Weir, David and Clarke, Daniel (2017) What Makes the
Autoethnographic Analysis Authentic? In: Vine, T., Clark, J.,
Richards, S. and Weir, David, (eds.) Ethnographic Research and
Analysis. Palgrave Macmillan, pp. 127-154
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Daniel Wade Clarke (PhD, University of St Andrews) is a lecturer in management at the
University of Dundee School of Business, Scotland, teaching qualitative research, visual
methods, marketing and organization. His main research interests revolve around the way
people experience and attribute meanings to places and organized spaces over time. He has
published work in consumer research, management education and work practices; also
concerned with death studies and experience of loss, evocative forms of understanding
through the use of imaginative, creative and expressive representations, autoethnography,
visual imagery and poetry.
David Weir is Professor of Intercultural Management at York St John University teaching
intercultural management and has published widely on organisational cultures in
ethnographic styles. His mother died when he was six and his father in his second term at
University and his auto-ethnography is also helping to realise the lasting significance of these
events. He is a practising performance poet, whose poem “Journeyman” won the Shetland
Islands Libraries “Bards in the Bog” competition in 2008.
Chapter 10: What makes the autoethnographic analysis authentic?
David Weir, York St John University and Daniel Clarke, Dundee University
“The ability to convince readers …. that what they are reading is an authentic tale written by
someone personally knowledgeable about how things are done at some place, at some
time, among some people is the basis for anything else ethnography tries to do” (John Van
Maanen, 2011: 232).
“…you must learn to use your life experience in your intellectual work: continually to
examine and interpret it. In this sense craftsmanship is the center of yourself and you are
personally involved in every intellectual product upon which you may work” (Wright Mills,
1959: 196).
Introduction
Autoethnography (AE) is currently fashionable, “a thing all on its own, not just an ‘auto’ linked
to an ‘ethnography’…” (Ellis, 2013: 9) and associated with emotion and reflexivity (Anderson,
2006: 273). It is reframed, (Tolich, 2010), repositioned as qualitative ‘auto/ethnography’ (ReedDanahay 1997, as “anthropology carried out in the social context which produced it”
(Strathern, 1987: 17), or ‘anthropology at home’ (Jackson 1987).
We position AE in the mainstream conventional ethnographic (CE) canon and related to
storytelling (Boje, 1991; 2008). Van Maanen’s (2011) framing of ‘ethnography as work’
incorporates three constitutive overlapping tasks –field, head, and textwork. Here we deal
with the critiques of Delamont (2007) of AE as literally and intellectually lazy and refute that
we have been lazy in our literary and intellectual work.
Daniel analyses the demands of taking up an academic position while writing scholarly
articles, detailing the successions of framing within which AE was created and shared. David
details the framing (Goffman, 1974) of a retrospective analysis of farming practices in which
the first insights came from poetic representation subsequently validated from other
accounts and secondary data.
Reflexivity is not singular (Alvesson, Hardy and Harley, 2008) but multivocal, so choices of
voice have to be made (Derrida, 2001) not privileging one account over another (Derrida,
1988, 256). Reflexivity is processual rather than absolute and reflexion and critique are
evolved rather than skills claimed by assertion (Alvesson and Skoldberg, 2003). Part of the
1
craft of achieving multivocality is that of presenting versions of text and listening to feedback
that subverts as well as supports. Story telling permits variety and evolution and creates
opportunities for anguish (Roth, 2002) and cathartic and therapeutic benefits (Wright, 2009),
externalizing internal conversations (Archer, 2003).
The energy requirements needed to do our field / head / textwork is tough, rather than lazy
work. Through presenting our work at conferences and obtaining relevant feedback our
research becomes “comprehensive, well-argued, and full of passion and conviction” (Adams
et al., 2015: 100). It is through respecting key principles (Ellis & Adams, 2014: 260) and
upholding the goals of AE (Adams et al., 2015: 102) that our autoethnographic analyses
achieve authenticity.
Evaluating Delamont’s evaluation of AE
Evaluations seek to contest or reach out (Gingrich-Philbrook, 2013: 618) explicitly
incorporating emotional as well as rational response (Ellis,2009) Delamont states that her
critique of AE is deliberately controversial and the discourse of ‘pernicious’, ‘objections’,
‘cannot’, ‘wrong’, ‘entirely’, ‘essentially’, ‘dead ends’, ‘lazy’, ‘abrogates’, ‘abuse’ to contest
AE, makes for more than a challenge. Presenting six arguments against AE (see Table 1), her
evaluation constitutes an outright objection and absolute denial of authenticity in any of the
‘work’ involved in the practice of it, concluding. that AE is essentially harmful and our energy
is best ‘put to work’ doing other kinds of research. Delamont risks throwing some important
and promising scholarly babies out with the bathwater of disdain. By demonstrating
“evaluative flexibility” (Ellis & Adams, 2014: 270) we offer hope for the future of AE as
authentic.
We accept that “budding autoethnographers may very well want the reassurance of a
checklist” to ensure their text meets all the criteria and, recognise there may be a “desire to
know what the rules are in order to avoid the punishment of breaking them”, but because
“there is no ‘blueprint’ for [auto]ethnography” (Humphreys & Learmonth, 2012: 326) we fear
an “increased focus on formulaic papers”, and “evaluations based on tick-box processes”
(Alvesson & Spicer, 2016: 33). It is more important to have something interesting or relevant
to say than rigorous compliance with external standards (Gabriel, 2016; Alvesson & Spicer,
2016) or strict adherence to any recipe or formula (Van Maanen, 2011: 232).
We do not review the criteria appropriate to evaluate AE texts (see Adams et al., 2015: 104
for an overview) but note that evaluations of AE, “capture efforts of real people and deploy
them in arguments advancing the evaluator’s own paradigm, psyche, and professional
identity-work” (Gingrich-Philbrook, 2013,p.615). No evaluation enjoys an entitlement to
remain untroubled (Adams et al., 2015) and we use our evaluation as a way to continue our
“commitment to trouble the disequilibrium in the distribution of entitlements” (GingrichPhilbrook, 2013: 625).
We have an entitlement to tell our story and respect the “right to write” but AE does not have
per se an epistemic advantage over what it evaluates (Gingrich-Philbrook, 2013: 618). We
“must still make its points by pretty much the same means that were available before these
contingencies were recognized and absorbed…the appeal of any single work remains tied to
the specific arguments made in a given text and referenced to particular, not general,
substantive, methodological, and narrative matters” (Van Maanen, 2011: 226). It would be
“narcissistic to think that we are somehow outside our studies and not subject to the same
social forces and cultural conditioning as those we study or that somehow our own actions
and relationships need no reflexive thought…” (Ellis & Adams, 2013: 267).
2
Authenticity as respecting the principles and upholding the goals of AE
Adams et al (2015) note four goals of AE:
•
Making contributions to knowledge
•
Valuing the personal and experiential
•
Demonstrating the power, craft, and responsibilities of stories and storytelling
•
Taking a relationally responsible approach to research practice and representation
So how does a situation ripe for AE analysis achieve authenticity? And how does such an
evaluation of AE production become genuinely useful? Rather than seeing authentic AE as a
one-off accomplishment, achieved through measuring text against a closed set of criteria, we
see authenticity as an emergent property of text, (Adams et al, 2015) stemming from how
completely the value of AE has been realised through the writing and has successfully
achieved the core goals of AE. “To evaluate autoethnography in a genuinely useful way you
have to open yourself up to being changed by it, to heeding its call to surrender your
entitlement” (Gingrich-Philbrook, 2013: 618)
Personal experience, even anguish, can be an appropriate starting point for a sociological
analysis and can link with structural issues and although we accept that we are not
interesting enough to ourselves be the prime subject matter (Delamont (2006), nnetheless
our field of experience may be. In order “to pull a subject on to the stage of the world, to
world the subject, to subject a world”; personal anguish can provide a way of sidling up to
“a hinge onto a moment of some world’s legibility” (Stewart (2013, p.667) thus worlding the
subject, presenting a plausible jumping off point to “research and write for the betterment
of all” (Barley, 2015: 6-7).
The use of personal experience and the need to develop a familiarity with existing research
are “features that cut across almost all autoethnographic work” (Ellis & Adams (2014) p.260).
A further five elements (using personal experience to describe and critique cultural
experience; taking advantage of and valuing insider knowledge; breaking silence, (re)claiming
voice; healing and manoeuvring through pain, confusion, anger and uncertainty; writing
accessible prose) “are more specific goals, advantages, and rewards to using AE in research”
(Ellis and Adams, p.260).
Daniel’s story and his field / head / textwork
In late 2009 I started work on a paper to introduce lomography (Hall et al., 2007) in
organizational analysis, planning to submit to the Research Methods track at the EURAM
conference in Rome in 2010. However, the title (and my writing aim) soon changed.
My mother died while I was writing the paper. Though I wanted to keep on writing to meet
the deadline for submission the writing became very difficult. With so much grief and
emotion it was hard to concentrate. But I pushed on. “Don’t give up now. Failing to meet the
deadline is not an option”, I told myself and continued to write.
In my attempt to write-up an ‘insider account’ of developing a novel research method, writing
after my Mother’s funeral to show my situatedness in a cultural context and shine a strange
light on what I was up to (Van Maanen, 2011), I wrote:
“I don’t know what to do. I want to visit my Mum’s grave at the cemetery, but I know
it will make me cry again. It will make me sad and I won’t be able to concentrate in
order to write. I want to visit my Grandma and I want to be there for her, but I also
want to visit my Dad and be there for him too, […] but I have to mark transcripts. I
want to visit my Girlfriend, but I have to write that invited chapter. I want to […] do a
3
3 hour hill run […] but I have to write this paper. The EURAM 2010 deadline is fast
upon us and I am not ready to submit. Will I ever be ready? Are you ever ready to
submit a conference paper?”
Drawing inspiration from Wall (2008), using illustrative vignettes (Humphreys, 2005), my aim
shifted and I began writing a ‘writing story’. To articulate my new focus I noted:
“This is an ethnographic memoir that describes what goes on in the backstage of
struggling to develop a novel [research] method. I am studying myself in order to make
cultural sense of myself”.
Questioning my decision to keep on writing, I wrote:
“I want to forge a name for myself in ‘arts-based’ research methods (Taylor & Ladkin,
2009) and eventually come to be known as an authority on developing ‘creative’
research methods for organization and management studies…[…]…its where, in the
long term, I want to be. Therefore, I must write, get published and get cited!”
I was living in the thick of academic probation in my first academic appointment so learning
an answer to the question why write when I ought to be grieving and my family needs me
more than ever rested “more on a logic of discovery and happenstance than a logic of
verification and plan” (Van Maanen, 2011: 220). because“for the autoethnographer,
fieldwork is a bit different” Ellis & Adams (2014: 266). By writing about continuing to write
when I felt I had other important things to be getting on with, such as grieving the loss of my
Mother and writing a conference paper, being a fieldworker in my everyday life with a cultural
identity, observing my own actions and social patterns around me; myself and the field
became one.
On the subject of textwork, as a newly qualified lecturer and early career academic, trying to
find a way in the academy, I did not go to the field to ask of probationers experiencing loss
“How do they live? What do they do? How do they get by?” (Van Maanen, 2011: 226).
Respecting the principle of using personal experience, pursuing self-therapy (Haynes, 2006)
at my desk – where writing became a therapeutic experience, I found myself doing the
textwork that would lead to an answer to these three questions. Rather than “reduce the
indignity of speaking for others that some ethnographers feel” (Van Maanen, 2012: 225), I
argue it is better to let the textwork show what goes on in the background of writing yet
another conference paper; after all, isn’t an individual experiencing it “best suited to describe
his or her own experience more accurately than anyone else” (Wall, 2006: 3)? This is where
I thought the potential contribution of my AE might lie.
“Tinkering” (Van Maanen, 2011: 223) with concepts and theories, my headwork involved
positioning the paper as a therapeutic journey, reflecting on the effects that undertaking
research was having on my identity construction (Haynes, 2006). To reflect this, in early 2010,
I gave the paper a new working title (Clarke, 2010), offering details on the personal,
identifying multiple identities and locating myself in order to contextualise the situation: an
early career academic, struggling to write a conference paper while experiencing an
“emotionally demanding phase of adult life” (borrowed and adapted from Reviewer 1 of the
submitted conference paper).
However, now I recognize that I did not do enough headwork to situate my story among the
relevant scholarly literature (Ellis & Adams, 2014: 267). On this, I feel I was somewhat
unsuccessful in respecting the second principle of needing to develop a familiarity with
existing research. However, now that I am more aware of the literature on becoming
academic and academic literacies I feel more confident in my ability to continue writing in this
vein.
4
Gray & Sinclair (2006: 449) observe that “We write because it has become our way of being,
our way of reassuring ourselves about our own significance. I’m cited, therefore I am!” so,
writing in my research diary, I noted how the experience of writing was beginning to affect
me:
“I am yet to experience how I have been transformed and to gain new insight on how
I have been transformed. I know that I am still yet to gain knowledge on how I have
been transformed because all I know at present is that my life is no longer the same
as it once was: I am without a mother” (Jan 16, 2010).
I then went on to write in the paper “…my first year as an academic became more significant
when my mother died”. While this, I believe, demonstrates the “unbearable slowness of
ethnography” (Van Maanen, 2012: 220) because I observe that I am yet to learn how I have
been shifted by my experience of writing through the loss of my Mother; even though I tried
to show how I had changed I believe now that I was unsuccessful in showing then how this
experience shifted me.
Academic ‘culture’ is “shape shifting” (Van Maanen, 2011: 220) and while my
autoethnographic writing had been “self-full”, it seems that my textwork fell down in
demonstrating the processes and outcomes of the ways in which my reflecting on my
experiences was “self-altering” (Berry, 2008: 158). I was not explicit enough in articulating
where my introspection had taken me to: my exposure of the self who is also a spectator
failed to take us somewhere we couldn’t have otherwise got to (Adams et al., 2015: 40).
While my writing was therapeutic in that it helped me to go on living and to make sense of
my loss, I now believe it was also self-altering because it prevented me from mourning
properly.
To give authoritative voice to my loss, I sought to enable readers to “vicariously share”
(McMahon & Dinan-Thompson, 2008: 24) my experience of writing yet another conference
paper and, wanting to create a research text that “leaves readers feeling changed by what
they read”, I also wanted to encourage epiphany in the reader (Nicol, 2008: 323, citing Van
Maanen, 1997). So, in an effort to leave readers feeling changed by reading what I had
written, I penned the following paragraph in summary to my paper:
“This is a story of transition. I know that I am now a different person but I have not yet
fully experienced how I have been transformed. Therefore, I am yet to gain knowledge
on how I have been transformed by this experience. Dealing with my loss, creating a
place for myself in academia, developing stronger connections with my family and my
intimate others, developing [a new research] method are all works in progress. That
this paper was written and submitted shows that it can be done.”
I made the conference submission deadline. But in doing so, I missed the opportunity to
accomplish the AE goal of breaking silence on two fronts: first, about the limiting construct of
the idealised academic identity of the 4-star researcher (Harding, 2008; Harding et al., 2010),
second, about the potential for harm that the pursuit can entail for an individual. As for the
goal of AE in taking a relationally responsible approach to research practice, while writing that
my submission “shows that it [i.e. submitting a conference paper on time] can be done”,
making me a survivor of my own loss; it conceals my failure to experience ‘good grief’ (see
http://www.goodlifedeathgrief.org.uk/).
My writing is perhaps the least successful in terms of the principle of reclaiming voice. In light
of more recent critiques on “compliance” with the “myopic focus on publishing in highly
ranked journals” (Alvesson & Spicer, 2016: 32), by not obsessing about writing a methodology
paper for presentation at a conference and for eventual publication, taking heed of Adams et
al’s (2015: 114) plea to “not focus on or worry about publication” but instead “concentrate
on doing the best AE work”, and, by not taking the ‘compassionate leave’ that was made
5
available to me by my employer to grieve and be with my family, I failed to demonstrate social
change “one person at a time” (Ellis & Adams, 2014: 261).
Asking the question, how is it possible I should obsess about writing when my Mum is in
hospital / she has just died / on the day of her funeral / when I might otherwise be mourning
our loss with my family - had I gone far and deep enough in my reflexivity, given the estranging
sensitivity, mystery, breakdown and, lack of a separation between the living of life, work,
research, theory, methods, AE, data; then I might have stumbled upon my determination to
submit that paper as an occurrence that is evidence that the machinery for its production is
currently available (adapted from Brinkmann, 2012: 723 my emphasis in italics). Breaching
this everyday ‘requirement’ (and identity-affirming experience) to write might constitute a
deliberate contrast, or breach, of academic custom (Berry, 2008). Recognising my failure to
breach draws explicit attention to the possibility for myopic thinking, complacency,
uniformity (Berry, 2008) and compliance (Alvesson and Spicer, 2016) in academic writing
culture.
I now read my writing, however, as successful in conveying an experience of what goes on in
the background of writing yet another conference paper and when I share my story of loss
with other mature and early career academics, their responses bear witness to that. But
perhaps one of the most important ways in which the text falls short in upholding the goals
of AE is in that I did not realise the potential to use the power of my story about loss to critique
culture, not going far enough in my headwork, tinkering with concepts of fear of failure
(Haynes, 2006), inadequacy (Holt, 2003; Ogbonna & Harris, 2004) and fear of failing to achieve
an idealised academic identity (Harding et al., 2009) to critique the culture of compliance with
the idea of universities as “Four by four factories” (Alvesson & Spicer, 2016: 32).
Subsequently, I was unable to ‘go the distance’ in my textwork, writing to allow my text to
‘do’ the work of ending “harmful cultural beliefs” (Adams et al., 2015: 114).
To use a sporting analogy, by writing through my loss I obeyed one of the many mantras I
have since come to realize that I live(d) my life by: ‘Pain is only temporary, failure is forever’.
Continuing to write was to the longer-term detriment of family relations and self-care. At a
time when it hurt the most, while I gained something (i.e. conference paper acceptance), by
continuing to write I also suffered loss and failure. I lost the opportunity to fully experience
my pain and to grieve; something which I now wish I had given myself more time and space
to do. Writing prevented me from mourning properly. I failed to mourn my loss and be with
my family when compassion, communion and togetherness are perhaps most needed and
rewarding. That kind of failure is forever.
It is now 2016 and although I have failed to achieve the idealised academic identity of the 4star researcher through publication of that conference paper, there is the delicious irony (Van
Maanen, 2011) of this chapter which is potentially much more meaningful and capable of
doing more ‘work’ in the world. Unlike the conference paper I submitted, the point of doing
this AE is “not for the academic career reward that might result” from it, but it is “to figure
out ‘how things work’ in some specified domain and get the word(s) out as best we can” (Van
Maanen, 2011: 230). That I deem myself partially unsuccessful -in my original piece- in
presenting a compelling and convincing argument to end harmful cultural beliefs is not so
much a sign of being intellectually lazy, rather it is more an indicator of the unbearable (for
some) slowness to learn answers through sustained tinkering and work on the craft of writing
good autoethnographic texts.
In my current textwork, as in my role of Academic Advisor to some fifty undergraduate
students, I write to lessen harm done by the similar orienting stories and limiting constructs
such as “I am the journals in which I have published in” (Alvesson & Spicer, 2016: 39) and “I’m
cited, therefore I am!” (Gray & Sinclair, 2006: 449). I regularly dispense advice with my
Academic Advisees who are demonstrably suffering with loss and write to help make sense
6
of how one can make life better and offer companionship (Ellis, & Adams, 2014) to those who
feel troubled about spending time grieving with their family instead of writing for their next
assignment. I regularly remind students that this is what an Extenuating Circumstances
Committee, External Examiners and Examination Boards are for... The grades students get in
their exams can affect the rest of their lives, but so too can failing to experience good grief.
Making sense of my personal anguish helps me to “move and live into” the world with others
to try to shape a future together (Adams, Holman Jones & Ellis, 2013: 669 original emphasis
in italics).
In my future textwork I will continue to explore and be inspired by the different genres of
ethnographic writing, “a never-ending process” (Brinkmann, 2012: 722). I made the deadline
but AE is never something that “can be knocked off over night” (Humphreys & Learmonth
(2012) p.326). Although I discovered that embarking on AE carries significant personal and
professional risk for scholars (Boyle & Parry, 2009), I did and I continue to do what I had to.
Trying to make sense of my experiences and convey the meanings I attached to those
experiences so the reader could feel and think about my life and their life in relation to mine
(Ellis, 1999: 674, adapted); I had to write.
Ellis (2007) notes that in her (1985) book Final Negotiations which examines her 9-year
relationship with her romantic partner Gene Weinstein, a sociologist, who died in 1985; by
writing about their relationship, his illness and her caregiving, she “wrote her way through
grief and loss” also notes the need to tell her story to achieve an “interior liberation” (Ellis,
2007: 16, adapted) and. In pursuit of this and along with Ellis, “I felt I had to tell my story to
move on in my personal and professional life” (p.16). Considering my extrospective-outhereness by writing about how my experience of loss relates to other people’s loss and writing
for publication within the academy, I argue that my AE goes beyond the merely experiential
providing social analysis.
David’s story and how a sudden vision of his life and work led on to head and textwork
One late hot summer afternoon in the 1990s found me on a train journey from London’s Kings
Cross station to Leeds after an “important” committee meeting in the corridors of power.
When the train stopped unexpectedly I caught sight of a man in overalls picking his way
through a recently-combine-harvested field and a gut-wrenching start of recognition told me
that I knew that man, that I had worked with him in such fields and that something in me was
stumbling with him through that dead landscape needing to find its voice. The words of a
poem flowed to my pen. Something had happened and some irreversible corner had been
turned.
The poem stands or falls by its merits but did win a prize in an international competition.
There was a conflicted nature to my understanding nonetheless for the poem lay in a drawer
for a few years until I read it one day to my daughter and her children as a means of telling
them what it had been like working on a farm in the 1950s: she asked for a copy. The next I
heard of it was a message out of the blue that the poem had won a competition. This was a
surprise because as far as I was aware it had never been entered in a competition: but it had
of course by my daughter.
A few weeks later I was as usual on a Monday evening in a Liverpool pub preparing for a vocal
evening of a folk and Irish night when my friend suddenly stood up and said “we have an
award winning poet in the house and he will now read you his poem.” I demurred safe in the
knowledge that the poem was not in my pocket. It was in his however and it was read. The
following week the guitarist said “have you another poem for us then?” This became my
Monday evening life pattern. One evening a bunch of lads carried on talking through my
recitation. An older man suddenly stood up and in broadest Scouse shouted “Come on now
lads, Respect in the house for the Poet!” A year after that a genuine, published poet joined us
7
for a Monday evening session: he strutted his stuff and I did mine. As we broke up he said
“keep on with this. You gave a voice, you know.”
A new pattern started and I became another person at least on a Monday. There had been
no anguish but there was now serious disruption in my self-image and aspirations. My “inner
conversation” (Archer, 2003) now contained more questions than answers: my poetry writing
found its place in a cycle driven by the demands of a Monday night audience of fellowperformers to be original, entertaining and authentic in respect of a new self, an identity long
covered in structural constraints, that clamoured for release. In Dennett’s terms, the centre
of narrative gravity of my self-hood had changed or was enabled to pursue a new path
(Dennett, 1988). My autobiographical self was now differently located like it or not (Damasio,
2000)
An epiphany is an event after which life never seems quite the same (Denzin, 1989, Ellis &
Adams (2014: 264), initiating an autoethnographic process by presenting an object for further
study, reflection and analysis, of celebration as much as a “lament for a lost order of things”
(Macklin, 1998: 20) and it became clear that this experience had changed a central
understanding of my life and career. My role-set changed, not towards liminality or
“somewhere in-between” (Daskalaski et al., 2016) but towards contradiction and the need
for subsequent life-choices to allow suddenly available space for another way of grasping and
communicating experience.
The identity-change that had occurred was brought sharply to me by a small incident at the
pub where I had by now become the poet in residence. One evening one of the whistle players
asked over a pint “I think I met a chap who knows you: but he says that you are a Prof at the
University. He lives near us and he was talking about someone and I said that sounds like our
Poet but I didn’t know if that could be you, but is that right? Is that what you do?” This small
conversation brought home to me the extent of the transition I had made, because I had been
an academic pretty much since leaving University and a Professor since 1974, and this fact
was inscribed on my cheque book so it had to be true, but now in the eyes of another
constituency of interest it was a secondary role to my existence as a poet. Shortly after that
incident one of the really good instrumentalists told me that he had accepted a booking for a
Benefit Night for the Marie Curie Care Home “it will be me backing your poems, I have some
ideas about tunes and riffs: it will be a good night and this would work great, Dave”. But at
the University nobody called me “Dave”;
That poem (not reproduced here but I will send it to anyone interested) was a first response
to being suddenly heaved out of the rut of cognitive habit (Weir, 2008). Now again my central
role as a social scientist took over for I needed to recover by scholarly means what else could
be known about this experience and present it in more conventional terms: a time for
“headwork”. So I followed my usual practice by creating a file (Mills, 1959), and sought “the
literature” to position what I could add to an authentic tradition of scholarship.
I thus joined the Agricultural History Society and circulated drafts of a paper.
But the comparative literature of this genre that I sought was not to be found there so I dared
to create some by writing a paper presented at several conferences describing farm work in
a 1950s mixed farm in East Yorkshire (Weir, 2009a, 2009b). Some scholars said how much
they had enjoyed and learned from my paper; others warned that such material had no place
in their journals…and advised that if it had been related to medieval farm work, if it had a
stronger statistical base or if the data had comprised other regions with maybe a European
comparison…if there were a link to Foreign Direct Investment in the agricultural sector, if I
had undertaken a survey of older and retired farm-workers etc etc. That was not my stuff/ it
would have compromised authenticity to put my old wine into these unfriendly new bottles
8
however much they could have facilitated the task of “getting published and into the
literature.”.
So I wrote my paper as a descriptive retrospective piece of recovered ethnography and gave
papers at conferences as an example of “autoethnography a posteriori “(Boncori and Vine,
2014) or “retrospective autoethnography”( Potkins and Vine, forthcoming)
One day an excited Scotsman called from an agricultural museum in Perth “Davie” he said
“your paper made me jump for joy. This is how it was on the farms when I was sent tattie
pickin’ in Fife and naebody kens it noo, naebody cares”. When I gave the paper at a Critical
Management Studies conference, the room was shocked when a senior Professor of OB
suddenly broke down into tears as I told my story (Weir, 2009b). Afterwards presuming that
my portrayal was erroneous I asked her “how did that compare? Have I got it wrong?” She
answered that she had been brought up on a farm like that in South Yorkshire and that I had
indeed got it right and that what had moved her to tears was not criticism, but the sudden
shock of shared accurate reminiscence. What had been epiphanic for me, was validated by
an expert listener.
There is no claim that the account presented (Weir, 2009a) is incorrigible: but it has not in
fact been corrected, nor been shown to be substantially inaccurate by other testimony or
further and better particulars. But it attempts to position a testimony of recollection in a
pattern that one would not have been able to do better (or maybe at all) at the time of those
experiences.
The voyage of the self does not have to be the introverted self-obsessed self so feared by
Delamont but rather the self in society for…“here” is something we never discover….we
inherit a going concern…We know nothing about any of it until it is well under
way…everything that has happened to us since then constitutes what is already a life. ….but
to begin with, at any rate, our consciousness is not a consciousness of self…The process moves
in the opposite direction: we start by being aware of things outside ourselves…and it is only
by degrees that we become aware of ourselves as centres of these experiences” (Magee,
2004: 2).
The memoir is an authentic and well-established genre, (Verney, 1955: 20). since “life histories
are exceptionally effective historical sources because through the totality of lived experience
they reveal relations between individuals and social forces which are rarely apparent in other
sources” (Lummis, 1988: 108) (my italics). The memoir is not presently “institutionalized and
taken-for-granted as constitutive of the trade” (Van Maanen, 2011: 219), but perhaps it ought
to be a more current issue in ethnography, for the utility, authenticity and reliability of the
memoir is currently seriously debated in the disciplines of historical research. A good memoir
does not privilege the solitary, solipsistic self: one comes to a knowledge or understanding of
self through reflecting on what happens in interaction with others (Weir, 2016) and.
My writing included small stories, vignettes, recollections of specific events that had made
their mark at the time, following Boje’s account of story as “an oral or written performance
involving two or more people interpreting past or anticipated experience” (Boje, 1991: 111),
within the overall narrative of life and work on the farm. Here is one such mini-story.
“One day when we were stooking in the big field that bordered on the main road a Ford
Popular stopped at the roadside and the driver shouted something to the gang in the field.
Ron walked steadily over to speak to him and he stayed speaking to him for about fifteen
minutes. Then he picked up his place with his partner, Bernard. After a respectful pause
Bernard said to him “Does ta know ‘im, Ron?”
“Aye” replied Ron “But aa’ve not seen ‘im fer a while”
“What’s a while, then?”
“Sin’ t’war ended A think, …Aye not sin t’war ended”
9
“Does ‘e live local?”
“No it’s a long way off,”
“Where’s that, then? London way?”
‘Ossforth, near Leeds, but ‘es off to Brid fer ‘is holidays an ‘e thought e’d call by”
“oo ‘is he then?”
“e’s me brother.”
This was in 1954. The war had ended in 1945.” (Weir, 2009a)
That “story” illuminates the changing reality of time, distance, travel, family and consumerism
between the 1950s and the 2000s as well as many a statistical account. But although I do not
privilege this story above others, nonetheless I claim this story. No more do I wish to pre-load
the analytic or sense-making attempts of others by classifying this story or others in such
macro-categoric schemes as "performativity" (Lyotard, 1984) or as exemplary of a panoptic
gaze or illustrative of power relations (Foucault, 1977, 1980). All cannot be sucked
retrospectively into one super schema. Recasting these materials into other analytical frames
and currently fashionable discourse may make them less rather than more valuable. They are
shards, not yet whole pots: but to the archaeologist the shard can tell a story (Woolley, 1929)
and maybe it will be the task of other scholars to more completely reconstruct these shards.
This is another story from that paper:
“On the last stint of the day, yours is the privilege of riding back to the farmyard on top of
the laden cart. One day from this vantage point as we turned from the Big Field towards the
lane, at around seven o’clock in the evening glow, I saw a field pattern across several miles of
Wold farmland that still gleams in my inner eye. We had been reading Gerard Manley Hopkins
at school and I suddenly saw “Landscape plotted and pieced—fold, fallow, and plough” and if
I thought myself not yet a tradesman worthy of “áll trádes, their gear and tackle and trim”
(Hopkins, 1918), this was a landscape that I had learnt albeit temporarily to be part of. That
emotion has never left me.
I knew instantly that this was one of those moments where “a door opens and lets the future
in” (Greene, 1939, ch 1) and that these fields and that pattern were something precious to be
experienced but something complex and evolving to be grasped and explained.” (Weir,
2009b)
That story illustrates the power of the present to better illuminate and pattern a remembered
past and an example of where heartwork rooted my headwork analysis because that framing
conceptualisation of a landscape as a palimpsest and of ones lived life experience as being
that of clambering through a layered matrix searching for connections has through my career
been central to my scholarly stuff.
A third story relates to taking our morning “lowance” in the Top Field that dropped down to
a dip in the Wold with a sunken streambed below the field end (the Wolds are chalk hills and
there is little surface water) dividing it from the neighbour’s land.
“We sat on hay bales to eat our bacon cake and took our mugs of tea (it is customary
in these kinds of recollection to describe the tea as “steaming” but “steaming” it never
was because it had come a mile up the farm on the tractor.) As we sat we heard a
groaning, clanking noise from Cayley’s field and a huge engine came into view: we
observed in silence. Then Ron said “its Cayley’s combine”. It was my first sight of the
machine that was to take all our work away.””(Weir, 2009b)
This story refers to the potential of technological change to recast social structures, but
although I can see that now, this was not apparent to me then and it could not have been
10
because I did not have the mental equipment, the theories, the models, the comparative
frameworks to put that observation into a wider perspective. Maybe even now I am uncertain
as to what framework best contains this shard: I should like more time to reflect, to study, to
read around the topics, reworking the patterns as craft workers always do.
In another farm, a few miles away from ours, another boy from our school in Bradford was
encountering the special landscape of the East Yorkshire Wolds for the first time. Occasionally
on a Saturday we met him at the pub. He had won the Art prize at our school: I was to win
the History Prize: his name was David Hockney and he returned in later life to draw and paint
scenes that had surely made a similarly powerful contemporaneous impact on the inner eye
(Searle, 2012). Hockney returned to the inspiration of the clear light of the East Yorkshire
Wolds after a cosmopolitan experience including the highlights of California: who would
criticise either of these representations for inauthenticity? (Benson, 2013; Hull and East
Yorkshire, 2016)
Recollection and recording is part of the craft of research and part of the analytic value of my
recalled experience is the purely circumstantial one that not many people now living, even on
farms, remember a time before the combine harvester. If the presence of sentiment as a
trigger of recall signals lack of authenticity, I argue that sentiment is always present in craft
and the objectivity that claims to eradicate sentiment may itself be inauthentic. An
acceptance of the ultimate honesty of others may not be a necessary condition of positive
science but it is an essential bedfellow of worldly wisdom.
One dimension, often underplayed in scientific writing, is that the experience of recall is a
total experience, involving more than one sense. As I write I can smell the corn, hear the clackclack of the Reaper and Binder, and a Mantovani melody and its sweeping strings come to
ears (Auric, 1952) for “the perception, preservation and presentation of personal histories
and memories is by no means solely linguistic, given that our experience of the world,
especially in early childhood days, is primarily sensual” (Hecht, 2001: 129). Smell is a powerful
sense (Lindstrom and Kotler, 2010), if perhaps the least esteemed among social scientists
(Synott, 2008).
Pat, the Irish haytime and harvest man who was my oppo the first year on the farm liked
Mantovani as did Ron, the Wag or leader of the field gang who also claimed to have a soft
spot for “Mantovarner and ‘is Band”. The title “Wag” is an abbreviation of “Waggoner” as the
senior man in the field would at one time have had local control over the horse-drawn carts
that took the sheaves back to the farm yard.
My mind’s eye replays Bernard the stockman, who could run a rabbit down as it scampered
from the last uncut area of wheat before the reaper and binder cut it down and still sees that
last hapless rabbit break for cover, the uncouth way he ran after it, legs splayed apart and the
little sharp crack as he broke its neck. Sparkes (2009: 34) reminds us that “all the senses
deserve serious attention in ethnographic work if we are to better understand the life world
of others and our own locations in relation to these”. The totality of a set of experiences over
a period of time when senses were perhaps more awake than they are now is significant.
Recall is not perfect, but neither is contemporaneous observation and the one does not
substitute for the other nor is necessarily of higher epistemologic value. Both are necessary
(Bernard-Donels, 2001). The past is a whole bundle of structures, both analytical and
affective, “so information about the past comes completely with evaluations, explanations
and theories which often constitute a principal value of the account and are intrinsic to its
representations of reality.” (Lummis, 1988: 107) Over time the mind sifts, but it is not only
11
the dross that remains, nor is retrospective interrogation of field material from a richer and
more refined and rich set of mental constructs necessarily inferior to naïve contemporaneous
observation. Sense-making is an achieved craft, not a native capacity.
Towards genuinely useful accounts of ‘authenticity’ in AE…
So what have we learnt from our successful and unsuccessful efforts in achieving authenticity
in our AE. First, we refute absolutely the criticism that this is lazy work or no work at all. For
both of us this intellectual journey has embodied hard graft and application of a wide range
of tools of scholarship. We also believe that such a line of criticism is unworthy of our trade
and that it is fundamentally unprofessional to assume that the working practices of others
are somehow easier than those one personally favours.
The methodological vulnerabilities of this kind of work do not need elaborating (Holt, 2003; Dashper,
2015; Delamont, 2007; Strathern, 2007; Tolich, 2010) but we have written about our experiences
as selves in evolving social processes, which we are coming to understand. Is this work
authentic and is this of value? According to Delamont, it is probably not. We disagree (see
Table 1).
12
Table 1 Delamont and authentic autoethnographic texts
Delamont
Daniel’s story
David’s story
1. AE cannot fight
familiarity
Tries to make sense of a sudden
dislocation when the familiar
becomes suddenly unfamiliar.
Writing of Mother’s death
“disturbs but also activates the
self-world relation” (Stewart,
2013: 661).
No one else’s rights are
compromised, especially since
Mother is not here anymore
“...and the dead can’t be libelled
because they cannot suffer as a
result of damaged reputations”
(Ellis, 2007: 14, citing Couser,
2004: 6).
Starts with what had been
familiar but had been forgotten
or overlain. Attempts to make
sense of the unfamiliarity of the
recent past by reworking
material through diverse
available methods
No one else’s rights are
compromised. Secrecy and
failure to bear witness are
equally heinous offences against
truth. The ethical canons of
today’s contemporary practice
are equally open to debate and
challenge.
Various analytic frameworks are
available but no other scientist so
far has touched this topic though
it disrupts simplistic rational
economic action paradigms
frameworks.
2. AE is almost
impossible to write and
publish ethically.
3. Research is supposed
to be analytic not merely
experiential. AE is all
experience, and is
A principle of AE is to value and
noticeably lacking in
use the personal and
analytic outcome.
experiential (Adams et al.,
2015). The analytical emerges
from the narrative.
4. AE focuses on the
powerful and not the
powerless to whom we
should be directing our
sociological gaze.
5. AE abrogates our duty
to go out and collect
data: we are not paid
generous salaries to sit
in our offices obsessing
about ourselves.
Sociology is an empirical
discipline and we are
supposed to study the
social.
13
I became sentient to what was
happening; exploring how the
force of loss can hit my body;
trying to understand how
sensibilities circulate and
become, perhaps delicately or
ephemerally, collective
(adapted from Stewart, 2013:
661).But this did not make me
powerful..
These data came as a product of
an unplanned experience, “part
of the life process” (Brinkmann,
2012: 722).
Where does the ‘field’ start and
end, anyway? In AE, “fieldwork
is a bit different […] everyday
experience can serve as relevant
‘data’…” (Ellis & Adams, 2014:
266).
Not correct: Anyway this is a
strong value judgement about
who is powerful. Are
autoethnographers / sociologists
/ ethnographers powerful? Are
the farmers in my story the
powerful? We doubt this.
These data came, quite
legitimately as a consequence of
a field experience” (Brinkmann,
2012: 722).
. Scholars don’t get
“generous salaries”?
6. The important
questions are not about
the personal anguish
(and most AE is about
anguish).
Sociologists are a
privileged group… AE is
an abuse of that
privilege – our duty is to
go out and research the
classic texts of 2050 or
2090 – not sit in our
homes focusing on
ourselves.
Further still, during my
scheduled weekly ‘drop-ins’
when Advisees suffering loss
sometimes come to talk with
me about coping with writing
deadlines, events of the world
and “unbearable atmospheres”
(Stewart, 2013: 666); my office
becomes the social with “no
division, in practice, between
work and life” (in Brinkman,
2012, citing Ingold, 2011 who
cites CW Mills). A link is forged
between self and world, the
“fuzzy or smudged yet precise”
(Stewart, 2013: 667) and,
everyday life becomes “part of
an ambiguous and everchanging field” (Ellis & Adams,
2014: 266).
But important and personally
No anguish. Perhaps some
meaningful research questions
sentimentality in the recall or
can start there. As
genuine mourning for the loss of
autoethnographers, we must
a way of life?
then move from the “personal
anguish” to a more generic
framing. AE is a “…‘what if’
practice – a method for
imagining, living into, and
sharing our collective future”
(Adams, Holman Jones & Ellis,
2013: 674).
“Most scholarly work…generates little excitement and rarely gets
much attention even in the domain in which it is hatched” (Van
Maanen, 2011: 230), “exemplary … high quality work in any domain
is … by definition, rare” (p.231). No sane person ever thinks they
are going to create a “classic text”. WF Whyte didn’t. E. Goffman
might have thought on these line. Anyway, what is this about
“duty”? Our duty as scholars of the social is to reveal lives and
acknowledge multiple truths, wherever, however. No scholarly work
is uncontestable
These stories wrote us as much as we wrote them and we are able to put all that behind us
when we don our research hat. Is this a weak choice, which somehow diminishes the
authenticity of our accounts, or a fact of our total life as scholars and as persons?
If there was in these experiences some “anguish”, it was not a motivator. We did not wish to
experience it then nor to profit from it now: these insights were not the products of a
conscious choice, but having gone through and reflected on our experience of what happens
14
(Stewart, 2013) we are required to bring our trained perceptions and analytic craft to bear on
the issues uncovered in our experience, including our pain.
Delamont’s critique directs attention to the downside of “ego-centric” AE where the voice of
the speaker is louder than that of potentially more interesting or relevant others and where
the author is always the leading legend in his/her own lunchtime: we concur that such
accounts are tiresome and too “confessional” (Van Maanen, 1988).
In Wacquant’s (2003) boxing notebooks our attention is held because we know that this
writing is the product of personally lived encounters that we have not shared but as a result
of our trust in the narrative can come to empathize with. Bauman (2003: 1) describes it as “A
poem in prose, a work of love and wisdom rolled into one: this is how ethnography should be
written, were the ethnographers capable of writing like that”. Bauman’s dismissal of
ethnographers is pejorative and unworthy because good ethnographers (e.g. Wacquant) can
and often do write like that but Bauman implies that there is in some writing too little poetry,
too little anguish and too little connection of the personal trouble with the public issue.
In our work we do not claim to be heroes and over-emphasize our successes: significant
others play their parts not just as a backdrop to our story. All of our accounts are up for grabs.
Anybody else who was there can have their say but as we were there, our claims should at
least be accounted as honest reportage and stand until they can be disproved, standing or
falling on their own merits testifying where we were, where we were coming from and what
we have, so far, made of it all. Daniel was here. David was here. Kilroy was here (Kilroy, c
1942).
Personal experiences comprise learning opportunities and privileged experiences, once they
are shared in a scholarly, supportive environment, offering personalized accounts as
authentic templates for other framings. Over-correction towards sentimentality or
retrofitting the plain story into a Procrustean theoretical frame is misleading because “to wish
to make a thing look pretty or look smart is to think poorly of it in itself and to want it more
conventional, and to try to improve it is to weaken and perhaps destroy it” (Ransom, 1938:
81).
“AE is not a solution to our organizational research problems. Rather it is just one more
piece…” (Buchanan & Bryson, 2009: 699). The generic criteria of narrative apply: it must be
parsimonious, readable and cogent and above all “engaging” as “screenplay for a historical
documentary” (ibid, p.698).
Delamont’s dismissive references to “anguish” imply some position on the role of emotion
and affect in AE but this criticism is not restricted to AE, but to other consequences of
immersion in a field experience. Per contra, does emotional identification with a field site and
its participants necessarily compromise “authenticity” or is it a very likely concomitant of
serious long-term engagement with a chosen field? The loving recall of “capoeiristas and the
strange musical instruments they carry” (Delamont, 2007: 2) and the self-reflexive query
about the Cloisterham bar scene of “why don’t I feel scared in this dangerous
neighbourhood?” (Delamont, op.cit, p.3) are equally implicated with emotional freight. But
this is not an opportunity for disparagement or abnegation but for respect for the implied
human vulnerability. “The smell and taste of things remain poised a long time, like souls,
ready to remind us, waiting and hoping for their moment, amid the ruins of all the rest”
(Proust, 2006: 48).
There is a need for a deeper investigation of the role played by emotion in the selection of
research agenda, but it is not clear that lack of emotional involvement is more of a help than
a hindrance. Interviewing potential doctoral students one seeks to establish that they are
genuinely interested in their topics and emotionally involved enough to have the intellectual
stamina to carry the task through. Doctoral plans framed around the supervisor’s interests
15
alone are known like other failures of foresight to gang aft agley, however better laid they
are, thus “proving foresight may be vain” (Burns, 1785, 1994).
AE is not a monolithic entity and all reportage is not interesting. Much self-reflexivity can be
mere navel-gazing but our ultimate justification may be that we had at the time of the
experience fewer methodological choices than we thought. Things happen (Dawes, 2016,
Seely, 2010) and in the quest to understand what has happened, it is necessary to lose the
illusion of control (Langer, 1975). But this does not imply an avoidance of learning and the
processes of reflective functioning or mentalization are intrinsic to the realisation of self-hood
( Fonaghy et al, 2004).
As these things happened to us in the emergence of our selves, we have tried to be faithful
to our experience so we dealt with it by writing about it. Not to gain promotion or to publish
in a 4* academic journal, but to make sense for ourselves. Hopefully, the end-product is of
value to wider communities of scholarship and experience and that optimism has been
justified by subsequent experience of the reaction of others.
We share the ethnographic creed (Van Maanen, 2011: 219) but a deliberate intention to “do
fieldwork” in the style of a trained researcher is not the only manner in which experience
occurs, and this ethnographic stance is both a matter of deliberative cognitive choice, but also
one of recognising that through some process or set of events that may be completely beyond
personal choice or preference, one has entered a different space and the driving-force has
been an unwilled, uncontrolled emotional vector.
Affect, even anguish, are not explanations or criteria for authenticity but they may be helpful
markers of these desiderata or offer clues to other kinds of relevance. Anguish can be a
marker that something has happened or is happening to change a framing, maybe one that
has never previously been interrogated. According to ccurrent neurophysiological research it
is affect that drives cognition; not the other way round as rational actor theories presume
(Damasio,1994).
After the epiphanic experience, one is now on the other side of the mirror (or even at the
bottom of the rabbit-hole) from which a way out has to be sought and it is this understanding
that constitutes both the beginning of meaningful work and of the possibility of an authentic
AE giving rise to a new structure of learning opportunities. Sometimes the account of the
journey becomes as valuable in the transmission to others of useful knowledge about deep
experience as the presentation of the findings or data (Carolan, 2003) and while a claim of
authorial presence can be destabilizing to other accounts it has to be respected at
least.(Alvesson, Hardy and Harley, 2008, 489)
AE is certainly not everything, but carefully and craftfully done, including the anguish (if that
is how it all starts or is triggered) definitely can become something authentic. The
autoethnographer does not seek univocality and knows this can never be achieved for as
Derrida asks "How many voices intersect, observe, and correct one another, argue with one
another, passionately embrace or pass by one another in silence? Are we going to seek one
final evaluation?" (Derrida, 2001, p.50) The social scientist as honest enough reporter even of
personal emotional experience is still of value. It is only one voice but the voice of one who
was there. Some stories write themselves because they have to be written.
16
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