The Art of Qualitative Research
A Short Guide for Dentists
Faaiz Alhamdani, PhD
Design and technical supervision
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Second Edition
2023
2
“Everything we see is a perspective, not the truth”
Marcus Aurelius, (121 AD180- AD)
4
Table of Contents
7
Introduction
9
Importance of qualitative research
11
Using fine art as an analogy for qualitative studies
14
The philosophical basis for qualitative research
21
Sampling for qualitative study design (Number of participants)
23
Data collection in qualitative research
27
Data analysis (making sense of qualitative data)
37
Common qualitative methodologies in health studies
39
Thematic analysis
42
Hypothetical study scenario
43
Grounded Theory
47
Hypothetical study scenario
48
Generic qualitative research methodology
51
Phenomenology
54
Hypothetical study scenario
55
Interpretive (Hermeneutic) phenomenology
58
Hypothetical study scenario
59
Writing a qualitative research paper
61
References
5
Acknowledgment
It has been a long journey with this book, and I have to thank
people who accompanied me in this journey. I have to start
with the supervisory team at Newcastle University where I
studied my PhD. They introduced me for the first time to the
Qualitative Research; the first and foremost is Prof. Justin
Durham who guided me at the beginning of this voyage. I
awe him greatly. I would like to thank Dr. Ian Corbett who was
the best mentor during the PhD study. I also would like to
extend my thanks to Prof. Catherine Exley who encouraged
me and fueled my passion toward this field of knowledge.
I would like to express my thanks to the President of Ibn Sina
University Prof. Abbas Alsharifi. My deep gratitude to the
Vice Presidents for both Administrative and Scientific Affairs
(Prof. Basim Shehab, and Asst. Prof. Sinan Bahjat) for their
support and efforts to make the publication of this book a
dream come true.
The last but not least, I would like to thank my family for their
continuous support, and my dear friend Dr. Ali Zayni who
supervised the design of the book to the level I am really
proud of.
Faaiz Alhamdani, PhD
Baghdad, 2023
6
Introduction
Qualitative research aims to reach a better understanding of
human perceptions, views, experiences, and interactions with
social phenomena [1]. Recently, there is more appreciation
for the role of qualitative research in the field of healthcare [2],
as it provides health researchers with a holistic view of the
complexities of different health problems.
Qualitative studies are more endorsed by the nursing
research field [3,4]. This can be attributed to the close
encounter of nurses with patients in hospitals and care
homes. This gives academics who work in the nursing field a
unique opportunity to deal with different patient’s views and
experiences with a wide array of health situations.
The same applies to psychological research [5,6]. Psychologists
work closely with their patients to understand and comprehend
their problems with their inner and outer environments. This
close relationship helps patients to elaborate on their fears,
concerns, and experiences with troublesome feelings.
Despite dentists enjoy an intimate professional relationship
with their patients compared to their fellow physicians, they
do not seem to deal with qualitative research with the same
passion. Dentist- patient relationship transcends the close
physical encounter during dental sessions. It is more rooted
in shared decision-making. Patient’s opinions of their facial
appearance reflected by their dental and oral health play a
major role in the dental treatment outcome.
For the above reasons, this short guide aims to bridge
the gap between dental health practitioners, as well as,
dental academics, and qualitative research. This book will
oversimplify the qualitative research paradigm using fine
7
art examples to help dental researchers overcome the
burden of long textual explanations for qualitative research
philosophy and the most widely adopted methodologies in
health research.
This short guide does not aim to discuss in detail each
methodological approach nor the trustworthiness of
qualitative research findings. Its main goal is to highlight the
general characteristics of qualitative research as a concept
and as practice for each methodological approach
8
Importance of qualitative research
The more advances we achieve
Keynote:
in the bio-medical field the more
Disease process, is
questions we ask. As we attempt to a two sided story.
answer these questions we assume Qualitative research
(hypothesize), and we test our is our tool to discover
assumption (hypothesis testing). the patient’s side of
Hypothesis testing is the core of this story.
modern health science’s research.
Hypothesis testing in the experimental condition is the
essence of the quantitative research tradition.
Despite that quantitative research represents the mainstream
approach in biomedical sciences [7]. However, there are two
issues need to be considered in biomedical research. In
quantitative research, the patient’s health problem is seen
from our assumption not according to theirs. Patient’s
views and assumptions do not lie within the paradigm of
quantitative research.
Patient’s perception, experience is the essence of qualitative
research. Qualitative research aims to understand humanrelated phenomena within the patient’s life context not in an
experimental context, as in quantitative research [8]. It seeks
to explain and understand rather than quantify or predict.
The second issue is related to hypothesis testing itself.
Testing hypotheses in quantitative research tradition assumes
certain background knowledge about a given aspect of a
health problem. When we have no clear understanding of
the problem under question quantitative research is not
justifiable, because we do not have a hypothesis to test.
9
Here comes the importance of qualitative research, as it
seeks to explore areas of health phenomena with little or no
available information about. It provides knowledge about
unknown areas in patient’s experiences, views, and concerns
toward their health, and their expected outcome [10 ,9].
It is true that quantitative randomized clinical trials (RCT),
systematic reviews, and meta-analysis research lie at the top
of the hierarchy of evidence-based medicine [12 ,11].
However, they cannot provide a better understanding of the
bio-psychosocial impact of a health condition on patient’s
daily life and the influence this impact might have on the
shared decision-making process [13].
This knowledge is important within the context of the
shared decision-making process. In clinical practice, shared
decisions between the dentist and the patient is crucial
within the environment of medical consumerism. As the goal
of dental care, as general medical care, is to improve healthrelated quality of life. Hence, there is an increasing consensus
on the importance of the patient’s perspective regarding
their health. This perspective is more vital regarding dental
treatment outcomes [14].
Qualitative research helps the dentist visualize the patient’s
side of the health problem. This cannot be achieved using
quantitative research methods. Most importantly, it encourages
better dentist-patient communication. Fruitful dentistpatient communication lies at the heart of dental practice.
This cannot be fully achieved without qualitative studies.
10
Using fine art as an analogy for qualitative studies
It is risky to write a short guide on
Keynote:
qualitative research, especially by a
The process of
researcher does not have an academic
understanding
the patient’s
sociological background. This means
experience, views,
that the writer is stepping outside
thoughts has a
clinical researcher’s comfort zone.
creative side. It is
Clinical researchers who are used to
like the process
of understanding
dealing with numbers and statistical
a painting or any
values find it difficult to assert their
other art work.
management on patient’s subjective
accounts of the disease process. Many
clinicians find qualitative studies as an alien territory [15].
Despite the recent attention toward qualitative research and
a plethora of published texts on qualitative research and
its methodologies [16], still, it is difficult for a clinician to be
engaged with these texts. This is because qualitative studies
represent a different way of research thinking. When I explain
qualitative research in the way used in the published text, I
find to achieve engagement with the audience.
This encouraged me to choose fine art examples as a
friendly medium for introduction of qualitative research. I
have been involved in fine art writing for over 15 years. Real
art is a true example of a rigorous quest for knowledge and
understanding. That what makes masterpieces of art stood
the test of time. Also, art, social science, and qualitative
research share the same ultimate aim; understanding
human experiences in different life situations. In addition,
fine art, like science is a form of knowledge [17]. Contrary to
the common belief, fine art practice does not lack rigor or
defined methodological practice.
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Furthermore, there is something common between
art and qualitative research, which is creativity. Making
sense of qualitative data, whether it was textual, visual,
or lived experiences is an important part of qualitative
research practice. For the sake of conceptualizing a given
phenomenon, the researcher needs to be creative. This is,
especially, seen as the researcher moves from data coding
to abstracting [18].
There is another important aspect of creativity in art, which
is the ability of a picture to tell a thousand words. Cresswell
described qualitative research as a woven fabric with tiny
threads, many colours, and different textures [19]. I can’t think of
a different definition for describing a modern painting canvas.
For the sake of explaining qualitative research using fine art
examples, I will consider the painter as a patient expressing
him/herself, and the spectator or the fine art critic would
be the researcher. In this sense, imagine the painting as the
qualitative data you wish to analyze.
Each painting reflects a particular painter’s experience and
view of a particular life event. In other words, it reflects the
painter’s interpretation of a certain phenomenon. This may
clarify the term “interpretivism” commonly used in qualitative
research. Interpretivism opposes the term “positivism”,
which represents the basis of quantitative research.
Positivism stands for knowledge about a phenomenon,
(physical entity) expressed by numbers or can be tested
or measured [20]. Patient’s experience and understanding
of a particular health problem is not a physical entity and
cannot be measured. Hence it cannot be investigated using
quantitative research methods.
12
When a fine art admirer finds an interesting painting for
an unknown artist, at least to them, they start gathering
information about an artist trying to know as much as they can
about his paintings to reach an understanding to his artistic
style, favorite colors, common themes and the way his creative
career developed over the years. Qualitative research works the
same way, as it develops concepts, explore meaning, describe
multiple realities, or produces generalizable theory [21].
This gathering of information is called the “inductive
approach” because the researcher does not know much
about the phenomenon he is studying [8].
This “inductive approach” mostly used in qualitative research is
the opposite of the “deductive” approach used in quantitative
research. In quantitative studies, we test our assumptions
(hypotheses) regarding the phenomenon rather than exploring
a phenomenon or “generating a hypothesis ” [22].
13
The philosophical basis for qualitative research
It is useful for every
researcher to know about the
Keynote:
Facts are either measured
philosophical background of
using quantitative research,
scientific inquiry and related
or interpreted (understood)
research practice to have
using qualitative research.
a better understanding of
what separates between the
philosophical views of both quantitative and qualitative research.
To achieve this understanding we need to know about the
ontological and epistemological stances of both.
Ontology is simply the study of being [23]. It is the nature of
the world and what we know about it [24]. Reality is a human
construct, which means that each one of us has their view of
reality. Ontology, in this sense, asks the question; what is reality
for me, and is there a reality outside what I think and believe?
Ontological stances (positions) lie between two extremes:
realism and idealism. Realism assumes there is an outside
reality independent of our perception (outside what we think
or believe). Idealism, on the other hand, states that there is
no reality outside our belief or understanding. Reality is only
what my perception tells me (how I look at it). In between
these positions lies subtle realism which acknowledges the
presence of an outside reality, but this reality is not separated
from our interpretation.
The ontological views could be exemplified by the following
example. Imagine a group of spectators watching a movie
“the outside reality”. Some spectators believe that what is
happening in the movie is part of their everyday life. This is
14
“realism”. Others find what is happening in the same movie
is just fiction and has no what so ever connection to their life.
This exemplifies “idealism”. The last group of spectators
believes what is happening in the movie is not their life,
but they accept the fact that there are some events might
happen or could have happened. This is “subtle realism”.
Epistemology, on the other hand, is defined as the theory
of knowledge [23]. If Ontology asks what we know about
something, Epistemology asks how we know about it.
Epistemology, also, has two extremes. The first is positivism,
which states that the studied phenomena (human feelings,
views, and emotions) can be independently measured and
are unaffected by the researcher [25]. This position assumes
that social facts can be approached in the same way as
the natural world because human behavior is governed by
regularities [24 ,23].
The second epistemological position is interpretivism, which
states that the social world and the researcher have a mutual
influence on each other and that social facts and values are
influenced by the researcher’s perspective. Furthermore, since
the social world is not governed by natural sciences rules
(regularities), the methods of the natural sciences are not
appropriate. Hence, the researcher has to explore the social
world through the participant’s perspective [25].
In qualitative research, the researcher is the research
instrument. They are the instrument used for data collection
and data analysis at the same time. Quantitative research, on
the other hand, assumes that the researcher has no influence on
data collection or data analysis, because quantitative research
deals with physical data, which can be observed, measured,
tested, and explained by numbers and statistical values.
15
Suitable example for the difference between quantitative
research and qualitative research is the difference between
realistic and abstract paintings. Although, the term realism
as used in painting could be misleading. Realism in painting
does not refer to an ontological stance. It is a term used for
a popular school of painting in the 18th century. Besides,
art, cannot be separated from human emotions even in its
extreme super-realistic movement.
In a realistic painting, the artist tries to depict the phenomenon
in an impartial way. In realistic painting, the painter is not
interested in provoking any feeling rather providing the
spectator with facts. He tries to be as objective as possible.
(Figure 1).
The artist’s position in this realistic painting could be a good
example of quantitative research. The objectiveness in
showing the life event as they were, not as they wish they
should have been [26]. This reflects the separation between
the observer and the phenomenon under study.
16
17
Figure (1): Realistic painting by Gustave Courbet
Conversely, in abstractionism, there is no unified
understanding of the painting, because each one, the artist
and the viewer has their interpretation of the artwork. As a
viewer, you will not be able to provide an objective account
of the artist’s work. What you have is your interpretation
against his or her interpretation (Figure 2).
Figure (2) Abstract painting by Kandinsky
This shows an important aspect of qualitative research
thinking. Qualitative researchers are interested in the
participant’s interpretations of their experiences and views
of the disease process not the disease process itself.
Furthermore, qualitative researchers have their interpretation
for the studied phenomenon. They are the instrument for
data collection and data analysis.
18
Some researchers believe that the philosophical basics of
qualitative research were built on the work of twentiethcentury authors: Heidegger, Merleau-Ponty, and Habermas.
These foundations were applied by anthropologists,
sociologists, and recently by health care researchers [27].
Others believe that qualitative research can be linked back
to the ideas of Immanuel Kant in his book (Critique of Pure
Reason) published in 1781, when he proposed that “our
knowledge of the world is based on ‘understanding’ which
arise from thinking about what happens to us, not just
simply from having had particular experience”; and Wilhelm
Dilthey (1860s70-s) who emphasized the importance of
‘understanding’ and studying people’s lived experience [25].
However, the author believes that qualitative thinking lies
deeper in the history of philosophy. It is evident in the
philosophy of Marcus Aurelius, the stoic philosopher and
Roman Emperor (121 AD180- AD) “Everything we see is a
perspective, not the truth” [28].
Another important difference between quantitative and
qualitative research is related to their methods. Quantitative
research adopts what can be considered as a unified research
approach with a certain set of statistical tests for different
bio-medical studies. Besides, quantitative research, being a
common practice, does not command the need to know its
philosophical background.
In qualitative research the issue is different. There are
different schools and each school is based on different
philosophical tradition. Every newcomer to the qualitative
19
research paradigm needs to know about the philosophical
traditions that underpin scientific research in general and
qualitative research in general and each qualitative research
methodology, in particular.
However, there is a current tendency in health research to
rely on Thematic Analysis and Content Analysis methods.
This methodological approach is more appealing to health
researchers. These methods do not require deep and
rigorous data analysis. Besides, they are more suitable for
mixed (qualitative and quantitative) studies [29,30].
20
Sampling for qualitative study (Number of
participants)
An essential difference
between quantitative and
Keynote:
qualitative studies is the
Qualitative data are human
sample size. In quantitative
words that reflect experiences,
meanings, or views.
research, the sample size is
The qualitative data value is not
governed by statistical rules,
measured by the number of
whereas qualitative research
participants, but by the diversity
is governed by the different
and richness of their responses.
meaning each individual give
to the studied phenomenon.
Hence it looks for the sample which provides adequate insight
(depth and breadth) into people’s experience [31].
This means the researcher selects patients with different
experiences
employing
non-probabilistic
sampling
“purposive sampling” strategy. This sampling approach
aims to recruit participants who are likely to have different
experiences and it continue requiting participants until
there are no new ideas to be added to the data. This is often
termed “data saturation level” [32]. It is not unusual that
the researcher reaches the level of data saturation after 5
interviews only.
Another type of non-probabilistic sampling employed
in qualitative research is «Theoretical» sampling. In this
sampling technique, the next participant recruitment is
guided by data analysis (see Grounded Theory Section).
This provides an extended exploration of various aspects of
participant’s views for the sake of theory development [33 ,8].
A good analogy for this aspect of experience exploration
21
can be seen in modern fine art practice. The artists, as they
make their exhibitions, they tend to dedicate the exhibition
to a particular idea (concept) or aspect of human experience.
The artist might believe the exhibition concept cannot be
covered by one or two paintings. The artist might exhibit
10 ,7, or 12 paintings until the painter is satisfied the whole
concept has been presented. It does not matter if this might
take a few weeks or several years from the artist’s work. What
matters is the idea behind doing the exhibition reaches the
audience in the best possible way.
22
Data collection in qualitative research
There are 3 main methods
of data collection in
qualitative
studies:
observations, interviews and
focus group discussions.
Other less commonly used
methods include the analysis
of public or private documents,
& e-mails [9].
Keynote:
To collect qualitative data, we
talk to (interview) patients
(participants) either as individuals
(semistractured/in-depth
interviews), group discussions
(focus groups), or share with
participants their environment
(ethnographic studies).
In the focus group (Figure
3), some purposely selected participants discuss together
their personal opinions on the research topic [34]. This
method has been used to explore a wide range of healthrelated problems [35]. In focus group discussions participants
are encouraged to talk, exchange ideas, experiences, and
points of view [36]. In this way, a focus group is thought to
encourage the research participants to explore relevant
issues in the group and conceptualize the research issue in
the different forms of communication [36].
This method of data collection is a collective process of
negotiation. It is a dynamic, interpersonal process. This is
Figure (3): focus group discussion
23
why it is more commonly used by ethnographers who are
looking to understand how particular cultures give meaning
to phenomena reflecting symbolic interactionism [31]. Focus
group discussion needs to be balanced between dominant
voice personalities who tend to take on the charge of the
discussion, and other shy voices.
Qualitative interviews could be a better choice for data collection
when personal or sensitive issues might not be appropriate to
be shared in a group discussion. There are 3 types of interviews:
Structured interviews, semi-structured interviews, and indepth interviews. The structured interview, which is not used
in qualitative research has fixed standardized questions and
the answers are from fixed choices. Quality of Life instruments
(questionnaires) are examples of structured interviews [37].
Semi-structured interviews start with few open-ended
questions “topic guide”. These 5 to 7 questions guide the
interviewer during the interview. With this set of topic guide
questions, emergent ideas can naturally be explored. In
another word, topic guide questions may be followed by
other questions to identify other areas of the phenomenon
under study [39 ,38]. Qualitative interviews are essentially
conversations that aim to understand the phenomenon
from the participant’s perspective. As they use open-ended
questions they explore in-depth the issues of concerns to
the participant [41 ,40].
Focus group discussion is a useful data collection technique.
It saves time and benefits from the participant’s interaction [,42
43]. However, it does not allow the researcher to focus on each
participant separately. This will make them lose the individualistic
account of each participant’s voice. That is why it is not useful
for phenomenological studies. In addition, it does not allow the
24
researcher to reflect on each interview separately as in semistructured interviews. Hence, the researcher will not benefit
from the data collected from the previous benefit from the data
collected in the previous interview to inform the following interview.
In-depth, interviews are even less structured than semistructured interviews. They begin with one or two questions
and all the following questions will depend on what the
interviewee will say. These questions aim to clarify and provide
more depth understanding of the issue under question [37].
Open-ended questions used in qualitative research are questions
Figure (4): a qualitative interview
that start with “what”, “how” & “why”. This enables the interviewees
(patients) to speak and elaborate on the nature of their experiences.
In qualitative studies, the researcher needs to avoid, as much as
possible, questions answered with “yes” or “no” [38].
Throughout the course of the interview, the topic guide
questions are complemented by “probes” questions. Probes
are the questions that aim to investigate further issues
raised in the interview process [45 ,44]. Examples of “Probe”
question; would you tell more about this; this is interesting....
can you explain what you mean exactly?
“Prompt” is another qualitative interview tactic, which is used
25
to control the path of the interview. When the interviewee
starts to talk about aspects of experience that seem to
be irrelevant to the research subject, the interviewer may
respond in the following way; “it is interesting what you have
said, which we may discuss later; this is useful information
indeed. However, let’s go back to what you have said earlier...
etc [46]. Prompts might not be a suitable tactic to be used quite
often, as the interview might reveal an important aspect of the
experience, which might be overlooked by the researcher.
Qualitative interviewing is not a difficult task for clinicians.
During daily clinical practice, clinicians ask patients about
their complaints and their relevant and medical history to
reach the diagnosis. So, they are equipped to be good
listeners. Besides, clinicians, as they interrogate patients
about their clinical problems, they deal with different
attitudes and personalities.
Qualitative data are not only obtained by only audio-recorded
interviews, which are “transcribed verbatim” for the aim of
analysis. In ethnographic studies, the recorded data may be the
researcher’s reflections of their experience as he/she shares the
environment where the phenomenon is taking place. An example
of such research is studying nurse’s experiences in intensive
care units. Ethnographic study means studying and sharing the
experience of a group of people within a specific cultural or
environmental context [21].
Doing ethnographic study is like doing a TV documentary
about a certain phenomenon, such as Picasso’s art. Picasso is
a revolutionary artist with a versatile artistic career. Studying
his art itself might not provide an in-depth understanding
of his artistry. We might need to visit his home town; meet
members of his family, share their living environment, and
having a sense of it and how this could influence & shaped
Picasso’s way of thinking.
26
Data analysis (making sense of qualitative data)
Qualitative data are not
numbers, nor statistical Keynote:
values. Qualitative data The process of understanding
could be texts, live patient’s experience, views,
observations, or videos. thoughts, like understanding
Hence, qualitative data artwork, has a creative side. It,
however, should follow the steps
analysis is not about
finding means, frequencies, of qualitative data analysis.
statistical differences, or
statistical relationships between variables.
Qualitative research analysis is
understanding and interpretation.
about
exploration,
In qualitative studies the researcher does not have a hypothesis
to test. What he has is a phenomenon, which he does not know
much about. Thus, the researcher must enter the study with as
little pre-set assumptions, as possible about the phenomenon.
It suggested that the researcher should be aware of the
influence the literature might have on their observations.
Unlike quantitative research, there are different qualitative
research schools (methodologies). Each of which rely on different
interpretation (analysis) technique. [47 ,25], because there are
different approaches to interpret human experiences. Each
approach (methodology) apply different interpretation method.
There are, however, common generic aspects in qualitative
data analysis. These represent common analysis techniques.
They include “iterative concept”, “coding” and “abstracting”.
The iterative approach is an important principle of qualitative
research. Iterative method in data analysis means that data
analysis starts as soon as data collection begins (from the first
27
interview, or first observation). It is an early repetitive data
analysis alongside data collection. This overlapping of
data collection represents a dynamic buildup of thoughts,
and ideas, which continue to reveal different aspects of the
studied phenomenon.
The application of this method helps in sample recruitment. As
we discover new themes, we recruit participants with relevant
experiences to unveil more about these themes. This is called
purposive sampling, or theoretical sampling (as in Grounded
Theory methodology). The iterative method of analysis also
helps in being flexible within the interview/observation to ensure
the study uncovers further aspects of data or disconfirming
data (contradicting ideas) for emerging themes [49 ,48].
In another word, the researcher can start analyzing the
data (uncovering codes and themes) and does not need to
wait for the next interview. The researcher starts analyzing
the phenomenon under study while listening to the first
participant; making sense of the data and writing reflections
and thoughts. In this way, as data analysis progresses, the
researcher may remove, add, or rephrase the questions to
attain a better appreciation of the data.
This is another aspect of similarity between painting and
qualitative research. During the painting process and as the
picture is getting clearer in the artist’s mind, he/ she might
change the colors, may add, remove, or change the posture
of the figures.
Let us have a look at “Napoleon’s Coronation” by JacquesLouis David as an example. I have taken two sketches of one
painting’s detail, which is Napoleon’s gesture. If you see the
final painting, you may find how Napoleon’s gesture differs
from sketches (Figure 5, 6, and 7).
28
Figure (5) Napoleon Coronation by David -sketch
Figure (6) Napoleon Coronation, another sketch
29
Figure (7) Napoleon Coronation, a detail from the final painting
30
Coding is essential for qualitative data reporting [48]. It
represents the first step in qualitative data analysis. Coding
is a way of identifying the basic information units of the data.
In another word, the code is a sentence within the speech, or
the written text the researcher believes is useful to know. It is
not just a matter of labeling, it, rather, helps the researcher to
transform raw data into ideas and this is the first step toward
data abstraction [47].
Code identification comes through understanding the data.
This requires the researcher to immerse himself in the text
(data). In another word, repeated listening to the recorded
interviews (focus group discussions), and repeated reading
of the text. This makes it easy for the researcher to identify
the study codes.
When the patient says “it was too painful, I couldn’t wait till
the morning to seek medical advice”.
This could offer a clue for a code. This code can be labeled
“pain intolerance”. Similarly, when the patient says: “the
dentist smiles a lot and he was so friendly”. This information
is a code and can be labeled “dentist approach”
Needless to say that the researcher must give attention to
every piece of information given in the data. Also, he must
not read the data with a preoccupied mind (prejudice way).
If they do so, they could lose valuable piece of information.
They must remember that doing qualitative research is about
exploring without presumptions.
For thematic (content analysis) identification of codes and
themes is all what is needed (see Thematic Analysis Section).
However, in other qualitative schools (methods) coding is the
first step in the analysis method. The researcher must move
further in data analysis to identify to discover how themes
and related codes interact with each other to understand
the phenomenon.
31
The next step of analysis is abstracting. It is the main goal of
qualitative research. It means moving from preliminary ideas
and concepts to (conceptualization). Conceptualization
may start with data collection. The term conceptualization
refers to reading between the lines. It is a process of
exploration and creation. That is why it is considered the
most problematic and, at the same time, the most creative
part of the qualitative research [47].
Using previously mentioned examples of patient’s responses,
we can formulate themes. The patient’s quote in regard
to pain can be put under the theme of “concerns before
treatment”. These concerns might be “pain intolerance”,
“fear of something serious”, and “who is the best dentist I
should consult” … etc. The other theme might be put under
the label of “management”. This might include: “the dentist
approach”, “technical skills”, “dental clinic environment”…etc.
In order to use these codes and themes for the next step
of analysis we have to organize our data. One of the useful
methods of sorting and organizing codes in qualitative health
research is the use of the Framework Approach (Table 1) in
which data is organized case by case and theme by theme
[50] in an excel sheet. This systematic and explicit method
to handle the data helps the medical researcher to achieve
rigorous analysis and attain trustworthy findings [51].
The last generic element in qualitative research is the
Constant Comparative Method (analysis). It is a basic analysis
technique used primarily in the Grounded Theory approach
and adopted by different qualitative research studies. It is
a useful practice in qualitative research to identify patterns
that govern the relationship between themes and codes.
32
33
description of
the injury
case
001
case
002
female
24
female
62
2:16.... I was in
so much pain
so suddenly
it was like my
head had just
caved in.
2:2 It was a very
heavy single
impact. I think
I said ‘oh dear’
or something
like that and
felt I didn’t
know whether
my eye was
knocked right
out
immediate complains/ peroperative complains
23 :2 I was probably disoriented and stuff and I was like I just wanted
to lie down on a bed because it made me feel, my face just under
just like my cheek bone to the [03:59 ?] was starting to fill with blood
and it was bleeding and the pain was so, so immense because I
wanted to try and fall asleep or sort of pass out, anything, because I
was in so much pain and I knew something was really, really wrong.
8:16 I had some blurred vision … I tended to have blurred vision
when I woke up in the morning because a lot of the time it was very
sharp, my vision
2:5 and the blood was pouring down my arm. I had my coat on still, so it
was pouring down inside my coat. 2:12 I was having difficulty reading
the dial on the phone. I don’t quite know why, but maybe there was a lot
of water in my other eye. It was all sort of coming and going a bit.
Table 1: An example of Framework method for data organization
The identified pattern can be depicted as a theoretical
construct scheme (Figure 11). This schematic representation
shows the pattern that governs the relationship between the
study finding (codes and themes). This theoretical construct
may be tested and re-tested with more data gathering [52].
Glaser and Strauss, the founders of the Grounded Theory
method, divided the constant comparative analysis into four
stages: [53]
1. comparison of incidents (codes) within a category (theme)
2. integration of categories and their properties
3. delimiting the theory, which means that the theory
solidifies as the modifications of the theory become less
with the addition of new data as themes.
4. writing the theory.
This comparison continues as more data are collected [23].
Creswell [54] defined another way of explaining data analysis
in qualitative research in general. The followings are the
steps outlines Creswell’s approach (Figure 8).
1. data organization and preparation: sorting data according
to the sources of information.
2. obtaining a general sense of the information provided
by the data. Having a general impression of the data
includes looking for the general ideas; the general tones
within the ideas.
3. coding process, which represents the start of the
analytic process. It may be called as an organization of
the materials into a block, which is by themselves are
organized into categories (themes). These codes and
themes are labeled.
4. generating a description, in which codes are used to
generate a small number of (7 -5) themes.
5. representing a description of themes, which means
34
Participant’s views
A: data organisation
B: obtaining general sense of data
C: coding
D: Theme formation, interpretation
Figure (8): A flow chart illustrates qualitative data analysis
steps based on Creswell 2003
35
conveying analysis findings using the narrative passage.
This could be achieved either by describing the
chronology of the event or discussing different themes
of relationship. This is usually accompanied by figures
or tables as an adjunct to the discussion process. Study
themes and their building codes could be outlined in
illustrative tables or figures.
6. interpretation, which is the final step of the analysis. It
means capturing the essence of the idea.
Creswell believes that it is ideal to blend these steps with the
specific design of the proposed study [54].
Data analysis might look like a daunting task dealing with
textual data of (might reach dozens of pages long). No
need, however, to be worried. Like painting, the qualitative
data starts to make sense when some cornerstone aspects
(interesting ideas) start to appear. In the painting process,
the painter starts with an idea, simple might be, then as he
put figures and colors on the canvas the idea transforms
into the composition. The composition has its elements
(figures and colors).
36
Common qualitative methodologies in health
studies
Qualitative methodology is
closely linked to the researcher’s
philosophical
assumption
because the researcher is the
research instrument.
Keynote:
Qualitative data analysis
has its schools.
Each of which is based on
a different assumption, or
philosophy.
The researcher should state
his/her philosophical view to
ensure an accurate qualitative study design, [23]. Being a
qualitative researcher, as a fine art critic, you need to justify
your approach to studying the data/ painting. This is the
essence of qualitative methodology.
Although qualitative research has a range of approaches
based on different beliefs and backgrounds, the generic
aim of most qualitative research methods is to develop
concepts, explore the meaning of the studied phenomenon,
or produces generalizable theory [56 ,55 ,21].
As a fine art fan, you need to ask yourself: What makes you
interested in this particular painting, what is it you are looking
for? This would be your quest in any research question. There
are many paintings in a particular art exhibition or an artist’s
webpage. Why this particular theme or particular idea caught
your attention? This is the question the art lover needs to answer.
Before answering the question, it is essential to know that
qualitative research is governed by the phenomenon being
investigated [57]. Otherwise, any attempt to legislate the use
of any method apart from the research question itself will
violate the creativity and viability of scientific research [58].
37
Thus qualitative research methodology governs the methods
within particular research [21]. This, in turn, will influence the
nature of the collected data.
Similarly, there are many fine art schools and directions, which
reflects the difference of views adopted by artists toward
their experiences [31]. Accordingly, each fine art example will
be used in this guide as an example or a particular qualitative
methodology. Giving artistic examples of qualitative data
reflect the methodological diversity of qualitative research.
There is, however, an important difference between painting
interpretation and the methodology of qualitative research. In
the qualitative study you can, to some limit, govern the nature
of data you work with. This is done by the way you conduct
the interview and analyze the data. Being the researcher and
the research instrument in a qualitative study is like being the
painter as well as the art critic at the same time.
38
Thematic analysis
This type of qualitative
analysis sheds light on
different aspects of the
disease process. It can be
considered as describing
the topographical features
(scratches the surface) of
the phenomenon.
Keynote:
Thematic analysis is the most
basic approach in qualitative
data analysis. It aims to describe
the phenomenon without trying
to understand the underlying
process, or meaning
This approach offers a description of a group of participants
living an experience at this particular moment in time. It
represents, in some ways, what cross-sectional studies
represent in quantitative research.
It offers an accessible form of analysis, particularly for
researchers who are more interested in the descriptive, not
the analytical, aspect of qualitative research. This why it is
considered as foundational method for qualitative analysis [59].
Thematic analysis is a method for identifying, and reporting
data patterns (themes). Identification of themes is the
essence of thematic analysis. Themes are the major pattern
of the data [60]. As mentioned earlier, the theme is something
important about the data concerning the research question
and represents some level of patterned response or meaning
within the data set.
Thematic analysis, as with other qualitative methodologies,
begins during data collection. This is performed by moving
back and forward between the entire data set. And as
mentioned in the data analysis section, these themes
themselves are formed by more basic elements termed
(codes). The code is the unit of meaningful information
related to the phenomenon [59,61]
39
Data analysis in thematic analysis has the following stages;
familiarization with the data; generation of the codes;
identification of themes; reviewing and naming of themes [62].
A suitable artistic analogy for this approach would be Canaletto’s
“Entrance to the Grand Canal” painting (Figure 9). This painting
provides a general view of Venice in the 18th century. It is an eyecatching scene from Renaissance Venice. In this painting, the
spectators are mainly interested in the diversity of the painting
features and how they are richly represented by colorful details.
The essence of this painting is more about its components
rather than the meaning behind the relationship between those
components. The viewer is merely interested in the striking
features of the painting itself enjoying the view as it is and not
interested in anything else.
In the thematic analysis sense, this painting embraces the
following themes; the Grand Canal the boats sailing through
the canal; the group of buildings on the right side of the
view; and the Cathedral at the back of the left side of the
view; and the pedestrian at the front of the Cathedral. These
are the interesting components of the painting. Identifying
these components resembles the identification of themes in
the thematic analysis [63].
Each of these painting themes is represented by smaller
building blocks (codes); each boat, for example, represents
a code within the theme of the sailing boats on the canal.
Similarly, each building is a code within the block of the building
on the right side of the painting. As the Grand Canal painting,
the thematic analysis method provides a general description
of the phenomenon (view) enlightening each feature.
The researcher in Thematic Analysis does not go beyond the
descriptive account of the phenomenon. The research, as
the painter, is interested in the view itself. There is no need
to move deeper in analysis, as the painting is not entitled to
such function.
40
41
Figure (9) Entrance to the Grand Canal, Venice by Canaletto
Hypothetical study scenario
This is a dental research scenario that assumes the researcher
is doing thematic analysis on patient’s views on endodontic
treatment. This study can be performed by collecting
data from participants who are about to start endodontic
treatment; participants who already started their endodontic
treatment; participants who finished their treatment; and
patients who did not continue with the treatment and
decided to extract the affected tooth.
From a personal -28year experience in the dental profession,
I can suggest a topic guide with the following questions: why
did you decide to do the endodontic treatment? How can
you describe your experience during the treatment visits?
What do you think about the dentist? How did you find the
treatment? Topic guide questions can be informed by long
practice in the field under study or by the literature about
the patients-based outcome.
I will assume the following emergent study themes: the
fear of endodontic treatment; discomfort and pain during
treatment; the dentist approach to the problem; a view on
the outcome of the treatment. All the above themes seem
plausible from the hypothetical point of view.
Each of these themes has a group of codes. For example, the
fear of endodontic treatment theme might have the following
codes; the fear of the anesthetic needle, the fear of severe
pain during treatment, the fear of inability of the dentist
to treat the condition properly. The theme of the dentist’s
approach might be broken down into the following codes;
dentist’s personality, work ethics, professional management
to the problem, financial aspects…etc.
42
Grounded Theory
Grounded theory was
Keynote:
developed in the 1960s
Grounded theory aims to
by
the
sociologists
understand the interaction
Anselm Strauss and
between different aspects
Barney Glaser to study
(codes and themes) of the
the experience of dying
phenomenon to uncover the
patients. Ground Theory
underlying process that governs
(GT)
methodology
these aspects. It does that
addresses the interaction
with the deep involvement of
between people and how
the researcher within the data.
do these interactions
give meaning to this phenomenon. In technical terms, it is
based on the principles of symbolic interactionism [21].
The meaning of Grounded Theory (GT) is discovering a
theory, or a theoretical construct, which is grounded in the
data. In another word, trying to find what holds different data
pieces together. It is like peeling the data layers, layer by
layer to reach for the core of the phenomenon under study.
Grounded theory is more about the process of interaction
between a group of people providing their views on the
phenomenon under study over a period of time. It represents,
in some aspects, the longitudinal study in quantitative
research. (qualitative longitudinal study).
In order to understand this interaction, the researcher in GT
starts writing reflections, and memos the moment he starts
analyzing the data. This is an important element of Constant
Comparative Method. He tries to uncover what is between
the lines, which holds the story together. He continues to do
so with each interview until he achieves his aim.
43
There are two distinct components of GT methodology;
theoretical sampling, and rigorous constant comparative
methods (CCM) [22]. Theoretical sampling means that data
collection continues as the researcher explores new aspects
of the phenomenon under study and continues until the
theory elements start to formulate within the researcher’s
mind. This is different from purposive sampling in other
qualitative research methods. Sampling in qualitative
research will be discussed in a separate section.
In CCM, the chosen segments in each category (code) will
be compared with others. This process is progressed by
comparing codes and themes (categories). This technique used
to find consistencies and differences, for the aim of continually
refining concepts and theoretically relevant categories [64].
CCM in the GT approach is usually accompanied by writing
memos and reflections during data gathering and analysis
[65]. Memos provide a systematic guide for the researcher(s)
for the different decisions taken during sampling, coding,
theme identification, and building theoretical concepts
[64]. In this way, the researcher can formulate a theory or a
theoretical construct about the phenomenon under study.
The developed theoretical construct reflects the interaction of
a group of patient’s views about a particular disease process.
It can be about a concept, which drives all the elements to
react in a particular way. This is the creative part of this analysis
technique. It is often described by data abstraction. Constant
Comparative Analysis aims to reach a unifying construct that
governs patient’s views toward a particular health issue.
To put the participant’s views within the social context, in GT
methodology the researcher can use the information provided
by the first interviewee in the next interview because he is
dealing with a phenomenon in its social context. Here comes
the need for theoretical sampling in GT. A participant might
unveil an aspect of the studied phenomenon, which might
44
lead the researcher to consider interviewing more participants
with similar or related views to complete the picture.
There is more than one methodological approach in GT.
One of the differences is literature review. Literature review
between the schools of Grounded Theory methodology. The
traditional Grounded Theory (GT) methodology believes the
literature should only be included at the end of the research
project, while evolved GT’s believe that literature should be
included right from the start [66]. The details of each tradition
of GT are out of the context of this book. In this text we will
focus on the essential aspects in GT.
A suitable fine art analogy to grounded theory methodology
is “The Blind Leading the Blind”, a painting by Pieter Bruegel
the Elder (Figure 10). The composition of the painting is
constituted of painting elements. Each element can be
considered as a code. Each tree, or a house, the sky, each
individual, the cathedral at the background of the painting,
and the hole toward which the blind men are heading.
A group of houses may be seen as a theme. A group of trees
represents another theme. The same applies to blind men
and their leader, which is another theme. The composition
of this painting can be comprehended in a better way when
we consider the interaction between different painting
elements (codes and themes).
Unlike thematic analysis, what is important in this painting
is not the individual themes and their codes, but the
storytelling component, which describes the interaction
process between the blind men within the context of the
painting environment. This is simply what Grounded Theory
Methodology is about. It tries to find the drive behind the
dramatic scene of this painting. In grounded theory, there
is no separation between elements [31]. All the participants
have their role in composing the social phenomenon.
45
46
Figure (10) The Blind Leading the Blind (1568), by Pieter Brugel the Elder
Hypothetical study scenario
I will use the same endodontic hypothetical study to outline
the way the researcher presents the study findings using the
GT approach. As mentioned previously, the researcher uses
CCM to establish the relations between different codes and
themes, moving through the data back and forth, again and
again alongside his/ her reflections toward the data. The
researchers try to reach the influential element(s) that hold
various study codes and themes together throughout the
treatment process and beyond (Figure 11).
Accordingly, we can hypothesize that confidence in the
dentist might influence the patient attitude and decision
toward the treatment and the way he/ she deals with
discomfort and treatment-related cost. This might seem a
reasonable hypothesis. The outcome of GT studies usually
expressed in a construct that reflects the process.
Fear of
Pain and
treatment
discomfor
Dentist
approach
Positive
Level of confidence on
Negative
attitude
the dentist
attitude
toward
toward
endodontic
endodontic
treatment
treatment
Figure (11) A hypothetical model for the study theoretical construct
47
Generic qualitative research methodology
This approach cuts across
the most basic aspects
shared by different
methodological approaches [67].
This means the start with close
inspection of a particular dataset
to discover certain themes,
explore & explain the underlying
pattern of the studied concepts
and themes [67].
Keynote:
Generic qualitative research,
like thematic analysis, does
not assume any philosophical
background. It, however,
adopt a methodological
approach in some sense close
to grounded theory in terms
of finding the underlying
pattern of the phenomenon.
A painting by Shaker Al-Aloosi (Figure 12) might be
considered a useful analogy to describe this approach. In
this painting, we can see the artist utilizing more than an
art school to portray his view, which is a view of local Iraqi
women gathered for a tea party.
In some sense, it might be considered as a realistic depiction
of usual daily practice in an ordinary Iraqi house. In another
sense, the artist benefited in some way from cubism as he
focuses on the rounded features of the ladie’s faces and legs;
and the crescent features of their eyes and the background
pillows. with all of this, he exploited the hot colors to create
a cozy and seductive feminist environment.
To achieve this environment, the painter did not confine
himself to a single artistic school. The generic qualitative
approach works similarly. It might borrow from more than one
qualitative methodological school to answer the research
question.
In the Generic Qualitative approach, the researcher may
utilize the Constant Comparative Method without the need to
48
Figure (12) A painting by Shakir Aloosi
49
provide a theoretical construct to describe a socially interactive
process. An example of this adaptation is the theatrical scenes
of Delacroix’s “Liberty Leading the People” (Figure 13).
Figure (13) Liberty Leading the People by Eugene Delacroix
The interaction between painting elements would be more
representative here. Each figure in the painting seems to play
an integral part in the scene. All their different pauses and
gestures are linked to the act of freedom represented by the
young lady at the heart of the scene. If we just look at the lady
herself, we will not understand the whole idea of painting.
The same if we took each figure alone. The spectator cannot
unveil the seductive and dangerous meaning of freedom
without understanding the interaction between all painting’s
elements.
50
Phenomenology
Unlike grounded theory or
related qualitative research
methods, phenomenology is
not interested in participant’s
interaction within the context of
a social phenomenon.
Phenomenology
tries
to
understand
the
unique
experience of each person and
his/ her particular worldview
and to uncover the meaning of
this experience. [68 ,21].
Keynote:
Phenomenology explores the
phenomenon as experienced
by each person.
It focuses on the meaning
and the experience from
each individual’s perspective.
It does not consider the
human experience as part
of social interaction process
as in grounded theory or
generic qualitative methods.
In phenomenological studies,
the researcher digs deep down to find what is unique about
a given phenomenon in terms of experience and meaning
to each individual. The phenomenological approach focuses
the light on a particular aspect of the experience or its
meaning to each individual at the time of investigation (this
moment in time).
Data collection in phenomenological studies focuses on
each individual’s experience. The researcher should not
use the information provided by a participant with another
participant. This is a major difference between the school
of phenomenology and other qualitative research schools.
The researcher isolates between individual accounts as he
gathers the data [31]. Also, it is not advisable to collect data
for phenomenological study using focus group discussion, as
group dynamics might influence each opinion. This will violate
the individualistic meaning of the given experience [69].
In data collection, as the researcher wants to explore
deeper the essence of each aspect of the phenomenon, the
51
researcher uses probe questions more frequently to help the
patient elaborate more about each and every particular area
of experience.
Portrait paintings are examples of individual’s account of a
particular phenomenon. As an example of phenomenology
“The Girl with Pearl Earring” by Vermeer will be considered
(Figure 14). What is the hidden meaning behind this girl’s look
and gesture, why this posture in particular, what is specific
about the pearl earring, what was Vermeer thinking of?
All our questions focus on the real meaning of this
masterpiece. These types of questions are similar to the
questions related to phenomenological studies. As the
researcher interviews patients and analyses the interview
data tries to uncover the essence of their experience and
what is the real meaning of this experience to them.
Figure (14) The Girl with Pearl Earring
52
Self-portrait paintings are the best examples of
phenomenological analysis. In a self-portrait, the artist
expresses the depth of his feelings and vision. All the
composition elements, colors, and brush strokes are about
the way he looked at the spectator. It is the essence of this
painting. In qualitative research, the researcher may use
other identified themes to understand more the aspect
under investigation.
In this masterpiece, the painting composition, colors,
and brushwork reflects the sad, uneasy, and deep look of
Rembrandts toward his life, as he gazes toward us. This
painting is the essence of life meaning as seen by the artist
(Figure 15).
Figure (15): Self-portrait, Rembrandt
53
Hypothetical study scenario
The same previous case scenario will be used, but the
studied phenomenon will be the experience of pain during
endodontic therapy. The study, as usual, starts with the usual
topic guide. The difference in this study is the researcher’s
attempt to explore more deeply the meaning of dental
pain and related psychosocial experience throughout the
treatment journey. The researcher asks questions about the
real meaning of the patient’s description of pain; how did
the patient feel when the pain attacks; and how the patient
can describe the influence of pain on daily activities?
In phenomenological studies, the researcher uses probe
questions more often for the sake of reaching the essence
of the pain experience; and what is the meaning of pain to
them throughout the treatment journey. As the researcher
commences with the next interview, he/she should forget all
that he knew from the previous interview and avoid asking
questions that could be influenced by the knowledge gained
from previous interviews.
You may ask, how could the researcher consider gathering
individual experiences in common codes and universal
themes? Using common codes and themes does not violate
the phenomenological philosophy, as far as the researcher
dealt with each experience at the time of data collection
on an individual basis. Data analysis in phenomenological
studies provides the researcher’s understanding of different
experiences and meanings for a given phenomenon.
54
Interpretive (Hermeneutic) phenomenology
Keynote:
As a research tradition, interpretive phenomenology tries
to separate between the researcher interpretation to the
studied phenomenon from the participant interpretation.
In qualitative research the researcher is the research
instrument. Hence, it is empirical in this research school
to avoid mixing between what we think about the
experience and what it means for the participant.
The difference between the school of phenomenology and
the school of Interpretive phenomenology lies behind the fact
that phenomenology believes that it is possible to suspend (the
researcher) personal opinion. It is possible to arrive at a single,
essential and descriptive presentation of a phenomenon [70].
On the other hand, interpretive Phenomenological Analysis
refers to the active role of the researcher within the dynamic of
the analysis process [17]. This school believes that interpretations
are all we have and data description itself is an interpretive
process. To generate the best interpretation of a phenomenon
means to use the interpretive (hermeneutic) approach [70].
When a fine art critic analyses a portrait painting, does he
study the painter’s view of the subject or he allows his view
to be part of the process? It is difficult to tell whether he is
analyzing the painter’s view of the painting or his view of the
painter’s. This is what interpretative phenomenology deals
with. Let us take Mona Lisa as an example (Figure 16)
What does her smile mean, why did da Vinci put this strange
background, what was it he wants us to see, what is the
essence of this painting, what is it really about?
55
Figure (16): Mona Lisa, by Leonardo da Vinci
56
Do these questions help us to understand the artist’s view
or answer ours? Here we have to consider both sides; the
painting side and ours. I chose the Mona Lisa painting
because of its richness. It is a clear example of the possibility
of different interpretations each spectator can add to its
meaning. In interpretive phenomenology, the researcher
needs to be aware of his/ her reaction and view of what
he is studying to separate between the phenomenon and
the way he/she think and react about it [16]. This is often
termed as dual interpretation. The first interpretation is the
participant’s as he describes his own experience, whereas
the second is the researcher’s as he explains the meaning of
the participant experience through his interpretation during
analysis and writing up [16].
In another word, a detailed Interpretive Phenomenological
Analysis (IPA) involves asking critical questions of the texts
from participants, such as the following: What is the person
trying to achieve here? Is something leaking out here that
wasn’t intended? Do I have a sense of something going on
here that maybe the participants themselves are less aware
of? [17]. Hence, the researcher needs to report his thought,
interpretation, or opinion about each given quote by the
participants to overcome the overlapping between the
researcher and his findings [72 ,71].
57
Hypothetical study scenario
Similar to the phenomenological study scenario, this scenario
will consider the pain experience and meaning for patients
undergoing endodontic treatment. The difference here will be
on the researcher’s interpretation of the participant.
It can be hypothesized the patient mentioned the following
quote:
“The pain was so severe, unbearable, I couldn’t sleep or think
or eat. It is horrible. As you see the swelling, it is so painful.”
Here comes the researcher’s role in interpreting the patient’s
quote: [the patient gave an exaggerated description of the
pain experience. He was relaxed and there was no sign of
such agony, as described by the patient. I can tell from my
experience]. In this way, the reader will feel how the researcher
separated his interpretation of the patient’s. Of course, such
reflection is useful, as such sensitivity enables the researcher
with the tools to explore deeper with the patient’s experience.
58
Writing a qualitative research paper
It might be a challenging task
for a traditionally oriented
dental researcher to write a
qualitative research paper.
Healthcare professionals used
to present and discuss study
data using numbers and
statistical values.
Keynote:
Qualitative research paper is
a research story. We convince
the reader not by numbers,
but with participant’s quotes.
These quotes are rigorously
analyzed and presented within
the context of the manuscript.
This might explain why some clinical researchers write their
qualitative studies in a dry materialistic way.
It might be useful to exemplify writing qualitative research as
a BBC science documentary. BBC scientific documentaries
have both story-engaging elements and are rich in scientific
facts. There are, however, different scientific documentaries.
Some of these, as mentioned earlier in the book, are useful
examples of how to conduct ethnographic studies.
In qualitative research, the researchers deal with human
experiences, views, thoughts, and opinions about a specific
phenomenon. This influences the method of writing. This
does not mean writing in a biased compassionate way.
It simply means trying to deal with patient’s quotes with
respect. For example, it is inappropriate to put participant’s
opinions, views, or experiences in tables. Besides, writing
qualitative studies requires more eloquent writing skills.
In the result’s section of a qualitative study, the researcher uses
participant’s/ patient’s quotes, photos, as well as, documents
and videos to support their interpretations of patient’s views
and opinions. In some instances, it might be advisable for the
59
researcher use to more than a quote from one or more than
one participant for each particular finding. Similarly, in fine
art articles, the critics support their interpretation of artworks
using paintings and sculptures as examples.
The researcher needs to be careful with the word choice.
The words such as views, and opinions are used in thematic
analysis, Generic Qualitative, and GT methods. The words
meaning, or lived experience are used in phenomenological
studies. It is costumed that patient’s quotes to be written as
italic text and it is preferable to refer to the patient at the
end of the quote by his/her given code number and gender
and age…etc.
The researchers should use a consistent language throughout
the text that reflects the methodological approach. It is
important to adopt concise terms with each methodological
approach. In the thematic analysis, per se, it might be better to
use the term “explore” in the aim of the study section. In the
GT approach, it would be more appropriate to use the term
“understand” instead. In the GT method, the researchers
need to direct their findings toward a single statement that
reflects their theory or hypothesis. In Phenomenological
studies, on the other hand, the researchers need to state
their aim about the meaning given by the participants toward
their lived experience.
Human disease is a rich experience. With each health
problem, there might be a wide variety of views and
experiences. The more we learn about patient’s experience
the more we become able to help in both humanitarian and
clinical levels. It is the drama and beauty of healthcare, as
well as, qualitative research in the medical field. It is very
similar to the drama and beauty of human art.
60
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