DESIGN AND CULTURE
VOLUME 4, ISSUE 1
PP 27–54
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ABSTRACT This article argues for an
active role for theory in designing, especially
feminist theory and cultural studies, both as a
means of theorizing design through the work
of designers and as a means of reflecting
on the complex contexts in which designing
takes place and designs take hold. This
has particular relevance in the participatory
and user-centered frameworks increasingly
favored in design practices and education.
Changes in design methods, the emergence
of “design thinking” in a range of fields
including but not always linked to design, and
the growth of contemporary “social design”
over the past two decades have greatly
shifted design practices and contexts. This
article argues that Donald Schön’s exploration
and theorization of “reflective practice”
should be expanded to include a framework
Design and Culture
Shana Agid is an
Assistant Professor
in Art, Media +
Technology at
Parsons the New
School for Design.
Her work focuses
on relationships of
power and difference,
particularly regarding
sexuality, race, and
gender in visual and
political cultures.
He has an MFA in
Printmaking and Book
Arts and an MA in
Visual and Critical
Studies from California
College of the Arts,
is the Art Director for
Radical Teacher, and
is on the board of the
Center for Lesbian and
Gay Studies (CLAGS).
[email protected]
27
Shana Agid
DOI: 10.2752/175470812X13176523285110
Worldmaking:
Working through
Theory/Practice in
Design
Shana Agid
for seeing what designers are “reflecting through”
in relationship to their own position and location.
Building on Lucy Suchman’s argument for “located
accountability,” the author proposes that critical
engagement with a range of theories of worldmaking
and worldknowing to increase and ground design and
designers’ points of reference is critical to practice
and, therefore, education in design fields.
KEYWORDS: situated knowledge, reflective practice, design
education, race, identity, power, critical studio, critical design
In design we can see the representation of arguments about
how life ought to be lived. Design is the result of choices.
Who makes those choices and why? What views of the world
underlie them and in what ways do designers expect to make
a world view manifest in their work?
Victor Margolin, “Design Studies and the
Education of Designers” (1991)
28
Design and Culture
Design/Learning/Theory/Practice
In a 1991 article, “Design Studies and the Education of Designers,”
Victor Margolin argued for shifts in design education to do three
things: acknowledge a broader conceptualization of what “design”
is and might include; press design and designing into a more deeply
theorized space that takes into account the influences and potential
impacts of other disciplines, especially in the humanities and cultural
studies; and teach design students to see design and their work as
designers as both reflective and productive of “social values and
policies.” Margolin called for design education to look more closely
at design in new or multiple contexts: through the lenses of parallel
and intersecting design fields; through “theories such as literary
studies, psychoanalysis, political theory, feminism, and the broader
field of history,” which he noted were playing a significant role in
“shaking the foundations” of art history in ways that were pushing
art students (not just art historians) to become “more literate, critical, and self-aware artists”; and, finally, through “designed objects,
services, and techniques in society” themselves (1991).
Twenty years hence, many of these themes and ideas about
where, how, and with what (and whom) design and design education
ought to engage are prevalent and even commonplace. Design
for “social change” has become both an organizing and rhetorical
framework for individual courses and programs in design schools, as
well as for small non-profit design groups like Social Impact Studios
in Philadelphia, major global design consultancies such as IDEO,
and government initiatives such as the UK’s Design Council. Design
29
education is rapidly expanding to include trans- and cross-disciplinary programs that are explicitly linked to the changing requirements
of design practice. The concept of applying the design processes
of proposition, prototyping, and iteration (often reflecting changes
gleaned from failures), generally referred to broadly in these contexts
as “design thinking” (Tonkinwise 2010), is being rapidly taken up by
businesses and in the education of managers (Dunne 2009; Martin
2009).1
Despite this adoption of the sometimes rigorous, sometimes
reflexive, consideration of the multiplicity of venues and possibilities
for design, some foundations of design have not been made to
shake. Margolin posited that engagement with critical theory was
one of the key shifts to be made in design education. Such an
engagement would, first, place design in a broader context of social
and cultural inquiry and production. Secondly, engaging theory in
designing would develop a vocal engagement with designers’ roles,
and the implications of their work, in such production while also
challenging that work to be theoretically informed (1991). As design
and designers have taken up the social and inter-disciplinary as
primary sites of, or contexts for, designing, it appears at times to
be at the (sometimes explicit) expense of meaningful engagement
with theoretical and contextual approaches that might productively
problematize and ground these new design practices, especially as
they make legible issues of power, politics, and the impact of designers’ own positions other than that of being a designer.
Margolin’s argument appeared in the first of two issues, published
eighteen years apart, of ELISAVA TdD2 focused on design and
education. In the second, published in 2009, the majority of authors
now take for granted variations on his proposals: that the present
and near future of design education is and ought to be focused
on a multifaceted approach to design that facilitates both broad
and in-depth knowledge, an ability to work with practitioners and
researchers from other fields, including the social sciences, and an
orientation toward what the AIGA called “responsible outcomes,”
modified by one author as “seeking sustainable solutions and adopting a human-centered approach” (Collina 2009). Over half of the
articles consider either specific projects or general trends in design
education that are focused on “social design” (Collina 2009; Lodaya
2009; Szentpéteri 2009; Tamayo 2009; Tomico 2009).3 Another
article, written by David Dunne (2009), faculty at the Rotman School
of Management in Toronto, Canada, discusses the role of design
thinking in reshaping MBA education.
While this issue of ELISAVA TdD is in no way all-encompassing,
it acts nonetheless as a compelling locus of contemporary conversations about designs’ futures as well as the education current
designers and design teachers imagine is needed to ground them.
And so the conspicuous absence of theory – ideas and propositions that challenge designers not only to expand their tools for
Design and Culture
Worldmaking: Working through Theory/Practice in Design
30
Design and Culture
Shana Agid
designing, but to also critique or place in context all these tools (old
and new) – is striking, especially given the clear saturation of the idea
of design’s social focus across design fields. These gaps in the role
of theory in designing (and design in rendering or making theory)
are being meaningfully considered in some areas of design practice
and theory. These include, for example, work in Critical Design by
practitioners and scholars such as Dunne + Raby and Alex Wilkie
and Mike Michaels, Lucy Suchman’s (2002) consideration of situated
accountability in design, which has been taken up by designers and
scholars in Human Computer Interaction (HCI), in particular, and
considerations of theorizing in and through design by Anne Burdick
(2009) and Carl DiSalvo (2009). I will discuss these more specifically
below, but I also seek to build on their proposals and interventions to
insist on the relevance to designing and design education of cultural
theory and theorizations of power and difference (including constructions and materializations of race and racism, capital and class, and
gender and sexuality, for example).
In this article, I am interested in positing an active role for theory
in designing, both as a means of theorizing design through the
work of designers and as a means of insisting upon retaining the
complex contexts in which designing takes place and designs take
hold, especially in the participatory and user-centered frameworks
increasingly favored in design practices and education. How might
literacy in not just big-T Theory, but in the act and practice of doing
theory – making grounded ideas – deepen design’s engagement
with the social and political worlds in which it is embedded? If one
piece of the work of designers is to learn from existing and accumulated knowledge of things in the world in order to make, represent,
and imagine new or differently designed things in the world, how can
deep critical engagement with theories of world-making and -knowing increase and ground a designer’s points of reference? What role
can we imagine for design education in productively destabilizing
assumptions of the situatedness of the designer or designing?
Relationships between design education and design practices
have long been an important factor in shaping how design education is imagined and articulated (Jaffee 2005). Historically, this link
primarily focused on design education as technical preparation for
industry, an approach that of course is prevalent still today. Even as
this is the case, a number of designer educators have, like Margolin,
made a range of arguments for additional, if not alternative, ways
of both conceiving and shaping design education and its connections to professional practice (see, for example, Buchanan 1998,
2004; Faiola 2007; Hanington 2010). As this relationship of education to practice is reworked, it has become ever more important to
conceptions of the aims, boundaries, and requirements of design
practices, with some authors arguing that design education, increasingly, will lead practice and both anticipate and build capacities for
the roles that design and designers might play in a range of fields
Worldmaking: Working through Theory/Practice in Design
and circumstances (Buchanan 1998; Faiola 2007; Ward and Wilkie
2009). Articulations of the relationships between design education
and practices have continued to evolve, especially as design has
become both more integrated into broader university programs and
is envisioned and structured to include ever more “general” liberal
arts attributes (Bendiner-Viani and Maltby 2010; Buchanan 1998;
Hanington 2010). This move in design education both reflects and
predicts broad calls for design practices to work in and through
science and social science (and in teams with those practitioners),
and, to a lesser degree, work with and through other disciplines,
especially in relationship to contextual analysis and thinking.
An appreciation of the significance of the ongoing link between
design education and practice – the specific notion that design education prepares students both for design practice and increasingly
for other forms of making and doing – inflects the approach I take in
this article. By focusing aspects of my discussion on specific teaching and learning situations (my own and others), I intend to make explicit the ramifications for professional practices and design broadly
of what are or are not engaged as central questions and practices in
classroom-based and educational experiences. I begin by working
through Donald Schön’s (1983, 1987) highly influential educational
and professional theories of reflective practice to imagine what might
be missing from his already nuanced understandings of the role of
reflection in the work of designing. Building on Donna Haraway’s
(1991) argument for a feminist theory of “situated knowledge,” in
which the history, location, and relative access to or lack of privilege
of an observer is understood to impact both what is seen and how
it is considered relevant (or not), I argue that there is a critical role
to be played in developing and engaging theory/practice practices
beginning in educational situations as a means of challenging and
informing design practices, and, indeed, design futures.
31
Donald Schön’s exploration and theorization of “reflective practice,” including his work in two important books, The Reflective
Practitioner (1983) and Educating the Reflective Practitioner (1987),
has been widely cited, engaged, and critiqued across a number of
fields, including design, health care, social services, and education
(Tonkinwise 2004; Kinsella 2007). Schön’s observations of architecture studio courses as part of educational research led to his formulation of linked ideas about how knowledge both functions and is
formulated – and ultimately professionalized and taught – in various
professional disciplines, using design as an exemplar. While ongoing
discussions of Schön’s work, including its impact on research about
design processes and design education and its use and misuse in
the past two decades, are relevant to the current discussion, they
are beyond the scope of this article. Here, I will focus briefly on some
of Schön’s key working theories for design-making, what Schön calls
Design and Culture
Reflective Practice/Situated Practices: -in, -on, -through
Shana Agid
“knowing-in-action,” “reflection-on-action,” and “reflection-in-action”
(1987: 25–6).
Schön defines the first of these, “knowing-in-action,” simply as
“the sorts of know-how we reveal in our intelligent action … we reveal
[knowing] by our spontaneous, skillful execution of the performance;
and we are characteristically unable to make it verbally explicit”
(1987: 25). In this way, Schön begins to articulate his conception
of forms of knowing that are neither predetermined in the mind,
then carried out in action, nor demonstrated through articulations in
language or description (Schön 1987; Kinsella 2007).
This knowing-in-action can shift into one of two forms of reflection, Schön argues, when our use of this knowledge hits an unfamiliar obstacle, a new situation, or begins to “feel odd … because, for
some reason, we have begun to look at [it] in a new way” (26). One
way of reflecting in these instances can be a looking-back-on the
situation to discern what might have happened and what might be
learned from it; what Schön calls “reflection-on-action.” Alternatively,
we might do something more reflexive, as it were; what Schön describes as reflecting “in the midst of action without interrupting it. In
an action-present – a period of time, variable with the context, during
which we can still make a difference to the situation at hand – our
thinking serves to reshape what we are doing while we are doing it”
(26). In Schön’s development of his theory of the reflective practitioner, then, he brings his attention to the ways in which professional
practices, of designers and others, are shaped through reflection on
this reflective process, which produces in itself new knowledge and
new capacities.
As Cameron Tonkinwise notes, Schön was making an argument
(sometimes against himself) for a kind of hyper-reflexivity of the
designer, or other reflective practitioner in any field:
32 Design and Culture
Schön is forever in a bind; on the one hand, he wants to insist
that reflection is inherent to being a human, a human subject;
yet, on the other hand, he wants to reserve reflection for the
expert practice of designerly professionals. The difference will
be the techniques of reflection which the latter use in disciplined
ways. To put this another way, if being oneself means being
reflective, being a reflective practitioner involves techniques for
reflecting that take one beyond your self. (2007: 2)
Schön’s insistence on the general relevance of reflection as a
human practice, not only a professional one, came in part through
his attempts to challenge what he referred to as “technical rationality” (1987: 34, for example), or the notion that a good professional
practitioner is working in reference to more broadly recognized
rules and truths, against which incongruencies in the practitioner’s
experience will be measured and resolved. Rather, Schön argued for
a “constructionist” approach in which,
Worldmaking: Working through Theory/Practice in Design
This concept of “worldmaking” becomes especially important when
considering a question I will engage with more fully below, namely,
when designers engage in worldmaking in the course of their design
practice (or education), what worlds are being made? And through
what sorts of reflections are they shaped?
In Schön’s 1988 article, “Designing: Rules, Types and Worlds,”
he argues that in order to theorize the working methods of designers – and, he suggests, “professional practitioners” more broadly
– one must look at design practice through four “tensions”: tacit
and explicit knowledge, uniqueness and generality, generativity and
cumulativeness, and, finally, pluralism and commonality. As we have
seen, Schön argues that designers’ knowledge of their practices
as designers is tacit, even as they work through problems and
provocations in a reflective mode. In the first pairing, then, he poses
a problem: how do designers clearly know and yet not have the capacity to articulate that knowing to make it explicit (except perhaps
through the designed thing itself)? Linked to this is the way in which
designers’ practices are simultaneously shaped by a designer’s
general knowledge and their approach to each design problem as a
unique case. Schön asks how one can then explain or understand
“design reasoning” in relationship to designers’ judgments and the
contexts for those judgments; if a designer asserts a thing works or
doesn’t work, “is matched or mismatched to its environment,” what
are the reference points against which it is being measured if each
case is unique? Third, Schön argues that designers are working from
knowledge that is acquired through experiences over time and at
the same time make new decisions and determinations in relationship to new projects or problems, leading to a question of how
such cumulative knowledge, “design principles,” also lends itself to
making new things, previously unimagined. Finally, Schön notes that
design professions utilize groups of people to accomplish any major
design goal, requiring communication sometimes across technical
languages or areas of interest and investment. How, he asks, does
this communication take place in such a way that makes possible
the end result of a designed idea, space, object, etc?
I am primarily interested in raising Schön’s design “tensions” here
in order to consider them as part of a framework for broadening
a consideration of what already does or what could impact any
designer’s (or design student’s) engagement with these tensions
in their work. Additionally, I want to suggest that there is a role for
design education in working to explicate and expand the questions
33 Design and Culture
… our perceptions, appreciations, and beliefs are rooted in
worlds of our own making that we come to accept as reality [as
opposed to the objectivist presumption of an absolute reality
or set of facts]. Communities of practitioners are continually
engaged in what Nelson Goodman (1978) calls “worldmaking.”
(1987: 36) [emphasis in original]
34 Design and Culture
Shana Agid
Schön raises. It seems important to consider that each of Schön’s
four areas highlight other areas of tacit belief, not exactly the tacit
knowledge he describes, but other working knowledges, presumptions, and effects of experiential learning that go unremarked upon in
Schön’s analysis, and, I would argue, in much of design and design
education more broadly.
Specifically, Schön explicitly marks areas in which the impact of
designers’ own assumptions becomes central to the practice of
designing (through tacit knowledge, judgment, problem-setting, and
communication and collaboration) (1988). These kinds of “working
knowledges,” however, are not formed in a vacuum, nor are they
in any way limited to the peculiarities of design-making. Donna
Haraway’s (1991) theorization of “situated knowledges,” is instructive here, as, like Schön, Haraway suggests that a researcher’s way
of knowing shapes what is known. However, her notion of position is explicitly a political one, where position is determined by the
standpoint from which one sees, itself structured by relationships of
power, especially, in her articulation, structures of race and gender.
Unlike Schön, Haraway does not imagine the world of researchers
to be one “of our own making,” but rather describes situated knowledge as making worlds knowable through “partial, locatable, critical
knowledges” (191), which, taken together, allow meanings – and
not totalizing meanings, but still partial and provisional ones – to be
determined.
In a 2002 article, “Located Accountabilities in Technology
Production,” Lucy Suchman takes up Haraway’s theory in order to
consider the relationships of designers and their colleagues in design
processes to “users,” especially by working to denaturalize the
designer/user dichotomy and “[reconstruct] relevant social relations
that cross the boundaries between them” (94). Suchman argues that
using a feminist theory of situated knowledge allows for an alternative
way of coming to objective knowledges through “multiple, located,
partial perspectives that find their objective character through ongoing processes of debate” (93). Following on Haraway’s assertion
that all knowledge is knowledge from somewhere, she stresses that
these processes, and the project of locating the somewhere(s) of
design and designers’ practices, means also taking some responsibility for those practices and their effects (92, 94). Indeed, she
notes that the designer/user opposition “closes off possibilities for
recognizing the subtle and profound differences that actually do
divide us,” and that working from this feminist framework of multiple
situated knowledges “offers a way to replace [it] with a rich, densely
structured landscape of identities and working relations within which
we might begin to move with some awareness and clarity regarding
our own positions” (92).
Suchman’s argument focuses primarily on the sets of relationships among a range of people in a design process and in the
multinational corporation in which she worked, and can be read in
many ways as a complex and nuanced approach to, and critical
rethinking of, the tenets of collaborative design and human-centered
design, both staples of contemporary education and practice.
However, the specificities of positionality in her argument – “that
densely structured landscape” of “subtle and profound differences”
– are articulated largely in terms of the location of a designer, or participant in design processes (Suchman herself is an anthropologist),
in working relationships, and in the flawed designer/user dyad (see
93–4, for example). I want to extend Suchman’s analysis to more
explicitly include the impact of knowledge situated by, for example,
race, class, gender, sexuality, or immigration status on what can be
seen and imagined. Adding back this aspect of Haraway’s argument
allows an examination of what possibilities and limits extend from
these located forms of knowledge to design processes and design
questions and proposals.4
Along these lines, Marcel Stoetzler and Nira Yuval-Davis (2002)
helpfully expand the notion of situated knowledge to the “situated
imagination.” They argue that in order for a person to develop knowledge, one must also be in the process of imagining as a kind of
development of seeing and knowing, so that what we “are ready to
perceive and admit as (valid) experience depends on the particular
mental setting that lies within the faculty of the imagination – which
in this sense both constructs and is constructed by experience”
(326). While Schön clearly argues that there is neither utility nor
merit in the kind of objectivity Haraway describes as “the god-trick
of seeing everything from nowhere” (189), what is left out in his
analysis is an interrogation of the social and political frames that
structure what, as Stoetzler and Yuval-Davis put it, we “are ready
to perceive and believe is valid.” Suchman’s work gives us a strong
frame for complicating the position of designers as designers and
considering the responsibility and accountability this role requires
vis à vis that position in relationship to others. But design education
must also begin to consider, and to teach in reference to, the ways
in which designers’ assumptions are constructed and maintained
through designers’ and design students’ positions as people in the
world whose experiences outside design impact their tacit knowledges, their judgments, their problem-setting referents, and their
approaches to communication and collaboration (including their
sense of access or entitlement in contexts that require them).
Jeffrey Hou, Isami Kinoshita, and Sawako Ono’s article about
their collaborative, cross-cultural design studio taught between
the University of Washington (UW) in the United States and Chiba
University (CU) in Japan is a useful example of these kinds of
specificity. In their discussion, the authors address the ways in which
creating and discussing both exploratory assignments and design
proposals brought differences in cultural and social positions and
experiences to the fore through the work itself (Hou et al. 2005). The
faculty gave an opening short assignment called “Homescapes” to
35 Design and Culture
Worldmaking: Working through Theory/Practice in Design
Shana Agid
Figure 1
“Tanada (rice terrace)” – a “Homescape” project depicting the
agricultural landscape of the student’s hometown. Created by
Masahiro Shimizu. Photograph by Jeff Hou.
36 Design and Culture
students in both schools in which they were asked to “create physical
representations of their home landscapes, using only a single sheet
of paper” (130) (Figures 1 and 2). This exercise was designed to
“introduce each other’s personal cultural background” and ultimately
initiated a discussion about students’ “differences in terms of cultural
background and design approach” (130). While this set the stage for
an explicit acknowledgment of cultural and experiential differences,
it neither negates nor eliminates those differences; rather, as the
authors argue, it put them on the table as one factor in the design
and collaborative processes.
Figure 2
“Death to the Suburb” – a “Homescape” project representing the
student’s critique of her suburban neighborhood. Created by
Lisa Ostendorf. Photograph by Jeff Hou.
As the course continued, students from UW and CU worked in
pairs to propose designs for parks in each locale. In one instance,
some of the UW students wanted to incorporate traditional Japanese
architectural features into the Japanese park design, surprising
their CU collaborators, who noted that the gates suggested were
both used inappropriately and that “it was not customary at CU to
explicitly incorporate iconic reference in design” (135). The authors
note that this moment produced a learning opportunity about design
as a “fundamentally cultural practice [that] embodies and serves
as expression of cultural influence and preferences” (135). Indeed,
the earlier exercises that put ideas of cultural and experiential difference into the learning environment may have paved the way for
this design-specific conversation about difference and cultural representations. The design presumption that the UW students made
that it would be appropriate and desirable to introduce traditional
Japanese features into a park in Japan grew from their own perceptions of what might define that space, perceptions constrained,
perhaps, by their presumptions about what might visually describe
“Japanese” spaces.
The capacity of a designer (and design fields, broadly) not only
to see, but also to engage, questions of position and context as
critical to designing is of central importance to the shifting terrain
of design education. This in turn will require building into design
education – and into studio learning, specifically – at least two major
theoretical entanglements. First, we must understand and work in
reference to structural and relational systems of power and their
impact on our working “common sense.” Second, we must contend
with the relationship of making and representing things to critically
seeing existing and historical social/cultural/political worlds and,
also, to making, representing, and imagining possible future worlds
(or pieces of them).
The experiences that design students bring to school as people
whose socio-economic, race, gender, sexual, national, embodied,
etc. positions likely have produced different ways of seeing, different sets of assumptions, and, importantly, different access to the
privilege of not-seeing the impact of these positions, will necessarily
affect their relationship to the tasks required of them and their perceptions of the contexts in which they are asked, encouraged, or made
to work (Crenshaw 1991; Haraway 1991; Williams 1991; Harris
1993; Ellsworth and Miller 1996; Gordon [1997] 2008; Stoetzler and
Yuval-Davis 2002; King-Shey 2005; Alexander 2007). For design
education to tackle this first area of theory – which perhaps could be
broadly considered as in and around critical studies of identity, difference, and the systems of power that produce and maintain them
– will mean re-imagining the practice of the “reflective practitioner”
to include a broader consideration of social and political factors that
might influence everything from how to design a design process to
the shape and proposed impact of a designed thing. Additionally, it
37 Design and Culture
Worldmaking: Working through Theory/Practice in Design
38 Design and Culture
Shana Agid
could mean building into design studio work a critical engagement
with one’s own unexamined or tacit “knowledge,” where the idea of
what is known is, in fact, made an additional factor in the complex
problem-setting process.5 Building skills to reflect on structural and
relational systems of power will also mean teaching students how to
learn about these systems and their impacts in different contexts,
as they manifest both systemically and interpersonally. This consideration is not limited to those instances when it is precisely issues
of difference, power, access to resources, etc. that are central to
a design task. One could argue these are always already present
if designing itself is a social practice in which people must work
together across different professional and cultural languages, as
Schön suggests (1988), and a political practice in which designers
are “making arguments about how life should be lived,” as Margolin
(1991) does.
If the first of these proposals for an increased theorization of
design and designing in design education focuses on the relevance
of academic and other work on the role of identity, difference, and
structures of power in producing and maintaining both personal
orientations to events, things, and problems, and the ways people
make sense of the same thing differently, the second argues that this,
too, must be placed in broader theoretical and historical contexts.
As one example of how this contextualization might impact ideas
that determine forms of design education, Nicholas Addison (2007)
makes a compelling argument in his article “Identity Politics and the
Queering of Art Education: Inclusion and the Confessional Route to
Salvation” about the limits of approaches to teaching art and design
in secondary education that place examinations of identity in direct
relation to self-expression and not in the broader context of theories
of identity formation. Addison asserts that simply focusing on the
“confessional” aspect of making work “about identity” in relation to
the self can lead students both to “redeploy what may amount to
stereotypical representations of difference” (13) through reference to
art historical and contemporary media symbols and markers of race,
gender, ethnicity, or religion, and produce “heavily self-censored”
work, “especially in relation to non-heteronormative, queer sexualities” (11).
While focused on the specific (romanticized) use of “making” for
self-expression and self-invention in secondary school curricula,
Addison makes an argument with critical relevance to the higher
education context, as well. He notes that such a decontextualized
approach to identity “expression” through making (often the making of self-portraits) not only reifies the idea of art and design as
constituted by making practices alone, but misses an opportunity
to “engage students in discussion and investigative practices” (15)
that unpack “the process of identity formation and the way people
(not the students themselves) represent identity through visual signs”
(15) [emphasis added]. Addison asserts that the distance provided
by historical analysis and contemporary critical theory facilitates
an understanding of art and design as not only practices of making “expressive” things, but of communicating, investigating, and
formulating and articulating critical ideas (18), echoing Margolin’s
challenges to design higher education some sixteen years prior.6
So, if Schön’s work helped us to understand that the work of a
designer, and the education of a design student, happens through
a series of reflections-in- and reflections-on-action, as discussed
above, this proposal suggests that another question must be asked
and critically evaluated in terms of the structures of both “design
thinking” and design education: What lenses and which frames are
designers reflecting through? Or, following Haraway and Suchman,
what kinds of locations inform those reflections? In his argument
for the constructionist nature of the working methods of reflective
practitioners, Schön argued that it is the very contextualized and
relational nature of reflexivity that produces the possibility for reflexive
designing, as practitioners – through their work together and the
knowledge production it involves – create the worlds of (and for)
their practices. And it is also in this process that designers, in our
case, might “reveal the usually tacit processes of worldmaking that
underlie all of their practice” (1987: 36).
For the sake of illustration, I will close this section with a story
about a moment in which I noticed how a difference in worldview
might, in fact, impact the factors Schön says here are at play in the
worldmaking practices of practitioners, and began to think how
important to design the capacity for listening and interpretation might
be. In November 2009, I sat in a packed auditorium at Parsons the
New School for Design to listen to a conversation between Bruce
Nussbaum, a columnist on design and innovation at Business Week
and Fast Company, and Tim Brown, the CEO of IDEO (the aforementioned global design consultancy). Nussbaum and Brown were
on stage discussing Brown’s new book Change by Design: How
Design Thinking Transforms Organizations and Inspires Innovation
(Brown 2009). Their conversation turned to the then-recent US government bailout of General Motors, and Brown talked frankly about
how for decades the way General Motors ran its operations had
worked well. While he did not explicitly detail the aspects of GM’s
business practices required for it to have run all those years, we
can presume this would have to include GM’s corporate structure,
labor management, factories, and the company’s overall business
and development plans. Brown explained that all of this worked fine
until, one day, a system that had been working well stopped working
and collapsed. Brown suggested that what design thinking had to
offer businesses like GM was a new approach in which flexibility and
adaptability help to produce stability in a changing world.
What Brown framed as GM “working” may have made sense
through the lens of a specific worldview. However, prior to the 2009
government takeover, things were not going well at GM for everyone.
39 Design and Culture
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Shana Agid
There had been widespread layoffs, for example, in the 1980s,
impacting not only the tens of thousands of auto workers who lost
their jobs, but devastating the town of Flint, Michigan itself, famously
depicted in Michael Moore’s film Roger & Me. The presumption that
GM’s systems were working might have been questioned by people
whose worldview maintained that GM was working only for a small
number of people who benefited from its wealth, and was, in fact,
maintaining inequalities through its very structure. Everything at GM
had been working well, but for whom?7
How does the answer to this question, and the presumption that
it was the collapse of GM in the face of a shuddering global capitalism, not the upturned lives of tens of thousands of laid-off workers
(or even the dissatisfaction, over decades, of users, some of whom
were undoubtedly also those workers), that defines the moment in
which the company’s methodology – or design – no longer worked,
illustrate the limits of even contemporary design thinking and its
contexts? Brown was not likely arguing against the workers who
were laid off to keep GM “working” well, but his perspective as a
designer assessing what worked and what didn’t in GM’s case
depended on a normalized logic of capitalism, or treated the desires
of GM’s management as the primary frame. From another perspective or experience, a GM worker perhaps, or today, a shrimper in the
Gulf of Mexico, the company’s success and failures, and therefore
the parameters of any redesign of its operations, might be figured
through an entirely different set of lenses. How, then, do we make
capacities to listen and interpret across difference and to see our
frames of reference and their impacts, beyond perhaps existing
articulations of (and toolkits for) human-centered design practices, a
prioritized part of design education and designing?
40 Design and Culture
Theory/Practice Practices in Design
In her 2009 article “Reconsidering the History of Design Survey,”
Sarah Lichtman argues that the traditional role of the survey is to
“elucidate significant ideas, events, objects and practices and at
the same time encourage students to think critically and analytically
about what they see and read” (341). Acknowledging that some
students have a difficult time seeing the relevancy of design history
to their own making practices, Lichtman seeks to think through what
might stand in the way of this connection, and what pedagogical
and curricular practices might shift both students’ perceptions and
history faculty’s ability to facilitate such a link. If, as Lichtman writes,
the history of design survey is “an opportunity to address basic ideas
of what design is or should be” (342), such a course – or the material
taught in such a course – seems useful for raising concerns about
how design operates in the world and how designers’ own experiences and perceptions might affect their designing.
In the last decade, the focus and organizing principles for many
history of design courses and textbooks have tended, in United
States contexts, to be focused on an overwhelmingly Western design history and perspective featuring the work of primarily white,
male designers (346). In her own class, Lichtman focuses on “intersections of design with the economy, industrialization, changing
ideas of taste and modernity and changing patterns of production
and consumption,” along with writing and work on issues of race,
gender, and class (343), but it is not obvious whether students are
making clear connections between these conversations and their
own work. If the purpose of the survey is to build both historical
understanding and critical looking, reading, and writing skills in students, it is absolutely important that such a course not be limited to
the work and perspectives of white, male, and Western conceptions
of design. At the same time, if students are not making a connection
between their work and critical theories of race, gender, sexuality,
and class, or a broader and more challenging conception of what
counts as design being taught outside the studio, at least some
part of the ultimate value of these courses is lost in the big picture
of design education’s aims, and possibly to design practices, more
broadly.
In her conclusion, then, Lichtman proposes the possibility of
making history of design surveys into “critical studios,” pairing faculty
teaching history (and I would add here, theory) with faculty teaching
making, where “learning and doing can be combined to deepen
the course for the design student” (347). Lichtman begins, then, to
propose an interruption to the accepted side-by-side alignment of
design practice – understood, for the sake of argument, as ways of
making things – and theoretical or contextual practices – understood,
again, for the sake of argument, as ways of making and knowing
ideas. Lichtman proposes the critical studio as a space in which the
two can be brought together to make the part that students resist
(history/theory) more immediately relevant to the piece they embrace
(studio).
I would take this argument one step further, and propose that the
two could stand to be more intertwined, so that designing is making
things that are also explicitly ideas, and theorizing is making ideas
that also have the capacity to be or influence things. Of course, most
people in design would argue, probably, that designing is already
making ideas, but I am suggesting here a different approach, one in
which the meaning-making practices of design and designers contend more directly with the ways in which the objects and systems
they propose and make are part of larger epistemological processes
with material effects. The analogous proposal for theory, then, is
that theorizing should enable, through its own practice, the means
to propose not only new ideas but ideas that can become objects,
images, and systems (designed things) that might shift the material
realities such theory is seeking to describe and make known. This
brings a level of change and contingency to design and a degree of
grounded applicability to theorizing, perhaps enabling each to more
41 Design and Culture
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42 Design and Culture
Shana Agid
meaningfully infiltrate the other. Such an incorporation of theory with
practice and practice with theory is not only an academic intervention, but also a baldly political one. In the footsteps of scholars in
social science, humanities, and cultural studies fields who have
asked how they can be scholar-activists (see, for example, Gordon
2004; Hale 2008), or of the increasing number of makers in art and
design who are engaging the realm of practice-based research, this
argument suggests prioritizing forms of design learning (and designing) that engage both critical analysis of existing world-contexts and
proactive, if reflective, worldmaking.
Designers such as Anthony Dunne and Fiona Raby, who work in
the realm of Critical Design, have taken on aspects of this project,
specifically drawing on theoretical engagements with data, technology, biology, and other culturally and scientifically constructed
contexts to design objects and proposals that seek to elucidate,
expand on, or put into tension ideas and their possible manifestations. In his discussion of Dunne and Raby, and Onkar Singh’s
exhibit (with photographs by Jason Evans), Is This Your Future?,
Carl DiSalvo explains that the designers “employ design to express
possible outcomes of pursuing current themes in the science and
technology of energy production” (2009: 54). The exhibit built on
contemporary scientific research and theories and extrapolated
what some might consider outrageous designed outcomes of that
research – a human refuse energy production system in which kids
carry a two-part container that holds “lunch” in one compartment
and “poo” in the other, for example – into fully designed products
and scenarios aimed at engaging children in the question posed
in the title of the exhibit (53–4) (Figure 3). Matt Ward and Alex
Wilkie bring a similar provocation to their students in the studio
by asking them to consider Dunne and Raby’s conceptualization
of design’s “challenge … to blur the boundaries between the real
and the fictional, so that the conceptual becomes more real and
the real is seen as just one limited possibility among many” as
they engage in a project in which they are asked to design for a
future scenario as (potentially) presented by statistical research the
students collect and analyze with “a critical eye” (2009: 4).8 Design
that proposes “the real” as contingent and itself a situated form of
knowledge is working through the kind of intertwining I propose
above, rendering meanings and explorations of some critical topics
and ideas through design processes and, importantly, in more or
less traditional design spaces and discourses. It is instructive for
the political and ethical project I am proposing here, and can serve
as both a teaching literature and a means of further exploring the
question of contingent and situated knowledge in design. I want
to turn below to an expansion of this approach, to consider the
possibilities and concerns that are perhaps added by coming back
again to Haraway’s political frames – those questions of power
and difference, especially in relationship to race, class, and, in this
Worldmaking: Working through Theory/Practice in Design
case, their manifestations in notions of safety, punishment, and
“opportunity.”
In a service design course I teach (and have also co-taught),
students work with a local organization that provides a range of
services – from education to drug treatment to job training and
placement – for former prisoners and people in an alternative to
incarceration program. The nature of the collaboration has changed
in each iteration. We began in the first course with a specific brief
from the organization asking us to look at possibilities for creating a
more intimate and “family” feel that some staff were concerned has
been lost with the increasing size of the organization. In that course,
students focused on locating moments in the “journeys” of current
and former clients when they felt “at home” in the organization and
began to trust the people around them. Students then proposed
designed service opportunities within the organization that could
move this moment up, creating more possibilities for clients to feel
connected and experience some trust earlier in their time there. In
the second iteration, students’ projects were less focused by an
organizational brief and therefore proposed a range of ideas about
introducing new or improved services within the organization. In the
current class, we’re working in teams with students in the education
program, some of whom are there by choice and some who are
mandated to be there via the alternative to incarceration program.
Most if not all of the students with whom my class is working are
43 Design and Culture
Figure 3
Anthony Dunne and Fiona Raby. “Human Poo Energy Future.”
Photograph by Jason Evans. Courtesy Dunne & Raby.
44 Design and Culture
Shana Agid
aiming to get their GED (general equivalency diploma) and represent
a range of ages and experiences. The students in my course are
traditional-age college students, also representing a range of experiences and areas of specialization in their design majors.
In all three classes we read and discussed the Prologue and
Introduction to Ruth Wilson Gilmore’s Golden Gulag: Prisons,
Surplus, Crisis, and Opposition in Globalizing California (2007) in the
first part of the semester. This text was intended as an introduction
to, and opening up of conversation about, the contested context
and history of the prison boom in the United States beginning in the
1970s and 80s; the role of race and racism in the current incarceration in the US of 2.5 million people, most of whom are people of color
and poor or working class; and, finally, a broader analysis of ideas of
the “systemic” in a course explicitly focused on designing services
in urban areas.
While students in the first two iterations of the course expressed
interest in the issues raised in the class discussion of Gilmore’s text
(students in the second year noted that this had been one of the first
times they’d been engaged in conversation about structures of race
and racism in their studio courses), when it came time to interview,
observe, propose design scenarios, and work with clients and staff
in the organization in a “co-design” process, the questions that
most captured their attention in the reading and discussion seemed
difficult to remain open to – or remember – as they embarked on
their design work. Ideas raised in the “seminar” session that we’d
spent discussing the text, which in that moment bloomed into a
set of questions about who ends up in prison (and therefore in the
organization with which we were working) and why, disappeared
into students’ previously held ideas about what would “really help”
the clients in the organization “reintegrate”: job training, a willingness
to work, discipline. For example, one group proposed a system for
distributing free resources, but both they and critics – including some
from the organization – suggested it would need to be locked or
have access carefully guarded and regulated. In other words, many
of the same ideas built into the logic of the prison system that the
organization’s clients were seeking to leave behind – ideas critiqued,
in part, by the class in the discussion early in the semester – became
intrinsic to the service designs that students proposed.
In some cases, discussion and critique shifted some of the presuppositions and challenged students to be more inventive and
move beyond overarching logics of punishment and control intrinsic
to the common sense that governed their (and sometimes in-class
critics’) thinking. The group that proposed the carefully guarded
space for free resources also proposed, and ultimately worked to
develop, a system for marking the complex city streets where the
organization’s main building sits in order to assist people who might
have a hard time, both literally and figuratively, finding their way there
get to the building without giving up. This proposal, while a relatively
simple, straightforward service design (or enhancement), began
to reflect a kind of listening across the systemic pressures facing
prospective clients and a specific practical issue raised by clients
and staff (Hawney et al. 2009).
In other cases, however, the gap between discussion of the
systems of policing, prison, and Gilmore’s definition of racism as “the
differential vulnerability to premature death” (on which, admittedly,
we spent just one session in a fifteen-week course), was evident and
more or less intractable. Students weren’t outright hostile or even indifferent to the ideas discussed in the readings, far from it, but when
the designing started, the complexity of that context seemed harder
to integrate into anything that seemed like it could “really happen”
or “really work.” What we experienced in the class was precisely
the difficulty of hearing what Tonkinwise (2007: 3) calls back-talk,
“words, metaphors, conversational phrases, sensations [that arise
from a design in progress] that have a cognitive component, but also
an affective or performative component,” when the language being
spoken is either new and unfamiliar or complex enough to seem like
it is more in-the-way-of than intrinsic-to a design process. How, for
instance, can the students in my class design ideas that don’t take
the prison as a starting place when many enter the class presuming,
without knowing it, that prisons are one clear and permanent piece
of their design world, and that the reasons for their existence are
unchallenged?
These experiences of the first two semesters of the course, along
with a mutual agreement with teachers in the education area of the
organization that creating a tighter and more consistent way of working together would benefit our students and theirs as well as the work
itself, prompted some changes in the current semester. One of the
primary changes we made has been in the structure of the semester,
both to accommodate a longer period of engaging with contextual
texts and experimental assignments in service design in the city and
to better align with the organization’s education sessions so that
we might work with a more consistent set of students in a more
explicitly collaborative way. Given this new structure, with its benefits
(more time to work on contextualizing and preparing students for the
project) and drawbacks (waiting longer to begin working directly with
the organization), I introduced a new text prior to the Gilmore in an
effort to bring some basic representational theory into play prior to
explicitly going after a challenging discussion about representations
and constructions of the prison and prisoners in the US.
The new text, “The Work of Representation,” is the opening
chapter in Representation: Cultural Representations and Signifying
Practices, a textbook edited by Stuart Hall ([1997] 2009). Hall (who
is also the author of this chapter and another in the book) discusses formative ideas in cultural studies, from semiotics to Roland
Barthes’ concepts of myth, about the ways in which images and
words – as texts – come to represent commonly held assumptions
45 Design and Culture
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46
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Shana Agid
about what things mean and why. It seemed possible that having
an early conversation about how images and texts become ideas,
and how they do that in ways that we both see and take for granted,
might help us to hear the range of back-talk in a service design
project organized around the needs and experiences of people
with extensive contact with systems of policing and imprisonment
in a major city, a context in which both signs and mythologies are
defining structures.
As of this writing, students are beginning to develop initial design
proposals, and are evidencing a similar struggle to maintain a link between the readings and discussions in the first third of the semester
and the design challenge presented by working collaboratively and
specifically around issues of specific relevance to people with an experience of prison and regular police contact. At the same time, they
have become deeply involved in trying to design their design tools
and processes, shaping the kind of co-design work they’re doing
and directing both their desires for the design proposals (something
that they can do or make happen with the students with whom
they’re working) and the frequency of their joint brainstorming and
work sessions with those students. This investment in the process,
even though it is difficult, provides openings for me as the teacher to
actively draw them back to the readings we’ve done and to pieces
of the discussion between them and the students at the organization
that they might not hear clearly or think to take meaning from at first.
Using the texts as tools to reflect on their practices and the design
of their practices, whether on their own or through prompts by their
peers or their teacher, might shift their modes of reflection and the
kinds of back-talk they hear as they work. Indeed, after a visit to the
organization, one student sent me an unsolicited response paper in
which she posed a critical design question informed by her reflection
on a range of contexts, both academic and personal: “How can we
design something to transition people from a system that doesn’t
want to let them go?”
The struggle to integrate all the reading and talking in the first third
of the semester with the co-design work of the rest of the course
would benefit, in hindsight, from more specific linking of each reading
to a student-designed process or outcome. Doing a thinking design
sketch that incorporated key points of a reading, for instance, might
allow students to build the muscle of theory-/practice-making in
specific and narrow exercises, where the stakes are relatively low.
This might help ground the design process undertaken once the
class begins the doubly complex experience of co-designing with
“real people” whose lives are, in some cases, shaped by systems
of power previously unexamined by some students. Additionally,
this kind of work will become increasingly possible and therefore
nuanced with a greater integration of this kind of theory/practice
practice, itself a specific set of skills, across students’ learning in
design education.
Worldmaking: Working through Theory/Practice in Design
The possibilities for theory/practice practices in design and design education seem to be at least two-fold. First, designating a
studio course space that uses theory, or a seminar space that uses
design making, creates a specific space to evolve methods of teaching and learning that engage designing and critical analysis through
lenses external to design and traditional liberal arts frameworks in
explicit and experimental ways. In this sense, these types of learning
environments – critical studios, albeit imagined a bit differently than
Lichtman’s proposed critical studio – facilitate an emphasis on contextualizing design practices and outcomes (reflection-through) that
requires defining both terms (for example, empathy) and practices
(for example, seeing from another’s perspective) using historical
and theoretical approaches that insist on engaging the political.
At the same time developing this form of critical studio space and
method brings to critical analysis in cultural studies, humanities, and
social science fields the practice of imagining possible futures, and,
importantly, the skills and risk-tolerances required to render what is
imagined (the move-made-world) in a multitude of ways that propose
its legibility and potential, as well as allowing for testing and iteration.
This version of critical studio uses the classroom to ask how the
making practices of designing can challenge the knowing practices
of theory and criticism to produce and test critically grounded and
inventive propositions through a range of reflective practices.9
Secondly, critical studio methodology, as proposed here, relies
on, and can be shaped by, a pedagogy which de-mystifies the
“creative process” for the purpose of seeing designing as generative
and inflected – by the lenses imposed by the designer, by external
ideas and assumptions – as well as fundamentally relational; what
Tonkinwise calls the critical role not of the reflectivity of the individual
designer on their practice, but of “intersubjective, shared reflections”
(2004: 5). In this aspect, the critical studio has the goal of facilitating
critical design (that is also functional) and intellectual designing by
making the process itself more layered, more critically reflective.
47
Both within and outside design education and practices, design
is conceived as a form of worldmaking or future-casting – sometimes utopic, at others dystopic, often based in market-driven logics
or socially-driven goals (or, at some nexus of these). Increasingly,
through the work of speculative or critical design, this engagement
with possible worlds and futures is also a reimagining of design
as a language for exploring the multiple shapes and ramifications
of these possibilities. Ward and Wilkie argue that designers might
be considered “material-semiotic storytellers” who create “fictive
scripts” in which “propositions about the future are articulated in
the present” (2009: 5). DiSalvo proposes that designers can use
“projection” as a tactic that is “an advanced indication of what might
be, informed by knowledge of the past and present, and rendered
Design and Culture
Conclusion
48
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Shana Agid
by means of a skilled supposition of how the ‘yet to come’ might
occur and to what effect” (2009: 52). He differentiates “projections”
from “prescriptions,” aligning the latter more closely with scenariobuilding, which, he suggests, “direct[s] possible courses of action” (53). The differentiation between “projections,” as suggesting a
range of possible futures, and “prescriptions,” as designating one or
a set of specific possibilities, presents a complex and nuanced set
of questions about power, location, and the nature of the situations
through and into which designers are working. This delineation is a
valuable one for understanding that design can and does work in
a range of ways to understand, represent, and conceptualize both
present conditions and future possibilities, and to acknowledge that
there is, in fact, a difference in stating (or making) how things “should
be” versus how they “might be” (DiSalvo 2009: 53, citing Margolin).
However, Haraway’s and Suchman’s engagement of feminist
conceptions of objectivity as not only contingent, but constructed
through the interaction of and debates between a range of politically,
socially, and experientially situated positions, is especially important
in a consideration of how any designer or design team begins to
imagine or know the specific pasts, presents, and futures under
consideration. In my example above, the students in my course were
given a set of design tasks, not the least of which was essentially a
brief to work with students at the organization to identify a range
of concerns and then propose some service design(s) that might
speak to those concerns. This work was happening in the context of
systems – policing, courts, prisons, even education – that are always
already prescriptive to some greater or lesser degree. To design
back into those contexts (or away from them, as the case may be)
required the students from Parsons to embrace the idea of making
determinations, or statements. In other words, while the design
students in this scenario were explicitly not meant to prescribe the
behavior or options of the students with whom they worked, the
project of the class was absolutely to suggest and design prescriptive measures for a broader social structure. Understanding the
difference between these two, additionally, was in part dependent
(for better or worse) on spending time in class with cultural and
political theory that put all these relationships in context. Design and
design education that does not grapple with the prescriptive nature
of making things (whether objects or systems) that deeply influence
people’s lived lives and does not incorporate practices that theorize
or tell the stories of those lives and their contexts risks perpetuating
precisely these prescriptive frames through the constrictions of the
worldviews of the designers themselves.
If designing is worldmaking then it is often prescriptive, even if
that work takes complex and nuanced forms, is actively in resistance
to this mode of production, or engaging with it in specific ways, for
example, designing from a notion of what values “should” determine
a system design. As Gilmore notes with reference to the build-up of
Acknowledgments
The author would like to thank the editors and anonymous reviewers
of Design and Culture for their excellent discussions and critiques
of this article in progress. Special thanks to David Brody for multiple
49
the systems of policing and prisons in the US, the development of institutions and practices over time in social and political environments
is often not conspiratorial, but is, “without a doubt” systemic (2007:
24). Rather than turn from design’s role in larger social, political, and
cultural systems, it seems critical to look at how design practices
might both be influenced by and come to influence ways of making
meaning of the world, in part as a means of critically impacting what
it means to make things in the world. This includes critical design
practices, but is not limited to them, importantly, as it may be even
more essential an engagement in design that is intended to more
literally and specifically “make change.” This may be one way of
thinking about what Suchman, building on Haraway, asks us to do:
“become answerable … for what we learn how to build” (2002: 96).10
A growing number of writers from both within and outside design
professions and education argue that design fields bring new and
highly relevant forms of researching and problem-setting to more
traditional fields of social science, and even scientific practices
(Heapy and Parker 2006; Rosenberg 2007; Brown 2009; Dunne
2009; Szentpéteri 2009). Design practice methods include tools and
aptitudes for working with unstable problems and imagined futures
in which the object of study and inquiry is, nevertheless, real (Jones
[1992] 2009). This approach requires that designers work with and
value failure and iteration as elements of research in ways that could
meaningfully expand work in other fields. It is the work of designers
to routinely make new things through reflection and invention. This is
no doubt a set of skills, processes, and possibilities that can have a
profound impact on a range of academic – as well as social, political,
and cultural – arenas. But if cultural and political theory, or theoretical
practices broadly, are also seriously considered a part of studio
work, how might this impact the conceptualization of the design
student and, consequently, the designer?
The recognition that things are, in fact, at stake when we work
to understand the relevance of differential languages, ideas, experiences, and constructions of “worlds” and the things that go into
“worldmaking” carries with it a challenge for designing that both
engages and exceeds the limits of designers’ own experiences
and worldviews. The process of design, or engaging in this kind of
reflective practice, can allow for, or perhaps produce, a shift in the
frames of and for reflection in the designer, in a design, and, more
importantly, in designing broadly. In other words, which voices, or
what materials, are talking back in the studio and how might they be
heard, especially if they insist on conflicting or unfamiliar knowledges
or worldviews?
Design and Culture
Worldmaking: Working through Theory/Practice in Design
Shana Agid
readings that greatly impacted and deepened my arguments as I
worked. Many thanks also to Lara Penin, who invited me to join her
in teaching this course twice and to continue working closely with
her in the Service Design Area of Study at Parsons.
50
Design and Culture
Notes
1. Additionally, ideas of “design” and of the aesthetics of designed
objects and spaces – along with certain popular arbiters of
design taste – are flooding consumer consciousness, mediated
by television and “design for all” campaigns at stores like Target,
which contract with elite designers to make “affordable” limited
edition clothes and accessories. While this last example is usually
situated outside academia, more or less, students’ presumptions
of the roles of design and designers are informed by design’s
increasingly public conceptualization in ways that certainly impact
how design is taught (or un-taught, as the case may be).
2. ELISAVA TdD is a web-based journal of design published out of
ELISAVA Escola Superior de Disseny in Barcelona, Spain.
3. This embrace of the “social” in the sense of “social responsibility,”
or “social design,” is a matter that deserves more consideration, and is the topic of another research project on which I am
working with colleagues at the New School. Suffice it to say here
that there are serious limitations to current approaches to contextualizing design and its effects and to the language and practices
that currently shape “social design” work, where the emphasis
is often on working through “empathic” methods to design tools
that help under-resourced users, but where there is often little
attention paid to incorporating complex issues of systems of
power and control determining the day-to-day conditions the
design work is meant to address in the design process itself.
4. Suchman does include a reference in a footnote to “positions
within more pervasive geographies of class, race, ethnicity, and
gender,” as articulated by Gloria Anzaldúa in Borderlands/La
Frontera: The New Mestiza (1987), and the “pain and power
associated with living on these borderlands” (102, n.6), and her
discussion of a case study of her design/research team’s position
in relationship to workers with very different statuses in a legal
practice wrestles with what can be presumed to be issues of
class as much as status, all of which became relevant positions
in the design process and outcome, which Suchman discusses
in compelling detail (98–9).
5. As many have argued, design is particularly well-suited to looking
at both “wicked problems” and problems that are unstable to
begin with (Buchanan [1992] 2009; Jones [1992] 2009). What I
propose here calls for adding the position of the designer themselves into that realm of complexity and trouble that makes up the
frame of the design question at hand.
51
6. In a related context, in the introduction to New Practices – New
Pedagogies: A Reader, editor Malcolm Miles (2005) notes that
it is precisely the heterogeneity of, in this case, “art’s publics”
that require art and design education to work against “much
of the grain of European cultural policy which still assumes the
unified subject (self) of a liberal humanist viewpoint which has
been largely eclipsed, in academic writing, by post-modern
and post-colonial thinking …” (11). This brings us back around
to Margolin’s reference to shifts in Art History in the late 1980s
and early 1990s, and raises questions outside the purview of
this piece about the relative differences between art and design
fields in the academy insofar as engagement with postmodern
and postcolonial theory goes.
7. In fact, things were not going well for GM all of those decades.
The inflexibility in production and design models that Brown
discussed were well known in the 1980s, for example, and
reports of poor quality GM cars, including from GM management, have in some periods been prevalent. A simple Google
search reveals a range of consumer blogs and sources
maintaining that GM’s quality is poor, suggesting users have
also not always been happy with their product. Additionally, the
GM/Toyota NUMMI plant, an innovative plant through which
GM tried to remake its manufacturing processes and employee
morale, closed in April 2011, laying off another 4,700 workers.
(For more on the NUMMI plant, see http://www.thisamericanlife.
org/radio-archives/episode/403/nummi.) My thanks to the
anonymous reviewer who suggested looking into GM’s longer
history of product quality problems and user dissatisfaction
here.
8. Ward and Wilkie also offer a very useful refiguring of the notion
of “critical” in their article, arguing for a “non-reductive empirical
realism tracing the complex messy entanglements of societies
with all their strange, weird and wonderful hybrid objects” (2).
Their provocation is reminiscent of Avery Gordon’s discussion
([1997] 2008) of “complex personhood,” which I’ve utilized in
class to discuss the complexities of designing in “real-life” situations that meaningfully engage relationships of power.
9. For a fantastic discussion of the development, teaching, and
revision of a critical studio course that examines many of these
questions in depth, and offers strategies and tools, see “Hybrid
Ways of Doing: A Model for Teaching Public Space,” by Gabrielle
Bendiner-Viani and Elliott Maltby (2010).
10. Suchman builds here on a Haraway passage that is equally relevant to this article: “Feminist objectivity is about limited location
and situated knowledge, not about transcendence and splitting
of subject and object. In this way we might become answerable
for what we learn how to see” (quoted, 2002: 96).
Design and Culture
Worldmaking: Working through Theory/Practice in Design
Shana Agid
52
Design and Culture
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