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Volume XI (2023) Issue 3
LEGAL PROTECTION OF CONSUMERS IN DIGITAL TRANSACTIONS
HULMAN PANJAITAN 1, NINDYO PRAMONO
2
Faculty of Law, Universitas Kristen Indonesia, Indonesia 1
Professor of the Faculty of Law, Universitas Gajah Mada, Indonesia
[email protected] 1
[email protected] 2
2
Abstract – Digital transactions or also known as e-commerce transactions are already a demand and
necessity. It has brought several advantages for consumers in conducting transactions because it
makes it easier and has penetrated the boundaries of space and time. Even though it must be
recognized that there are negative impacts in the form of legal problems that are often detrimental
to the rights and interests of consumers, such as goods that are sent late or not sent at all, hidden
defects in the goods sent, and errors in the delivery of goods, for which several legal institutions
are needed to protect the rights and interests of consumers who are harmed. From the perspective
of civil law, it is necessary to question the validity of electronic contracts made in the form of
standard clauses which form the basis of the legal relationship between consumers and business
actors in digital transactions. Through secondary data in the form of primary and secondary legal
materials, it can be seen that Law No. 8 of 1999 concerning Consumer Protection, Law No. 11 of
2008 concerning Electronic Information and Transactions, and the Civil Code can be used as legal
institutions to protect consumers from legal problems they experience. From the perspective of civil
law, electronic contracts as the basis for legal relations between consumers and business actors
made in the form of standard clauses, are valid according to the law following Article 1338 of the
Civil Code in conjunction with Article 1320 of the Civil Code. Its enforcement is of course limited by
Article 1337 of the Civil Code and Article 18 of Law No. 8 of 1999.
Keywords: Consumer Protection, Digital Transactions
INTRODUCTION
The history of mankind is often said to be the history of the development of equipment or the history
of technological development. Information technology has changed the ways of transacting and
opened up new opportunities for conducting business transactions. In addition, the development of
information technology has caused the world to become borderless and caused significant social
changes to take place so quickly. Information technology is currently a double-edged sword because,
in addition to contributing to the improvement of welfare, progress, and human civilization, it is also
an effective means of unlawful acts [1].
The development of digital transactions is inseparable from the growth and progress of the internet
because the internet network is the medium for conducting digital transactions. The rapid increase
in the quantity of internet users is a fact that makes the internet one of the effective media for
business actors in selling the goods or services they produce to the public.
Electronic-based buying and selling and consumer transactions have become a common and common
thing to do because it is practical and easy. Such buying and selling transactions are known as digital
transactions, which are also known as e-commerce transactions. E-commerce transactions have
changed the classic business paradigm by fostering interaction models between producers and
consumers in the virtual world. The trading system used in e-commerce is designed to sign
electronically. These signatures are designed from the moment of purchase, inspection, and delivery.
[2]
Several business actors offer goods and/or services produced through cyberspace or the internet,
including Buka Lapak, Toko Pedia, Traveloka, Tiket.Com, and so on. Almost all of us have made
transactions through these business actors without ever meeting face to face or even knowing where
the real existence (office address) is. This era is known as the digital era. Everything is done through
electronic means or the internet.
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Some of the business actors or merchants in e-commerce trade are as follows:
The definition of e-commerce, which according to the law is known as electronic transactions, is a
legal action carried out using a computer, computer network, and/or other electronic media [3].
Article 1 point 2 of Government Regulation No. 80/2019 on Trading Through Electronic Systems
determines that Trading Through Electronic Systems (PMSE) is a trade whose transactions are carried
out through a series of electronic devices and procedures.
The impact of the internet as a result of advances in information technology development for
consumers on the one hand has changed consumer behavior to become more critical and selective in
determining the products they will choose. Likewise, for producers, this progress provides a positive
in facilitating product marketing so that it can save costs and time. [4]
In e-commerce transactions, more practical paperless business transactions are created and ecommerce transactions cannot meet directly (face to face) the parties to the transaction, so it can
be said that e-commerce is a new economic driver in the field of technology. In addition to these
advantages, the negative aspects of this development are related to security issues in transactions
using e-commerce media. The emergence of forms of abuse that tend to harm consumers and cause
various legal problems in conducting e-commerce transactions. [5]
In situations like this, the rights of buyers or consumers are often ignored and never seem to receive
attention from business actors. Transactions are only based on a relationship of trust (credo). From
a legal aspect, when problems occur, it is realized that a transaction is not sufficient to be based on
a relationship of trust but requires documents as written evidence. It is not uncommon to hear there
are several events or occurrences, where a buyer has paid a certain amount of money to a business
actor as agreed through an e-commerce transaction, but what happens, is the goods received do not
match what was ordered or arrive late in the hands of the buyer or consumer. Not to mention the
breakdown of communication between the buyer and the business actor, where the business actor
then cannot be contacted immediately after receiving the money transfer from the buyer.
The Ministry of Trade received 3,692 consumer complaints during the first semester of 2022. As many
as 86.1% or 3,181 complaints came from e-commerce. [6]
Another problem in the perspective of civil law is the validity of electronic contracts or agreements
that are used as the basis for consumer transactions in electronic contracts that are made by default
by business actors. Is its enforcement following the law so that it is binding and has legal force.
In connection with the matters described above, the problem to be analyzed is how the validity of
electronic contracts is the basis for legal relations between consumers and business actors and how
legal protection for consumers in digital transactions is intended.
1.
METHODS
This research is normative juridical legal research or also known as doctrinal legal research aimed at
and related to the inventory of legal principles or principles, the application of the law, especially
those related to consumer protection law. The data source used is secondary data with primary,
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secondary, and tertiary legal materials with data collection techniques through document studies.
The data analysis used is qualitative data analysis.
2. RESULTS AND DISCUSSION
2.1
Validity of Electronic Contracts According to Law
In terms of grammar, the term consumer comes from the word consumer (English) or
consument/consument (Dutch), which can simply be interpreted as a user or user of a good or service
in society. According to the GCPL Law, a consumer is any person who uses goods and/or services
available in the community, both for the benefit of themselves, their families, other people, and
other living beings and not for trade. The Draft Amendment to Law No. 8 of 1999 on Consumer
Protection formulates consumers as final consumers, namely individuals or entities, both in the form
of legal entities and not legal entities, who use goods and/or utilize services with the aim of not
being traded again or not being used to produce other goods and/or not being used to produce other
services. [7]
Meanwhile, a business actor is any individual or business entity, whether a legal entity or not,
established and domiciled or conducting business activities within the jurisdiction of the Republic of
Indonesia, either alone or jointly through an agreement, organizing business activities in various
economic fields.
As described above, the terminology of digital transactions conceptually is e-commerce transactions
which can be interpreted as a form or method of transactions without using paper but transactions
carried out through electronic or internet media. From an economic aspect, digital transactions or
e-commerce can be interpreted as a modern business methodology that seeks to meet the
organizational needs of traders and consumers to reduce costs, improve the quality of goods and
services and increase the speed of delivery services.
Digital transactions or what is known as e-commerce, by David Baum as quoted by Onno W. Purbo
and Ang Arif Wahyudi, states that “e-commerce is a dynamic set of technologies, applications, and
business processes that link enterprises, consumers and communities through electronic transactions
and the electronic exchange of goods, services, and information”, meaning that e-commerce is a
dynamic set of technologies, applications and business processes that link companies, consumers and
certain communities through electronic transactions and trade in goods, services and information
carried out electronically. [8]
Mariam Darus Badrulzaman argues that e-commerce is a business activity involving consumers,
manufactures, internet service providers, and intermediaries using computer networks, namely the
internet. [9]
Ninik Suparmi argues that e-commerce is a modern business model that is non-face (does not present
business actors physically) and non-sign (does not use original signatures) [10]. On the other hand,
Farizal F. Kamal argues that the presence of e-commerce allows the creation of healthy competition
between small, medium, and large businesses in capturing market share [11].
As business actors, consumers are at greater risk, in other words, consumer rights are very vulnerable.
This is due to the very weak bargaining position of consumers so their rights are very risky to be
violated. This unbalanced situation and position can be seen concerning the imposition of standard
contracts by business actors in marketing and/or distributing the goods or services they produce,
including in electronic transactions made in the form of electronic contracts. Consumers do not have
access to bargain the contents and conditions contained in the standard agreement except to accept
or reject because everything has been determined unilaterally by business actors.
Therefore, the government through Law No. 8/1999 on Consumer Protection has protected consumers
by establishing several rights for consumers and obligations for business actors as stipulated in Article
4 and Article 7 of the GCPL, including determining the number of restrictions for business actors that
must be obeyed concerning the distribution of goods and/or services produced. Including and not
excluding restrictions when business actors apply standard agreements in distributing the goods or
services they produce.
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Consumer protection is all efforts that ensure legal certainty to protect consumers. With this
understanding, it is hoped that it will negate the arbitrary actions and exploitation of business actors
toward consumers to achieve their economic goals. Legal protection is an effort regulated in law to
prevent violations of the law. For this reason, preventing violations of the law that can harm the
public interest, it can be done by enforcing legal rules to ensure that legal protection continues for
a certain period. Therefore, legal protection is also related to law enforcement issues, meaning that
the success of law enforcement will provide optimal legal protection for the community.
In practice, every electronic transaction is set out in an electronic contract, which is an agreement
between the parties made electronically [12]. Electronic transactions outlined in electronic contracts
are binding on the parties (Article 18 of the ITE Law). From the perspective of civil law, the existence
of an electronic contract made in the form of a standard formula, its binding force is the same as a
“law” for the parties who make it based on Article 1338 of the Civil Code [13]. which is known as the
principle of freedom of contract. The limitation is regulated in Article 1337 of the Civil Code. [14]
When an electronic transaction is considered to have occurred, it is determined in Article 20 of the
ITE Law, namely when the transaction offer sent by the sender has been received and approved by
the recipient, which sign of approval must be done by an electronic recipient statement. This means
that in this case the accepted theory is adopted. In the Elucidation of Article 20, it is explained that
an electronic transaction occurs at the time of agreement between the parties, which can take the
form of, among others, checking data, identity, personal identification number (PIN), or password.
Taking into account the provisions in Article 20 and its Explanation, it can be argued that from this
point of view, electronic contracts are a type of consensual agreement that is subject to the principle
of consensualism. More explicitly, the application of the principle of consensualism in electronic
contracts is stipulated through Article 50 of Government Regulation No. 82/2012 by determining that
electronic transactions occur when the parties reach an agreement. The agreement in question occurs
when the transaction offer sent by the Sender has been accepted and approved by the Recipient
which can be done in the way:
a. An act of acceptance that expresses consent, or
b. The act of receiving and/or using the object by the Electronic System User
The Explanation of Article 50 states that the act of acceptance that expresses consent, among others,
is by clicking on the consent electronically by the Electronic System User. Thus, the legal protection
provided starts from the agreement in the electronic contract. More specifically, Article 47 of
Government Regulation No. 82/2012 stipulates the conditions for the validity of an electronic
contract, namely:
1. There is an agreement between the parties
2. Performed by a legal subject who is capable or authorized to represent something with the
provisions of laws and regulations
3. There are certain things
4. The object of the transaction must not conflict with laws and regulations, decency, and
public order.
It turns out that what is regulated in Article 47 above is a further elaboration of Article 1320 of the
Civil Code which regulates the legal requirements of an agreement, namely:
1. Agreement of those who bind themselves
2. Capacity to act in law
3. The existence of certain things
4. The existence of a lawful cause
The realization of several rights for consumers and obligations for business actors stipulated in the
GCPL as stipulated in Article 4 and Article 7, is also regulated and stipulated in Article 46 of
Government Regulation No. 82/2012 by stipulating that the implementation of electronic transactions
must pay attention to good faith, the principles of prudence, transparency, accountability, and
fairness.
Specifically for standard clauses, Article 48 of Government Regulation No. 82/2012 determines that
electronic contracts made in the form of standard clauses must comply with the provisions regarding
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standard clauses as stipulated in laws and regulations. From a legal perspective, as in the Explanation
of Article 48, the laws and regulations referred to are Law No. 8 of 1999 on Consumer Protection as
stipulated in Article 18 which determines that business actors in offering goods and/or services
intended for trade are prohibited from making or including standard clauses in every document
and/or agreement if:
a. states the transfer of responsibility of the business actor;
b. states that business actors have the right to refuse the return of goods purchased by consumers;
c. states that business actors have the right to refuse the return of money paid for goods and/or
services purchased by consumers;
d. states the granting of power from consumers to business actors either directly or indirectly to
take all unilateral actions related to goods purchased by consumers in installments;
e. regulates the proof of the loss of use of goods or utilization of services purchased by consumers;
f. gives business actors the right to reduce the benefits of services or reduce the wealth of consumers
who are the object of buying and selling services;
g. states that consumers are subject to regulations in the form of new rules, additions, continuation,
and/or further changes made unilaterally by business actors during the period when consumers
utilize the services they buy;
h. states that consumers authorize business actors to encumber mortgage rights, liens, or security
rights against goods purchased by consumers in installments.
Business actors are prohibited from including standard clauses whose location or shape is difficult to
see or cannot be read clearly, or whose disclosure is difficult to understand.
2.2
Consumer Protection in Digital Transactions
As described above, digital transactions in fulfilling the needs of a person’s life are a demand,
although not without problems. Below will be described various problems that have arisen and
experienced by consumers concerning digital transactions or especially online shopping. According to
2015 data, as many as 54% of e-commerce users have experienced the following things: [15]
In connection with the many problems described above, it is known that during Semester I/2022, the
Ministry of Trade of the Republic of Indonesia received 3,692 complaints, and as many as 86.1% or
3,181 were complaints originating from consumers in e-commerce transactions. [16]
Given the many problems faced by consumers in digital transactions, consumers need to be
protected. Law No. 8 of 1998 has been established as a legal umbrella for consumer protection
(unbrella act) to provide protection to consumers from the actions of business actors. Hulman
Panjaitan argues that the birth of Law No. 8 of 1999 on Consumer Protection is an encouraging thing
for consumers, especially regarding the philosophy of national development that national
development, including development that protects consumers, is in the context of building a
complete Indonesian human being based on the philosophy of statehood of the Republic of Indonesia,
namely the Pancasila state foundation and the 1945 State Constitution. [17]
Given the vulnerability of violating the rights and interests of consumers through electronic
transactions or digital transactions or e-commerce, it is necessary to provide legal protection to
consumers. This legal protection, in addition to being regulated in general in the GCPL, is also
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specifically regulated and stipulated in Law No. 11 of 2008 concerning ITE and Government Regulation
No. 82 of 2012 concerning the Implementation of Electronic Systems and Transactions.
As a form of implementation of several consumer rights and obligations for businesses in addition to
those mentioned above, especially the principles of transparency and the right to information, are
also stipulated in Government Regulation No. 82/2012, as follows:
1. Electronic Contracts shall contain at least :
a. Identity data of the parties
b. Objects and specifications
c. Electronic transaction requirements
d. Price and cost
e. Procedure in the event of cancellation by the parties
f. Provisions that give the injured party the right to be able to return the goods and/or request
a replacement product if there are hidden defects; and
g. Choice of law for electronic transaction settlement
2. Business actors are obliged to provide complete and correct information relating to the terms of
the contract, producers, and products offered.
3. Business actors must provide clear information about contract offers or advertisements.
4. Business actors are obliged to give consumers a time limit to return the goods sent if they are not
following the agreement or there are hidden defects.
5. Business actors are obliged to submit information about goods that have been sent.
6. Businesses cannot burden consumers with the obligation to pay for delivered goods without a
contractual basis.
From a civil perspective, the legal protection that can be given to consumers in digital transactions
is the material provisions on default or breach of promise which gives the injured party, in this case,
the consumer, the right to sue the business actor, namely: a). Cancellation of the agreement; b).
Implementation of the agreement; c). Compensation; d). Cancellation of the agreement plus
compensation; and; e). Implementation of the agreement plus compensation.
In addition, the provisions of tortious acts mentioned in Article 1365 of the Civil Code in conjunction
with Arrest HR dated January 31, 1919, can also be used to protect the rights and interests of
consumers in digital transactions or e-commerce.
From a criminal perspective, Law No. 11/2008 on ITE has regulated and stipulated the existence of
special criminal offenses related to electronic transactions as regulated in Chapter XI Article 45 to
Article 52 with a maximum penalty ranging from 6 (six) years to 10 (ten) years.
It is stipulated through Article 44 that the evidence that can be used for investigation, prosecution,
and examination in court are:
a. Evidence as referred to in statutory provisions; and
b. Other evidence in the form of Electronic Information and/or Electronic Documents as referred to
in Article 1 number 1 and number 4 and Article 5 paragraph (1), paragraph (2), and paragraph (3).
Electronic Information is one or a set of electronic data, including but not limited to writings, sounds,
images, maps, designs, photographs, electronic data interchange (EDI), electronic mail, telegram,
telex, telecopy, or the like, letters, signs, numbers, access codes, symbols or perforations that have
been processed which have meaning or can be understood by people who can understand them.
Meanwhile, Electronic Document is any electronic information created, forwarded, sent, received,
or stored in analog, digital, electromagnetic, optical, or similar form, which can be seen, displayed,
and/or heard through a computer or electronic system, including but not limited to writings, sounds,
images, maps, designs, photographs or the like, letters, signs, numbers, access codes, symbols or
perforations that have been processed which have meaning or can be understood by a person capable
of understanding them.
CONCLUSION
Electronic contracts in digital transactions that are included in the type of consensual agreement are
valid according to the law following Article 1338 jo Article 1320 of the Civil Code and Law No. 11 of
2008 jo PP No. 82 of 2012. Legal protection provided to consumers in a digital transaction or e-
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commerce is not only regulated in Law No. 8 of 1999 concerning Consumer Protection but also
specifically as a manifestation of several consumer protection principles and the implementation of
consumer rights which are the obligations of business actors regulated in Law No. 11 of 2008 and
Government Regulation No. 82 of 2012. In addition, as material provisions in general, the provisions
of default and tort in the Civil Code can be used. As a form of implementation of legal protection for
consumers, business actors should seriously pay attention to the obligations and prohibitions
stipulated in the law for them, especially as stipulated in Law No. 8 of 1999 and Law No. 1 of 2008
jo PP No. 82 of 2012 and other related laws and regulations.
ACKNOWLEDGEMENT
We would like to thank the Universitas Kristen Indonesia who always encouragesand guidesthe author
in completing this research.
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