Review of: Social Media Bible

2009

As the competition for Business is growing day by day the owners are concerned about the growth of their business. Social networking has become one of the most important parts of our daily life as it enables us to communicate with a lot of people. Social networking sites are created to assist in online networking. It is also is a platform where our creations and thoughts are presented to a huge lot of masses. Online social media represent a fundamental shift of how information is being produced, transferred and consumed. User generated content in the form of blog, posts, comments, and tweets establishes a connection between the producers and the consumers of information. Tracking the pulse of the social media outlets, enables companies to gain feedback and insight in how to improve and market products better. For consumers the abundance of information and opinions from diverse sources helps them tap into the wisdom of crowds, to aid in making more informed decisions. Social media platform (SM) in particular comprises a flourishing new set of viral marketing mechanism that are growing exponentially. More and more companies are using SM because they know it works[1]. How much they spend and how long they continue to spend it will depend on how efficient SM proves to be in the long run. The measurement of social media effectiveness or ROI (Return on Investment) is the key factor in the long term success of SM marketing and management program. The proposed system will calculate the gain of business by using social media as a platform.

Social media marketing involves the use of online social media tools-such as Facebook, Twitter, and LinkedIn-to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers. However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty. How can a company develop a social media marketing strategy that will prove successful in the long run? Instead of simply focusing on popular social media applications, companies need a set of guidelines with which they can effectively utilize various forms of social media as strategic marketing tools. Therefore, this thesis presents the principles of social media marketing by explaining the social media phenomenon, detailing how to create and capture value with social media, and discussing the process of formulating a social media marketing strategy.

In the present, we see there is radical change in how business operates and how people interact. Those days have been passed away when pure brick models work for business to thrive in the current scenario. It makes difficult for a business to grow without using social media strategy. Social media had become really significant gradient in today's marketing mix in general and in promotion mix in particular. Adapting some form of marketing online through social media is a key node for all businesses. Social media has a positive impact and a positive influence on the company as well as the customers. Social media is becoming an essential tool for marketers, which is at a very minimum investment. This study understands the benefits, impact and importance of social media on business performance and growth.

IOER INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL ( IIMRJ), 2019

ABSTRACT In recent years, social media has become ubiquitous and most important for social networking, content sharing and online accessing. Marketing which occurs via social media is known as Social Media Marketing (SMM). The study aimed to assess the use of social media marketing in order to measure its effect on resorts business in the Province of Batangas, Philippines. Specifically, it determined the profile of the selected resorts in terms of classification, years of operation, location, and the years media marketing was introduced in the business; identified the forms of social media utilized by the selected resorts; cited the positive and negative effect of social media marketing in the resorts business; specified the problems encountered by customers in using social media; ascended the differences of the responses of the selected resorts on the effects of SMM; and proposed a development plan for the proper utilization of SMM. The descriptive method was used with a self-made questionnaire as the main data gathering instrument. Different statistical tools were used to answer the objectives of the study. Frequency distribution, ranking, weighted mean, and Analysis of Variance (ANOVA) were employed to interpret and analyze the gathered data. It was concluded that the majority of the resort businesses in the Province of Batangas are classified as American Automobile Association ( AAA) which is the highest quality rating for resorts and operates 10 years and above. Most of the resorts are found in the 1st District of the Province of Batangas and have started introducing SMM from 2006 – 2010. All of the Resorts owner and customers were using the Facebook account. Both owners and customers of the resorts strongly agreed that there was positive and negative effect of SMM. Among the problems encountered in the use of SMM, frequent posting as well as account not maintained or updated. A proposed action plan was made for the proper utilization of SMM. Keywords: Social Media Marketing, Marketing Tool, Social Networking Sites, Descriptive Method, Higher Education, Philippines

Media and technology has undergone radical transformation with time pertaining to change in requirements, technology up gradation, usefulness, using ease, accessibility etc. The main objective of mass media is to propagate facts and figures, generate consciousness and inform the community. Social media is regarded to be the subsequent prime revolution in the arena of communication. Social media is also an integral component of promotion and advertising campaigns, disseminating consciousness, marketing which is efficiently applied by startups and adept companies to generate a launching pad or stage for themselves. Progress in technology has enabled many businesses to reach mass or their fundamental customer base in no time and more effortlessly communicate with them which ultimately determine their goals and incline them towards buying judgments.

2019

In a rapidly changing era, entrepreneurs, as well as marketers, need to be up to date with the change in the business environment or they may have to face the risk of being obsolete. Days are long past when a conventional business model used to grow fast and get success. In the era of Facebook, WhatsApp, Twitter, and Instagram, social marketing has evolved as an integral part of marketing strategy. It is all most impossible to think of a marketing strategy without taking into account the importance of social media. Adopting some form of online promotion through social media has become essential for all business houses. In an industry where trends are changing in faster than light, adoption of social network marketing is very vital for companies to survive in that race. In this paper, the researcher has tried to find out the importance and effectiveness of social media as a marketing and promotional tool. An attempt has been made to analyze the extent of influence of social media as ...

Social media is one of today‟s biggest forms of communication and it has not only changed the way people interact everyday but also the way companies communicate This article is intended to help marketing managers and their teams get more familiar with how to harness the impact of social media in conjunction with their existing marketing plans and initiatives. Social media is the online content created by people using highly accessible and scalable publishing technologies The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. Keywords- Social Media, Literarute etc.

Social media has changed the way we communicate and interact with people.

The advent of the web technologies is reshaping the way people communicate with each other and do business. What makes the advent of such technologies even more important to the society, is the pace with which such technologies are developing that sometimes, makes it difficult and a challenge on its own for many to keep up with the pace of such technological advancements. One such area that is fast developing is the use of the social media platforms for internet marketing. Not many companies have embraced the use of such technologies and there are many that are reluctant to use such platforms. The area is relatively new and there is ongoing research, but a research conducted in an original way, would just be an addition to the pool of the current researches on the area. This research is aimed to show that the use of such social media platforms is effective for internet marketing and it will be conducted by using the quantitative and qualitative research methods. The outcome of the research could be very helpful to the businesses that have not yet embraced the use of the social media platforms for internet marketing, but carry on doing traditional marketing campaigns.