The author asserts the moral right to be identified as the author of this work. Trademarked names... more The author asserts the moral right to be identified as the author of this work. Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and... more Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrep...
Long term planning is the key to an organisation's success. This book provides an overview of... more Long term planning is the key to an organisation's success. This book provides an overview of strategic planning and implementation processes. It explores the importance of planning to small organisations along with major influences on strategy such as competitors and the industry environment. It examines the role of the chief executive, culture and politics in the design and implementation of a strategic plan. It also outlines key components of a strategic marketing plan such as mission, objectives, marketing mix strategies, measurement and review. It draws on current research and includes case studies from a variety of industries.
The author asserts the moral right to be identified as the author of this work. Trademarked names... more The author asserts the moral right to be identified as the author of this work. Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and... more Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrep...
Long term planning is the key to an organisation's success. This book provides an overview of... more Long term planning is the key to an organisation's success. This book provides an overview of strategic planning and implementation processes. It explores the importance of planning to small organisations along with major influences on strategy such as competitors and the industry environment. It examines the role of the chief executive, culture and politics in the design and implementation of a strategic plan. It also outlines key components of a strategic marketing plan such as mission, objectives, marketing mix strategies, measurement and review. It draws on current research and includes case studies from a variety of industries.
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