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ORIGINAL ARTICLE | artigo original
Dilma Rousseff’s Third Round
O terceiro turno de Dilma Rousseff
João Feres Júnior1, Luna de Oliveira Sassara2
ABSTRACT In this paper, we test the hypothesis that the news media coverage of President
Dilma Rousseff in the newspapers ‘Folha de São Paulo’, ‘O Globo’ and ‘O Estado de São Paulo’
became increasingly negative after her victory in the 2014 elections. We also compare her
coverage with that of senator Aécio Neves, her main opponent in the last election, president
of PSDB and leader of the opposition, who has been accused of corruption several times after
the election. The test clearly shows that the Brazilian media is highly politicized. We conclude
the article by discussing the importance of the media for the future of democracy in Brazil.
KEYWORDS Democracy. Press. Brazil. Politics.
RESUMO Neste artigo, testamos a hipótese de que a cobertura recebida pela presidente Dilma
Rousseff nos jornais ‘Folha de São Paulo’, ‘O Globo’ e ‘O Estado de São Paulo’ tornou-se ainda
mais negativa após sua vitória eleitoral em outubro de 2014. Também comparamos a cobertura
de Dilma àquela dedicada a Aécio Neves, seu principal adversário e líder da oposição, alvo de
inúmeras denúncias de corrupção no período pós-eleitoral. O teste não deixa dúvidas acerca do
caráter altamente politizado da mídia brasileira. Concluímos refletindo sobre a importância da
mídia para o futuro da democracia no Brasil.
PALAVRAS-CHAVE Democracia. Imprensa. Brasil. Política.
1 Universidade
do Estado
do Rio de Janeiro (Uerj),
Instituto de Estudos Sociais
e Políticos (Iesp) – Rio de
Janeiro (RJ), Brasil.
[email protected]
2 Universidade Federal do
Estado do Rio de Janeiro
(Unirio) – Rio de Janeiro
(RJ), Brasil.
[email protected]
SAÚDE DEBATE | RIO DE JANEIRO, V. 40, N. ESPECIAL, P. 176-185, DEZ 2016
DOI: 10.1590/0103-11042016S15
Dilma rousseff’s third round
Art. 77. The election of the President and
Vice-President of the Republic shall take
place simultaneously, on the first Sunday of
October, in the first round, and on the last
Sunday of October, in the second round, as
the case may be, of the year preceding the
one in which the current presidential term
of office ends.
Constitution of the Federative Republic
of Brazil, 1988
Introduction
Studies on media and on elections in Brazil
have identified a repeated inclination of the
main communications network towards a
negative media coverage of left-wing candidates in the Brazilian presidential elections (ARRUDA, 1995; FIGUEIREDO, 1996; GONÇALVES, 1996;
KUCINSKI, 1998; MIGUEL, 1999; AZEVEDO, 2000; COLLING,
2000; MIGUEL, 2002). The news media frequently
tries to defend itself against accusations of
political bias arguing that such behavior is
simply the result of surveillance of political power in favor of the interests of society
– a role that must be played by the press
in modern democracies and that is called
‘watchdog’. In a previous work, we have
already shown that, unlike what is said, the
great national media does not act as a watchdog regarding the center or right-wing candidates (FERES JÚNIOR; SASSARA, 2016).
Therefore, researchers of political communications have a very important role – to
watch the supposed watchdog, that is, to
critically observe the media’s work. Thus,
during the 2014 Brazilian election campaign,
the group from the Laboratory of Media
Studies and Public Sphere (Laboratório de
Estudos de Mídia e Esfera Pública – Lemep),
located at the Institute of Social and Political
Studies (Instituto de Estudos Sociais e
Políticos) of the State University of Rio de
Janeiro (Iesp-Uerj), launched the website
Manchetômetro (Headline Checker) (http://
manchetometro.com.br), which was aimed
at observing the daily press coverage of
the main candidates and parties involved
in Brazil’s presidential dispute by the main
Brazilian media, namely the newspapers
‘Folha de São Paulo’, ‘O Globo’ and ‘O Estado
de São Paulo’ (‘Estadão’), and the TV news
program called Jornal Nacional1.
The majority of the studies on media and
politics conducted in the Brazilian academy
are concentrated in election periods. This is
also true for the Manchetômetro in its initial
stage, as it was created to reproduce ‘realtime’ analyses of the election coverage. In
this paper, we tried to broaden the analysis
scope for the period after the election, so
as to reveal the media’s role in the political
crisis that has worsen after the re-election of
Dilma Rousseff, which we call here the ‘third
round’, and which has led to her losing the
mandate. The hypothesis that we examine
is that in the months following the election,
differently from what the literature predicts,
the main Brazilian newspapers, in the wake
of the political events led by the opposition,
conducted an extremely hostile campaign
against the President Dilma Rousseff.
The analyses of this paper were performed
based on the database of the Manchetômetro,
from the beginning of 2014 until today2. Up to
August 27, 2016, the date chosen by us to conclude the database, there was a total of 35,049
encoded articles published in the newspapers
‘Folha de São Paulo’, ‘Estadão’, ‘O Globo’ and
‘Estado de Minas’. In the case of the newspapers, we took into account what is published
in the covers and opinion pages. Regarding
TV Globo’s Jornal Nacional, we analyzed the
entire program. In the current work, we only
took into account the texts published in the
covers of the following newspapers: ‘Folha de
São Paulo’, ‘Estadão’ and ‘O Globo’.
In graph 1 below, we show the number of
articles about President Dilma Rousseff published in the media we searched throughout
the period of our database, separated by
their valences.
177
The data on the coverage
of Jornal Nacional will not
be shown in this paper, but
they have already been
presented in previous
works (see FERES JÚNIOR;
SASSARA, 2014, 2016;
FERES JÚNIOR et al.,
2016). The data are also
available on our website.
1
In fact, the website also
shows the data about
the elections in 1998 and
2010. We are currently
increasing the size of
the database to also
include the analysis of the
mainstream newspapers
for the year of 2013, within
the scope of a project
about the demonstrations
of 2013.
2
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FERES JÚNIOR, J.; SASSARA, L. O.
Graph 1. Dilma: valences (2014 – today)
400
350
300
250
200
150
100
50
0
Ambivalent
Against
Favorable
Neutral
Source: Manchetômetro (Lemep).
The interpretation of graph 1 above is not
simple and direct. Firstly, we found out that
it is a fact that the articles favorable to or
ambivalent about Dilma are rare in the press
coverage, so they are not even worth it to be
analyzed compared with the number of articles that are against or that adopt a neutral
position. Taking a closer look at the neutral
and negative articles, the most relevant
data to be noticed is the crossover point, in
October 2014, when the number of articles
against Dilma was higher than the neutral
ones. In fact, we would like to call attention
to some other details that characterize the
press coverage before this turning point. It
is worth mentioning that the coverage tone
during the entire period of Dilma’s campaign
is highly negative, i.e., during the less intense
months, such as January and June 2014,
the number of negative texts regarding the
President were similar to the neutral ones.
With the beginning of the legal campaign,
SAÚDE DEBATE | RIO DE JANEIRO, V. 40, N. ESPECIAL, P. 176-185, DEZ 2016
the media coverage of Dilma increased in
volume, but the neutral articles led in relation to the negative ones until the end of the
second round. In the month after the second
round, on November 2014, the curves started
to take a divergent path, with the negative
articles increasing consistently, while the
neutral ones showed a tendency towards a
decline.
The fact that the neutral articles surpassed the negative ones during the election period does not mean that the coverage
of Dilma was balanced. As we have already
shown in the previous graph and in other
previously published texts, the media coverage of Dilma’s campaign was extremely
negative if compared with that of other candidates. It is important to highlight here the
fact that, since the final result of the 2014
presidential election, in November, things
have become extremely worse, i.e., the
press coverage became even more negative.
Dilma rousseff’s third round
If before the campaign the proportion of
negative and neutral articles was of approximately one for one, during the campaign the
neutral articles surpassed the negative ones,
and after Dilma’s victory, the negative articles reached a level three times higher than
the neutral articles, consistently remaining
like this until impeachment proceedings. We
have truly witnessed a media massacre.
What we are showing here using other
words is that there was no ‘honeymoon’
with the major Brazilian press. On the contrary, December 2014 was the last month of
the series in which the number of negative
articles was the same as the neutral ones.
Since then, the number of negative articles
increased in January – the first month of the
new government – reaching a proportion of
more than two times the number of neutral
articles (229 to 92 respectively). In March,
the number of negative articles was almost
three times higher than the neutral ones,
with a tendency of relative increase of negative articles until the end of the series.
The peaks of negativity of the press coverage of Dilma coincide with the significant
events of the political process that has culminated in her deposition. In March 2015,
when the first massive demonstrations in
favor of the impeachment proceedings occurred, Dilma’s coverage reached records
of negativity. In December, when Eduardo
Cunha accepted the impeachment process in
the Chamber of Deputies, there was another
peak of negativity. Finally, the highest level of
negativity occurred in the months of March
and April 2016, coinciding with all the following events: Lula’s coercive conduction,
massive demonstrations in favor of the impeachment, Lula’s nomination for and suspension from the ministry, and the leakage
of the intercept of a phone call between
Dilma and Lula. The acceptance of the impeachment proceedings in the senate, which
led to Dilma’s ouster, can also be considered
as part of the events here, as it occurred in
the beginning of May and, therefore, in the
179
frontier of April’s coverage, the most negative of all the time series.
The skeptical reader must be thinking:
but isn’t it natural that in periods of political
tension, such as the one in which Brazil has
been through, the media coverage becomes
more negative? In fact, the answer should be
no. Each one of the facts mentioned above is
the result of a profound moral and practical
disagreement. As an example, according to
some analysts, the leakage of the intercept of
a phone call between Lula and Dilma, perpetrated by judge Sergio Moro, was three
times illegal: the phone call was intercepted
out of the period previously authorized
by Moro; the President was intercepted
without the previous authorization by the
Brazilian Supreme Court, and the phone
call was released by the press. However, the
media coverage only showed versions that
criminalized Dilma’s acts, not giving enough
space to those that had a different interpretation of the facts.
Parameters for comparison
Continuing the conversation with our imaginary skeptical reader, he/she could also ask
us whether the negative bias verified in
Dilma’s coverage was a product of exactly the
watchdog attitude of the mainstream media
towards the ruling power, which in this case
would be President Dilma and her party, the
Worker’s Party (Partido dos Trabalhadores,
PT). Of course that we could say that we
have already shown this, based on the data
of the media coverage in the last election,
that the media in question did not behave as
watchdogs; on the contrary, they confirmed
a significant bias against left-wing candidates, chiefly against PT, which had already
been verified by an exhaustive list of analysts
of the media’s electoral behavior in the previous presidential elections, throughout the
short history of the New Republic. However,
the skeptical reader could still insist and
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FERES JÚNIOR, J.; SASSARA, L. O.
argue that the previous behavior cannot be
used to explain the present, i.e., that the observation of a historical bias does not prove
that there was a bias in the period after the
election. Yes, at least hypothetically, it is
possible that the major media has decided
to change its attitude and in fact assume the
role of a watchdog of public interests.
The strong bias against Dilma in the postelection context, shown in the previous
section, is an evidence that this hypothesis
is false. By means of a logic of internal comparison, we tried to show that the intensity
of the negativity of the media coverage is
not plainly justifiable, as the facts and opinions regarding the actions of great part of
the actors of this drama, Dilma, Moro, Lula,
Eduardo Cunha, Michel Temer, the Brazilian
Social Democratic Party (PSDB), PT etc., are
object of great controversy. In other words,
there are several interpretations, but the
major media has strongly privileged those
against Dilma. However, it is still worth conducting a test of external verification. And
we will do this by comparing Dilma’s coverage with the campaign of her opponent,
Aécio Neves (PSDB), president of PSDB,
senator and presidential candidate in the last
election.
Aécio Neves has a long political career:
former federal deputy in Minas Gerais,
elected in 1987; president of the Chamber
of Deputies, elected in 2001; governor of
the state of Minas Gerais for two mandates;
senator for the same state since 2011, presidential candidate defeated in 2014 by narrow
margin and Brazilian national president
of PSDB since May 2013. In addition to his
obvious political notoriety as the winner of
the opposition, Aécio is also a good parameter of comparison, as there were several
accusations of corruption and other illicit
practices against him. A brief research on
the 2016 press coverage shows the following
results listed chronologically:
03/15 – Former senator Delcídio Amaral
accused Aécio Neves of receiving bribe from
SAÚDE DEBATE | RIO DE JANEIRO, V. 40, N. ESPECIAL, P. 176-185, DEZ 2016
Furnas, a state-owned electricity company
(TALENTO, 2016).
03/15 – Delcídio Amaral also accused
Aécio of altering data from the Rural Bank
obtained by the Parliamentary Commission
of Inquiry (CPI) of the Brazilian Post Office
(CANES; PEDUZZI, 2016).
05/03 – Brazil’s Attorney General (PGR)
Rodrigo Janot sent to the Brazilian Supreme
Court requests to investigate Aécio, based on
the accusation of former senator Delcídio
Amaral, who said that he had to ‘hold the
fort’ when he was the president of the ‘Post
Office CPI’ so that the transactions of the
companies of Marcos Valério, who was convicted in the mensalão case, could not be revealed, as they would reach the president of
PSDB (MACEDO, 2016).
06/10 – A state-owned company from
Minas Gerais established a partnership with
the father of senator Aécio Neves (PSDB),
Aécio Ferreira da Cunha (1927-2010), when
he was still governor of Minas Gerais. The
agreement revealed a payment of R$ 250,000
to grow beans at Cunha’s farm in Montezuma
(in the north of Minas Gerais). One hundred
and fifty thousand reais were delivered in
December of that same year. After the death
of Aécio’s father in 2010, the company was
inherited by the current senator and his
sister, Andrea Neves (MARQUES, 2016).
06/15 – Former president of Transpetro
Sérgio Machado reported in his plea bargain
deal in the Lava Jato (Car Wash) Operation,
that he had passed on bribe to more than 20
politicians from different parties, including
Aécio Neves (FALCÃO ET AL., 2016B).
06/15 – Sérgio Machado also reported
that he raised illicit funding for the election
of senator Aécio Neves (PSDB-MG) to the
presidency of the Chamber of Deputies in
2001 (FALCÃO ET AL., 2016A).
06/18 – Former federal deputy Pedro
Corrêa declared that Aécio was responsible
for indicating Renato Duque’s predecessor
in Petrobras Board of Service, Irany Varella,
and that Varella took bribe during Fernando
Dilma rousseff’s third round
Henrique Cardoso’s government
(CASTRO;
ROCHA, 2016 ).
06/25 – Based on documents, contractor
Léo Pinheiro, owner and former chief executive of OAS, reported that he paid bribe
to aids of the then governor of Minas Gerais,
Aécio Neves, during the construction of the
Administration City, a work commissioned
by Aécio that cost R$ 2.1 billion (CARVALHO;
MAGALE, 2016).
07/13 – The Brazilian Federal Police
leaked information provided by the cellphone privacy breach of Otávio Marques de
181
Azevedo, former chief executive of the contractor Andrade Gutierrez, and reveals to
have discovered a donation negotiation for
Aécio Neves’ presidential campaign through
Oswaldo Borges da Costa Filho, former chief
executive of Codemig and known as the informal treasurer of PSDB-MG (BACHTOLD, 2016).
It is worth noting that all these corruption accusations against Aécio were reported
in the same media that we are analyzing in
this paper. However, let’s take a look at the
valence curves of Aécio for the year of 2016:
Graph 2. Coverage of Aécio Neves (2016)
30
25
20
15
10
5
0
Jan
Feb
Mar
Apr
Against
May
Favorable
June
July
Aug
Neutral
Source: Manchetômetro (Lemep).
Indeed, in spite of being reported by the
media, the accusations against Aécio did not
seem to have repercussion. We have noticed
a pattern of curves in which the neutral articles are almost as numerous as the negative
ones or surpass them, even at a moment in
which the politician had several accusations
of corruption. Graph 3 below, which compares the negative articles about Dilma and
Aécio in 2016, clearly shows how the media
coverage was unproportioned:
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FERES JÚNIOR, J.; SASSARA, L. O.
Graph 3. Articles against Dilma and Aécio (2016)
400
350
300
250
200
150
100
50
0
01
02
03
04
Against Aécio
05
06
07
08
Against Dilma
Source: Manchetômetro (Lemep).
The ratio between the number of articles against Dilma and Aécio varies from
7, in June, to 82, in August, when she was
removed from office. Aécio had only one
article against him. The visual discrepancy
between the curves suffices to prove the
point, anyway.
Conclusion
Our exposition about the behavior of the
Brazilian media in the context after the presidential election suffices to show that Dilma
did not have any ‘honeymoon’ – a concept
created by academics to describe post-election periods in which politicians enjoy a
calm period after the elections (JOHNSON, 1983;
NORPOTH, 1984). On the contrary, her mandate
started to be threatened even before she
took office; since the beginning, her government had faced enormous difficulties in
SAÚDE DEBATE | RIO DE JANEIRO, V. 40, N. ESPECIAL, P. 176-185, DEZ 2016
the parliament, and the mainstream press
assumed a posture even more contrary to the
president than during the elections.
The change of the proportion of negative
articles still in November, the month following the second round, reveals that the media
was not willing to wait for the organization
of Dilma’s new government. Media coverage goes from 96 articles against the former
president in the cover of the three newspapers in October – the last month of the period
of elections – to 229 in January, the first
month of her second mandate, and climbs to
322 in March. In comparison to October, the
number of articles against Dilma tripled.
To prove that our estimates of the media
bias is consistent, we compared the numbers
of Dilma’s coverage with those of Aécio
Neves, her main opponent, leader of the
opposition in the post-election context
and accused of several corruption allegations. The test leaves no doubt that the
Dilma rousseff’s third round
‘honeymoon’ has never existed. The discrepancy is so significant that it points to a level
of media politicization and militancy that
is incompatible with modern democracy.
However, this subject will not be directly
mentioned here.
The impeachment of Dilma was a consequence of several factors, some personal
ones, such as the lack of political virtue, the
excess of rapacity of her main opponents,
such Eduardo Cunha, and the opportunism of
politicians such as Renan Calheiros, Michel
Temer and many others. Other factors have
to do with the system, such as the way that
the highly politicized and biased judiciary
works, from Moro to the Supreme, as well as
the Attorney General’s Office (MP) and the
Federal Police, government bodies that in
several moments were out of control, either
because the mechanisms of constitutional
control do not exist, such as in the case of
the Attorney General’s Office or because they
do not work, as in the case of the judiciary.
However, it is difficult to imagine how all
these elements achieved synergy without the
active collaboration of the media, by turning
Moro and other prosecutors from Curitiba
into national heroes, putting pressure on the
ministers of the Supreme Court, convoking
medium-class people from the big cities to
the streets – among them various right-wing,
fascist and coupist groups – and selectively
persecuting Dilma, Lula and PT, as well as
various characters linked to them, with lots of
183
deductions and often groundless accusations.
Post-impeachment Brazil has a government with very little legitimacy, which is
implementing a program that systematically reverts all the social and right gains of
the last decades; a judiciary system that is
in tatters and in the hands of people that
act like righteous individuals, but who can
barely disguise their political interests, and a
society that is terribly unequal and increasingly disappointed with the political and
democratic representation. We have gone
through many crises in our history, and this
one will definitely resolve. However, taking
again the virtuous path of spreading the
democratic institutions and practices will
not be possible if the media continues to be
dominated by the same few groups of families who own big media companies. Quality
information and access to plurality of opinions are essential to democratic life. Without
them, we either die or become democratically ill.
Collaborators
João Feres Júnior and Luna de Oliveira
Sassara were equally responsible for conceiving, planning, analyzing and interpreting the data, as well as for preparing the
draft, performing the critical review of the
content and approving the final version of
this manuscript. s
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FERES JÚNIOR, J.; SASSARA, L. O.
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Received for publication: October, 2016
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Conflict of interests: non-existent
Financial support: non-existent
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