Reason Papers Vol. 38, no. 1
Review Essay: Whence Did German Propaganda Films
Derive Their Power?
Ian Garden’s The Third Reich’s Celluloid War:
Propaganda in Nazi Feature Films, Documentaries,
and Television
Gary James Jason
California State University, Fullerton
The history of cinema is an important tool for understanding the use
of film for propaganda and indoctrination. Scholars of propaganda should be
grateful to Ian Garden, because his The Third Reich’s Celluloid War1 is a
comprehensive and insightful history of Nazi propaganda films. He holds that
the Nazis understood propaganda to be a powerful weapon and that they
wielded it more effectively than did the Allies. He also notes, though, that the
Nazi propaganda machine made a great number of mistakes. He seeks to
explain the key features of the major German propaganda films, the degree to
which they were propagandistic, and how effective they were. Upon
reviewing his work, I conclude that although Garden offers thoughtful
reflections in many ways, he understates the unique power of Nazi
propaganda film.
Garden discusses briefly the nature of propaganda, defining it as
messaging aimed at persuasion (p. 11). Understood that way, propaganda is a
benign concept; however, after persistent misuse over a century by political
agents, it now pejoratively means the dispersing of mendacious information.
On his view, propaganda doesn’t necessarily involve lying or distorting the
truth—though it often does. Propaganda may involve stating facts that are
true, but they are so selectively presented that they mislead the audience into
the point of view the propagandist is pushing. Garden adds that this sort of
biased reporting—called “special pleading”—is difficult to get away with in a
society that has a free and balanced press, because competing media can
present the other side (p. 12).
Ian Garden, The Third Reich’s Celluloid War: Propaganda in Nazi Feature Films,
Documentaries, and Television (Gloucestershire, UK: The History Press, 2012).
1
Reason Papers 38, no. 1 (Spring 2016): 166-181. Copyright © 2016
Reason Papers Vol. 38, no. 1
Propaganda was essential to the Nazi regime. Adolf Hitler wrote at
length about it in his political manifesto, Mein Kampf.2 When he first joined
the German Labor Party in 1921, he took charge of the party’s propaganda
campaign. Hitler believes that the main reason Germany lost World War I was
that the British and French used propaganda more effectively than did
Germany (p. 14). He especially admires the way the Marxist Socialists used
propaganda in the Soviet Union. He also believes in “market differentiation,”
that is, that different subgroups had to be addressed differently. While
sophisticated people need more well-reasoned propaganda, the masses require
cruder methods and constant repetition. Hitler’s rules regarding propaganda
are that it should be: focused, consistent, never diluted by objective analysis,
limited in scope, and repeated often (p. 15).
Garden next discusses Joseph Goebbels’s theory of propaganda.
Immediately upon taking power in January 1933, the Nazi regime set up the
Reich’s Ministry for Public Enlightenment and Propaganda. Headed by
Goebbels, it grew rapidly, winding up by 1941 with a budget of 187 million
Reich marks and a staff of 2,000 (p. 16). This ministry controlled all media,
including the one Goebbels felt to be the most important: radio. He pays
special attention to the film industry, since he believes that film is easily
comprehended even by the uneducated and that it has a more immediate
impact on emotions. A specific branch of the ministry—the Reich’s Film
Chamber—was set up to handle film. Goebbels had total control; he approved
all scripts, decided which films could air, and directed film companies
regarding the sorts of film they would make. Also cementing Nazi control of
film production was the establishment of a state bank for funding movies. By
early 1942, the whole cinema industry was nationalized.
Goebbels’s theory of propaganda overlaps with Hitler’s, but it is
more sophisticated and involves seven core theses (p. 19). First, one central
authority should direct all propaganda. Second, propaganda must attract the
public’s attention and be transmitted through a medium the public finds
interesting. Third, propaganda must be credible—true wherever feasible, but if
lies are employed, they should be wherever possible unprovable. Fourth,
propaganda should be part of a campaign, meaning it should be carefully
planned and effectively timed. Fifth, propaganda should include loaded
phrases, labels, and descriptions, repeated continuously.3 Sixth, propaganda
2
Adolf Hitler, Mein Kampf , trans. Ralph Manheim (New York: Houghton Mifflin Co.,
1999).
3
Garden never mentions the crucial influence on Hitler and Goebbels of nineteenthcentury social psychologist Gustave Le Bon. Le Bon wrote a highly influential treatise
that shaped the minds of all propaganda theorists (including Benito Mussolini and V. I.
Lenin) in the first half of the twentieth century called The Crowd: A Study of the
Popular Mind (1895). He explores the crucial role of repetition in advertising and
propaganda.
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should not raise false hopes, but should instead instill fear of defeat and a
sense of solidarity in the struggle for victory. Seventh, propaganda should
focus the public’s hatred upon specific objects.
Garden observes that Nazi cinema had five overarching goals (pp.
20-21). The first was promoting the Nazi Party in general and Hitler in
particular to the German public. Remember that the Nazis assumed power by
plurality, never by majority vote, so the party needed “up-selling.” Here, the
purpose was selling the Nazi “brand.” Second, Nazi cinema was intended to
promote the central tenets of Nazi ideology. Third, the regime’s movies were
intended to promote its image to the rest of the world. Fourth, Nazi cinema
aimed at justifying the war to the German public. Finally, Nazi cinema was
designed to bolster public morale—in effect, to sell Stoicism—which was
very important after 1940, as German cities were being bombed.
Garden then reviews five Nazi anti-British films. Hitler’s thinking
about Britain evolved over time (pp. 23-24). Hitler secretly admired Britain
for its imperial success, and from 1932 to 1938, Hitler hoped that Britain
would join Germany in dividing up Europe. Even after Britain entered the war
in 1939, Hitler hoped for some peaceful accommodation. Goebbels, however,
pushed the film companies to come up with anti-British films.
In the first film, The Fox of Glenarvon (1940), the attack on the
English is mounted by a defense of Ireland. The convoluted plot is set in
Ireland of the early twentieth century. It involves a love triangle between an
Irish nobleman and the patriotic Irish wife of the local duplicitous Justice of
the Peace. The story centers around the (ultimately unsuccessful) attempt by a
brutal Englishman to put down the Irish resistance.
The second anti-British film the Nazis produced was The Heart of
the Queen (1940). This film was based upon the actual historical figures of
Mary, Queen of Scotts, and her cousin Elizabeth, Queen of England. By
various machinations, Elizabeth is able to try, convict, and execute Mary,
whose death is portrayed as unjustly driven by Elizabeth’s envy and hatred of
Mary.
The third anti-British film, My Life for Ireland (1941), centers on the
Irish war for independence. The plot involves the son of an Irish rebel who
was executed when the boy was still in his mother’s womb. He is enrolled in
an English boarding school that was set up to indoctrinate Irish children to
support British control of Ireland. He is smitten by his friend’s mother,
informs on her out of jealousy (resulting in her incarceration), but then is
instrumental in freeing her.
The fourth anti-British Nazi film, Uncle Kruger (1941), is set during
the Second Boer War (between the British and the Dutch settlers who had
earlier moved to South Africa). The movie recounts the history of the war
through the eyes of elderly Boer leader Paul (“Uncle”) Kruger. It portrays the
British as deciding to take over South Africa for its rich gold reserves. A
British agent tries to incite the indigenous blacks, leading Kruger to help his
people fight the British. The British send in their troops, who burn Boer
villages and intern Boer women and children in concentration camps. In one
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scene, we see a British officer who looks like Winston Churchill shoot an
unarmed woman in a concentration camp for protesting the conditions. It is
arguably the most powerful of the anti-British propaganda movies.
The fifth anti-British propaganda movie is Titanic (1943). The Nazi
treatment of this familiar story portrays the sinking as due to the greed of
capitalists, especially the head of the cruise ship line, who ignores warnings
by the (fictional) German First Officer. The films ends with the intertitle:
“THE DEATHS OF 1500 PEOPLE REMAIN UNATONED FOR—AN
ETERNAL CONDEMNATION OF ENGLAND’S QUEST FOR PROFIT!”
The first four of these films portray the British as cold and cunning
international bullies. The two films set in Ireland push the narrative of a bond
between the Germans and the Irish, who are both depicted as victims of
British aggression. When shown in Nazi-occupied territories, the films
underscored the evils of imperialism (p. 51). The last two films advance the
image of the British as venal capitalists.
Garden then examines four feature-length anti-Semitic films. He
points out that although both Hitler and Goebbels were clearly committed
anti-Semites by the early 1920s, there were no explicitly anti-Semitic movies
until 1939. He explains that Hitler did not want to antagonize Jews, viewing
them as powerful in international finance (p. 74). It was only in 1939 when
Hitler became annoyed at what he saw as anti-Nazi films coming out of
Hollywood that he decided to produce anti-Jewish films.
I’m not convinced that Garden’s explanation here works. The Nazis
never hid their anti-Semitism. They passed laws in 1933 depriving Jews of the
right to own land, kicked them out of the labor front in 1934, and kicked them
out of the military in 1935. In 1935 they also passed the infamous Nuremberg
Race Laws. These measures hardly show a fear of international Jewish
financiers.4
Garden then turns to anti-American propaganda films. He suggests
insightfully that there were several reasons why the Nazis didn’t release many
anti-American films (p. 92). First, millions of Americans were of German
ancestry, who the Nazi Regime viewed as citizens of the Third Reich and
hoped would become a fifth column. Second, the longer America could be
kept out of the war, the better, so why antagonize a still-neutral country?
Third, the U.S. didn’t enter the war until December 1941, and since feature
films typically take a year or more to produce, any explicitly anti-American
film would have to have been started in 1942, at which point the Nazis were
focused on the war with Russia and the Final Solution.
Garden discusses three films with anti-American themes. The first,
The Prodigal Son (1934), is a “homeland” movie set in Tyrol and New York.
It compares the splendor of the German mountain region with the squalor of
4
For extensive evidence of early anti-Semitic Nazi films, see Gary James Jason,
“Selling Genocide I: The Early Films,” Reason Papers 38, no. 1 (Spring 2016), pp.
127-57.
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the American big city in the Depression era. The story is about a Tyrolian boy
who is tempted to move to New York, only to become disillusioned and return
to his home and true love. The second film, The Emperor of California
(1936), is loosely based upon the life of Johann Suter (John Sutter), a Swiss of
German birth. Suter moved to the U.S. West, where he became quite
successful after many struggles. The third anti-American film is Sensation
Trial: Casilla (1937). The complex plot concerns a German wrongly accused
of killing a “child” star, a girl being abused by her step-parents and given
drugs to keep her small so as to pass her off as a youth. The German had
hidden her in South America. At a circus trial, the German looks doomed, but
in the end the star shows up, thus freeing him.
The first film sells Nazi socialism by showing America as a
materialist capitalist hell. It also shows Americans as uncaring egoists in an
attempt to bolster the Nazis’ solidarity message. The second film isn’t
particularly anti-American, though it portrays Americans as being so greedy
that they will become prospectors. The third is more negative in its portrayal
by showing that the adversarial American legal system leads to circuses rather
than real trials, with attorneys more concerned with winning than justice.
Garden then turns to five Nazi anti-Eastern European films. These
films fall into two broad categories. First are films that decry the treatment of
citizens of German ancestry in other countries. Second are films that warn of
Bolshevism and urge that it and, by extension, the Soviet Union had to be
destroyed (pp. 117-18). (The latter films were held in abeyance during the
year-and-a-half that the non-aggression pact with the Soviets was in effect [p.
119].)
From the first category Garden discusses Refugees (1933), in which
Bolshevik soldiers attack the Volga-German refugees stuck in the RussiaChina borderland in Manchuria. He also discusses Homecoming (1941), set in
1939 Poland. It shows Polish citizens destroying a German school. Later,
when the Polish army mobilizes, the German community grows deeply
anxious. When some of them are caught listening to a speech by Hitler on the
radio, they are arrested and a number of them are killed before being rescued
by the German army and returning to Germany. In these films, the Russians
and the Poles, respectively, are portrayed as having a genocidal hatred of
Germans and as vicious killers.
Regarding anti-Bolshevik films, Garden discusses For the Rights of
Man (1934). It is set in Germany at the end of World War I, and tells the story
of four returning German soldiers, two of whom join the communist party. In
this film, communists are portrayed as drunken womanizers, and as Jews loyal
to the Soviet Union rather than Germany. He also discusses Frisians in Peril
(1935), in which Bolsheviks are shown as atheistic criminals. Here, an
innocent ethnic German village is invaded by the Bolshevik army, demanding
all of their grain and livestock to help the starving Soviet masses. The Soviets
are shown defiling churches and homes, as well as raping German girls.
Garden then discusses G.P.U. (1942). The GPU was the Soviet secret security
service, and they are depicted as murderous thugs. The convoluted plot
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involves two GPU spies, one who passes as a concert violinist and the other as
a diplomat. The violinist/agent discovers that the other informed on her
parents; she informs on him and commits suicide in the end.
Garden takes up Nazi feature films that propagandize nationalism
and pro-Nazi sentiment. He discusses four sorts of films in this regard:
Kampfzeit films, military action films, spy films, and total war films (pp. 13544).
Kampfzeit films glorify the Nazis “time of struggle” against their
political competitors: mainstream socialists and communists in the late 1920s
and the early 1930s. All of these films portray communists as ruthless
murderers, who are disloyal to Germany, and some portray them as licentious
and degenerate. The first of these that Garden discusses is Storm Trooper
Brand (1933), which presents a vision of the Nazi Brown Shirts as standing up
for Germany and against the exploitation of the German worker. The second
film, Hitler Youth Quex (1933), features a young hero who is the son of an
unemployed communist worker. His father is disappointed when his son
(representing the new generation of Germans) is drawn to the Hitler Youth
rather than the Internationale youth group. When his son is killed by the
communists after discovering that they intend to bomb a Hitler Youth camp,
the father is won over to the Nazi side. The third film is Hans Westmar
(1933), which was the most influential and popular of the Kampfzeit films. It
is loosely based on the life of Horst Wessel, beloved by the Nazis as a martyr
and the composer of the Party’s anthem (made Germany’s co-anthem), “Die
Fahne Hoch” (“The flag on High”). The film’s protagonist, Hans, is a Nazi
organizer in Berlin. The film portrays Berlin as no longer being a German
city, but instead “cosmopolitan”—with nightclubs full of decadent jazz and
lascivious dancing. Germany is being paralyzed by communists, who kill
Hans to silence him.
Military action movies praise the German fighting spirit. These films
all fostered pride in being German by showing Germans as tough, unselfish
fighters. Garden’s view is that many of these films were poorly done and
include a lot of newsreel footage. Of the four he discusses, three poor-quality
ones were released in 1941: Battle Squadron Lutzow, Stukas, and U-Boats
Westward! The first film is about members of a bomber crew who see action
in Poland before heading off to fight in England. Among other scenes, we see
their bomber fend off Polish soldiers bent upon killing defenseless ethnic
German civilians. The second film is about a Stuka (dive bomber) squadron.
The airmen are shown to be a tightly knit group and fearless in action,
rescuing downed comrades and bearing up under mistreatment when three of
their ranks become French prisoners-of-war (POWs). The third film is about a
U-boat (submarine) in action off the Orkney Islands. This film spends a good
deal of time on scenes of the crew members interacting with their shipmates
and their families at home.
The best of the four films is Request-Concert (1940). Besides being
popular with the public, it was one of Goebbels’s favorites as well. The plot is
basically an uplifting love story, centered on a heroic pilot, his true love, and
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several soldiers. Unifying the story and the characters is the “Wunschkonzert”
(“Request-Concert”), which was a very popular radio program in Nazi
Germany that played music requested by listeners. The key scene in the movie
shows one of the soldiers playing a church organ to help his fellows find their
way home, but paying for it with his life. This film fostered pride in German
culture and the supportive role of German women.
The third group of nationalistic propaganda feature films is spy films.
Garden briefly discusses Traitor (1936), Watch Out! The Enemy Is Listening!
(1940), and The Golden Web (1943). He characterizes them all as B-quality
films with predictable plots. The first is about a foreign agent of an unnamed
government trying to get information on the strength of the growing German
armed forces. The second involves British agents trying to steal information
about a new type of wire invented by the Nazis. The third is about Soviet
agents trying to get the plans for a new German tank.
The fourth type of nationalistic feature propaganda film is total war
films. These are movies made near the end of the war urging the civilian
populace to fight in the face of forces soon to invade Germany itself. The
greatest of these was Kolberg (1945). Filmed in color and using as extras
thousands of German troops taken off the battlefield at a time when the Nazis
were losing on all fronts, it was the most expensive feature film the Nazis ever
made (p. 160). The film recreates the battle of the city of Kolberg against
Napoleon’s forces in 1807, and it features a heroic general defending the city
against overwhelming odds. It was not a box office hit, in great part because
by the time it appeared, most German theaters had been hit by bombs (p. 169),
and Kolberg fell to the Soviets just a short time after the film was released.
Garden comments that it failed to rouse German civilians to fight to the bitter
end. This comment is unpersuasive, however, because even as the Allies
entered from the West and the Soviets from the East, there was no collapse of
the home front.
Garden also examines the Nazi production of “pure” entertainment
movies. Between its rise to power to its final defeat, the regime produced over
1,300 feature films, with the onset of war in 1939 dropping annual film
production by 25% (p. 170). As he insightfully notes, the Nazis so revered the
power of cinema that even with the nation fully at war, they diverted a lot of
scarce resources to continue the extensive production of movies. Only about
10% were propaganda movies, in Garden’s view, though of the remaining
90% that were entertainment, he acknowledges that many contained some or
a lot of covert propagandistic elements (p. 171).
I regard Garden’s constriction of what counts as a propaganda film to
be a general problem with his book. One aspect of messaging that makes it
propaganda is when that message is subliminal, that is, completely deceptive
about its true nature. (I will return to this point below.) To his credit, though,
Garden notes that even if a movie is purely entertainment, it can serve a
propagandistic purpose—specifically, getting civilians’ minds off the
hardships of war. As he points out, after the war broke out in 1939, attendance
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at German theaters tripled (p. 171). Additionally, such films drew people to
the theater, where the regime also aired propaganda shorts and newsreels.
Garden turns next to examining Allied—that is, British and
American—propaganda films. He comments that during 1933-1938, neither
Britain nor the U.S. produced any overtly anti-Nazi films (p. 193). However,
Britain had secretly formulated plans for controlling information should war
occur (p. 195). It then created the Ministry of Information (MOI) the day after
war broke out in 1939. From then on, the MOI vetted British films, suggested
subjects to film producers, and at the start of the war it even financed some of
the movies. The themes the MOI promoted were the justice of the British
cause and the need for sacrifice.
The U.S. established its own Office of War Information to oversee
all government information services, and it in turn set up the Bureau of
Motion Pictures (BMP) to work with American producers to create films that
would help the war effort (p. 195). Since the U.S. had been attacked first by
Japan (after which Germany declared war on it as well), little need existed to
justify the war to the American public. The focus was primarily on showing
the need for sacrifice and portraying the war as going well (which, early on, it
wasn’t). As the war progressed, films got more anti-Nazi.
Garden points out several differences between the Allied and Nazi
propaganda campaigns (p. 197). The Nazis moved to control all media
(including film) immediately upon achieving power, using the media to justify
their regime and portray their enemies as evil nations or races. The Allies
didn’t control the film industry until actually going to war, didn’t use film to
justify their democratic form of government, and tended to target the Nazis
specifically rather than Germans generally. I would add that at no point did
the Allied governments totally control their film industries, much less
nationalize their film industries, much less totally control all media, much less
entirely eliminate free speech.
Garden also compares the themes and styles of the propaganda films
that both sides produced. Nazi propaganda films portray the British generally
as ruthless, mendacious imperialists. Americans are portrayed generally as
greedy, decadent, and weakly governed. Allied propaganda films tend to
portray the Nazis as mendacious, ruthless imperialists, as well as murderous
fanatics (p. 198); such films often attempt to distinguish Nazis from
“ordinary” Germans. However, distinguishing Nazis from ordinary Germans
was rather difficult in the face of the fact that the Nazis won a decisive
plurality of the votes (44%, more than double that of the runner-up party) in
the last election before the Regime took control.
The British portrayed themselves as unflappable and brave (p. 199).
In a few films, the MOI allowed the filmmakers to show men called up for
service as initially unenthusiastic, but when in action, those men became good
soldiers, brave and committed to the defense of their country (p. 200).
American films portray American soldiers as uniformly brave. Both sides
tended to portray God as being on their side, but a number of Allied films
went further, showing Nazis desecrating churches or even shooting
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churchgoers (p. 201). What Garden doesn’t question is whether Nazi ideology
was accepting of Christianity specifically or monotheism generally. To the
extent they revered Friedrich Nietzsche as one of their philosophic heroes—
which they surely did—and to the extent Nietzsche rejected Judeo-Christian
thought as “slave morality,” you would not expect to see Nazis routinely
invoking God in their propaganda.
Garden notes that both the Nazis and the Allies were similar in
stressing the need for women to sacrifice and be supportive of spouses who
were called to war (p. 202), though Allied films elevate the role of women to a
much greater degree. For evidence, he points to Mrs. Miniver (1942), which
shows the title character capturing an escaped Nazi pilot, and to Went the Day
Well? (1942), which shows an elderly English woman killing a Nazi
paratrooper (p. 203). Moreover, the Allies had movies showing women
working in the armed services and as secret agents. Garden doesn’t conjecture
why there was this difference in focus, but I would suggest that it is due to
Nazis emphasizing the idea that all good German (Aryan) women should
produce many children for the state.
One comes away from this discussion feeling that Garden has set up
a (false) moral equivalence between Nazi and Allied propaganda films. For
example, did the Allies create anything like Jud Suss or Campaign in Poland?
Can we even put Mrs. Miniver in the same category as The Eternal Jew? (I
will return to this point below.)
Garden next discusses Nazi documentaries, mentioning a number of
relatively unknown ones in addition to examining some prominent ones. Two
relatively unknown early films are Blood and Soil—Foundations for the New
Reich (1933) and Eternal Forest—[The] Meaning of Nature in the Third
Reich (1936). Blood and Soil focuses on the growing wave of farm
bankruptcies during the 1920s and early 1930s. The film’s main plot is about a
poor farming family struggling during the Weimar Republic, and it ends by
showing the new, wonderful Nazi farms. Eternal Forest shows a forest
changing through the four seasons, and then displays the role that forests
played in German history.
Garden’s take on these documentaries is that they are intended to
convey the message that “all people of German blood should maintain the
right to live on the land of their forefathers” (p. 212). However, I don’t think
that, in these films, the Nazis were selling the idea that Germans had a right to
their land—something most Germans would have considered obvious.
Instead, these films are marketing the Nazi brand, its defining ideology.
Specifically, the first film focuses on the unity of the Volk, which means
elevating the importance of the farmer. Nazi ideology holds that all of the
Volk (businesspeople, intellectuals, workers, professionals, tradesmen,
soldiers, farmers, etc.) must unite under the Party’s direction for the higher
national purpose. The second film focuses on an often overlooked aspect of
the Nazi worldview: its neo-paganism. Nazis are believers in the purity of
nature and in encouraging people to experience it firsthand as an antidote to
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unhealthy, cosmopolitan urban life. In short, Nazi ideology includes a big
dollop of environmentalism.
Garden also reviews documentaries intended to promote Hitler and
celebrate key events in the Party’s history. Famous (or infamous) German
director Leni Riefenstahl made documentaries promoting the Nazi Party and
Hitler. All were paeans to the Party, lovingly celebrating the Party’s pageants,
parades, and spectacles. One was a film about the Fifth Party Congress, called
The Victory of Faith (1934). Garden notes that while the film was popular in
Germany, it was not particularly outstanding.
Riefenstahl’s film about the Sixth Party Congress, Triumph of the
Will (1935), is much better done—indeed, it is widely considered to be one of
the most powerful propaganda films ever made. Shown continuously
throughout the regime’s reign, it was banned in Germany after the war, and is
still banned. Garden observes that this film’s main purpose is to portray the
Fuhrer and the Party as powerful and a unifying force for Germany. This is
done by scenes showing crowds’ adoration of Hitler and the power that his
rhetoric had on listeners. I would add that the film stresses the unity of
Germany, and cite a scene that Garden omits.5 In it, young workers present
their spades like rifles. A handsome worker asks each where he is from, and
we find out that each represents a different region of Germany. The idea here
is twofold: all regions of the country and all types of people (workers,
farmers, soldiers, etc.) are united under Hitler.
A third Riefenstahl documentary is Olympia (1938), based on the
1936 Berlin Olympic Games. The film is in two parts. The first, Festival of
the People, takes the viewer through space and time, from the ruins in Greece
to the runners carrying the Olympic torch across Europe into the giant Berlin
Olympic Stadium. It then shows the opening ceremony, highlights the key
moments of some of the competitions, and shows the final winners. The
second, Festival of Beauty, shows various athletes in training and competition,
including a mass gymnastic exercise with thousands of young men and
women.
Artistically, the film was quite a success, especially when you
consider that it was the first documentary of the Olympics ever made. But
how does it rank as propaganda? Here, Garden seems puzzled: “It would be
harsh to class this film in the same category as Triumph [of the Will] because,
despite several scenes featuring Hitler and the Nazi elite, the content of the
film is actually a fairly accurate representation of what occurred at the Berlin
Olympics, and there is little attempt to conceal those scenes which are less
than flattering to Nazi ideology and Aryan supremacy” (p. 226). For example,
“non-Aryan” athletes are figured prominently winning events. He concedes
5
For a discussion of this omitted scene, see Gary James Jason, “Ein Volk, Ein Fuhrer,”
Liberty
(April
2007),
pp.
48-51,
accessed
online
at:
http://www.libertyunbound.com/sites/printerarchive/Liberty_Magazine_Apri_2007.pdf.
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that there are slight elements of propaganda, such as Nazi Germany hosting
such an event flawlessly, Hitler opening the events, and swastikas affixed to
the German athletes’ uniforms. He also notes that the film was funded by the
Nazi regime, and Goebbels classified it as being “politically and artistically
especially worthy.” Would they likely have done such things, if they were
really valueless as propaganda?
While propaganda is often designed to sell policies and actions, I
would argue that it often more generally aims at advertising the brand. The
function of Olympia, I suggest, is to sell the Nazi focus on physical health and
beauty. That was a big part of Nazi ideology and helped justify their
eugenicist program. Nor should we dismiss the Aryan angle. In the 1936
Olympics (which were boycotted by a number of nations), the Germans won
89 out of the 388 medals awarded—25% of all the medals awarded. Compare
this with runner-up USA (at almost double the population) receiving only 56
medals. Add to this figure the total number of medals awarded to Austria (13),
Sweden (20), the Netherlands (17), Norway (6), Denmark (5), and other
countries the Nazis regarded as racially Aryan, and you are at nearly half of
all medals awarded.
Documentaries about the Nazis’ war victories are indisputably
propagandistic in anyone’s book. Campaign in Poland (1940) advances the
narrative that the German population had been brutalized by the (Slavic)
Poles, and that Hitler tried to find a peaceful compromise but was repeatedly
rebuffed while the Poles amassed their forces on Germany’s border. The film
ends with footage of the victorious troops in Warsaw, parading past Hitler as
the narrator intones, “Germany ought to feel safe under the protection of such
an army!” Shortly after Campaign in Poland, which focuses primarily on the
German Army’s operations, the Regime released Baptism of Fire (1940),
which documents the overwhelming power of the Luftwaffe. It shares the
same narrative about why the Nazis “had” to invade Poland. Even more
popular was Victory in the West (1941). This film argues that Germany’s
buildup of military forces, which was necessary for protecting its borders,
triggered World War I. It further argues that Germany was winning that war
completely until England imposed a food blockage on Germany, forcing it to
surrender, whereupon it was saddled with the Versailles Treaty that caused
Germany’s economic depression. The upshot of this narrative, which I call
“the Nazi Historical Narrative,” is that World War II was merely a
continuation of World War I. The bulk of the film celebrates Germany’s
military campaign against the British forces.
Garden next discusses documentary films advancing the Nazi racial
theory and its eugenics and genocide policies. Regarding eugenics, the
Regime’s Office for Racial Policy early on produced six short films that
talked about mental illness and hereditary diseases, and the alleged need for
sterilization and euthanasia to combat them. Garden holds that the outbreak of
war caused a shortage of hospital resources in 1939, which in turn led the
Nazis to implement the Aktion T4 euthanasia campaign. Films produced prior
to this campaign include: The Inheritance (1935), The Hereditary Defective
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(1936), Victims of the Past (1937), and All Life Is Struggle (1937). There were
several other short films that Garden might have mentioned in this group. Two
silent films were produced in 1935: Sons of the Father and Off Track. A third
silent film was released in 1939: What You Inherit. All of these shorts played
between feature films at almost every German theater, and were used to push
the regime’s extermination campaign against the mentally disabled and the
sterilization of the genetically physically disabled. Garden notes that the last
movie explicitly uses Charles Darwin’s theory of evolution to justify the
program, but so did the first film, for that matter.
Regarding the genocide of the Jews, Garden focuses primarily on
two documentaries. He notes that The Eternal Jew (1940) was conceived in
1939, but he doesn’t note that the Nazis had an eponymous travelling
propaganda exhibition as early as 1937. The film uses archival film footage
and presents various historical statements along with putative statistical data
to pass itself off as a documentary, but it is clearly a cinematic jeremiad aimed
at arousing disgust toward and fear of Jews—their appearance, character,
business ethics, religious practices, and contributions to the arts. Garden does
a good job of exploring the film’s mendacity (pp. 244-45). Although the film
was a box-office flop (p. 246), mainly because of the disgusting scenes within
it, it was widely shown to various Nazi organizations, including the Hitler
Youth.
The second Nazi documentary regarding the Jews is about
Theresienstadt, which was held up as the “model” concentration camp. This
camp, located in what is now the Czech Republic, functioned from is opening
in 1941 until is liberation in mid-1945 as a “transit camp” to hold Jews before
sending them to the death camps (such as Auschwitz). After an official visit
by the International Red Cross in 1944 resulted in a favorable report about the
camp, the Nazis decided to do a documentary showing how well Jews were
being treated there. The Nazis coerced a well-known Jewish actor and
director, Kurt Gerron, to direct it under close SS supervision. Originally titled
The Fuhrer Gives a City to the Jews, Gerron called the film Theresienstadt: A
Documentary Film from the Jewish Settlement Area. The filming was finished
in late 1944, but the movie was not completed until March of 1945 and only
shown briefly in Prague. By then, a number of Nazi concentration camps had
been liberated and the atrocities committed therein had been reported
worldwide. The film had limited release and fooled few. 6
Garden next explores television (TV) in the Nazi era and its use by
the regime for propaganda. Although TV technology had existed in the
developed world throughout the 1920s and 1930s, with the BBC making its
first broadcast as early as 1929, the fact is that the Nazis were the first
government to institute regular programming, starting in 1935 and lasting
through much of the war. However, Nazi-era TV was limited in reach.
6
This film is the subject of a documentary directed by Irmgard Von Zur Muhlen:
Theresienstadt: Deception and Reality (Artsmagic, Ltd., 2005).
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Initially, TV sets were located primarily in “salons,” in post offices, and
(later) hospital wards. Still, something like 160,000 Germans watched the
Berlin Olympics on TV (p. 262).
As a tool of propaganda, TV was relatively ineffective. As Garden
rightly observes, one major Nazi propaganda technique was spectacle—huge
parades and intricately choreographed rallies—and those don’t show well on a
tiny screen (p. 263). The regime did find TV useful for news and commentary
shows, which were of course propagandistic in content. Recalling the point
that something can itself not be propaganda but still have a propagandistic
use, TV programming featured sports shows and musical reviews which
served to entertain war-weary civilians and wounded soldiers in hospital
wards. Moreover, the mere fact that the regime beat the world in utilizing this
new technology again was of propaganda value to the Party.
Garden concludes the book by asserting that as the Nazi era becomes
“distant memory,” several myths have taken hold that he attempts to dispel.
First, the Nazis were the masters of propaganda. Second, the majority of Naziera cinema was propagandistic. Third, all Nazi-era films were full of lies and
evil, and should be “discounted accordingly” (p. 269).
Regarding the myth that the Nazis were masters of propaganda,
Garden lists a number of “avoidable” mistakes they made (pp. 270-71). The
first was failing to stop films from being completed that were not fully
supportive of the regime. As Garden notes, more than thirty films
subsequently had to be banned. Second was failing accurately to predict how a
propaganda film would affect an audience. For example, the Propaganda
Ministry didn’t foresee domestic audiences’ reaction to The Eternal Jew or the
reaction of audiences in occupied countries to My Life for Ireland. A third
failure was due to production delays caused by Goebbels’s intervention,
including killing some of the directors before completing the film—as
happened with the Theresienstadt film. Fourth was the regime’s over-reliance
on historical rather than fictional films.
Garden also lists two “unavoidable” mistakes (pp. 271-72). First was
the fact that Nazi films often had to be withdrawn because of changing war
conditions. For example, anti-Marxist films had to be withdrawn with the
signing of the Molotov-Von Ribbentrop Pact of 1939, and then re-released
when the Wehrmacht invaded Russia two years later. Second was the
difficulty in measuring the real effectiveness of any piece of propaganda.
Ticket sales were misleading, as were Goebbels’s own judgment and the SS
reports based upon agents planted in every movie audience.
Regarding the myth that all Nazi films were propaganda, Garden
merely repeats his earlier point that the vast majority were entertainment and
hence cannot be categorized as propaganda.
Regarding the myth that all Nazi films are full of lies and ought to be
written off, Garden first makes the logical point that just because the Nazi
Regime was viciously evil, that doesn’t mean everything it stood for or
created was evil. It invented the freeway, but freeways aren’t evil. Second,
while many of the Regime’s propaganda movies exaggerate history, that
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doesn’t mean that they contain no historical truth. For example, the antiBritish movies weren’t all false: England did rule Ireland with a heavy hand
and fought the Boer War for other than altruistic reasons.
Garden does believe, however, that the Nazi regime clearly showed
the power of film propaganda. He makes a point worth more discussion than
he gives, namely, that a free press blunts the power of propaganda. Faced with
a propaganda movie in a free society, the public can read critical reviews that
expose its lies and half-truths, watch movies or read books that lampoon it, or
go on the Internet to see what others—especially other countries—think about
it (p. 274).
As well done as Garden’s book generally is, there are a number of
critical observations worth making beyond ones that I note briefly above. One
concerns Garden’s analysis of Nazi anti-British propaganda. He notes that the
Nazis produced little anti-British propaganda before 1940, and even then, it
was done over Hitler’s reluctance. Garden attributes this to Hitler’s secret
admiration of British “imperialistic successes” and his hope for British
neutrality (pp. 23-24), but this overlooks other plausible explanations. For one
thing, the British (Anglo-Saxons) are a Germanic people; their language is
derived from German, so Hitler viewed them as essentially “Aryan.”
Consequently, Hitler never showed toward the British the degree and kind of
ideological animosity he displayed for Jews, Slavs, and other ethnicities. I
would also add a historical note. When Hitler was serving in the trenches in
World War I, he apparently was spared being shot by a British soldier (Henry
Tandey), who couldn’t bring himself to shoot a wounded German. 7
Another problem concerns Garden’s review of Robert and Bertram
as anti-Semitic propaganda. He regards the film as not very propagandistic,
for two reasons. First, the stereotyping of the Jewish characters is mild, akin to
how other national groups like the Scots and the French are caricatured.
Second, Garden claims that the real villains in the movie are the two lead
characters, both non-Jewish vagabonds, who steal jewelry from the
stereotypical Jewish characters. They are portrayed frankly as thieves, even
though they go to heaven in the end (p. 74).
Regarding the first point, Garden seems to accept the Nazi view that
German Jews are not Germans, but are a separate nationality with distinctive
characteristics. However, Jewish Germans were in fact just Germans, acting
and speaking like other Germans. Most German Jewish families in Germany
traced back many generations. If they did look stereotypically different, why
did the Regime have to define “Jewishness” by the Nuremberg laws?
Regarding the second point, I would reply that Nazi propaganda
promoted the idea that stealing from Jews to help Aryans is a Godly thing to
do. Indeed, the Nazis funded their war machine to a large degree by the
See “British Soldier Allegedly Spares the Life of an Injured Adolf Hitler,” accessed
online at: http://www.history.com/this-day-in-history/british-soldier-allegedly-sparesthe-life-of-an-injured-adolf-hitler.
7
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ruthless confiscation of Jewish resources: imposing a confiscatory “exit tax”
for those Jews lucky enough to emigrate; stealing Jews’ financial assets;
taking their personal property; working them to death; and burning their
corpses and using the ash as fertilizer, the hair for cloth, the teeth for gold, and
so on. The amount of property systematically seized from the Jews was valued
in the billions of Reich marks, and as Gotz Aly argues, was likely the
distinguishing feature of Nazi economics. 8
I am also concerned about Garden’s view that the Nazi regime
initiated the Aktion T4 program because of the outbreak of war and the
“urgent need for hospital space for military purposes” (p. 215). This claim is
dubious. First, as Michael Berenbaum notes, Hitler signed the order for the
euthanasia program a month after the war commenced and back-dated the
order to correspond with the declaration of war. 9 Note, too, that the blitzkrieg
in Poland hardly resulted in a massive wave of injured German soldiers;
injured soldiers’ flooding the German domestic hospital system would only
come later. Moreover, it was soon after the regime took power in 1933 that the
Bavarian Minister of Health called for the euthanasia of the mentally retarded
and psychopaths, indicating that this was already being implemented at local
concentration camps. Berenbaum further indicates that, by 1934, mental
institutions were instructed to withhold food and medical supplies from those
in mental wards. Additionally, he quotes Hitler as saying, “Wartime is the
best time for the elimination of the incurably ill.” 10 Pace Garden, the degree to
which the program was truly a measure to free up bed space for injured troops
is highly debatable.
Garden’s cursory treatment of the Nazi films on eugenics,
euthanasia, and sterilization raises another problem. A brief review of all of
those films would have been useful, since it is a historical fact that the
extermination of the mentally and physically disabled—especially during
1934 to 1941—laid the groundwork for the genocides to come. The most
expedient ways to kill people (gassing and lethal injection in particular) were
first explored on the disabled. The Aktion T4 program from 1939 to 1941 was
just the transparent phase of this program, which started in 1933 and lasted
until 1945. In addition to short films put out by the Office of Racial Policy to
justify eugenics, the Reich’s Film Chamber produced a feature length
melodrama, I Accuse (1941)—a film surprisingly not mentioned in Garden’s
book—about a man seeking to get permission to allow him to assist his
terminally ill wife to kill herself.
8
Gotz Aly, Hitler’s Beneficiaries: Plunder, Racial War, and the Nazi Welfare State
(New York: Holt Paperbacks, 2005).
Michael Berenbaum, “T4 Program: Nazi Policy,” s.v. Encyclopedia Britannica,
accessed online at: https://www.britannica.com/event/T4-Program.
9
10
Ibid.
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Understanding the importance of these films is crucial to
understanding why Olympia really was propaganda. Olympia was shown in
German theaters in 1937, the same year that key eugenicist shorts were being
shown with all movies. Imagine the impact of seeing both films together. In
the first, the viewer sees footage of the perfect human form celebrated, even
glorified, while in the second the viewer sees footage of the severely disabled
denigrated. Humans judge by contrast, psychologists have shown. What might
the viewer’s judgment of the disabled be at that point?
Regarding the “myths” Garden refutes, I think that two of them are
straw men. Take the myth that all Nazi film was full of lies and so should be
discounted. I doubt that anyone has held that a film like Munchhausen should
not be enjoyed because it was produced by the Nazis, any more than we
would oppose freeways because the Nazis built them. That would be a
laughable example of the genetic fallacy. In addition, many Nazi films were
not pure entertainment, and those that aren’t should be discounted. Even
Garden concedes that many contain historical distortion, and some contain
gross historical fabrication (such as Campaign in Poland).
Even more troublesome is his critique of the claim that the Nazis
were masters of propaganda, interpreting “mastery” to mean wielding the
weapon flawlessly. However, being a master of something hardly means that
one never makes mistakes; it means only that one does that thing far better
than the vast majority of others. The Nazis employed propaganda in general
and propaganda film in particular more effectively than anyone else, the
Soviet regime included.
Most troublesome is Garden’s sketchy analysis of what propaganda
means. Garden tells us that while propaganda films often contain lies and/or
fallacies, many don’t; the latter sort mislead by selective presentation of facts.
This lack of a clear delineation of what counts as propaganda renders unclear
what counts as a “propaganda movie” and why. For example, why does
Garden classify Mrs. Miniver as propaganda at all? Why include it in a book
discussing movies such as Jud Suss? Because the protagonist captures a Nazi?
This does not fit the pejorative sense of propaganda that Garden sketches; it
only seems to fit the benign sense of the term. 11
My various objections do not change the fact that Garden’s book is a
valuable and substantial contribution to the history of film as well as the study
of propaganda. Comprehensive, concise, and clearly written, it should be part
of the library of anyone interested in the philosophy of film or propaganda
theory.
11
For a view of propaganda that allows us to classify clearly what should count as
propaganda, see Gary James Jason, “Film and Propaganda I: What Nazi Cinema Has to
Tell Us,” Reason Papers 35, no. 1 (July 2013), pp. 203-19.
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