COMM 421.01: Communications in Non-Profit Organizations

2018

Media & jornalismo, 2023

Despite the importance of communication to the Non-Governmental Organizations (NGO) and, particularly, to the nonprofit sector, this field has, until recently, left unexaminedits specific features including social capital, accountability and governance, as well as effectiveness, civil engagement, and reputation from a communicative standpoint. Fortunately, recent years brought a growing scientific literature on multiple dimensions of Nonprofit Organizations (NPO) offering a thorough account of the theories, concepts and challenges that NPOs deal with in a changing, complex digital world. That's exactly what the reader will find in the latest Routledge Handbook. The Routledge Handbook of Nonprofit Communication is a much-needed, compact but comprehensive ready reference, designed to be easily consulted and provide a broad and clear picture of the state-of-the-art research on nonprofit communication. Although it is certainly not the first to address nonprofit organizations, it is one of the few books specifically focused on the Non-Governmental Organizations' different types of communication processes, stakeholder relationships, evolving discourses and communication campaigns. It does so from multidisciplinary and internationally diverse authors coming from communication, political science, marketing, economics, sociology and management domains. Despite management being the dominant field of the five major journals related to the nonprofit sector, this Handbook clearly intends to go beyond it and address NPO from a communicative perspective. In "Introducing nonprofit communication and mapping the research filed", the editors Gisela Gonçalves and Evandro Oliveira remark that the keywords "communication" and "nonprofit" have suffered a 50% increase in published articles (p.3). In addition, Public Relations Review is the first of the top five journals publishing research on nonprofit communication testifying the growing interest of studying it from a communicative standpoint. It is quite revealing-and appropriate-that both editors research on public relations and communication fields: Gisela Gonçalves is a professor and director of the Masters in Strategic Communication program at the University of Beira Interior, in Portugal while Evandro Oliveira is a public relations professor at the Autonomous University of Barcelona, in Spain. This is meaningful because a NPO is a social actor (formal organization, social movement, collective entity) in which its goals, purposes and mission are undoubtedly fulfilled through active communicative processes. The book gathers a staggering number of 48 contributions structured in four parts: beginning with metatheoretical and multidisciplinary approaches to the nonprofit sector, where two chapters are about the NGO-ization of civil society (Lang)

Nonprofits are not political actors." Untrue, and in this course we will challenge the claim that nonprofits are apolitical organizations in society. Through case studies, books, films, journal articles, we will determine the ways in which the nonprofit sector has and continues to organize communities for political action, foster citizen participation, promote social responsibility, influence local elections, inform public policy, and critique government decisions.

2022

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

This course will provide students with an understanding of the origins and nature of the nonprofit sector in the United States, the uses of nonprofit organizations in civil society particularly in their role as facilitating and intermediary organizations in public policy and decision-making, their use of social capital, and introduce class participants to a sampling of best practices in applied management of nonprofit organizations. The course will focus its examples and projects on smaller community-based and faithbased nonprofit organizations.

Media&JornalismoVOL. 23 N.º 42 (2023): COMUNICAÇÃO E MUDANÇA SOCIAL – NOVOS RUMOS NA INVESTIGAÇÃO E NA PRÁTICA, 2023

Despite the importance of communication to the Non-Governmental Organizations (NGO) and, particularly, to the nonprofit sector, this field has, until recently, left unexaminedits specific features including social capital, accountability and governance, as well as effectiveness, civil engagement, and reputation from a communicative standpoint. Fortunately, recent years brought a growing scientific literature on multiple dimensions of Nonprofit Organizations (NPO) offering a thorough account of the theories, concepts and challenges that NPOs deal with in a changing, complex digital world. That's exactly what the reader will find in the latest Routledge Handbook. The Routledge Handbook of Nonprofit Communication is a much-needed, compact but comprehensive ready reference, designed to be easily consulted and provide a broad and clear picture of the state-of-the-art research on nonprofit communication. Although it is certainly not the first to address nonprofit organizations, it is one of the few books specifically focused on the Non-Governmental Organizations' different types of communication processes, stakeholder relationships, evolving discourses and communication campaigns. It does so from multidisciplinary and internationally diverse authors coming from communication, political science, marketing, economics, sociology and management domains. Despite management being the dominant field of the five major journals related to the nonprofit sector, this Handbook clearly intends to go beyond it and address NPO from a communicative perspective. In "Introducing nonprofit communication and mapping the research filed", the editors Gisela Gonçalves and Evandro Oliveira remark that the keywords "communication" and "nonprofit" have suffered a 50% increase in published articles (p.3). In addition, Public Relations Review is the first of the top five journals publishing research on nonprofit communication testifying the growing interest of studying it from a communicative standpoint. It is quite revealing-and appropriate-that both editors research on public relations and communication fields: Gisela Gonçalves is a professor and director of the Masters in Strategic Communication program at the University of Beira Interior, in Portugal while Evandro Oliveira is a public relations professor at the Autonomous University of Barcelona, in Spain. This is meaningful because a NPO is a social actor (formal organization, social movement, collective entity) in which its goals, purposes and mission are undoubtedly fulfilled through active communicative processes. The book gathers a staggering number of 48 contributions structured in four parts: beginning with metatheoretical and multidisciplinary approaches to the nonprofit sector, where two chapters are about the NGO-ization of civil society (Lang)

This course will provide students with an understanding of the origins and nature of the nonprofit sector in the United States, the uses of nonprofit organizations in civil society particularly in their role as facilitating and intermediary organizations in public policy and decision-making, their use of social capital, and introduce class participants to a sampling of best practices in applied management of nonprofit organizations. The course will focus its examples and projects on smaller community-based and faithbased nonprofit organizations.

2005

This seminar considers key aspects of leadership and management in the nonprofit sector as they are applied in practice. It aims to integrate significant theory and research results with practical skills and personal introspection by the student. This course is intended as a capstone experience for students pursuing the graduate certificate in nonprofit management and/or the MPA nonprofit specialization. Therefore, it is best taken as close to the end of the student's coursework as possible. It is intended to aid the student in understanding the working environment in the nonprofit sector and to offer lessons on "good management" practice.

RUSC - Revista de Universidad y Sociedad del Conocimiento, 2006

Enseñanza y aprendizaje con TIC en la educación superior. Presentación 1