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Fairtrade

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing countries such as Africa and south east Asia. Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

Fairtrade – Ethical Business Case Study What is Fairtrade Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing countries such as Africa and south east Asia. Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives. Diagram to show how Fairtrade works Arguments in favour of Fairtrade Fair Trade means fair pay and working conditions for farmers and producers. Fair Trade is better for the environment. Fair Trade supports communities. Fair Trade connects you with other cultures. Fair Trade means sustainable local economies. Fair Trade means what you buy matters. Arguments against Fairtrade Dependency on the richer Failure to monitor standards Lack of evidence Corruption First world countries controlling third world countries Case Study 1- Specific Example of a Fairtrade Business In 2009 Cadbury decided to go fair trade. The Fairtrade mark is designed to secure a better deal for commodity producers in developing countries. Under the Fairtrade scheme, Cadbury will pay a guaranteed minimum price, even if the open market price falls below it, for Ghanaian cocoa. The move is part of the Cadbury Cocoa Partnership, a £45m initiative over 10 years designed to help cocoa farming communities across the developing world. Although the open market price for cocoa has slipped in recent weeks, it still stands above the level guaranteed by the Fairtrade commitment. Case Study 2- Specific Example of a Fairtrade Business M&S was the first major retailer to switch all its tea and coffee to Fairtrade back in 2006 and has continued to strengthen relationships with suppliers across the world, so you can rest assured farmers are paid a fair price for their crop. M&S is also the first retailer in the world to launch a Kenyan tea that’s packed by the smallholders who grow it. M&S and its Fairtrade tea supplier have been working on the project since 2010 with the aim of adding value to the Kenyan tea crop. The aim is to enable the farmers to become self-sufficient and build their future business.