Walking with Media: a multimodal approach

Journals of semiotics in the world

Hereby we provide a list of all semiotic journals currently published in the world, which includes 53 titles. From among these, 42 are printed on paper (among them six international journals on general semiotics, 16 journals specializing in some branch of semiotics, and 20 regional semiotics journals), while 11 appear only as electronic publications. All in all, these journals publish articles in 16 languages.

This article reviews semiotics research in mainstream journals of communication. First, we offer a quantitative analysis of the extent to which the journals recognize semiotics as a legitimate area of concern. Second, we conduct a qualitative assessment of the few substantive contributions to semiotics in the communication literature in order to comprehend how the research conceives semiotics. We discuss both strengths and weaknesses of this very limited attention afforded semiotics and its relevance to promoting insightful semiotic scholarship more broadly in the communication discipline. Third, we contextualize our findings by suggesting that both implicit and explicit theoretical commitments incrementally imposed in the field’s history and culture formed a barrier to advancing semiotic scholarship. Given a resurgence of interest in pragmatism (fueled by theoreticians such as C.S. Peirce, Dewey, Mead, and James), we end with a discussion of the relevance of semiotics to a fuller understanding of pragmatism. Our overall objectives are to stimulate interest in a neglected area of communication research and draw attention to the systematic research in communication and semiotics that has been pursued inside and ‘‘outside’’ the mainstream disciplinary matrix.

This paper attempts to provide insight into a basic question, what is Medical Semiotics? Semiotics as a subject has been applied to many areas of work ranging from Art, Biology, Education, Music, and Zoology to name just a few. However the medical side of semiotics, despite having an intricate connection to the origins of semiotics itself has not drawn as much attention as other disciplines within the science of signs. This paper starts by giving an overview of the historical foundations of Medical Semiotics, it use in 18 th and 19 th century European Pathology, Diagnostics and Nosology. Which is followed by examples of contemporary literature on the subject, and concludes with hypotheses on where the discipline may yet go. It is the author's assertion that Medical Semiotics has a long and important history, which is often over looked both in medicine and also in semiotics. And if the discipline is going to continue to exist it will have to incorporate both theory and practice into its descriptions of pathology and diagnosis.

Media literacy is related to semiotics which is an important part of social life. It is communication of representations, perceptions and interpretation. Various contexts of media messages effectively alter the interpretation of meanings. Semiotic analysis is identifying the relationships with structurally organized groups of signs. Semiotics interprets in numerous media domains. It has developed in relation to socio cultural issues. Semiotics deconstructs the communicative visuals to attain the meaning and ideology. We are surrounded by logos and signs all around us and so we human beings can analyze by the skills of ourselves. There are limits to the semiotics in our life. There is relationship between linguistics and semiotics, it is considered as trans-disciplinary tool and applied to all scientific fields. It can be developed with logics and philosophy. Semiotics is related to education. Knowledge is interconnected and varies with culture. We are surrounded by virtual world around us. We are constantly affected psychologically and socially.

The publications list include links to articles available on the internet; many of the more recent articles are available as pdfs on request from [email protected]

International Journal of Marketing Semiotics 1: 25-45, 2013

This paper presents a sociosemiotic approach to analyzing representations of children in food advertisements, applied through visual content analysis. In particular, we examine the representation of children in Cypriot print advertisements as main subjects in the construction of advertising messages for food. The selected target group is mainly parents or adults who have children. The present study focuses on the iconic dimension of verbal and non-verbal signs of twenty-six advertisements. Our study shows that advertisements for children’s food in Cyprus localize global cultural values such as family, safety and food quality for children through codified iconic (plastic visual) signs that connote characteristics of “Cypriotness”.

Marketing semiotics is currently a discipline in rapid development, with a recent, yet resourceful scholarly history. The major challenge for marketing semiotics over the past twenty years has been to prove its credentials amidst a heavily fragmented and multi-perspectival landscape that is indicative of the current status of qualitative marketing research. Confronted with the not necessarily conflicting agendas of disciplines that have managed to make inroads into marketing theory and practice and which have been catapulted to mainstream research streams, such as anthropology and ethnography, semiotics has been faced with the challenge of proving its credentials and its ability to furnish unique perspectives on existing marketing issues, while also unearthing latent research needs.

The American Journal of Semiotics 35(1-2), 2019

The recent emergence of cognitive semiotics as an international research nexus, or community of inquiry, spanned the course of two decades, from the mid-1990s through the mid-2010s, becoming well established during the past five to ten years through the launch of an international journal in 2007 (Cognitive Semiotics: with De Gruyter since 2014), the founding of the International Association for Cognitive Semiotics (IACS) in 2013, and the association’s launch of a biennial conference series in 2014. The first IACS conference was hosted by the Centre for Cognitive Semiotics at Lund University, Sweden. Since then, the association has held two additional conferences: IACS2-2016 in Lublin, Poland, and IACS3-2018 in Toronto, Canada. In celebration of the association’s first gathering in the Americas, and in solidarity with the movement itself, this thematic double issue of The American Journal of Semiotics is devoted to cognitive semiotics. Before introducing the papers and their relevance further, then, it will be helpful to offer those who happen to be unfamiliar with cognitive semiotics a better orientation to the movement and its purpose. [from the Introduction. Note pdf includes Covers, TOC, and Introduction only]