Careers in sports management
Praveen Thariyan2021, International Journal of Physical Education, Sports and Health
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Sports management is a branch of knowledge that is directly involved in sports and recreation. It becomes a discipline of academic interest and deals with areas such as administration, finance, law, and ethics. There are different aspects of sports management. Those interested in the financial and financial aspects of the sports world may consider focusing their studies on finance and related subjects. Similarly, sports managers who want to work in international sports organizations should take courses such as international marketing. Advertising of various sports leagues in various sports in India started a world of possibilities and increased the scope of activities. A special achievement of a degree in sports management is a range of career paths to choose from. From traditional career options such as athletic coaches, athletic administrators, player or coach agents to sports organizations, team managers, coaches, or even a sports event planner to retail sales and branding, the s...
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International Journal of Physical Education, Sports and Health 2021; 8(4): 158-160
P-ISSN: 2394-1685
E-ISSN: 2394-1693
Impact Factor (ISRA): 5.38
IJPESH 2021; 8(4): 158-160
© 2021 IJPESH
www.kheljournal.com
Received: 12-05-2021
Accepted: 15-06-2021
Dr. Joji M Philip
Associate Professor,
Department of Physical
Education, K G College
Pampady, Kerala, India
Praveen Thariyan
Assistant Professor,
Department of Physical
Education St. Dominic’s College
Kanjirapally, Kerala, India
Careers in sports management
Dr. Joji M Philip and Praveen Thariyan
DOI: https://doi.org/10.22271/kheljournal.2021.v8.i4c.2158
Abstract
Sports management is a branch of knowledge that is directly involved in sports and recreation. It
becomes a discipline of academic interest and deals with areas such as administration, finance, law, and
ethics. There are different aspects of sports management. Those interested in the financial and financial
aspects of the sports world may consider focusing their studies on finance and related subjects. Similarly,
sports managers who want to work in international sports organizations should take courses such as
international marketing. Advertising of various sports leagues in various sports in India started a world of
possibilities and increased the scope of activities. A special achievement of a degree in sports
management is a range of career paths to choose from. From traditional career options such as athletic
coaches, athletic administrators, player or coach agents to sports organizations, team managers, coaches,
or even a sports event planner to retail sales and branding, the scope of the situation varies. Developing
countries like India can take advantage of the immense potential of the sports world by promoting sports
management.
Keywords: Sports management, marketing
Introduction
Management is the act of making efficient use of available resources to express the desired
goals and objectives. Nowadays in sports too, management plays an important role in the field
including start-up, training and competition. Sports management deals with skills, ideas related
to management, finance, marketing and sports-related laws. Individuals wishing to pursue a
career in sports management should acquire an academic qualification that ensures a
comprehensive understanding of sports, business management, and meaningful practical work
experience related to handling sports organizations/events.
Sports management is a cocktail of physical education, human participation, business
governance, management and communication. As the sports industry is very large and diverse,
certain degree programs may be pursued for specific segments of the sports industry, such as
golf management, sports communications/media, and sports tourism/travel/hospitality.
Like any other business, sports organizations require employees with financial, operational and
marketing skills. However, a sports manager must have a thorough knowledge of the issues
specific to the industry. To give an example, sports economists need to understand concepts
such as athletic evaluation in order to negotiate with players and vendors' contracts. When it
comes to marketing, the challenge is not to sell a product, but to bring in participants.
Marketing professionals may also be responsible for coordinating the external communications
of a franchise, such as using social media to facilitate close contact between local fans and
their home team. These are issues that require a particular skill that goes beyond the typical
corporate environment. Because it produces individuals with strong athletic backgrounds and
leadership experience, it is highly valued to talk about varsity sport, participate in school
sports organizations/clubs, and assist with school sports events or clinics. As the sports
industry is very large and diverse, there are many job opportunities in a variety of
organizational settings.
Corresponding Author:
Dr. Joji M Philip
Associate Professor,
Department of Physical
Education, K G College
Pampady, Kerala, India
Sports Management
Sports management is the combination of skills related to planning, organization,
management, control, budgeting, guidance, and evaluation in the context of an organization or
department with a primary product or service related to sports or physical activity.
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International Journal of Physical Education, Sports and Health
According to Parkhouse House, research on the economic
impact of the sport identifies it as a $ 213 billion industry per
year, making it the sixth-largest industry in the United States
(Sports Business Journal, p. 23, December 1999). The broad
organization settings in which sports usually take place mean
that individuals can choose and pursue careers at their
discretion in the work environment that best suits them. In
addition to traditional sports, the functionality of the new
packages also includes extreme sports like skateboarding,
boogie boarding, ice climbing, snow kayaking, trendy and
new professional sports, especially for women.
Amateur sports, including sports, professional sports,
Olympics, sports marketing, management companies, sports
communications, news media companies, corporate
sponsorship, advertising agencies, sports product companies,
arenas, stadiums and civic centers.
The increase in the number and variety of sports publications,
sports related internet sites, increased mass media
presentation, and exposure to sports events and activities
increases the need for individuals with specialized
qualifications in sports communication/media. Similarly, the
growth in the number and diversity of specialized sports
facilities, the increase in sports tourism and the advent of
adventure travel are also improving. The rapid advancement
of the globalization of the sport and the provision of sportsrelated goods and services to various market segments has led
to the continued growth of the sports industry. These
developments ensure that the sports industry continues to be
one of the largest and most diverse industries in the country,
thereby sustaining future employment opportunities.
Athletes may be the face of a sports organization, but they are
not the only athletes. The expert management professionals
who made the game possible behind every double play,
touchdown and penalty shot - whether they were coordinating administrative details or working to impress the
crowd. Everything from major league franchises to club teams
needs officers capable of performing a wide variety of
functions. Here is a breakdown of the promising opportunities
and crucial challenges you can find in the sports industry.
Event Coordinator
These organized and dynamic professionals oversee all the
essential elements that are sought to effectively promote,
execute and broadcast a sporting event. Often working in a
relationship between the fans, the venue, and the
management, the game day coordinators help to create an
active and engaging atmosphere and ensure that the event is a
joyous experience for all who attend.
Athletics Administrator
Athletics administrators are often the central decision-makers
in sports organizations, overseeing all aspects of a franchise,
team, or club. They can range from ordering equipment to
hiring and dismissing employees. Their job also includes
ensuring that legal rules, especially those that change the
collegiate arrangement.
Sport Marketer
Sports marketing professionals focus on creating buzz around
the franchise or organization that manages sponsorships that
may affect the team’s brand. Overall, their mission is to
promote the team, its players, stories and assets that appeal to
the public interest, increase sales, and strengthen the
organization's numbers. All kinds of organizations rely on
experts who communicate strongly through digital and
traditional media.
Facility Operations Manager
Leaders in this field are effectively utilizing the resources
available to maintain and improve an athletic arena. They may
be responsible for handling construction contractors, hiring
custodial staff, organizing ticket sales and admissions, and
coordinating emergency response plans.
Financial and Contract Analyst
As with any business, sports teams and franchises aim for
profitability and financial responsibility. Sports financial
analysts support this goal as they do in other businesses:
analyzing the costs of increasing available funds, capital, and
revenue, and reporting on performance. Given that the bulk of
the company's capital may involve athlete's salaries and
vendor contracts, these professionals may be called upon to
review the terms of an unfinished contract and ensure that it
reflects the best interests of the organization.
Guest Relations Manager
The guest relationship manager ensures that fans have a good
experience with each member of the customer service staff at
a venue. They coordinate with employees to check that
everyone is following organizational policies. When there are
any disputes or difficult situations, the manager takes the
initiative in finding a solution.
Corporate Partnerships Manager
Sports organizations regularly work with corporate partners to
promote a product or service in lieu of initial or existing fees.
The corporate partnership manager oversees this partnership,
discovers new opportunities, develops contracts, and oversees
their execution. Other types of sports partnerships may
include deals with media outlets, such as special agreements
for broadcasting rights.
Scope and its relevance
Untapped Opportunity
Sports management is gradually evolving in India, mostly
unorganized. According to a study by the National Skill
Development Corporation (NSDC) on the skills gap in the
sports sector, India expects a sharp decline in human capital
for the sports sector by 2022. This includes primarily sports
managers and qualified hands in other leadership positions.
Rising Demand for Sports Professionals
The above ‘skill gap’ shows the future employment prospects
of the sports industry. Demand for this specialty has grown
significantly as a result of recent corporate scandals. The
industry needs experts like sports managers who can
understand the technical aspects of sports marketing, the
application of law in sports, sports finance, and much more.
Increased participation of Corporates
Large corporates and companies such as Reliance Industries
and Hero Motors are now interested in recognizing the
League of Hockey, cricket, and football. Thus, investment and
intelligence increase.
Focus from the Entertainment Industry
The participation of celebrities helps to increase the
popularity of the sport and confirms the high audience. Sports
like the F1 Grand Prix, MotoGP, and Pro Kabaddi League
have grown in popularity and the Pro Kabaddi League has
been watched by over 500 million people. In addition, the
business sector of the industry employs 500,000 people. This
number is expected to increase with the growth of the sports
market.
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International Journal of Physical Education, Sports and Health
The success of League tournaments
The sports industry is expected to grow with the success of
the Indian Premier League in cricket, the Indian Super League
in football, the Premier Badminton League, and the Hockey
India League.
Conclusion
The goal of sports management is to create skilled sports
professionals who want to integrate their passion with their
profession. It also provides an opportunity for sports
professionals to increase their knowledge and for individuals
from other fields who want to enter the world of sports.
Careers with a degree in sports management will attract
opportunities from a variety of fields who are passionate
about the opportunity to work with professionals. A sports
manager should have a thorough knowledge of issues specific
to the industry. It requires expertise far beyond adapting to a
prototypical corporate environment.
References
1. Dr. Chakraborty Samiran. “Sports Management” Prerna
Prakashan 2012.
2. Byers “Key Concepts in Sport Management” SAGE
Publishing 2020.
3. Dr Indulekha R “Sports Career” Liwing 2019.
4. Sports Business Journal, December 1999.
5. The European Journal of Economics and Management
Sciences “Management of sport organisations” 2015.
6. Dr.
Goraksha
Vitthalrao
Pargaonkar
“Sports
Management”: Friends Publications (India) 2020
7. Rao VSP. “Human Resources Management” Text &
Cases – Excel Books 2019.
8. Michael A Leeds “The Economics of Sports” Peter Von,
Victor 2014.
9. Lyberger MR. Shank “Sports Marketing: A Strategic
Perspective,” United Kingdom: Taylor & Francis 2014.
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