Karen PineTHE FASHION LITERACY TEST
©
| DEVISED BY PROFESSOR KAREN PINE
This is a quick way of measuring a person’s familiarity with the fashion
world*. The list below contains some of the top names in fashion – how
many can you spot?
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Ralph Lauren
Patricia Keene
Paul Allen
Vivienne Westwood
Paul Smith
Roberto Mancini
Rick Owens
Sonia Rykiel
Stacey Marshwick
Nicole Farhi
Stella MCartney
Theo Beckmann
John Galliano
Zandra Rhodes
Calvin Klein
Diane Arbus
Dolce & Gabbana
Edouard Vuillard
Yohji Yamamoto
Martin Margiela
Diane Armstrong
Zeze Procopio
Issey Miyake
Alexander McQueen
Alessio Locatelli
Ally Capellino
Betty Jackson
Coco Chanel
Enrico Annoni
Emilio Cavallini
Jean Morris
Ben de Lisi
Georgio Armani
Isaac Reina
Jill Sander
Jonathan Meecham
Kathleen Bishop
Lorenzo Cucchetti
Marc Jacobs
John Rocha
How did you do?
The list contains 25 fashion names (in bold below) and 15 foils (not bold).
The more of the 25 positives a person can spot, and the fewer negatives, the
greater their fashion literacy.
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Ralph Lauren
Patricia Keene
Paul Allen
Vivienne Westwood
Paul Smith
Roberto Mancini
Rick Owens
Sonia Rykiel
Stacey Marshwick
Nicole Farhi
Stella MCartney
Theo Beckmann
John Galliano
Zandra Rhodes
Calvin Klein
Diane Arbus
Dolce & Gabbana
Edouard Vuillard
Yohji Yamamoto
Martin Margiela
Diane Armstrong
Zeze Procopio
Issey Miyake
Alexander McQueen
Alessio Locatelli
Ally Capellino
Betty Jackson
Coco Chanel
Enrico Annoni
Emilio Cavallini
Jean Morris
Ben de Lisi
Georgio Armani
Isaac Reina
Jill Sander
Jonathan Meecham
Kathleen Bishop
Lorenzo Cucchetti
Marc Jacobs
John Rocha
Work out your score here. It’s dead simple!
If you picked out any negatives (names not in bold) add these up.
That’s your N score.
N = ………………………..
Now add up how many positives (in bold) you spotted.
That’s your P score.
P = ………………………….
Now subtract your N score from your P score. Multiply it by 4.
P – N = ……………………..
X4
Your Fashion Literacy© Score is
=………………..%
SCORES OF 80% AND ABOVE ARE EXCELLENT
60 – 78% IS GOOD
40 – 57% IS AVERAGE
LESS THAN 40% IS BELOW AVERAGE
THANK YOU FOR TAKING THE TEST AND HELPING
WITH MY RESEARCH.
MORE INFORMATION CAN BE FOUND ON www.karenpine.com
*This is deemed to be a reliable measure without the need for extensive questioning and
probing of a participant’s knowledge. This type of instrument has also been used to test
general literacy via the Author Recognition Test (Stanovitch & Cunningham, 1992).