Kentucky Fried Chicken

I am aware of ICMS policy of plagiarism as stated in the ICMS Student Handbook. This assignment does not breach those requirements nor has it been previously submitted for assessment contributing to any other subject or course. The ideas and information that are not mine have been referenced accordingly. SERVICE IMPROVEMENT 2 Fig. 2: KFC (Wikipedia, 2015)

EPRA International Journal of Research & Development (IJRD)

This is a business case report on one of the world largest fast food chain restaurants Kentucky Fried chicken (KFC) in accordance on its operation management and strategy. As the course requirement, the company has been selected on the preference of my own with a prior approval of the unit leader. The report critically analysis three operation management decision areas as design of goods and services, quality management and supply chain management of KFC with suggestions to better performance. Furthermore, it evaluates the strengths and weaknesses as well as strategies with recommendations for achieving competitive advantages. Finally, the report draws a conclusion with wrapping up the findings. KEYWORDS: Managing Quality, Supply Chain Management, SWOT Analysis, CSR

International Journal of Multidisciplinary: Applied Business and Education Research

The main objective of the study was to assess the level of effectiveness of KFC integrated marketing communications (IMC) mix strategy and its correlation to the marketing outcomes. The study specifically aimed to answer the following: (1) Profile of the respondents – customers and managers; (2) Assessment of the respondents on the effectiveness of IMC mix strategy of KFC in terms of the following aspects: Personal Selling, Non-Personal Selling, Direct Selling, Sales Promotion, Advertising, and Public Relations; (3) To answer whether there is a difference on the assessment of customers and managers on the effectiveness of IMC mix strategy; (4) To answer whether there is a difference on the assessment of customers and managers on the effectiveness of KFC IMC mix strategy when they are grouped by common profile; (5) To answer whether there is a difference on the assessment of customers on the effectiveness of KFC IMC mix strategy when they are grouped by profile; and (6) To answer whe...

Critical analysis of the importance of Operations Management to the organization and how it has had an impact to the performance levels of the organization. Brief of KFC-Kentucky Fried Chicken Kentucky Fried Chicken a.k.a. KFC, is one of the leading fast food giants in the world. It is based in Louisville. It has been ranked third largest chain with more than 13000 outlets in more than 109 countries and serves approximately 12 million consumers every day. KFC is known for its original recipe for fried chicken, which is prepared using a blend of secret 11 herbs and spices (Buick, 1982). They are operating in an industry which is based on quick service and delivery to its consumers. They have managed to curtail the service time by more than 50% and improved the productivity of its employees. This helped them to outperform others and yield higher profits and sales figures (Fitzsimmons, Fitzsimmons and Bordoloi, 2014). They aim at providing continued superior service whilst non-stop improvement. It is highly crucial for them to improve the efficiently of their entire operation so as to be able to serve customers as quickly as possible. To achieve this, they have focused on all aspects, such as facility layout, quality management, total costs and infrastructure to match up with the desires and need of its consumers. i

International Journal of Tourism and Hospitality in Asia Pasific

Living a healthy lifestyle is being aware of by our society. Most of the people nowadays will change their eating habits as one of the ways to help them to build a healthy body. As we know, many people are suffered from different types of diseases and the common ones are diabetes, high blood pressure, high cholesterol. KFC contains tensfat that is harming consumer's health. Their unethical behavior has influenced widely against their customers. It is a serious ethical dilemma that can be found in KFC. The health problems connected to poor diets are well understood too, so there is a consensus that our response to this problem is to improve public awareness of relevant risks and behaviors and the redesign of these damaging food environments. Kentucky Fried Chicken (KFC) is an American fast-food restaurant and the second-largest restaurant chain in the world. Being specialized in fried chicken, KFC is facing a great challenge in this generation which focuses on a healthy lifestyle. The result of this paper will show the changes and improvements that can help KFC to face this challenge.

Journal of Pediatric Urology, 2005

2016

This research project is my original work and has not been submitted for a degree in any other university. Signature…………………………………….……Date………………………………… MARY A. ACHOLA D61/77509/2015 This research project has been submitted for examination with my approval as the university supervisor. Signature……………………………………......…Date………………………………… DR. JOHN YABS SENIOR LECTURER DEPARTMENT OF BUSINESS ADMINISTRATION SCHOOL OF BUSINESS UNIVERSITY OF NAIROBI iii ACKNOWLEDGEMENT Completion of this project would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to my project supervisor, Dr. John Yabs and the lecturers at the University of Nairobi for their guidance, professional advice and constructive criticisms which gave me the motivation to complete this paper. Special gratitude and thanks to industry persons for giving me such attention and information especially in filing the interview guide. I also wish to thank my financial and moral supporters during this journey. My thanks and appreciations also go to my colleagues in developing the project and people who have willingly helped me out with their abilities. Thank you all. iv DEDICATION First, I wish to dedicate this project to God Almighty my creator, my strong pillar, my source of inspiration, wisdom, knowledge and understanding. He has been the source of my strength throughout this program and on His wings only have I soared. I also dedicate this work to my family and friends who have encouraged me all the way and made sure that I give this project all it takes to finish that which I started. Special dedication to my husband and dear children David Chris Tita and Jacob Graham Omollo, who have been affected in every way possible by this quest. Thank you dear ones for you all can never be quantified.

The study was undertaken with an objective to identify factors affecting brand food products about two major food industries i.e. Mc-Donald’s and Kentucky Fried Chicken (KFC). Factors included were taste and quality of product, price of product, delivery of product, availability of product, environment of restaurant, staff of behavior and value for money. A pre design questionnaire was used to collect relevant data about these two food industries in Islamabad and Rawalpindi areas (n=324). The study found that the product of KFC were relatively better as compared to that of Mc-Donald’s in most of the traits studied especially in Taste and quality of food, price of product, staff behavior, delivery of product, and environment of the restauran

2020