Does Racial Phenotypicality Bias Apply to Black Women?
Exploring the Intersection of Racial Phenotypes and Gender
in Stereotyping of Black Women
A dissertation submitted by
Kristin Nicole Dukes
in partial fulfillment of the requirements
for the degree of
Doctor of Philosophy
in
Psychology
TUFTS UNIVERSITY
May 2012
Committee
Keith B. Maddox, PhD, Committee Chair
Samuel R. Sommers, PhD
Heather L. Urry, PhD
Tufts University
Phillip Atiba Goff, PhD
University of California, Los Angeles
© 2012, Kristin Nicole Dukes
Abstract
A limited amount of social psychological research on racial stereotyping and
prejudice of Black Americans have considered the role of gender in these
processes. Such is also the case with research on racial phenotypicality bias
(Maddox, 2004)—the notion that within racial group variation in features
indicative of race can result in increased stereotyping of group members with
more of these features relative to group members with fewer of these features.
This dissertation addresses a void in racial phenotypicality bias research by
assessing stereotypic perceptions of Black women as a function of racial
phenotypes (Afrocenrtric features). In line with previous evidence of racial
phenotypicality bias toward Black men, I hypothesized that high Afrocentric
Black women would be stereotyped to a greater degree than low Afrocentric
Black women. In Experiment 1 participants evaluated the likelihood that several
traits and behaviors stereotypic of Blacks as a racial group were characteristic of
Black female targets varying in Afrocentricity. Analyses revealed relatively
similar levels of stereotyping of high and low Afrocentric Black women,
providing inconclusive evidence of racial phenotypicality bias toward Black
women. Experiments 2 and 3 address the potential insensitivity of the measure
used in Experiment 1 to assess stereotypic evaluations of Black women by
identifying stereotypes associated with Black women specifically (Experiment 2)
and reexaming racially phenotypicality bias toward Black women in light of these
stereotypes (Experiment 3).
Akin to Experiment 1, results of Experiment 3
ii
provided inconsistent evidence of racial phenotypicality bias toward Black
women, suggesting that racial phenotypes may not influence perceptions of Black
women and Black men in the same manner. Theoretical considerations for the
intersectional influence of racial phenotypes and gender on perceptions of Black
women are addressed in the general discussion.
iii
Acknowledgments
This dissertation is dedicated to
Vina Green Dukes (1816 - ?)
Emeley Harper (? - ?)
Laura Tatum Walker (1863-1925)
Della Hawkins (1890 - 1962)
Nora Dukes (1926 - 2008)
Florence Crenshaw (? - ?)
Quida Mae Cole (1918 - 1967)
Amandy Grimes (1848 - ?)
Gertrude Houston (1892 - ?)
Maud N. Jackson (1891 - ?)
Mariah Johnson (1824 - 1919)
Ann (Eliza) Johnson (1849 - ?)
Sally Washington (1868 - ?)
Emma Pinson (1903 - 2001)
Vernice V. Butler (1920- )
Patsy E. Grimes (1940- )
Rosalin D. Rogers (1960- )
and all of the other "invisible women" that came before me
Because of your sacrifices, I will be "seen" and I will be "heard"
iv
My Inspiration
A continued source of inspiration…I strive to investigate empirically, what Nina
Simone expresses with such precision lyrically. Black women are not a monolithic
group destined for the shadows of society's interactions
Four Women
Written by singer, composer, pianist and arranger Nina Simone, 1966
My skin is black, my arms are long
My hair is woolly, my back is strong
Strong enough to take the pain, inflicted again and again
What do they call me? My name is aunt Sarah
My name is aunt Sarah, aunt Sarah
My skin is yellow, my hair is long
Between two worlds I do belong
But my father was rich and white
He forced my mother late one night
And what do they call me?
My name is Saffronia, my name is Saffronia
My skin is tan, my hair fine
My hips invite you, my mouth like wine
Whose little girl am I? Anyone who has money to buy
What do they call me? My name is Sweet Thing
My name is Sweet Thing
My skin is brown, my manner is tough
I'll kill the first mother I see, my life has been rough
I'm awfully bitter these days, because my parents were slaves
What do they call me? My name is Peaches
v
Thank Yous!
All thanks to my Heavenly Father for the strength, courage, and guidance to
continue when my hope began to flicker and fade.
Special Thanks To
Rosalin D. Rogers, my mother
Phillip M. Dukes, my father
Andrea D. Croskey, my sister
Shanigia D. Williams, my ―sister‖ and best friend
Dr. Keith B. Maddox, my adviser, committee chair, mentor, and friend
Drs. Heather Urry, Sam Sommers, and Phil Goff for being supportive and
understanding committee members
Tufts University Social Cognition (TUSC) Lab, especially Jennifer
Schultz
Ingar Moir, for the day-to-day encouragement during the last steps of this
process
Drs. Michelle (Mikki) Hebl, David (Dave) Schneider, and Roland B.
Smith, Jr. for starting me on my journey into academia
Karen Newcomb, Toni Royall, Judith Scott Davenport, and Pud Kearns
for challenging me to dream big
My graduate school cohort: Elsie, Emily, Lara, Lisa, Martin, Matt, Nicole,
Negin, and Nick-- thank you for being competitive while supportive at all
of the right times
Dr. Lucille P. Fultz, for the day you told me I was brilliant in front of
Fondren Library at Rice University—thank you for saying it because I
didn’t know it
vi
Cathi Clack, Sharon Bush, Christel Miller, Coryell LaRue, Christina
Beatty, Anjeanette Gunter, and Akilah Mance for making sure I earned my
B.A.
Dr. Sinaia Nathanson for giving me my first opportunity to teach
Clara Wilkins, Courtney Cogburn, Jessica Williamson, Nenah KowaiBell, Nicole Overstreet, Nicole Walden, Phia Salter, and Valerie Jones
Taylor--my sisters in the field
Dr. Lisa Coleman, Yvette Dalton-McCoy, Katrina Moore, and Denise
Phillips for becoming my extended family and support system at Tufts
Cynthia Goddard, Lidia Bonaventura, Madeline Amico, and Charlene
Carle for all of your administrative support, patience, and kindness
Barbara Gentile, Ellen Birchander, Erin O‘Connor, Geoff Turner, Greg
Feldman, Janie Ward, John Reeder, Lowry Pei, Rachael Galli, Renee
White, Sarah Martin, and the rest of my Simmons College family for
being so understanding during my transition
Drs. J. Nicole Shelton, Jacqueline Mattis, Jennifer Eberhardt, Jennifer
Richeson , Stacey Sinclair , Tabbye Chavous, and Valerie Purdie-Vaughns
for being excellent role models
And all of my other family members and friends that kept me in their
thoughts and prayers
vii
Table of Contents
Abstract
ii
Acknowledgements
iv
Introduction
3
Experiment 1: Racial Phenotypicality Bias in
Stereotyping of Black Women
Experiment 2: Examining Stereotypes of Black Women
9
16
Experiment 3: Revisiting Racial Phenotypicality Bias in
Stereotyping of Black Women
24
General Discussion
35
Figures
47
Tables
51
Appendices
55
References
63
Does Racial Phenotypicality Bias Apply to Black Women?
Exploring the Intersection of Racial Phenotypes and Gender
in Stereotyping of Black Women
Kristin Nicole Dukes
Tufts University
2
Does Racial Phenotypicality Bias Apply to Black Women?
Exploring the Intersection of Racial Phenotypes and Gender
in Stereotyping of Black Women
"I am a man of substance, of flesh and bone...I am invisible, understand,
simply because people refuse to see me...They see only my surroundings,
themselves, or figments of their imagination--indeed, everything and
anything except me."
~ Ralph Ellison, Invisible Man, 1952
The quote above reflects feelings of social invisibility experienced by the
purposely unnamed protagonist of Ralph Ellison‘s Invisible Man. Set during the
Jim Crow era, the novel follows the life of a Black American man navigating a
racially-divided society that considers him less than human. The novel illustrates
the complex social position of Black Americans during the time period through
the eyes of a Black man. One could generalize the experience of the ―invisible
man‖ to that of all Blacks during this time period; however, with such a
generalization, one would risk losing sight of the diverse experiences of Black
Americans. For instance, the experiences of Black women during this time period
differed markedly from that of Black men due to Black women‘s unique social
position as both Black and female in an era of substantial oppression for both
groups (Giddings, 1996; Harris, 2009; Hull, Bell-Scott, & Smith, 1993)
One could also argue that the above quote describes the state of social
psychological research examining perceptions of Black women. Social
3
psychological research on perceptions of Black Americans as a racial group has
both implicitly and explicitly focused on Black men, rendering Black women
―invisible‖ (Purdie-Vaughns & Eibach, 2008; Sesko & Biernat, 2010). Although
a considerable amount of research has examined stereotyping and prejudice
toward Black Americans (e.g., Devine, 1989; Devine & Baker, 1991; Devine &
Elliot, 1995; Dovidio, Evans, & Tyler, 1986; Dovidio, Kawakami, Johnson,
Johnson, & Howard, 1997; Gaertner & McLaughlin, 1983; Gilbert, 1951;
Karlins, Coffman, & Walters, 1969; Katz & Braly, 1933; Kawakami, Dion, &
Dovidio, 1998), the majority of these investigations have not explored whether
perceptions of Black women and Black men differ.
As it may be problematic to generalize the experience of the ―invisible
man‖ to that of Black women, assuming that Black women and Black men are
perceived identically is an inaccurate approach to fully understanding how Black
women are perceived. I argue that several previous social psychological
investigations examining stereotyping and prejudice of Blacks as a racial group
share this flaw. This research has disregarded or muted the role of gender in
stereotyping and prejudice resulting in an impoverished understanding of how
Black women are viewed. In the limited number of studies that have considered
both race and gender in the perception of Blacks, divergent findings emerge for
Black women and Black men. But for a few notable exceptions, many of these
studies lack a theoretical framework. As a result, researchers are left with an
incomplete picture of how race and gender may interact to affect judgments of
Black Americans.
4
Overview
The current research addresses a void of in racial stereotyping and
prejudice research that considers the role of gender in these processes by
explicitly assessing perceptions of Black women as a function of racial
phenotypes (Afrocentric features) and the nature of racial phenotypicality bias
(Maddox, 2004) toward Black women, an emerging area of social psychological
research discussed in further detail in the next section. The majority of existing
empirical research on racial phenotypically bias toward Black Americans has
focused on impressions of Black men. I argue that similar to other stereotyping
and prejudice research failing to account for the importance of gender, neglecting
the influence of gender on racial phenotypicality bias results in a limited
understanding of how racial phenotypes are incorporated into impressions of
Black women.
Racial Phenotypicality Bias
Stereotype application has traditionally been theorized as a categorization
driven process: first one sorts an individual into a specific category and then
infers what characteristics the individual may have based on the stereotypes
associated with the particular group in which the individual in question is placed
(Bodenhausen & Macrae, 1998; Brewer, 1988; Fiske & Neuberg, 1990). With
regard to race, it has been assumed that once individuals are categorized into a
given category, they all receive the stereotypic evaluation of the group equally;
that is, stereotypes are applied to the same degree to all members of a social group
once categorization has occurred. For Black Americans, this viewpoint implies
5
that all Black Americans are stereotyped to a similar degree regardless of
individual variation in skin tone or other features typically perceived as indicative
of racial category membership. Supporting this categorization model, Secord,
Bevan, and Katz (1956) found that Blacks with more European facial features and
of lighter skin tone were stereotyped to the same degree as Blacks with fewer
European facial features and of darker skin tone.
However, recent research suggests within group variations in physical
features indicative of race can have implications for stereotypic inferences, with
individuals with fewer physical features typical of a racial group stereotyped to a
lesser degree than individuals with more of these features (Blair, Judd, Sadler, &
Jenkins, 2002; Maddox & Gray, 2002). The term racial phenotypicality bias,
coined by Maddox (2004), has been used to describe this phenomenon of
differential stereotyping, prejudice, and discrimination based on race-related
physical feature variation within a racial category.
Racial phenotypicality bias is apparent in evaluations of Black Americans.
In an investigation of possible differences in the stereotyping of Blacks as a
function of skin tone, Maddox and Gray (2002) found that negative cultural
stereotypes of Blacks were more closely associated with dark-skinned Blacks than
light-skinned Blacks suggesting that Blacks may be subcategorized as a function
of skin tone. Racial phenotypicality bias is not limited to skin tone for Black
Americans however. Within racial category variation in the entire collection of
physical features indicative of Black racial category membership has implications
for stereotyping and prejudice as well. These features, perceived to be typical of
6
people of Black African decent (e.g., dark skin, wide nose, full lips), are
sometimes referred to as Afrocentric features and are often contrasted with
Eurocentric features, defined as features that are perceived to be typical of people
of European decent (e.g., pale or light skin, narrow nose, thin lips). Studies have
shown that individuals with more Afrocentric features are stereotyped to a greater
degree than individuals with fewer Afrocentric features (Blair, et al., 2002; Blair,
Judd, & Fallman, 2004; Blair, Chapleau, & Judd, 2005; Blair, 2006). Further,
Blacks with more Afrocentric features facilitate more automatic negative
evaluations than Blacks with fewer Afrocentric features (Livingston & Brewer,
2002) and individuals have limited control of their use of these feature when
forming impressions (Blair, Judd, & Fallman, 2004; Blair, 2006).
The implications of racial phenotypicality bias for Black Americans are
far reaching, with consequences in socioecomomic, health, and even criminal
justice domains. In terms of socioeconomic status, some investigations have
shown lower earned income and lower educational attainment among darkerskinned Black in comparison to lighter-skinned Blacks (Goldsmith, Hamilton, &
Darity, 2007). In studies examining the influence of within group variance in
physical markers of racial category membership on the health of Black
Americans, higher blood pressure has been observed among darker complected
Blacks in comparison to lighter-complected Blacks (Gleiberman, Harburg, &
Cooper, 1995; Klag, et al., 1991; Sweet, McDade, Kiefe, & Lui, 2007). And
within the realm of criminal justice, research utilizing actual criminal cases has
revealed that Black defendants with more Afrocentric features received harsher
7
sentences than those with fewer Afrocentric features (Blair, Judd, & Chapleau,
2004), and that, in cases involving a White victim, Black defendants with more
Afrocentric features were more likely to sentenced to death than Black defendants
with fewer Afrocentric features (Eberhardt, Davies, Purdie-Vaughns, & Johnson,
2006).
In summary, research on racial phenotypicality bias suggests that within
racial category variation in physical features indicative of race, once considered
inconsequential in racial category activation and stereotype application, does in
fact influence these processes. Although it provides a more nuanced
understanding of stereotyping and prejudice, existing research on racial
phenotypicality bias has its limitations. Similar to other social psychological
research on perceptions of Blacks as a racial group, to my knowledge, research in
this area has almost exclusively examined Black males as targets of racial
phenotypicality bias leaving us to speculate how Afrocentric features influence
perceivers‘ impressions of Black women. Consequently, Experiment 1 expands
the scope of racial phenotypicality bias research to examine the potential role of
Afrocentric features in stereotypic evaluations of Black women.
8
Experiment 1: Racial Phenotypicality Bias in Stereotyping of Black Women
Experiment 1 explored the influence of Afrocentric physical appearance
on perceptions of Black women. Based on existing literature on racial
phenotypicality bias, I hypothesized that Black women with more Afrocentric
features would be stereotyped to a greater degree than their less Afrocentric
appearing counterparts.
Method
Participants
Forty-eight Tufts University undergraduate students (20 female, 12 male,
16 unknown; 19 White, 4 East Asian, 3 Multiracial, 3 South Asian, 1 African
American, 1 Middle Eastern, 1 declined to answer and 16 unknown)1 participated
in an experiment described as a study of individuals‘ ability to predict character
and personality traits based on minimal information. Participants received partial
course credit in exchange for their participation.
Design
Participants were shown photographs of either high Afrocentric or low
Afrocentric Black women and asked to rate the likelihood that several traits or
behaviors stereotypic of Blacks as a racial group were associated with each
woman.
Materials
Target photographs. Pretest ratings were obtained for several photographs
of women from various racial and ethnic backgrounds. A separate sample of
1
Demographic information for participants was not obtained during the experimental session due
to experimenter error. The demographic information presented was ascertained from the Tufts
University Psychology Department participant pool pretesting system.
9
participants assessed hair texture, nose width, lip fullness, skin tone, global
assessments of Afrocentric and Eurocentric appearance, age, and facial affect
using 1-7 scales (Appendix A). Afrocentricity was defined as the degree to which
the individual pictured had features uniquely characteristic of people of African
descent. Eurocentricity was defined as the degree to which the individual
pictured had features uniquely characteristic of people of European descent.
Targets photographs were selected from the highest and lowest thirds of mean
Afrocentricity ratings. Photographs were then matched for age and facial affect
across conditions and facial features within condition. Six Black female target
photographs, three low Afrocentric and three high Afrocentric, were selected
using these criteria (Appendix B). The three target photographs in the low
Afrocentric condition had an average Afrocentricity rating of 3.67 (range: 3.0 –
4.0). The three target photographs in the high Afrocentric condition had an
average Afrocentricity rating of 5.67 (range: 5.5 - 6). Eight filler photographs
were also used: five White women, two Hispanic women, and one Asian woman.
Stereotype Assessment. Participants were given a questionnaire composed
of 34 actions, activities, and interests related to the stereotype of Black Americans
as a racial group (Appendix C). The items were based on traits associated with the
Black racial group stereotype as identified in previous research: aggressive,
athletic, criminal, irresponsible/incompetent, lazy/unmotivated, ostentatious, poor,
product of a broken home, religious, rhythmic/musical, sexually promiscuous,
uneducated, and unintelligent (Blair, Judd, Sadler, & Jenkins, 2004; Devine,
1989; Maddox & Gray, 2002). Participants were asked to judge the likelihood
10
that each action, activity, or interest listed was a personality trait or character trait
of the person pictured using a 5-point scale This assessment was the primary
dependent measure.
Individual differences scales. For exploratory purposes, participants were
asked to complete several scales designed to measure individuals‘ differences in
person perception, racial prejudice, tendency to notice and use physical features,
social desirability, and conceptions of race as a social or biological construct.
These scales included the following: Implicit Person Theory Scale (Levy &
Dweck, 1998), Modern Racism Scale (McConahay, 1986), Perceptual Reliance
Index (Livingston, 2001), Social Desirability Scale (Crowne & Marlowe, 1960),
and Race Conceptions Scale (Williams & Eberhardt, 2002).
Procedure
An experimenter greeted participants in a laboratory room in the Tufts
University Psychology building. The experiment was described as involving the
prediction of character and personality traits based on minimal information. The
experimenter read instructions from a script in order to maintain consistency
across experimental sessions. After providing informed consent, participants
received a study packet containing general instructions for the study and copies of
the experimental materials, which included ten photographs (two targets and eight
fillers) and stereotype assessments (one for each photograph presented) as well as
the scales assessing various individuals‘ differences in person perception,
prejudice, and cognitive accessibility of race. The experimenter then went over
the general instructions for study with the participants stressing that he/she rate
11
the photographs in the order they were presented. Participants were instructed to
rate the photographs first using the stereotype assessment and then to complete
the remaining questionnaires. Two target photographs were presented in random
order with the constraint that a target photograph did not appear first, last, or in
succession. The eight filler photographs were presented in the same order in all
conditions. Photographs were presented on 3x5 index cards separate from the
stereotype assessment. The experimenter reassured participants that their
responses would remain anonymous. After receiving these instructions,
participants were directed to individual cubicles to complete the packet. Once
finished, participants were debriefed and thanked for their participation.
Results
Raw scores from the stereotype assessment were transformed into an
index score ranging from 1 to 5 with higher scores indicating greater stereotyping.
Analyses focused on potential differences in stereotyping of Black women as a
function of Afrocentricity. Employing an independent samples t-test, degree of
Afrocentricity had a marginally significant influence on stereotyping of Black
women. High Afrocentric (Mhigh = 2.86; SDhigh = .34) were stereotyped to a
marginally greater degree than low Afrocentric Black women (Mlow = 2.68, SDlow
= .33), t (46) = -1.86, p = .07, d = .54, r =.26 (Figure 1). None of the individual
difference measures qualified this effect.
12
Discussion
In light of previous research on racial phenotypicality bias, the findings of
Experiment 1 suggest that Afrocentric features may not influence stereotypic
evaluations of Black women in that same manner as they do stereotypic
evaluations of Black men. Yet, what could account for this apparent gender
asymmetry in the use of Afrocentric features in evaluations of Black women in
comparison to Black men? Initial considerations began on a methodological
level, examining the experimental materials used in the study. Target photographs
used in the study were pretested, removing the validity of the Afrocentricity
manipulation as a primary concern. Focus then turned to the primary dependent
measure of the study.
The stereotype assessment was created using Black racial group
stereotypes identified in previous social psychological research—research which
is limited in focus on stereotypes of Black women specifically. Taken with
evidence suggesting that racial/ethnic stereotypes are more representative of men
than women of a racial/ethnic group (Eagly & Kite 1987), the stereotypes
comprising the measure in Experiment 1 may be more applicable to Black men
than Black women. This could leave the instrument used a relatively insensitive
measure of stereotypes associated with Black women, and consequently, racial
phenotypicality bias toward Black women.
The next section provides further support for discrepancies in stereotyping
of Black women in comparison to Black men, in particular, in content of
stereotypes held of each group. I then discuss two additional experiments
13
designed to address the potential methodological shortcomings identified in
Experiment 1. Finally, the general discussion section expands upon theoretical
considerations for the influence and use of racial phenotypes in evaluations of
Black women.
Why Gender Matters: Divergent Perceptions of Black Women and Black Men
Although few in number, racial stereotyping and prejudice investigations
that account for the influence of gender in these processes indicate that failing to
consider the role of gender in racial group representations and perceptions may be
problematic. For instance, an Eagly and Kite (1987) study examining if national
group stereotypes apply to both men and women of a national group found
differences in overlap between stereotypes of national groups and stereotypes of
men and women of these national groups. Participants indicated if stereotypes of
28 national groups applied to men of each national group, women of each national
group, and the national group as a whole. Eagly and Kite hypothesized that the
social position of men and women within a society would impact what national
group stereotypes were ascribed to them. Specifically, they hypothesized that
men‘s social prominence and high social status renders them more visible than
women, and subsequently, more representative of their national group than
women. They argued that this greater perceived representativeness would result in
greater overlap between stereotypes of men and their national group stereotypes
than that between stereotypes of women and the national group. Consistent with
predictions, greater similarity existed between stereotypes of men and stereotypes
of their national group than between stereotypes of women and the national
14
group. Further, stereotypes unique to women of these groups relative to men were
uncovered.
Similarly, stereotypes of Black women vary from those of Black men to a
certain degree. In a study by Neimann and colleagues (1994) on the content of
racial/ethnic stereotypes across gender, participants reported cultural stereotypes
associated with eight ethnic/gender groups: African American males, African
American females, Anglo-American males, Anglo-American females, Asian
American males, Asian American females, Mexican American males, and
Mexican American females. Although similar terms were reported for both Black
women and Black men, some distinctions emerged. For example the terms speak
loudly, antagonistic, athletic, and dark skin were reported for both Black men and
women. However, the terms muscular appearance and criminal activities were
primarily associated with Black men, while sociable/socially active and
unmannerly were associated with Black women.
Gender differences in racial stereotype content for Black women and
Black men also emerged in Maddox and Gray‘s (2002) investigation of the role of
skin tone in perceptions of Black Americans. Although differences in perceptions
of Blacks as a function of skin tone (i.e., dark- versus light-skinned Blacks) was
the primary focus of the study, their results suggest that stereotypes of Blacks as
a racial group are ascribed to Black women and Black men to different degrees.
For instance, a greater percentage of participants reported athletic traits for Black
men than for Black women. The same pattern emerged for the percentage of
participants reporting criminal traits. By contrast, a greater percentage of
15
participants attributed bad attitude and self-assured traits to Black women than
Black men. In summary, these studies support the possibility that unique
stereotypes exist for Black women in comparison to those stereotypes about Black
men.
Experiment 2: Examining Stereotypes of Black Women
Given evidence suggesting that stereotypes of Blacks as racial group
identified in past social psychological research may better reflect societal
perceptions of Black men and some degree of divergence in stereotypes of Black
women and Black men, Experiment 2 sought to identify stereotypes explicitly
associated with Black women and Black men. I predicted that traits reported for
Black men would share greater overlap with Black racial group stereotypes
identified in previous research than those reported for Black women. Further, I
predicted that a number of stereotypes unique to Black women would emerge,
distinct from those reported for Black men.
Method
Participants
One hundred three Tufts University undergraduate students (66 female, 37
male; 66 White, 21 Asian, 8 Hispanic, 3 Black, 2 multiracial, 3 other/not listed)
participated in an experiment described as a study of their knowledge about social
groups. Participants received partial course credit in exchange for their
participation.
16
Design
Using a within-subjects design, participants were asked to report ―cultural
stereotypes‖ associated with eight groups: Asian-American men and women,
Black men and women, Hispanic men and women, and White men and women.
Materials
Stereotype Assessment. The Knowledge of Social Group Questionnaire
was designed to ascertain stereotypes associated with racial/ethnic groups across
gender (Appendix D). Each page was labeled with a specific social group: African
American (Black) females, African American (Black) males, Asian American
females, Asian American males, Caucasian (White) females, Caucasian (White)
males, Latina/Hispanic females, Latino/Hispanic males. To encourage open,
honest, and in depth responses, questionnaires described and instructed
participants to list both cultural stereotypes and indicate whether each stereotype
was consistent with their personal beliefs (see Devine, 1989). Cultural stereotypes
were defined as general impressions of how a particular group of people is
portrayed on a societal level while personal beliefs were defined as impressions of
a group that are personally endorsed. An example differentiating cultural
stereotypes from personal beliefs was provided. For each response listed,
participants were asked to indicate if the response generated was consistent or
inconsistent with their personal beliefs or if they were unsure of their position
concerning the response. This option allowed participants to distance themselves
from potentially volatile responses. While the question of personal endorsement is
17
interesting, here the focus was to encourage participant to accurately report their
knowledge of the cultural stereotypes associated with these groups.
Individual difference measures. For exploratory purposes, participants
were asked to complete the Modern Racism Scale and /or Symbolic Racism Scale
(Henry & Sears, 2002; Sears & Henry, 2003) and to provide demographic
information (age, gender, race/ethnicity, year in school, and major).
Procedure
An experimenter greeted participants in a laboratory room in the Tufts
University Psychology building. The experiment was described as an exploration
of participants‘ knowledge of a variety of social groups. In order to maintain
consistency across experimental sessions, the experimenter read instructions from
a script. After providing informed consent, participants received a study packet
containing general instructions for the study and copies of the experimental
materials, including the Knowledge of Social Groups questionnaire reflecting the
eight racial/ethnic and gender combinations (randomized) described above,
followed by the individual differences measures. After completing the study
packet, participants provided demographic information, were debriefed, and
dismissed with thanks for their participation.
Results
Stereotype Assessment Coding
Analyses focused on responses for Black women and Black men. These
were coded by two panels, each composed of three raters. The coding scheme
consisted of eleven stereotypes associated with the Black racial stereotype in
18
previous social psychological research (see Devine, 1989; Maddox and Gray,
2002) and used to create the Stereotype assessment used in Experiment 1. The
stereotype categories included: athletic, criminal, dirty/smelly, inferior, lazy,
ostentatious, poor, rhythmic, sexually aggressive, tough/aggressive, and
undereducated/unintelligent. Responses that did not fit into these stereotype
categories were coded as ―other‖. Raters coded responses individually and then
conferred with the other two raters on their particular panel to come to a
consensus on the coding of each response. Examples of responses coded into each
category are presented in Table 1.
Analyses
Analyses primarily examined potential differences in the types of traits
reported to describe Black women in comparison to those reported to describe
Black men using stereotype categories identified in previous social psychological
research as a frame of reference. I hypothesized that participants would be less
likely to report traits falling into stereotype categories identified in previous
research for Black women than for Black men and that participants would report a
number of unique stereotypes for Black women, distinct from those reported for
Black men.
On average, participants reported more traits for Black men (Mmen = 6.33,
SDmen = 2.35) than Black women (Mwomen = 5.61, SDwomen = 2.97), t (102) = 3.21,
p = .002, d = .27, r = .13. The proportion of reported traits falling into to each
stereotype category was examined. Potential frequency differences in the types of
terms used to describe Black women in comparison to Black men were evaluated
19
using McNemar‘s test with Yates‘ continuity correction, a form of the chi-squared
test for within-subjects designs (Lawal, 2003; Simonoff, 2003). Table 2 presents
this information in terms of the percentage of traits reported falling into each
stereotype category for all traits reported for Black women and all traits reported
for Black men as well as the percentage of traits reported for Black women and
Black men in each of these categories for traits reported overall. Frequency
differences in the types of terms reported for targets were observed for all of the
stereotype categories: athletic (χ2athletic (1, N = 1,249) = 326.57, p < .001, φ = .19),
criminal (χ2criminal (1, N = 1,249) = 306.01, p < .001, φ = .49), dirty/smelly (χ2dirty
(1, N = 1,249) = 569.04, p < .001, φ = .67), inferior(χ2inferior (1, N = 1,249) =
365.08, p < .001, φ = .54), lazy (χ2lazy (1, N = 1,249) = 486.03, p < .001, φ = .62),
ostentatious (χ2ostentatious(1, N = 1249) = 414.21, p < .001, φ = .58), poor (χ2poor (1,
N = 1,249) = 391.02, p < .001, φ = .56), rhythmic (χ2rhythmic (1, N = 1,249) =
411.10, p < .001, φ = .57), sexually aggressive (χ2sexuallyaggressive (1, N = 1,249) =
506.77, p < .001, φ = .64), tough/aggressive (χ2tough (1, N = 1,249) = 318.05, p <
.001, φ = .50), and uneducated (χ2uneducated (1, N = 1249) = 361.27, p < .001, φ =
.29). Differences were also observed in the number of traits reported that did not
fall into any of these categories, (χ2other (1, N = 1,249) = 67.25, p < .001, φ = .23).
Although statistically significant, the direction and magnitude of the
effects described above could not be determined with a chi-squared test alone.
Consequently, odd ratios were calculated to determine directionality and better
understand the rates at which participants described Black women and Black men
using terms falling into each stereotype category relative to the total number of
20
traits reported for Black women or Black men respectively (Table 3). Participants
were more likely to describe Black men than Black women using athletic traits
(ORathletic = 5.18:1, p <.001) and criminal traits (ORcriminal = 14.23:1, p<.001) as
well as marginally more likely to do so for lazy traits (ORlazy = 1.68:1, p <.08).
Conversely, participants were more likely to describe Black women than Black
men using ostentatious traits (ORostentatious = 2.72:1, p <.001) and sexually
aggressive traits (ORsexuallyaggressive = 4.93:1, p <.001) as well as marginally more
likely to do so for rhythmic traits (ORrthymic = 1.36:1, p <.10). Participants were
also more likely to describe Black women than Black men using traits that did not
fall into any of the stereotype categories (ORother = 1.73:1, p <.001).
The frequency of participants using each stereotype category listed to
describe Black women and Black men was analyzed using McNemar‘s test with
Yates‘ continuity correction. Table 4 presents this information in terms of the
percentage of participants reporting at least one trait falling into each stereotype
category for Black women and Black men. More participants reported at least one
trait falling into the following categories for Black men than Black women:
athletic (χ2athletic (1, N = 206) = 19.76, p < .001, φ = .30; ORathletic = 3.05:1, p
=.001), criminal (χ2criminal (1, N = 206) = 5.37, p < .05, φ = .16; ORcriminal =
24.46:1, p <.001), and lazy (χ2lazy(1, N = 206) = 39.43, p < .001, and φ = .44;
ORlazy = 3.35:1, p = .002). And although McNemar‘s test statistic did not reach
statistical significance for an overall difference, more participants appeared to
report at least one tough/aggressive traits (ORtough = 2.52:1, p<.001) and
21
uneducated traits (ORuneducated = 1.54:1, p = .08) for Black men relative to Black
women.
The converse was relationship was true for the stereotype categories
ostentatious (χ2ostentatious (1, N = 206) = 8.00, p < .01, φ = .19; ORostentatious = 3.31:1,
p <.001) and sexually aggressive (χ2sexuallyaggressive (1, N = 206) = 50.83, p <.001, φ
= .50; ORsexuallyaggresive = 3.14:1, p = .003), with more participants reporting at least
one trait falling into these categories for Black women than Black men. More
participants also reported traits that did not fit into any of the stereotype
categories used as frame of reference for Black women than Black men (χ2other (1,
N = 206) = 36.69, p < .001, φ = .42; ORother = 2.53:1, p = .006).
Discussion
The goal of Experiment 2 was to identify stereotypes associated with
Black women specifically. In line with evidence suggesting divergence in
resemblance of overall racial stereotypes with men and women of that racial
group, I hypothesized that stereotypes reported for Black men would have greater
overlap with stereotypes identified for Blacks as a racial group in previous
research in comparison to those stereotypes reported for Black women. I also
hypothesized that participants would report traits uniquely associated with Black
women. Consistent with predictions, the findings of Experiment 2 suggest that
stereotypes reported for Black men tend to resemble overall Black racial group
stereotypes identified in previous research to a greater degree than those reported
for Black women. This pattern emerged for five of the eleven stereotype
categories examined: athletic, criminal, lazy, poor, tough/aggressive, and
22
undereducated/unintelligent. Further supporting hypotheses, a greater proportion
of participants reported stereotypes for Black women falling outside any of the
previously identified stereotype categories than Black men, again suggesting that
these stereotype categories poorly correspond with representations and
perceptions of Black women.
Conversely, the opposite trend emerged for the stereotype categories
ostentatious and sexually aggressive with participants‘ responses for Black
women overlapping with overall Black racial group stereotypes than responses for
Black men. However, these patterns may be linked the high frequency of a
specific of responses falling into these categories. For instance, the stereotype
loud, categorized as ostentatious by coders, represented 54% of the traits coded as
ostentatious for Black women and 37% of all reported traits coded as ostentatious.
Similarly, the stereotypes have children at a young age, single mother¸ and have
sex at a young age, categorized as sexually aggressive by coders, represented 43%
of traits coded at sexually aggressive for Black women and 34% of all reported
traits coded as sexually aggressive. Further, consistent with predictions, some
traits emerged as unique to Black women. One of the most notable of these were
the stereotype [has an] attitude and related responses (e.g., have lots of attitude;
are highly defensive about their beliefs, sassy/lots of attitude, feisty, highly
opinionate/forceful).
23
Experiment 3: Revisiting Racial Phenotypicality Bias in Stereotyping of
Black Women
Experiment 3 revisits the primary research question of this dissertation:
does racial phenotypicality bias apply to Black women? In light of evidence
garnered in Experiment 2 that some stereotypes of Blacks of a racial group are
applied to Black women and Black men at different rates and sometimes in a
diverging manner, the question was approached in two ways: 1) evaluations made
with the Stereotypic Evaluations of Black Assessment used in Experiment 1 were
reanalyzed on a trait and item level to focus on stereotypes most likely to be
representative of participants‘ views of Black women, and 2) an additional sample
of participants made evaluations of high and low Afrocentric Black women using
an updated version of the Stereotypic Evaluations of Black Assessment composed
of new items specific to the stereotypes of Black women revealed in Experiment
2.
Experiment 3a: Trait and Item-level Analysis of the Stereotypes of Black
Assessment
Using the evaluations made with the stereotype assessment used in
Experiment 1, analyses examined potential instances of racial phenotypicality bias
on a trait and singular item level. Consistent with previous research investigating
racial phenotypicality bias, I hypothesized that high Afrocentric Black women
would be stereotyped to a greater degree than their low Afrocentric counterparts
along stereotypic traits identified to be more associated with Black women than
24
Black men. Specifically, high Afrocentric Black women would be rated more
―sexually aggressive‖ and ―ostentatious‖ than low Afrocentric Black women.
Results
Raw scores from the Stereotypic Evaluations of Black Assessment were
transformed into an index score ranging from 1 to 5 with higher scores indicating
greater stereotyping. Analyses focused on potential differences in stereotyping of
Black women as a function of Afrocentricity of a stereotypic trait and singular
item level. Contrary to predictions, participants viewed high (Mhigh = 2.36, SDhigh
= .62) and low Afrocentric targets (Mlow =2.25, SDlow = .44) as similarly sexually
aggressive, t (46) = -.68, ns (Figure 2). The stereotype ―sexually aggressive‖ was
qualified by three statements: two capturing beliefs about childbearing (―Believes
it important to wait until marriage to have children‖ and ―Has had children with
more than one man‖) and one capturing beliefs about dating and sexual activity
(―Described as a ‗player‘ by her friends‖). No statistically significant differences
emerged for rating of high and low Afrocentric women for any of these items
individually.
Similarly, contrary to predictions, difference did not emerge in evaluations
of high (Mhigh = 2.80, SDhigh = .60) and low Afrocentric (Mlow = 2.87, SDlow = .34)
for the stereotype ostentatious, t (46) = .49, ns (Figure 2). This stereotype was
reflected by two items, each designed to capture beliefs about flashy appearance
and consumerism: ―Is not interested in material things‖ and ―Drives a car with
expensive tires, rims, and sound system‖. No statistically significant differences
25
emerged for rating of high and low Afrocentric women for either item
individually.
However, analyses did reveal significant differences for the traits ―poor‖,
discussed here in terms of socioeconomic status. High Afrocentric Black women
(Mhigh = 3.57, SDhigh = .53) were perceived as being of a lower socioeconomic
status than their low Afrocentric counterparts (Mlow = 3.05, SDlow = .57), t (46) = 3.31, p =.002, d = .67, r = .44 (Figure 2).
An item level analysis of the
stereotype ―poor‖ revealed significant differences in perceptions of high and low
Afrocentric Black women as well. The stereotype ―poor‖ or lower socioeconomic
status was qualified by statements regarding employment status and aspirations
(―Has been unemployed for the past six months and struggling to find
employment‖ and ―Aspires to be an investment banker like her father‖) racial
composition of target‘s neighborhood (―Lives in a neighborhood comprised
mostly of minorities‖ and ―Grew up and continues to live in an upscale, suburban
neighborhood‖) and cultural/musical preferences (―Has a season subscription to
the Boston Symphony‖). While there were no differences in perceived
unemployment for high (Mhigh = 2.62, SDhigh = .53) and low Afrocentric women
(Mlow = 2.54, SDlow = .78), t (46) = -.40, ns, high Afrocentric Black women (Mhigh
= 3.86, SDhigh = .97) were rated as less likely to have aspirations of becoming an
investment banker than low Afrocentric Black women (Mlow = 3.41, SDlow = .67)
t (46) = -1.84, p<.07, d =.54, r = .26. High Afrocentric women (Mhigh = 3.60,
SDhigh = .78) were rated as more likely to live in a neighborhood comprised
mostly of minorities than low Afrocentric Black women (Mlow = 2.98, SDlow
26
=.80), t (46) = -2.72, p = .009, d = .77, r = .36, and less (Mhigh = 3.88, SDhigh =
.83) likely to live in an upscale, suburban neighborhood than low Afrocentric
Black women (Mlow = 3.00, SDlow = .71), t (46) = -3.93, p <.001, d = 1.14 r = .50.
Finally, high Afrocentric Black women (Mhigh = 3.90, SDhigh = .76) were rated
likely to have a season subscription to the Boston symphony than their low
Afrocentric counterparts (Mlow = 3.30, SDlow = .81), t (46) = -2.63, p <.01, d = .76,
r = .36.
Analyses also revealed a pattern consistent with racial phenotypicality bias
toward Black women for the stereotype ―product of a broken home‖, discussed
here in terms of the marital status of the target‘s parents and being raised by
extended family. High Afrocentric Black women (Mhigh = 3.07, SDhigh = .41) were
also rated as more likely to be a ―product of a home‖ than low Afrocentric Black
women (Mlow = 2.70, SDlow = .45), t (46) = -3.03, p = .004, d = .84, r = .39
(Figure 3). An item level analysis for the stereotype ―product of a broken home‖
also revealed differences in perceptions of high and low Afrocentric Black
women. This stereotype was qualified by statements regarding the marital status
of the target‘s parents (―Plans to get married soon and hopes to have a lasting
marriage like her parents‖) and being raised by extended family members (―Was
raised by grandparents and other extended family members‖). While there were
no differences in perceptions of high (Mhigh = 3.14, SDhigh = .68) and low
Afrocentric Black women‘s (Mlow = 2.80, SDlow = .75) parent‘s marital status, t
(46) = -1.62, ns, high Afrocentric Black women (Mhigh = 3.00, SDhigh = .76) were
evaluated as more likely to have been raised by their grandparents or other
27
extended family members than low Afrocentric Black women (Mlow = 2.59, SDlow
= .65), t (46) = -2.01, p = .05, d = .58, r = .28.
Experiment 3b: Evaluations of High and Low Afrocentric Black Women
Using a Stereotyping Assessment Specific to Black Women
Employing the same paradigm and stimuli as Experiment 1, participants
evaluated high and low Afrocentric Black women using a revised stereotyping
assessment measure composed of stereotypes uniquely associated with Black
women as identified in Experiment 2. Using what should be a more sensitive
measure of stereotypic evaluations of Black women, participants were asked to
rate the likelihood that several stereotypic traits or behaviors were associated with
high or low Afrocentric Black women. With this more sensitive measure, I
hypothesized that Black women with more Afrocentric features would be
stereotyped to a greater degree than their less Afrocentric appearing counterparts.
Method
Participants
Twenty-eight Tufts University undergraduate students (15 male, 13
female; 19 White, 5 Asian, 3 Hispanic, and 1 other) participated in an experiment
described as a study of individuals‘ ability to predict of character and personality
traits based on minimal information. Participants received partial course credit in
exchange for their participation.
28
Design, Stimuli, and Procedure
Similar to Experiment 1, participants were shown photographs of either
high Afrocentric or low Afrocentric Black women and asked to rate the likelihood
that several traits or behaviors were associated with each woman.
Materials
Stereotypes of Black Women Assessment. An updated version of the
Stereotypes of Blacks Assessment used in Experiment 1 was composed using of
several statements describing actions, activities, and interests related to the
cultural stereotype of Black women identified in Experiment 2. For instance, an
item addressing the stereotype ―loud‖ was included: ―Has had people comment or
complain that she speaks loudly in public‖. Also, an item addressing the
stereotype of being a ―single mother‖ was included: ―Is a single mother of two or
more children with different fathers‖. Additionally, two items reflecting the
stereotype ―[has a] bad attitude‖ were introduced: ―Comes across as pleasant and
friendly when initially meeting others‖ and ―Is described by other as having a
bad/snappy attitude or as having an attitude problem.‖ This stereotype was among
traits used by participants to describe Black women exclusively.
Other changes were made to the wording of items in an effort to better
reflect perceived differences in behavior for Black women and Black men on the
basis of gender. For example, for the stereotype ―ostentatious‖, the item ―Drives a
car with expensive tires, rims, and sound system‖ was replaced with the item ―Is a
sharp dresser and makes sure to wear the latest fashions.‖ Or in some cases, items
reflecting stereotypes shown to be less relevant to Black women were removed
29
and replaced with items better reflecting traits used to describe Black women in
Experiment 2. For example, the item ―has been charged with drug possession‖
reflecting the stereotype ―criminal‖ was replaced with the item ―has received food
stamps or other government assistance‖ reflecting the stereotype ―poor‖.
Identical to the instructions given for the Stereotypic Evaluations of Black
Assessment used in Experiment 1, participants were instructed to judge the
likelihood that each action, activity, or interest listed was characteristic of the
person pictured using a 5-point scale (1-not at all likely to 5-very likely)
(Appendix E).
Results
Raw scores from the Black stereotype assessment scale were transformed
into an index score ranging from 1 to 5 with higher scores indicating greater
stereotyping. Analyses focused on potential differences in stereotyping of Black
women as a function of Afrocentricity of a stereotypic trait level and singular item
level. Contrary to predictions, high Afrocentric (Mhigh = 3.01, SDhigh = .27) and
low Afrocentric targets (Mlow =2.88, SDlow = .33) as were stereotyped to a similar
degree, t (26) = -1.19, ns (Figure 3).
Additional, analyses focused on potential differences in stereotyping of
Black women as a function of Afrocentricity on a stereotypic trait level and
singular item level with particular attention to items included based on stereotypes
identified in Experiment 2. Counter to predictions, high (Mhigh = 2.69, SDhigh =
.49) and low Afrocentric targets (Mlow = 2.60, SDlow = .52) were evaluated
similarly for the stereotype ―loud‖, t (26) = -.44, ns (Figure 7). Additionally, high
30
Afrocentric (Mhigh = 2.85, SDhigh = .60) and low Afrocentric targets (Mlow = 2.59,
SDlow = .54) were rate similarly in sexual aggressiveness, t (26) = -1.21, ns
(Figure 4).
Significant differences in evaluations of ostentatiousness emerged but in
the direction opposite from predicted. Low Afrocentric Black women (Mlow =
3.53, SDlow = .34) were rated more ―ostentatious‖ than their high Afrocentric
counterparts (Mhigh = 2.96, SDhigh = .56), t (26) = 3.04, p = .005, d = 1.23, r = .52
(Figure 4). An item level analysis of the stereotype ―poor‖ revealed significant
differences in perceptions of high and low Afrocentric Black women as well. The
stereotype ―ostentatious‖ was qualified by the items ―Is not interested in material
things‖ and ―Is a sharp dresser and makes sure to wear the latest fashions.‖ Low
Afrocentric Black women (Mlow = 3.88, SDlow = .65) were rated as ―more
interested in material things‖ than high Afrocentric Black women (Mhigh =3.21,
SDhigh = .66), t (26) = 2.67, p = .01, d = 1.02, r = .46. Likewise, low Afrocentric
Black women (Mlow = 3.19, SDlow = .54) were rated as more likely to be ―sharp
dressers‖ than high Afrocentric Black women (Mhigh = 2.71, SDhigh = .75), t (26) =
1.96, p <.06, d = .73, r = .34.
Analyses also revealed significant differences for the traits ―poor‖,
discussed here in terms of socioeconomic status. Consistent with previous
research on the nature of racial phenotypicality bias, high Afrocentric Black
women (Mhigh = 3.37, SDhigh = .53) were perceived as being of a lower
socioeconomic status than their low Afrocentric counterparts (Mlow = 2.98, SDlow
= .35), t (26) = -2.31, p =.03, d = .87 r = .40 (Figure 4).
31
An item level analysis
of the stereotype ―poor‖ revealed differences in perceptions of high and low
Afrocentric Black women as well. The stereotype ―poor‖ or lower socioeconomic
status was qualified by statements regarding employment status and aspirations
(―Has been unemployed for the past six months and struggling to find
employment‖ and ―Aspires to be an English professor like her mother‖), reliance
on government assistance (―Has received food stamps or other government
assistance‖) racial composition of target‘s neighborhood ( ―Lives in a
neighborhood comprised mostly of minorities‖ and ―Grew up and continues to
live in an upscale, suburban neighborhood‖) and cultural/musical preferences
(―Has a season subscription to the Boston Symphony‖). There were no
differences in perceived unemployment for high (Mhigh = 2.67, SDhigh = .62) and
low Afrocentric women (Mlow = 2.31, SDlow = .54), t (26) = -1.61, ns, or perceived
aspirations of be an English professor for high Afrocentric Black women (Mhigh =
3.29, SDhigh = .69) and low Afrocentric Black women (Mlow = 3.25, SDlow = .58) t
(26) = -.17, ns. There were also no differences in perceived reliance on
government assistance for high Afrocentric (Mhigh = 2.61, SDhigh = .81) and low
Afrocentric targets (Mlow = 2.41, SDlow = .58), t (26) = -.99, ns. Likewise, high
Afrocentric Black women (Mhigh = 3.90, SDhigh = .76) and their low Afrocentric
counterparts (Mlow = 3.30, SDlow = .81) were rated equally likely to have a season
subscription to the Boston symphony, t (26) = -1.01, ns. However, consistent with
Experiment 3a, high Afrocentric women (Mhigh = 3.83, SDhigh = .72) were rated as
more likely to live in a neighborhood comprised mostly of minorities than low
Afrocentric Black women (Mlow = 3.13, SDlow =.56), t (26) = -2.93, p = .007, d =
32
1.09, r = .48, and less (Mhigh= 3.67, SDhigh = .79) likely to live in an upscale,
suburban neighborhood than low Afrocentric Black women (Mlow = 3.00, SDlow =
.61), t (26) = -2.55, p <.02, d = .95, r = .43.
Finally, high Afrocentric Black women (Mhigh = 4.06, SDhigh = .48) were
rated marginally more likely to be ―religious‖ than low Afrocentric Black women
(Mlow = 3.72, SDlow = .48), t (26) = -1.87, p = .07, d = .71, r = .33 (Figure 4). The
stereotype ―religious‖ consisted of two items: ―Attends a local Baptist church
regularly and is very involved in church activities‖ and ―Disagrees with most
organized religions and recently became agnostic‖. High Afrocentric targets
(Mhigh = 3.96, SDhigh = .58) were rated as marginally more likely to
―attend…church regularly…‖ than low Afrocentric targets (Mlow = 3.56, SDlow =
.63), t (26) = -1.70, p =.10, d = .66, r = .31. However, high Afrocentric Black
women (Mhigh = 4.17, SDhigh = .75) and low Afrocentric Black women (Mlow
=3.88, SDlow = .62) were rated equally likely to have ―…recently become
agnostic‖, t (26) = -1.13, ns.
Discussion
The goal of Experiment 3 was to reexamine the nature of racial
phenotypicality bias toward Black women in light of stereotypes identified to be
specific to Black women in Experiment 2. Although racial phenotypes did not
influence stereotyping of Black women for the predicted stereotypes of ―loud‖ or
―sexually aggressive‖, racial phenotypes appeared to influence of evaluations of
Black women in some instances, specifically for the stereotypes ―poor‖, ―product
of a broken home‖ and ―ostentatious‖. Further examination of the items used to
33
represent these particular stereotypes suggests that the specific wording of these
items may underlie these significant effects.
For instance, the items used to reflect the stereotypes ―poor‖ and ―product
of a broken home‖ described the target‘s upbringing and background, factors
largely outside of the target‘s control, rather than the target‘s current actions
possibly perceived to be within the target‘s control. It is possible that these items
are seen as better reflecting current stereotypes of Black women in comparison to
other items or that participants were more willing to endorse items perceived as
being outside of the target‘s control than those items reflecting personal attributes
perceived as being within the target‘s control.
Additionally, the wording of the items representing for the stereotype
―ostentatious‖ may have indirectly tapped into participants‘ stereotypes about
attractiveness for Black women. Previous research has shown that Black
Americans with fewer Afrocentric features are perceived as more physically
attractive than Black American with more Afrocentric features, a pattern
particularly pronounced for Black women (see Maddox, 2004 for a review). The
items representing ―ostentatious‖ queried beliefs about materialism and
fashionableness—both potential proxies for perceived attractiveness.
Consequently, participants may have viewed low Afrocentric targets as more
attractive than high Afrocentric targets, thus explaining the greater stereotyping of
low Afrocentric Black women relative to high Afrocentric Black women for the
stereotype ―ostentatious‖.
34
However, in spite of these significant findings and given the
methodological considerations addressed in response to Experiment 1 in the
current study, I argue that the inconclusive evidence of racial phenotypicality bias
toward Black in Experiments 1 and 3 may be due to differences in the processing
of racial phenotypes by perceivers when forming impressions of Black women in
comparison to the processing of the information when forming impressions of
Black men. This argument is addressed in greater detail in the general discussion.
General Discussion
Racial Phenotypicality Bias toward Black Women
As of late social psychological research has come to accept that Black
Americans are not perceived as a monolithic group. In particular, work on racial
phenotypicality bias has examined the role of within racial category variation in
physical features indicative of race in stereotyping and prejudice. Research
exploring racial phenotypicality bias suggests that of Blacks with more
Afrocentric features are stereotyped to a greater degree than Blacks with fewer
Afrocentric features. Although this area of research provides a more nuanced
understanding of how Black Americans are perceived, racial phenotypicality bias
research to date is limited by its focus on Black men. The current research aimed
to address this limitation by exploring the role of Afrocentric features in
perceptions of Black women, and ultimately, how racial phenotypes and gender
may jointly influence impressions of Black women.
Experiment 1 was an initial step toward isolating the potential use of
Afrocentric features in stereotyping of Black women. Results of Experiments 1
35
provided somewhat inconclusive evidence for racial phenotypicality bias applying
to perceptions of Black women, with high Afrocentric Black female targets and
low Afrocentric Black female targets stereotyped to a marginally different degree.
Experiments 2 and 3 tackled potential methodological explanations for the lack of
evidence of racial phenotypicality bias in stereotypic evaluations of Black
women. I argued that the stereotypes comprising the stereotyping assessment used
in Experiments 1 may not accurately represent current perceptions of Black
women.
Experiment 2 attempted to address the validity and sensitivity of the
stereotypes used in the stereotyping assessment used in Experiment 1 by
identifying stereotypes explicitly associated with Black women. Consistent with
predictions for Experiment 2, stereotypes reported for Black men shared greater
overlap with racial group stereotypes for Black Americans identified in previous
social psychological research in comparison to Black women. Further, some
stereotypes were identified for Black women exclusively.
Experiment 3 used stereotypes specific Black women identified in
Experiment 2 to reevaluate the influence of Afrocentric features in evaluations of
Black women. Though evidence emerged for racial phenotypicality bias for some
cases, the inconsistency in greater stereotyping of high Afrocentric Black women
in comparison to low Afrocentric Black women for the majority of stereotypes
examined, in particular those identified as specific to Black women, leaves
inconclusive evidence racial phenotypicality bias toward Black women.
36
Overall, the findings of the current research suggest that racial phenotypes
may not be used in the same manner when forming impressions of Black women
as they are used when forming impressions of Black men--a conclusion I argue is
consistent with other investigations suggesting divergent views Black women and
Black men. Literature showing this difference is reviewed in the next section.
Divergent Cognitive Representation: Processing Speed and Accuracy
Social psychological research on person perception has highlighted the
importance of cognitive representations of social groups in impression formation
processes (Fiske & Neuberg, 1990; Brewer, 1998; Bodenhausen & Macrae,
1998). Cognitive representations inform the ways in which we view others,
servings as templates by which we categorize others (e.g., by race, gender, or age)
and consequently, making stereotypes associated with these groups readily
assessable for use. Researchers have investigated cognitive representations of
individuals falling into multiple social categories and the implications for
stereotyping; for instance, how being categorized simultaneously by gender and
race impacts stereotyping. Although limited in number, studies investigating
cognitive representations of Black women versus those of Black men suggests
some differences in the ways in which these groups are possessed in comparison
to one another. Three notable investigations are discussed below.
In an examination of how race and gender impact the social categorization
of Black and White men and women, Zárate and Smith (1990) presented
participants with a series of social category labels one at a time (e.g. Black,
White, man, and woman) and then presented images of Black and White male and
37
female targets. Participants indicated whether the pictured individuals fit into the
previously shown social category. Analysis of categorization speed and accuracy
revealed that female targets were categorized by gender faster than male targets
while male targets were categorized by race faster than female targets. Zárate and
Smith interpreted these results as evidence of a male cultural norm bias, later
expanded to a ―White Male Norm‖ bias to include racial normalcy as a factor in
social judgments (Smith & Zárate, 1992). According to the White Male Norm
bias, deviating from White male normalcy (being White and male) along any
dimension attracts attention, facilitating processing along the deviating dimension
but interfering with processing of other social category information. For instance,
because women deviate from the male gender norm, perceivers attend to their
gender which in turn interferes with the processing of women‘s racial category
information. Applying the White Male Norm bias to cognitive representations and
perceptions of Black women specifically, Black women‘s perceived gender and
racial non-normalcy, has the potential to both interfere with and facilitate their
racial and gender categorization. By contrast, Black men deviate from ―White
male normalcy‖ by race only, facilitating racial categorization but interfering with
gender categorization. The differing degrees of perceived gender and racial nonnormalcy for Black women relative to Black men may translate to divergent
cognitive representations as well.
An investigation of race and gender categorization by Stroessner (1996)
also revealed evidence for divergent cognitive representations for Black women
and Black men as a consequence of their relative gender and racial non-normalcy.
38
In Experiment 1, participants were shown photographs of Black and White men
and women and asked to categorize the individuals by race and gender separately
(e.g., Black or White, male or female). Incorporating Zárate and Smith‘s (1990;
Smith & Zárate, 1992) notion that White males serve as a cultural norm,
Stroessner predicted that targets would be categorized along dimensions deviating
from White male normalcy. For example, it was predicted that Black males would
be categorized by race more quickly than White males due to their racial deviance
from the White male cultural norm. This rationale also suggests divergent
categorization of Black women in comparison to Black men. However, since
Black women deviate from White male normalcy in both race and gender (while
Black men deviate racially only), it was not clear how this might impact
processing. Consistent with predictions, race and gender categorization reaction
times for Black men and Black women differed in comparison to White men.
However, the nature of these differences in race and gender categorization relative
to White males varied for Black women in comparison to Black men. Black
women were categorized more slowly by race as well as by gender in comparison
to White men but Black men were categorized by race more quickly than White
men suggesting divergent cognitive representations for Black women and Black
men.
A second experiment provided additional evidence for differing cognitive
representations for Black women and Black men. In Experiment 2, participants
were shown photographs of Black and White men and women and asked to
categorize the individuals by race and gender simultaneously (e.g., Black male,
39
Black female, White male, White female). Again, categorization reaction times
for Black women and Black men differed in comparison to White men. The
nature of these differences relative to White males varied for Black women and
Black men as well. Black female targets were categorized as ―Black women‖
more quickly than White males targets were categorized as ―White men‖ but
Black male targets categorized as ―Black men‖ more slowly than White male
targets were categorized as ―White men‖.
Work by Ito and Urland (2003) examining the automaticity of attention to
and encoding of race and gender information also suggests that cognitive
representations of Black women differ from those of Black men. Ito and Urland
use event-related potentials (ERPs) to evaluate cognitive processing of Black and
White men and women during race and gender categorization tasks. ERP data
indicated preferential attention to Black targets very early in processing, about
100 milliseconds after the stimulus was introduced. Additionally, Black targets
elicited ERP component activation indicative of early selective attention.
Consistent with research suggesting that early components such as the N100,
P200, and N200 are associated with early selective attention, Black targets
elicited larger N100s and P200s than White targets. However, gender differences
emerged in these effects with P200s largest for Black males, suggesting dissimilar
processing of Black women and Black women.
In summary, these studies provide evidence that cognitive representations
differ for Black women and Black men, and consequently, that support the notion
that Black women are most likely perceived differently than Black men. I argue
40
that these divergent cognitive representations for Black women and Black men
have meaningful implications for racial phenotypicality bias research and give
credence to potential differences in the ways in which Afrocentric features are use
in forming impressions of Black women versus they ways in which these features
are use in forming impressions of Black men. Further, I argue that it is essential to
develop a model of racial phenotypicality bias that carefully considers the dual
influence of both racial phenotypes and gender. Such an approach has been
referred to as an intersectional approach, outlined in the next section.
Bridging the Theoretical Divide through an Intersectional Approach
While the current research does not explicitly utilize an intersectional
approach, the results do bring importance of using an intersectional approach to
the forefront. ―An intersectional approach to race and gender is one in which
consideration is given to the unique positions that exist for people on the basis of
the combination of their race/ethnicity and gender; it recognizes that gender and
race/ethnicity can only be experienced simultaneously with an individual‖
(Settles, 2006, p. 589). Issues of identity, stereotyping, prejudice, and
discrimination are often studied by social psychologists; yet, an intersectional
approach has been used by a limited number of psychologists investigating Black
women (Cole, 2009).
A theoretical piece by Purdie-Vaughs and Eibach (2008) discusses the
importance and implications of an intersectional approach. They propose a model
of intersectional invisibility. The model proposes that ―possessing multiple
subordinate-group identities renders a person invisible relative to those with a
41
single subordinate-group identity (p.377).‖ Purdie-Vaughns and Eibach argue
that androcentric, ethnocentric, and heterocentric ideologies cause individuals
with multiple-subordinate social identities to be considered non-prototypical
members of their social groups. In contrast, individuals with single-subordinate
social identities are viewed as prototypical of their social group. For example, a
Black lesbian, subordinate in her racial, gender, and sexual identities, is
considered non-prototypically ―homosexual‖, ―female‖, and ―Black‖ while a gay
White man, subordinate in only his sexual identity, would be considered the
prototypical ―homosexual‖ group member, a heterosexual White woman,
subordinate in gender identity only, is viewed as the prototypical ―female‖, and a
heterosexual Black man, subordinate in racial identity only, is viewed as the
prototypical ―Black‖ group member.
Recent empirical work on perceptions of Black women has also noted the
utility of an intersectional approach in research on individuals with multiple social
identities. For instance, Goff and colleagues (2008) examined the effect of
intersecting race and gender identities by asking participants to make racial and
gender categorizations of Black and White male and female targets.
Complimentary to work of Purdie-Vaughns and Eibach, Goff and colleagues
contend that ―intersectional categories serve as basic units of person perception
(p.394).‖ They hypothesized that in the case of Black women, that race actually
―erases‖ perceived femininity from the perceptual equation. As a result, they
hypothesized that, when asked to make gender categorizations of Black and White
men and women, participants would make more gender categorization errors
42
when evaluating the gender of Black women in comparison to making gender
evaluations of Black men and White men and women. In addition to gender
categorization, participants were asked to rate the femininity/masculinity and
attractiveness of Black and White men and women. Congruent with predictions,
participants made more gender categorization errors when evaluating Black
women in comparison to Black men and White men and women; participants
were more likely to erroneously categorize Black women as men than
misattributing gender for any other group. Further, in line with the intersectional
invisibility model‘s assessment of Black women as non-prototypically female in
comparison to White women, participants rated Black women as less feminine
and less attractive than White women.
Additionally, recent empirical work by Sesko and Biernat (2010) provides
further support for an intersectional approach to understanding perceptions of
Black women. Sesko and Biernat suggest that the relative non-prototypicality of
Black women in comparison to Black men (as the prototypical ―Blacks‖) and
White women (as the prototypical ―women‖) has implications for the perceiving
Black women. They argue that Black women‘s unique intersectional social
position renders them invisible. In two studies addressing this claim, the faces of
Black women went ―unnoticed‖ and their voices ―unheard‖ relative to Black men,
White men, and White women. In a memory task for the faces and speech
contributions of Black and White men and women, participants were least likely
to remember Black women‘s faces and were most likely to misattribute
statements made by Black women to other targets.
43
Usefulness of an Intersectional Approach in Racial Phenotypicality Bias
and other Social Psychological Research
The literature reviewed above highlights the importance of considering
both race and gender in stereotyping and prejudice research. Though a substantial
amount of social psychological research has focused on stereotyping and
prejudice of Black Americans as a racial group, limited emphasis has been placed
on gender. Gender, however, may factor into perceptions of Black Americans, in
particular impressions of Black women. Previous research on stereotyping and
prejudice of Black Americans has been generalized and applied to our
understanding of how to both Black women and Black men are viewed. I argue
that such an approach is problematic because it neglects the role of gender in
racial stereotyping of and prejudice resulting in an incomplete depiction of how
Black women are viewed. This argument can also be made for the incorporation
of an intersectional approach in future racial phenotypicality bias research. Failing
to consider the potential gender differences in the reliance on Afrocentric features
to form impressions of Black Americans and results in an incomplete
understanding of racial phenotypicality bias toward Black women.
The current research also brings to the forefront the importance of taking
an intersectional approach to researching individuals with multiple subordinate
group identities in general. A recent American Psychologist essay by Elizabeth
Cole discusses the use and importance of an intersectional approach in
psychological research. Cole (2009) illustrates psychologist‘s limited use of an
intersectional approach by highlighting a study conducted by Silverstein (2006)
44
showing that only a minority of publications dealing with either race or gender
indexed in PsycINFO between 2002 and 2004 investigated both race and gender.
Cole suggests that an intersectional approach is necessary to understanding how
social identities such as race, gender, class, or sexuality impact perceptions of
others. She argues that ―to understand any one of these dimensions, psychologists
must address them in combination (p. 179).‖
Although an intersectional approach was not investigated empirically in
this dissertation, the current research did acknowledged the potential importance
of intersecting social identities in how Black women are perceived by questioning
if race and gender dully impact the use of racial phenotypes in the stereotyping of
Black women. By doing so, this dissertation highlighted how perceptions of Black
women may differ from those of Black men, and suggests why acknowledging
and accounting for the influence of both race and gender in research on
stereotyping, prejudice, and discrimination of Black Americans is essential.
The questions posed in this dissertation reach beyond the realm of
research on Black women. These issues can be applied to the study of any
individual and their experience in the world. How are people viewed when we
consider the intersection of multiple category memberships such as race, gender,
age, socioeconomic status, and so on and so forth? We are all members of
multiple social categories simultaneously and any of these identities have the
potential to influence how we view ourselves and how we are viewed by others in
our social world.
45
Future Directions
Although the findings of the current research did not support many of the
predicted hypotheses, some interesting trends did emerge. For instance, though
significant differences in stereotyping of high and low Afrocentric Black women
did not occur in for the predicted traits Experiment 3, differences did emerge for
the stereotypes ―poor‖, ―product of a broken home‖, and ―ostentatious‖. These
finding suggest that racial phenotypicality bias toward Black women may exist
for specific stereotypes or in specific domains. Future research in this area should
further examine why or how racial phenotypes influenced evaluations of Black
women in these particular domains. The similarities and differences between
these stereotypes and other stereotypes associated with Black women, such as
those identified in Experiment 2, should be investigated in an effort to determine
and understand the types of evaluations or domains in which racial phenotypes
may be used to form impressions of Black women.
46
Figure 1. Stereotyping of Black women as a function of Afrocentricity
Experiment 1: Stereotyping of Black women
as a Function of Afrocentricy
5.0
Stereotypes of Blacks
Assessment Index
1-Not at all to 5-Very much so
4.5
4.0
3.5
3.0
2.86
2.68
2.5
2.0
1.5
1.0
High Afrocentric
Low Afrocentric
Afrocentricity
t (46) = -1.86, p = .07, d = .54, r =.26
47
Figure 2. Trait level analysis of stereotyping of Black women as a function of
Afrocentricity using the Stereotypes of Blacks Assessment
Experiment 3a: Trait Level Stereotyping of
Black women as a Function of Afrocentricy
Stereotypes of Blacks
Assessment Index
1-Not at all to 5-Very much so
5.0
High Afrocentric
4.5
**
4.0
Low Afrocentric
3.57
**
3.5
3.05
2.802.87
3.0
2.5
3.07
2.70
2.36
2.25
2.0
1.5
1.0
Sexually
Aggressive
* p<.05
Ostentatious
**p<.01
Poor
***p<.001
48
Product of a
Broken Home
Figure 3. Stereotyping of Black women as a Function of Afrocentricity
using the Stereotypes of Black Women Assessment
Experiment 3b: Stereotyping of Black women
as a Function of Afrocentricy
5.0
Stereotypes of Black Women
Assessment Index
1-Not at all to 5-Very much so
4.5
4.0
3.5
3.01
2.88
3.0
2.5
2.0
1.5
1.0
Afrocentricity
High Afrocentric
Low Afrocentric
t (26) = -1.19, ns
49
Figure 4. Trait level analysis of stereotyping of Black women as a
function of Afrocentricity
Experiment 3b: Trait Level Stereotyping of Black women
as a Function of Afrocentricy
5.0
High Afrocentric
Low Afrocentric
*
4.06
**
Assessment Index
1-Not at all to 5-Very much so
Stereotypes of Black Women
4.5
4.0
**
3.53
3.72
3.37
3.5
2.85
3.0
2.69
2.60
2.98
2.96
2.59
2.5
2.0
1.5
1.0
Loud
* p<.05
Sexually Ostentatious
Aggressive
**p<.01
Poor
***p<.001
50
Religious
Table 1. Examples of responses coded into each category
Stereotype Category
Responses for Black Men
Responses for Black Women
Athletic
Athletic
Basketball/football players
Can jump high/run fast
Athletic
African American females are
all athletic
Good at sports that require
stamina
Criminal
Cause of high crime rates
Criminal
―Thugs‖
Delinquent
Start drinking at young ages
Use drugs
Dirty/Smelly
Nappy hair
They are dirty
Unrefined/un-cultured
Inferior
―Troubled‖-in need of
assistance
Less Successful
Not as powerful
Are less educated than white
females
Dependent
In need of ―saving‖
Lazy
Lack motivation
Lazy
Underachieving
Are unmotivated
Lack Ambition
Lazy
Ostentatious
Listen to loud music (lots
of bass in car)
Love fancy cars, bling, etc.
Loud
Less wealthy
Lower class
―Ghetto‖
Animated
Fashionable
Loud
Rhythmic
Good at rap
Good dancers
Talent in singing/music
Good dancers
Good singers
Like hip-hop/R&B/rap
Sexually Aggressive
Leering/catcalling
Hypersexualized
Players
―Easy‖
Become sexually active at a
young age
Promiscuous
Tough/Aggressive
Aggressive
Dangerous
Violent
Aggressive
Confrontational
Sassy
Uneducated/
Unintelligent
Dumb
Uneducated
Unintelligent
Less educated
Less intelligent
Uneducated
Poor
51
From lower-income
neighborhoods
Lower class
On welfare
Table 2. Percentage of traits reported coded into each stereotype category
Stereotype Category
Responses for
Black Men
Responses for
Black Women
% for
Black
Men
% of Total
% for
Black
Women
% of Total
Athletic
14.29
7.69
3.12
1.44
Criminal
16.67
8.97
1.39
.64
Dirty/Smelly
.30
.16
.17
.08
Inferior
9.38
5.04
8.49
3.92
Lazy
4.02
2.17
2.43
1.12
Ostentatious
4.91
2.64
12.31
5.68
Poor
8.04
4.32
7.45
3.44
Rhythmic
6.40
3.44
8.49
3.92
Sexually Aggressive
1.49
.80
6.93
3.20
Tough/Aggressive
12.56
6.00
12.49
5.76
Uneducated/Unintelligent
9.38
5.04
9.19
4.24
Other
34.04
13.77
37.26
17.21
52
Table 3. Odd ratios for frequency of traits reported coded into each stereotype
category
Reported for
Black Men to
Black Women
Reported for
Black Women to
Black Men
Athletic***
5.18
.19
Criminal***
14.23
.07
Dirty/Smelly
1.72
.50
Inferior
1.11
.90
Lazy^
1.68
.59
Ostentatious***
.37
2.72
Poor
1.09
.92
Rhythmic^
.74
1.36
Sexually Aggressive***
.20
4. 93
Tough/Aggressive
.88
1.13
Uneducated/Unintelligent
1.02
.98
Other
.58
1.73
Stereotype Category
^p < .1
* p<.05
**p<.01
53
***p<.001
Table 4. Percentages and odd ratios for number of participants
reporting at least one trait coded into each stereotype category for Black
women and Black men
Stereotype Category
% Ps
Reporting for
Black Men
%Ps
Reporting for
Black Women
Odds Ratio
Black Men to
Black Women
Odds Ratio
Black Women to
Black Men
Athletic
35.92
15.53
3.05***
.33
Criminal
64.08
6.80
24.46***
.04
Dirty/Smelly
1.94
.97
2.02
.50
Inferior
27.18
33.01
.76
Lazy
24.27
8.74
3.35 **
.30
Ostentatious
24.27
51.46
.30
3.31
Poor
45.63
35.92
1.49
.67
Rhythmic
34.95
30.10
.80
1.24
Sexually Aggressive
9.71
25.24
.31
3.14**
Tough/Aggressive
55.34
33.01
2.51 ***
.40
Uneducated/
Unintelligent
50.49
39.81
1.54 ^
.65
Other
69.90
.40
2.53**
^p < .1
* p<.05
85.44
**p<.01
54
***p<.001
1.32
***
Appendix A. Stimuli Pretest
Section One
Rate each photo on the following dimensions. For this section please focus on the face of the individual pictured,
ignoring his or her attire and background of the photo. Rate features relative to the entire face.
1. Gender (circle one)
Male
2. Race/Ethnicity (circle one)
Asian
or
Female
Black
Hispanic
White
3. Age (estimate in years) _______
4. Texture of Hair? (If individual is bald, circle bold BALD here)
Kinky
1
Loose Curls
2
3
Wavy
4
5
Straight
6
7
5. Width of nose?
Very
Narrow
1
Somewhat
Narrow
2
3
Somewhat
Broad
4
5
Very
Broad
6
7
6. Fullness of lips? If upper lip and lower lip are different sizes, average the two when making your rating.
Very
Thin
1
Somewhat
Thin
2
3
Somewhat
Full
4
5
Very
Full
6
7
7. Skin tone?
Very
Light
1
Somewhat
Light
2
3
Somewhat
Dark
4
5
Very
Dark
6
7
8. Afrocentricity? Afrocentric features refer to features that a uniquely characteristic of people of African descent.
Not at all
Afrocentric
1
Moderately
Afrocentric
2
3
4
55
Very
Afrocentric
5
6
7
9. Eurocentricity? Eurocentric features refer to features that a uniquely characteristic of people of European
descent.
Not at all
Eurocentric
1
Moderately
Eurocentric
2
3
4
Very
Eurocentric
5
6
7
10. Physical Attractiveness?
Very
Unattractive
1
Somewhat
Unattractive
2
3
Somewhat
Attractive
4
5
Very
Attractive
6
7
11. Baby-faceness?
Very
Mature
1
Somewhat
Mature
2
3
Somewhat
Baby-faced
4
5
Very
Baby-faced
6
7
12. Friendliness?
Very
Unfriendly
1
Somewhat
Unfriendly
2
3
Somewhat
Friendly
4
5
Very
Friendly
6
7
13. Pleasantness?
Very
Unpleasant
1
Somewhat
Unpleasant
2
3
Somewhat
Pleasant
4
5
Very
Pleasant
6
7
14. Facial Expression?
Frowning
1
Somewhat
Frowning
2
3
Somewhat
Smiling
4
5
Very
Smiling
6
7
15. Hostility?
Not at all
Hostile
1
Moderately
Hostile
2
3
4
56
Very
Hostile
5
6
7
Section Two
Rate each photo on the following dimensions. For this section please focus on the background of the picture
pictured, ignoring the individual pictured and his or her attire.
1. How distracting is the background?
Not at all
Distracting
1
Moderately
Distracting
2
3
4
Very
Distracting
5
6
2. Did the background affect your evaluation of the person pictured or his or her attire?
No
Moderate
Effect
Effect
1
2
3
4
57
5
6
7
Large
Effect
7
Appendix B. Target Photographs
High Afrocentric Targets
Low Afrocentric Targets
58
Appendix C. Stereotypes of Blacks Assessment
59
Appendix D. Knowledge of Social Groups Questionnaire
Knowledge of Social Groups
Instructions: In this study we are interested in your knowledge of a variety of
social groups. We are also interested in the difference between cultural beliefs
and personal beliefs.
Cultural Beliefs are your general impressions of how a particular group of people
is portrayed on a societal level. Cultural beliefs come from television,
newspapers, movies, books, jokes, etc. They can also come from people you
know such as your friends, family, teachers, and others you have interacted with.
These sources are a reflection of the way that society as a whole views a group.
Personal Beliefs are those impressions of a group that you personally endorse.
These beliefs may or may not be the way society thinks about a group.
Here is a concrete example. Society may see lawyers as generally intelligent and
also sleazy. These characteristics reflect Cultural Beliefs. However, while you
think that lawyers are intelligent, you personally do not believe that lawyers are
sleazy. These characteristics reflect your Personal Beliefs.
On the following pages we would like you to report your knowledge about
characteristics associated with the groups listed in terms of Cultural Beliefs and
Personal Beliefs. Characteristics can be personality traits, physical traits,
behaviors, occupations, likes and dislikes--anything that you believe that society
associates with the social group. In the space provided you will write down the
characteristics associated with Cultural Beliefs about the group written at the top
of the page. Next, you will be asked to indicate if the characteristic is consistent
or inconsistent with your personal beliefs.
1) Put a ―C‖ next to those characteristics that are CONSISTENT with your
Personal Beliefs.
2) Put an ―I‖ next to those characteristics that are INCONSISTENT with
your Personal Beliefs.
3) Put a ―U‖ next to those characteristics that you aren‘t sure whether to you
agree or disagree with.
60
In the space below, write down Cultural Beliefs associated with the social group
listed.
1) Put a ―C‖ next to those characteristics that are CONSISTENT with your
Personal Beliefs.
2) Put an ―I‖ next to those characteristics that are INCONSISTENT with
your Personal Beliefs.
3) Put a ―U‖ next to those characteristics that you aren‘t sure whether to you
agree or disagree with.
Social Group: African American (Black) Females
__________________________________________________________________
_________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
61
Appendix E. Stereotypes of Black Women Assessment
62
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