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'Branding the New Bond: Daniel Craig and Designer Fashion'.

'Branding the New Bond: Daniel Craig and Designer Fashion'.

James Bond in Popular and World Culture: The Films Are Not Enough , 2010
Sarah Gilligan
Abstract
This chapter will be significantly revised, updated and expanded in my forthcoming monograph 'Fashion and Film' (Bloomsbury) to also discuss costume and fashion in Skyfall (2012). http://www.amazon.co.uk/James-Bond-World-Popular-Culture/dp/144382867X

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