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This paper focuses on the idea of an effective communication between teacher and students aiming to prove that classroom activities maximize opportunities for learners to use target language in a communicative way for meaningful activities. The emphasis lies on meaning (messages they are creating or tasks they are completing) rather than form (correctness of language and language structure).
JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA
The title of this Independent Research is An analysis of communicative language teaching .The analysis that is carried out is focused only on the communication approach to students or pupils with various methods that will be given. The goal of Communicative Language Teaching is to have one’s students become communicatively competent. While this has been the stated goal of many of the other methods in the communicative approach the notion of what it takes to be communicatively competent is much expanded. Adherents of the communicative approach, which we will consider in this Analysis acknowledge that structures and vocabulary are important. However they feel that preparation for communication will be inadequate if only these are taught. Students may know the rules of language usage, but will be unable to use the language. When we communicate, we use the language to accomplish some function, such arguing, persuading, or promising. More over, we carry out these functions within ...
Jurnal Ilmiah Dinamika Bahasa Dan Budaya, 2011
Communicative language teaching is aimed at enabling learners to communicate in the target language. It is a replacement of audio-lingual or grammar translation that is justified unable to make the learners to communicate in the target language. The communicative approach has dominated English language teaching worldwide. Language was no longer seen as abstract grammatical rules, but of having applications in social contexts. There is a change of role of the teacher and the students. Formerly, the teachers play a role as a model. Today, with the communicative methodology, he has new roles as facilitators and monitors. The students must take part actively in the classroom activities which are designed to make the students interact each others.
2017
A linguistically informed teacher about views of language can either adopt structuralist or functionalist approach to successfully teach language in his/her classroom. The Communicative Language Teaching is aimed at attracting second language learners to purposeful classroom activities in which learners use and reproduce language as it is practiced in real communication beyond the classroom in meaningful situations. To achieve this, a linguistically well-informed language teacher needs to focus on his role as a facilitator, an interdependent member of the classroom, a needs analyst, a counsellor, and a group activity manager. In addition, the teacher needs to remember that in communicative classroom students negotiate (for meaning) between themselves in their own ways in the classroom communications. Therefore, a linguistically well-informed teacher needs to consider what classroom activities he needs to pick up to achieve the ultimate goal of the CLT, which is the communicative com...
RELC regional seminar, Singapore, 1986
Several studies of the differences in teacher and learner perceptions of the usefulness of certain teaching techniques and activities reveal clear mismatches between learners' and teachers' views of language learning. The differences seem to be due to the sociocultural background and previous learning experiences of the learners and the influence on teachers of recent theory in communicative language learning and teaching, and they are likely to influence the effectiveness of teaching strategies. It is the responsibility of the teacher to teach not only the language but also how to be a languLge learner, which includes convincing learners of the value of communicative classroom activities such as role playing and problem solving, through explanation, discussion, and demonstration. It is only through sensitivity to the learners and their perception of the learning process, along with a willingness to consult and negotiate, that curriculum innovations are likely to be effective. (MSE)
CENTRAL ASIAN JOURNAL OF LITERATURE, PHILOSOPHY AND CULTURE, 2022
In this abstract, there are considered that usage of communicative language teaching in class, especially English. Moreover, there are some interesting didactic games for teaching communicative language. In addition to, there is given some methods of communicative language teaching.
Journal of Anthropological Archaeology, 2019
The Peopling of the Americas was a multi-millennium process involving both the hunter-gatherer colonization of new landscapes as well as the 'settling in' to local environments. This process is typically identified archaeologically by an increase in the number of recognized point types, site frequency, changes in subsistence patterns , and increased geographic patterning in stone tool variation. Here, we add to this list by examining preferential toolstone use by Clovis and Folsom peoples, reasoning that Folsom groups formed stricter habits of toolstone procurement relative to Clovis people as the former pursued their increasingly familiar seasonal rounds. After generating lithic raw material data from 49 Folsom assemblages, we constructed a 'Folsom lithic network' that we compared to a 'Clovis lithic network', which consisted of 38 assemblages. Our results show that the Folsom lithic network is significantly denser than the Clovis lithic network. These results are consistent with the hypothesis that Folsom people started to form regular habits of toolstone procurement relative to Clovis people. More broadly, our comparison of lithic networks further supports the hypothesis that the Clovis-to-Folsom transition represents the process of foragers increasingly adapting to their local resource distribution.
Baca Selengkapnya di: http://www.freecybers.com/make-contents/users-articles/the-marketing-communication-strategy-of-blue-bird-taxi-to-maintain-market-leader-position-after-using-the-highest-tariff.html Judul Tesis: The Marketing Communication Strategy of Blue Bird Taxi to Maintain Market Leader Position After Using the Highest Tariff Penulis: Ferlin Marcini R. Mogot NIM : 1660.302.2008 Konsentrasi : Marketing Communication Universitas: STIKOM London School of Public Relations, Jakarta Tahun: 2011 ABSTRAK Blue Bird Group taxi (BBGT) is the market leader in regular taxi services in Indonesia. During September 2008, BBGT raise their argo tariff flagfall or the starting price to six thousand rupiah and became the highest price taxi in Jakarta. However, despite using the highest price tariff and the request to lower the taxi tariff by some people that consider the price is too high, BBGT maintain their position as the market leader with 59% of the market share in 2010. This research objective is to explain the marketing communication (marcom) strategy use to support BBGT to maintain the market leader position especially in the Jakarta area. This research uses a qualitative descriptive method by gathering data through in depth interview with key informant and a complete participation observation. BBGT marketing communication strategy is analyzed using Kotler et al marketing strategy, competitive advantage strategy and marketing mix; Ouwersloot and Duncan marketing communication 6 steps Zerobased Planning Process; and P.R. Smith 12 marketing communication mix. Based on the research, BBGT marketing communication objective is to increase brand awareness and brand positioning of BBGT as a positive transportation partner and as the best regular taxi service according to their motto of ANDAL which stands for safe, comfort, easy and personalize within the year 2009 and 2010. To achieve this, BBGT uses an integrated marketing communications (IMC) plan by using Personal selling, Advertising, Direct marketing, Public Relations, Sponsorship, Exhibitions, Corporate identity, Packaging, Pointofpurchase and merchandising, Word of mouth, Internet and new media. The only marketing communication mix not used by BBGT is sales promotions because BBGT users are not economy price seekers. Through BBGT IMC, the author concludes that although a company has the best product, best distribution system and the biggest market share in an industry, it is still important to have an integrated marketing communication plan to maintain a positive image, high brand awareness and to create a customer loyalty program in order to maintain the market leader position. Some of the recommendation that the author gives is to use personal selling inside the taxi to get loyal customer to sign up to use the credit voucher, to enhance the magazine inside the BBGT because it is effective and use by the majority of the customers and the driver, to further promote BBGT ‘ANDAL’ positioning so people will remember it, and to use industry research that is already available to measure marketing communication and brand equity results such as IMAC awards and Top Brand awards, besides using the usual total sales and incoming calls.
El presente documento tiene como propósito central describir y analizar por qué es importante estudiar el sistema multinivel en el caso de una red de ventas ubicado en Cuautla, Morelos. Particularmente, se enfatiza cómo trabaja esta red, cuáles son sus características y qué tipo de cultura organizacional se fomentan en el caso de los distribuidores de productos Herbalife.
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