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An Introduction to Qualitative Research

A guide to the foundations of qualitative research and quality markers to look out for when critically analysing this type of work.

AN INTRODUCTION TO QUALITATIVE RESEARCH With Kerry Rowberry Qualitative PhD Researcher January 2014 Does anyone know the difference between qualitative and quantitative research? Can anyone name any qualitative data collection methods? Qualitative Data collection methods: • • • • • • • • • • Semi-structured interviews (open questions) Blogs/Vlogs Focus groups Media – yet be cautious you are not simply conducting a literature review. Observation Participant observation Case-studies Action research/living theory In-depth interviews/ladder interviews Surveys using open questions (if seeking sensitive information) Can anyone see a scenario where qualitative research might be more effective than quantitative in relation to healthcare research? Measuring: • Pain • Mood • Quality of service Considering people’s: • Motivations • Beliefs Understanding: • Context • Meaning • Attitudes and emotions What doesn t this graph tell you? http://www.cancerresearchuk.org/cancer-info/cancerstats/types/lung/smoking/ Accessed 10.11.13 What about mixed methods? Can anyone think of an example where it might be useful to use mixed methods? Papers using mixed Methods • Gender Differences in Drug Offers of Rural Hawaiian Youths: A Mixed-Methods Analysis - Scott K. Okamoto, Stephen Kulis, Susana Helm, Christopher Edwards and Danielle Giroux • Understanding the Experience of Stroke: A Mixed-Method Research Agenda - Philippa Clarke, PhD • Understanding Youth: Using Qualitative Methods to Verify Quantitative Community Indicators - Jihad Makhoul, DrPH and Rima Nakkash, MPH Mixed methods is a fantastic way of triangulating your findings. What do you think are the pitfalls that might be encountered using qualitative methods? Potential pitfalls of qualitative research • Objectivity is difficult, if not impossible to achieve • Working with large data sets requires time and money • Findings are very rarely absolute • Bias is unavoidable but can be managed • Very difficult to replicate • Most criticised for lacking reliability and validity • It is almost impossible for the researcher to not have an impact on the subject(s) What are the quality markers with qualitative research? Quality Markers • (a) worthy topic – ask: what is the point? • (b) rich rigor – ask: is the researcher reflective? Have they attempted triangulations? Have they been critical and balanced? • (c) sincerity – ask: has the researcher disclose potential bias, transference or muddying the water ? • (d) credibility – ask: are claims substantiated? • (e) resonance – ask: does it feel right? Do the results make sense? Could the findings be useful? • (f) significant contribution – ask: does this research advance the field? • (g) ethics – ask: could any harm result in participation in this research? • (h) meaningful coherence – ask: does the research achieve what it set out to? Are the methods used appropriate? Does is all make sense? Qualitative Quality: Eight Big-Tent Criteria for Excellent Qualitative Research - Sarah J. Tracy