Academia.eduAcademia.edu

Lean and Digital

2017, Advances in e-business research series

This study focuses on "BuyerNetwork.net," an online social networking website which brings procurement and supply chain professionals together on a digitalsphere for the purposes of interacting on work related communications and gathering information about supply chain products, operations and industry specific updates. It is aimed to explain the concepts of digital entrepreneurship and lean startup concepts with a literature background and on a case study. In the proposed case study, BuyerNetwork.net's establishment process is examined.

79 Chapter 4 Lean and Digital: A Case Study on Procurement and Supply Chain Professionals’ Online Social Network Oya Zincir Istanbul University, Turkey Adil Ünal Istanbul University, Turkey Murat Erdal Istanbul University, Turkey ABSTRACT This study focuses on “BuyerNetwork.net,” an online social networking website which brings procurement and supply chain professionals together on a digitalsphere for the purposes of interacting on work related communications and gathering information about supply chain products, operations and industry specific updates. It is aimed to explain the concepts of digital entrepreneurship and lean startup concepts with a literature background and on a case study. In the proposed case study, BuyerNetwork.net’s establishment process is examined. INTRODUCTION Entrepreneurship is the topic that occupies a prominent position on the research agendas of scholars from a variety of disciplines including anthropology, history, management, psychology, sociology and economics. It has been introduced by Jacques des Bruslons in 1723 on the French dictionary, Dictionairre Universel de DOI: 10.4018/978-1-5225-2466-3.ch004 Copyright © 2017, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Lean and Digital Commerce (Navale, 2013) and the ‘entrepreneurship’ word derives from the French word ‘entrprendre’ (Kuratko, 2009). In about 1800, Jean-Baptiste Say, a French economist who was one of the first mentioned ‘entrepreneur’ word, has explained it as “a person who shifts economic resources out of an area of lower, into an area of higher productivity and greater yield” (Butler-Bowdon, 2010, p. 82). Over the years, many research studies have been conducted to understand the personality characteristics, abilities, capabilities of the entrepreneurs. One can see many studies which examine the relationship between entrepreneurship and many more related concepts such as culture, innovation, economy. Moreover, ‘entrepreneurship literature’ shows that it has many new categories such as eco-entrepreneurship, social entrepreneurship, woman entrepreneurship, digital entrepreneurship, lean entrepreneurship etc. Weightless economy, digital transformation and many other new concepts emerged in the 21st century. Social media and social networking are two of these concepts which take place in the digitalization movement. Mainstream social networks such as Facebook, Instagram, LinkedIn are widely in use. Also, there is an emerging attention to vertical social networks which are specialized online communities built on shared interests, needs, events etc. BuyerNetwork.net is one of them which has been established in 2014 at Istanbul University Teknokent (Turkey) for innovative university practices by two scholars. There are procurement and supply chain professionals, entrepreneurs, scholars, researchers, students and NGOs in the BuyerNetwork.net ecosystem. It provides professional communications and connections; B2B opportunities and campaigns; and professional tools. It has more than 3300 members, 6 modules (performance measurement, commercial campaigns, goods and services, quality documents, references, marketplace, blogs and events modules), 3 user groups and 16 special functions. The emerging digital economy has attracted much interest in recent years. Since internet and digitalization have changed almost everything including entrepreneurship, it brought new concepts such as digital entrepreneurship. Davidson and Vaast (2010, p. 2) explains that “digital entrepreneurs rely upon the characteristics of digital media and IT to pursue opportunities. In doing so, they exacerbate changes in the competitive landscape, as they attempt to seize the opportunities and thereby potentially further the creative destruction process of the digital economy”. According to Hull (2007) digital entrepreneurship basically has three types which are mild, moderate and extreme digital entrepreneurship. In this study, BuyerNetwork.net is emphasized as ‘extreme digital entrepreneurship’ which the entire company is digital, going from production to customers. This explanation points a ‘type of entrepreneurship’ based on the digital-sphere. 80 22 more pages are available in the full version of this document, which may be purchased using the "Add to Cart" button on the product's webpage: www.igi-global.com/chapter/lean-anddigital/180839?camid=4v1 This title is available in Advances in E-Business Research, InfoSci-Books, Business, Administration, and Management, InfoSci-Business and Management, InfoSci-Computer Science and Information Technology, Science, Engineering, and Information Technology, InfoSci-Select, InfoSci-Business and Management Collection, InfoSci-Select, InfoSci-Select. Recommend this product to your librarian: www.igi-global.com/e-resources/libraryrecommendation/?id=82 Related Content An Examination of the Relationship Between Vision Content and Amount of Innovation in SMEs: Findings From Turkey Mehmet Eymen Erylmaz and Olcay Bekta (2018). Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World (pp. 20-44). www.igi-global.com/chapter/an-examination-of-the-relationship-betweenvision-content-and-amount-of-innovation-in-smes/192790?camid=4v1a Entrepreneurship and National Culture: How Cultural Differences among Countries Explain Entrepreneurial Activity José Guilherme Leitão Dantas, António Moreira and Fernando Manuel Valente (2015). Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy (pp. 1-28). www.igi-global.com/chapter/entrepreneurship-and-nationalculture/127738?camid=4v1a An Integrated Business Model Innovation Approach: It is Not All about Product and Process Innovation Roman Boutellier, Markus Eurich and Patricia Hurschler (2010). International Journal of E-Entrepreneurship and Innovation (pp. 1-13). www.igi-global.com/article/integrated-business-model-innovationapproach/51591?camid=4v1a Entrepreneurship in the European Union: Unified Is Not Uniform Mark Potts and George M. Puia (2011). International Journal of E-Entrepreneurship and Innovation (pp. 11-22). www.igi-global.com/article/entrepreneurship-europeanunion/58353?camid=4v1a