in nature (e.g., Sullivan, Kuo, & DePooter, 2004), and even merely viewing
nature (e.g., Ulrich, 1984), have restorative effects, although some researchers maintain that the same effects might be gained by features of nature that also may be
found in civilization (Scopelliti & Giuliani, 2004). The two main mechanisms by
which nature restores us are through refreshing attentional capacity (Kaplan, 1995)
and improving mood.
The natural environment continues to be a very diverse domain of applied environmental psychological work, both in the context of designing ‘nature’ into human
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settings (Kaplan, Kaplan & Ryan, 1998) and in the context of designing with nature
in mind (McHarg, 1991). The importance of acknowledging and incorporating the
natural environment in planning and design is particularly salient in the context of
health, well-being, and restoration beneit, with an extensive evidence base spanning
three decades and myriad institutional and urban applications and settings (Hartig &
Staats, 2003; Maller, Townsend, Prior, Brown, & St. Leger, 2006). These restoration
beneits and indeed more fundamental psychological needs and processes have also
been more widely acknowledged and embraced in clinical and counselling practice.
The Social Construction of Nature, the Environment,
and Environmental Problems
“The environment,” “nature,” and other constructs used for referring to places,
landscapes, homelands, and human settings are simultaneously constructions and
idealized places as well as objective environments (e.g., Grauman & Kruse, 1990;
Macnaghten & Urry, 1998). However, environmental psychologists have mainly
focused on physical environments as the objectiied research setting, with less consideration given to perceptual, cognitive, affective, social, cultural, and symbolic
processes that are integrally involved in how we experience, understand, respond to,
and transact with “objective” and “meaning-full” environments. Rich literatures exist
on place meaning and attachment (Altman & Low, 1992), phenomenological ecology
and environmental psychology (Seamon & Mugerauer, 1995), the conceptual and
symbolic domain of place and placelessness, landscape and meaning (e.g., Berleant,
1997), and the status and implications of constructed spaces, places, and worlds (e.g.,
Robertson et al., 1996), but this important work is not well relected in current urban
and regional planning and environmental impact assessment, where dramatic changes
to important places continue to exact appreciable human distress and costs (Van den
Berg, Hartig, & Staats, 2007). Individual and sociocultural constructions of place
and environment pose multiple challenges when issues related to risk, beauty, place
meaning, environmental values, concerns, and behavioural intentions are involved.
This is because the way we think about environmental risks, problems, and environmental quality profoundly inluences the decisions we make, the environments we
design and build, the intervention strategies and solutions we initiate in the face of
perceived threats, and how we experience, respond, and adapt to our objectively ‘real’
natural and built environments.
Environmental Psychology and Architectural Design
Some buildings are human disasters; others are merely persistent nuisances to those
who use them. Social design (Sommer, 1983) is a way of creating buildings that it
occupants and users better by involving them in the planning process. Social design
is a remedy for the malady in which architects see themselves primarily as artists,
ignoring the basic needs and activities of occupants. This is now widely recognized,
yet many buildings are still constructed without signiicant user involvement.
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Social design has numerous goals, problems and advantages. It aims to match
settings to their occupants, to satisfy a variety of principal players’ needs, to promote
personal control in the building, and to encourage social support (Gifford, 2007a).
Under some circumstances, other goals may be to increase productivity or to change
behavior. The problems include a frequent lack of communication between those
who pay for a building and those who use or occupy it, resistance to the extra effort
of involving users and occupants, unrealistic expectations that socially designed buildings will directly cure various evils, conlict among principal players, and the false
beliefs that some designers hold about those who will use a building (e.g., Heimsath,
1977). Social design usually means serving the needs of building occupants irst, but
it also offers beneits to architects and paying clients.
The design process includes programming, design, construction, use and adaptation, and postoccupancy evaluation (Zeisel, 1981). Programming consists of three
phases: understanding the needs of building users, involving them in the possibilities
of design, and translating their needs into design guidelines. Turning these guidelines
into plans and reality is the job of architects and construction companies. The environmental psychologist returns later to conduct a postoccupancy evaluation, which
examines the effectiveness of the program and design (e.g., Preiser, Vischer, & White,
1991).
Information and Communication Technologies
and Environments
Perhaps the most profound global environmental change that has taken place during
the emergence and development of environmental psychology has been the revolution in information technology. These profound changes have been commented upon
by many (Hassan, 2008; McLuhan, 1964), but perspectives from psychologists are
particularly helpful with respect to what these changes might portend for psychology,
environmental psychology and environmental sustainability (Stokols & Montero,
2002; Subrahmanyam & Greenield, 2009).
These convergent technologies are most compelling because they are transforming
not only our technological extensions (Hall, 1976) and information environments
(Norman, 2008), but the very nature of our transactions with, and understandings
of, our natural and social environments. These technologies also pose challenges to
optimal human functioning, human settings, and sustainable human-natural environment transactions (Stokols, Misra, Runnerstrom, & Hipp, 2009). Research on restoration, environmental stress, and virtual environment design suggest that this
distancing of experience through mediated transactions and encounters with natural
and actual environments fundamentally changes our connections with our world and
how we view these connections, ourselves, and our world (Levi & Kocher, 1999;
Reser, 2009). Transactional approaches have always addressed the nature and quality
of the information and feedback provided during environmental transactions (e.g.,
Altman, 1990; Reser, & Scherl, 1988), but the profound information technology
transformations taking place as we enter this brave new world of screen culture,
cyberspace, and virtual interactive experience requires a considered and perhaps radi-
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cally different understanding of environmental transactions, and a re-examination of
prevailing assumptions about direct perception and the nature of representation (e.g.,
Heft, 2001).
Conclusion—Changing Contexts, Horizons, and Challenges
Environmental psychology has been from its inception a moving target and enterprise, with reviews and characterizations often out of step with current involvements
and applications, and ongoing changes. Of the many myriad strands to this, a number
of transitions and challenges appear to be particularly noteworthy:
•
•
•
•
Dramatically changing information technologies and information environments
are fundamentally altering our transactions with the larger world—and with each
other (Stokols et al., 2009; Subrahmanyam & Greenield, 2009).
Ecological psychology continues to challenge environmental psychology with
respect to the nature and status of direct perception and experience (Heft, 2001;
Reser, 2007), particularly in a world increasingly characterized by indirect and
virtual experience and mediated “realities”.
Environmental psychology’s increasing interest in the challenges and paradoxes
of the local and global (Gifford et al., 2009; Uzzell, 2000) inds itself in a quandary, where thinking globally, acting locally, and responding personally are prerequisite for a sustainable existence, but are compromised by a convergent set of
perceptual, media coverage, and information and communication technology
biases.
Problems related to distinctions between the physical and social environment have
never been adequately resolved (Heft, 1998; Kaplan & Kaplan, 2009), but the
changing nature of human settings and virtual “physical” and “social environments,” and the intertwined nature of the biophysical and psychosocial underscores the fundamental importance of adequately conceptualizing “environmental”
contexts to understanding human behaviour. Some believe that we need to
reconsider alternative ways of understanding people-environment transactions
(Reser & Bentrupperbäumer, 2008; Stokols et al., 2009).
These challenges are necessarily changing the face of environmental psychology,
but perhaps no changes are more profound and consequential than the cascading
impacts of climate change. Its mitigation and adaptation present an enormously
consequential relevancy test for the applicability and relevance of many areas of
behavioral science, but particularly for environmental psychology (Gifford, 2008a;
Reser, 2009; Swim et al., 2009; Steg & Vlek, 2008; Uzzell & Räthzel, 2009). These
challenges include increasingly fragile life support systems, the continuous threat and
stress of media representations and risk communications, mitigation measure themselves, and the global human costs of socioeconomic and socio-political instability
and disruption around the world. Although considerable emphasis has been placed
on targeting environmentally signiicant behaviors behaviours, for cogent and compelling reasons in the service of reducing greenhouse gases and climate change
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mitigation (e.g., Steg & Vlek, 2008; Gardner & Stern, 2002, 2008), equally persuasive and strategic arguments can be made for simultaneously focusing on other
people–environment interfaces where the nature and outcomes of these transactions
mediate both proenvironmental behaviors and the concurrent psychosocial impacts
of perceived environmental changes. Each of these interfaces presents recurrent patterns of opportunities where targeted applied psychology interventions might make
a substantive difference, ultimately in terms of environmentally signiicant behaviours
(ESBs), but more immediately in terms of psychologically signiicant responses (Swim
et al., 2009). Such an approach requires a rethinking of people-environment transactions, both directly in immediate ‘real’ environments, and indirectly with respect to
virtual information environments.
Scientiic psychology began in the 19th century, but not until the end of the 1950s
was psychology’s range extended in any serious way to the physical environment.
From the vantage point of the early 21st century, the outmoded vision of a psychology that attempted to understand persons in a virtually empty physical context seems
woefully inadequate. Environmental psychology not only ills in the background, but
also the foreground and the built and natural settings within which all of life operates. Thus, environmental psychology is not only essential to a complete theoretical
understanding of people, but also for every application of psychology to the understanding and improvement of everyday life and the environments in which it occurs.
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