Digital marketing

International Journal Of Community Service

In the modern era, pesantren is required to be an educational institution that is not only independent in religious academics but also independent in economy. There have started many pesantren that have profit-based business units. One of the pesantren that has several business units is Pondok Pesantren Anwarul Huda (PPAH) Malang City. PPAH has an independent business unit engaged in the creative industry, namely screen-printing merchandise which is the result of the LP2M Community Service team of Universitas Negeri Malang. However, there are still many shortcomings and obstacles experienced by partners, namely the PPAH digital screen-printing business called "Asyuro Produk". Among them is the still ineffective marketing of its products. This community service activity aims to improve the skills of students, especially those who are administrators of pesantren business units, in the field of digital marketing with methods of Search Engine Optimization (SEO). The outcome of...

Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal

As one of the leading industrial areas in Indonesia, the development of the business world in Batam City is very fast. Coupled with the increasing demand from the market because the majority of Batam people are workers. In addition, the city's minimum wage (UMK) is high compared to other areas, making the lifestyle of the people of Batam city become consumptive. The demand is increasing, the more businesses are popping up with various ideas and creations. So the competition in selling is getting tougher. For this reason, creative ideas are needed so that business continuity can continue. One idea that can be used is Branding. Even though they have used social media such as Facebook and Instagram as marketing, business owners are still less confident if they do not have a means of delivering information such as blogs or websites. This service activity uses the method of preparation, implementation, implementation and discussion. There are three solutions that I try to provide to partners, namely: Selection and creation of a blog, filling out blog content and maintaining blogs as a solution to improve branding and as a means of promotion of the Habibie Batam Shop. The target achievement of this service activity is so that partners are able to create blogs and apply them in filling content for branding as well as being able to maintain blogs.

JOINTECS (Journal of Information Technology and Computer Science), 2017

The number of internet users worldwide is growing and will continue to grow along with the advancement of communication technologies. Media marketing products and services not only in the print media and electronic media but also on the internet. The Internet can be over the limit State being one of the power of the internet as a marketing medium. Moreover, the cost is relatively cheap. The penetration of the internet as a marketing medium lasts for 24 hours in parts of the world. But make the internet sites visited isn't quite easy because of the need to be a certain dibagian-bagian optimization. Optimization on the website better known as SEO (Search Engine Optimization) which is an important rule in order to make internet sites more searchable with keywords that users want. By applying the website then SEO can appear on the first page of the disbursement and thus expected traffic visitors also increased as well as in media promotions can boost sales figures.

Scriptura

The product innovations produced by Meal for 60+ focused on healthy food for the elderly. The purpose of Meal for 60+ is as a medium that can help everyone, be it mothers, fathers, teenagers, and children, in serving healthy food for the elderly at home. It is not easy for people to accept an innovative product. Companies must be able to build a Brand Image for their innovative products in the eyes of potential consumers. Therefore, the purpose of this research is to find out what factors are in the diffusion of innovative products and can be used to create messages on websites and Instagram. The paradigm in this research is positivistic with a quantitative approach and the research method used is a survey. The distribution of the questionnaire focused on respondents in Solo and Tulungagung. The results of this study indicate that Meal for 60+ should be more aggressive in conveying information related to their products. This is because respondents need acceptance from the surroundin...

2020

Dr. Subhankar Das (academician, researcher, author, writer, blogger, data science trainer, social media marketing consultant) earned his Ph.D. in Management from Siksha O Anusandhan University, Odisha, in Social Media Advertisement and Media Planning. He is a certified professional from Google, Manipal in digital marketing, IIM Lucknow, IIM Bangalore for Media Planning, and the University of British Columbia for Advertisement, along with another 15+ globally recognized professional certifications. He has published 30+ research papers in various national and international conferences and various international refereed journals (Scopus, Thomson Reuters, SSCI, SCIE), and even reputed IIT-IIM inhouse magazines. He acts as program committee/organizing committee/advisory committee/ reviewer committee member for various international conferences across the globe. He has been a keynote speaker, session chair, and session co-chair at more than 15 international and national conferences. He is a member of more than ten international and national research societies and 10+ research organizations at a grade of senior/life. He has been awarded five international awards for teaching and research.

PhD Thesis, 2015

The dissertation is an attempt at a qualitative study of the ways of achieving linguistic efficiency in the discourse of electronic women’s magazines from a comparative aspect and, more specifically, at doing this on the basis of a custom-made corpus of web headlines from two websites of the Cosmopolitan women’s magazine. Taking into consideration the results from the analysis, the adopted frame and scope of the study, as well as its limitations, the following contributions can be formulated: 1.The study attempts to integrate various theoretical approaches to the study of text, discourse and computer-mediated discourse by means of applying a text-linguistic notion (the regulative principle of efficiency) to the analysis of a computer-mediated discourse (web headlines). 2.For the first time the qualitatively new context of the World Wide Web and web headlines in particular are analyzed in terms of the regulative principle of efficiency. 3.For the first time an attempt is made at a comparative analysis of English and Bulgarian in terms of efficiency within the computer-mediated discourse of web headlines. 4.An original, custom-made corpus of screenshots is created, which comprises a total number of 2200 web headlines (1100 headlines from each of the two websites – the American and the Bulgarian one). The preserving of the original appearance of the corpus materials is motivated by the instability of content on the World Wide Web (the “dead link” phenomenon, whereby users are told that the webpage they are looking for “no longer exists”) and it also makes it possible for the corpus materials to be utilized in further research in order to achieve comparable and reliable results. 5.On the basis of the corpus materials, the most popular patterns utilized in the creation of web-headlines for each of the two websites (Cosmopolitan United States and Cosmopolitan Bulgaria) are described and grouped in terms of the specific features of their structure. 6.The contributions to efficiency of the consistent application of these patterns is discussed: the pattern is a container or a template which provides empty positions (“slots”) to be filled with new elements in order to create a headline; efficiency is enhanced as a result of the consistent and repetitive use of a limited set of productive patterns, whereby the fewer the patterns and the higher their frequency of occurrence, the faster users can learn to extract the new information from the headline. 7.The contributions to efficiency of the specific cohesive devices each of the two languages (English and Bulgarian) applies within the patterns themselves are discussed in terms of their contributions to efficiency: the compacting of surface structure and thus the facilitating of faster and easier “scanning” of the headline; the ensuring of a light processing load due to the utilization of the context of situation and its affordances and resources.

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2008

presenting articles on culture, English language teaching and learning, linguistics, and literature. Contents include analysis, studies, application of theories, research reports, material development, and book reviews. Celt was firstly published in December 2001. Based on the decree from

The journal of international scientific researches, 2018

Open Innovation promises higher outcomes from innovation processes through collaboration and sharing knowledge and the intellectual assets. Inclusion of suppliers, customers or users, partners, and even competitors in innovative processes can help to overcome constraints on internal resources. For ICT companies that operate in ecosystems of technology development zones (TDZ), open innovation approach becomes more critical mostly due to the scale and experience constraints. To understand the barriers of open innovation for ICT firms in TDZs can significantly help strategy and decision makers in designing policies and actions to empower innovation processes in order to overcome these barriers and hence to utilize open innovation for higher competitiveness. Various researchers examined the challenges of open innovation in various contexts, as well as the innovativeness and business performances of TDZ companies. However, there is still a room for research on exploring the dimensions of motives and barriers of open innovation practices of these companies. This study aims to explore the barriers for open innovation in ICT TDZ companies through surveys and in-depth interviews that are carried out in 102 ICT firms in TDZs in Turkey. By applying factor analysis, the main barriers to openness are identified and relationships of these barriers with the company's characteristics explored. Findings reveal that the most frequently perceived constraints are financial and administrative problems. Öz Açık inovasyon, işbirlikleri ve bilgi ve entelektüel varlık paylaşımı yoluyla inovasyon süreçlerinden daha iyi çıktılar elde edilmesini sağlamaktadır. Tedarikçilerin, müşteri ya da kullanıcıların, ortakların ve hatta rakiplerin inovatif süreçlere dâhil edilmesi, dahili kaynaklar üzerindeki kısıtların üstesinden gelmeye yardımcı olmaktadır. Açık inovasyon yaklaşımı, özellikle teknoloji geliştirme bölgelerinin (TDZ) ekosistemlerinde faaliyet göstermekte olan bilgi ve iletişim teknolojileri firmaları için, ölçek kısıtları ve deneyim eksiklikleri dolayısıyla daha kritik bir hal almaktadır. Teknoloji geliştirme bölgelerindeki bilgi ve iletişim teknolojileri işletmelerinin açık inovasyon uygulamaları üzerindeki engelleri anlamak, karar vericilere politika tasarımı ve bu engellerin üstesinden gelmek ve dolayısıyla rekabet avantajı sağlamak yoluyla inovasyon süreçlerini güçlendirme hususunda yardımcı olabilmektedir. Çeşitli araştırmacılar, TDZ firmalarının yenilikçilik ve iş performanslarının yanı sıra çeşitli bağlamlarda açık inovasyon uygulamaları sırasında karşılaştıkları engelleri incelemiştir. Fakat özellikle teknoloji geliştirme bölgelerindeki bilgi ve iletişim teknolojileri firmalarının açık inovasyon motivasyon faktörleri ve engellerini incelemek gerekmektedir. Bu çalışma, Türkiye'deki teknoloji geliştirme bölgelerinde bulunan 102 bilgi ve iletişim teknolojileri firmasına uygulanan anketler ve derinlemesine mülakatlar üzerinden açık inovasyona ilişkin engelleri araştırmayı amaçlamaktadır. Faktör analizi uygulanarak, açıklık üzerindeki temel engeller belirlenmiş ve bu engellerin şirketlerin özellikleri ile ilişkileri araştırılmıştır. Bulgular, en sık görülen engellerin finansal ve idari sorunlara ilişkin olduğunu ortaya koymaktadır.

European Journal of Immunology, 1994

The crucial role of interleukin (1L)-4 in the induction of murine IgGl and IgE responses, which are coupled through the process of sequential isotype switching, has been well documented. Whereas IL-4 is obligatory for the induction of IgE responses, it enhances IgGl responses. In this study, using neutralizing antibodies, we provide evidence that, besides IL-4, also IL-6 is required for obtaining peak IgGl responses. The mRNA levels of these two cytokines are coordinately expressed in the spleen of mice immunized with trinitrophenol-keyhole limpet hemocyanin (TNP-KLH). No IL-6 requirement was observed for peak IgE responses. The IL-6 dependence of IgGl responses was found for both antigenspecific and polyclonal responses. Moreover, it was noted using TNP-KLH and goat anti-mouse (GAM) IgD as antigen that polyclonal IgGl responses are more dependent on IL-6 than antigen-specific responses. In vitro experiments revealed that exogenous IL-6 neither enhanced nor inhibited the IgGl and IgE production by naive B cells, suggesting that IL-6 did not interfere with the IL-4-induced isotype switch potential. Primary and memory IgGl responses were both similarly dependent on IL-6. These observations point to a role of IL-6 in the terminal differentation of B cells switched to IgGl. Neutralization of IL-6 did not inhibit either antigen-specific or polyclonal IgE responses. Therefore, it was concluded that IL-6 is not involved in the terminal differentiation of B cells switched to IgE. These findings thus provide a distinct role for IL-6, besides IL-4, in regulating murine IgGl responses. The formation of IgE, however, is completely dependent on IL-4 alone.