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Article Zappos

AI-generated Abstract

Zappos, recognized as the number-one e-retailer, attributes its success not only to its quality service and product selection but primarily to its exceptional organizational culture. Founded in 1999, Zappos, under the leadership of CEO Tony Hsieh, emphasizes core values such as "Deliver WOW through service" and fosters a work environment that promotes engagement, happiness, and a sense of community among employees. The company continually evaluates its culture through monthly surveys, ensuring that it remains dynamic and responsive, positioning itself not only as a leader in online retail but also as one of the best companies to work for.

DISCUSSION QUESTIONS

3-16. Find a list of all 10 of Zappos' corporate values. Pick two of the values and explain how you think those values would influence the way employees do their work.

3-17.

Using this list of corporate values and Exhibit 3-5, describe Zappos' organizational culture. In which areas would you say that Zappos' culture is very high (or typical)? Explain.

3-18.

How did Zappos' corporate culture begin? How is Zappos' corporate culture maintained?

3-19.

The right culture with the right values will always produce the best organizational performance. Do you agree or disagree with this statement? Why?

3-20.

What could other companies learn from Tony Hsieh and Zappos' experiences?