Papers by Valtteri Kaartemo
Translational Systems Sciences
In addition to formal terms of service and contracts between platform owners, users and other sta... more In addition to formal terms of service and contracts between platform owners, users and other stakeholders, there can be seen an implicit social contract taking place in online platforms, and influencing the social dynamics, such as trust, expectations and perceived social justice, taking place within platforms, and driving their growth and success in the background. This paper examines the nature of that social contract, to better understand the complex social dynamics taking place in online platforms. To accomplish that objective, we draw from classic Enlightenment thinkers, e.g. Rousseau, Locke, and Hobbes, to analyze key aspects of social contracts, which we define as the alignment of stakeholder interests, stakeholder support, economic and social justice, and transparency of expectations. As our main contribution, we develop a conceptual framework for the analysis of platforms based on social contract theory, the Platforms as a Social Contract framework. The applicability of the framework is illustrated through a case analysis of YouTube, a popular online content platform. The rich understanding provided by the social contract perspective, embodied in our framework, entails many potential advantages to platform owners, including understanding user motivations and reactions so that effective platform governance with maintaining a sustainable solution to the chicken-and-egg problem becomes possible. While individual platforms may come and go, each faces the same fundamental social dynamics that can be explained and understood by applying the social contract framework presented in this research. This research shows how the framework can be used for analysis of online platforms, as well as suggests future research avenues for developing deeper understanding of platforms as a social contract.
Journal of Service Theory and Practice
PurposeThe coronavirus (COVID-19) has had a tremendous impact on companies worldwide. However, re... more PurposeThe coronavirus (COVID-19) has had a tremendous impact on companies worldwide. However, researchers have no clear idea of the key issues requiring their attention. This paper aims to close this gap by analysing all business-related posts on a coronavirus subreddit (“r/coronavirus”) and identifying the main research streams that are guiding the research agenda for a post-coronavirus world.Design/methodology/approachWe use data from reddit, particularly the subreddit “r/coronavirus” to identify posts that reveal the impact of coronavirus on business. Our dataset has more than 200,000 posts. We used an artificial intelligence–based algorithm to scrape the data with business-related search terms, clean it and analyse the discussion topics.FindingsWe show the key topics that address the impact of coronavirus on business, combining them into four themes: essential service provision, bricolage service innovation, responsible shopping practices and market shaping amid crisis. We disc...
Journal of Business Research
International Journal of Public Sector Management, 2021
Purpose-This paper considers the potential of social media for developing public services. The pa... more Purpose-This paper considers the potential of social media for developing public services. The paper approaches social media as a context that can provide information that might otherwise be unattainable. The focus of analysis is on a special hard-to-reach group of marginalized youths who appear to have isolated themselves from society. Design/methodology/approach-The authors answer the question: How can the experiences of socially withdrawn youth as shared on social media be used to enrich the knowledge base relating to the initiation phase of co-creation of public services? The data retrieved from the Finnish discussion forum are analyzed using the combination of unsupervised machine learning and discourse analysis. Findings-The paper contributes by outlining a method that can be applied to identify expertise-byexperience from digital stories shared by marginalized youths. To overcome the challenges of making socially withdrawn youths real contributors to the co-creation of public...
Journal of Business Research
Journal of Business Research
Journal of Business Research
Journal of Service Theory and Practice
PurposeThis study aims to identify institutional work mechanisms that public actors employ in mar... more PurposeThis study aims to identify institutional work mechanisms that public actors employ in market shaping.Design/methodology/approachThe paper uses an abductive theorizing process, combining a literature review with an empirical exploration of three different market-shaping contexts.FindingsThe study identifies 20 granular mechanisms of institutional work that market-shaping public actors employ. These mechanisms are all potentially employable in creating, maintaining or disrupting markets. Institutional work vis-à-vis individual institutions may differ in direction from the institutional work vis-à-vis the market system. Public actors are not a homogeneous group but may have different values and support competing institutional logics even when operating in the same market.Research limitations/implicationsThe empirical data were limited to three cases in three small open economies. Data collected from other markets and with other methods would provide more rigorous insight into m...
critical perspectives on international business
Purpose The purpose of this guest editorial is to introduce the special issue entitled “Renewable... more Purpose The purpose of this guest editorial is to introduce the special issue entitled “Renewable energy in international business.” Design/methodology/approach This paper presents a research agenda for the topic of the special issue and provides an overview of the articles included. Findings This guest editorial contains a discussion of the themes related to the topic, with a particular focus on the global production and adoption of renewable energies and dark sides of international renewable energy. Research limitations/implications This guest editorial considers how the articles included in the special issue contribute to research on renewable energy in international business and provides an avenue for future studies for a broader impact. Originality/value The discussion raises two important research streams that have remained overlooked in international business research, namely, global production and adoption of renewable energies and dark sides of international renewable energ...
Journal of East-West Business
Industrial Marketing Management
SAGE Open
The purpose of this article is to explore how information and knowledge processes (IKPs) influenc... more The purpose of this article is to explore how information and knowledge processes (IKPs) influence co-creation and co-destruction of value in a health service system. A qualitative, single embedded case-approach is taken to develop theory through a systematic combining of theoretical framework, empirical fieldwork, and case analysis. Six theoretical propositions are set to describe the linkage between IKPs and value co-creation (and co-destruction). The article contributes to health marketing and transformative service research by linking organizational activities to the motivation and empowerment of patients and their families, by highlighting the importance of the role of knowledge integration in value co-creation, by introducing a shift toward systems thinking, by conceptualizing value as manifested as health behavior change, and by underlining that health care processes may have a negative (value co-destructing) influence on the well-being of actors.
Journal of Creating Value
As artificial intelligence (AI) and robots are increasingly taking place in practical service sol... more As artificial intelligence (AI) and robots are increasingly taking place in practical service solutions, it is necessary to understand technology in value co-creation. We conducted a systematic literature review on the topic to advance theoretical analysis of AI and robots in value co-creation. By systematically reviewing 61 AI and robotics articles, which have been published in top marketing and service research journals, we identified four themes in literature, namely, generic field advancement, supporting service providers, enabling resource integration between service providers and beneficiaries, and supporting beneficiaries’ well-being. With the identification of the first set of literature on AI and robots in value co-creation, we push forward an important sub-field of value co-creation literature. In addition, to advance the field, we suggest building on actor–network theory and science and technology studies to understand the agency of technology in value co-creation. Consid...
Journal of Service Management
Purpose The extant service ecosystem literature rarely addresses the dark side of actors’ agency,... more Purpose The extant service ecosystem literature rarely addresses the dark side of actors’ agency, which hinders further development of the service-dominant (S-D) logic, particularly with regard to understanding service ecosystem dynamics. Therefore, the purpose of this paper is to delineate the dark-side facets of actors’ agency that adversely affect actor-to-actor relationships and resource integration, in the context of shaping service ecosystems. Design/methodology/approach With abductive reasoning, this study seeks to reorient results from prior literature in accordance with empirical findings. The empirical data pertain to 21 firms in Finland, New Zealand, Singapore and Sweden, representing various industries, sizes, international reach, technologies, ownership forms and histories. Findings The dark side of agency emerges as an actor’s deliberate attempts to influence a service ecosystem to achieve self-interested benefits, despite understanding that these actions inhibit other...
Advances in Sustainability and Environmental Justice, 2016
Practices for Network Management, 2017
Industrial Marketing Management, 2017
We describe the research trajectories associated with S-D Logic and the scholarly activity it enc... more We describe the research trajectories associated with S-D Logic and the scholarly activity it encompasses across a breadth of disciplines by conducting a bibliometric analysis of a body of literature citing two fundamental S-D Logic publications between 2004–2014. The bibliometric analysis reveals four pertinent research trajectories: Value co-creation, Resources (incl. integration), Brands, and Innovation. These empirical findings are supported by qualitative insights and projections obtained from structured interviews with S-D Logic scholars using the Delphi method, which identifies ten research trajectories: Actors, Context, Innovation, Institutions, Markets, Resources, Service, Systems, Value co-creation, and Value propositions. The main tenets, relevant literature, and syntheses of research questions for the aforementioned research trajectories are provided. Results indicate that the scientific community is evaluating fundamental ontological and epistemological questions of S-D Logic. Emergent themes (complex and fractal phenomena, generic conceptualizations, technological innovation and democratization processes, and institutionalization practices) are discussed. The results provide insight into the development of paradigms in the managerial sciences. The delineation of the paradigm's thematic boundaries, its emergent themes, and identification of central research trajectories informs an advanced understanding of the nature of economic exchange and value creation for both practitioners and the managerial sciences, thus aiding the transdisciplinary production of knowledge.
Int J Bus Excel, 2009
Abstract: The feasibility of the existing knowledge of New Service Development (NSD) in an intern... more Abstract: The feasibility of the existing knowledge of New Service Development (NSD) in an international context is investigated by means of a case study. The objective of the case study is to shed understanding on how internationalisation impacts the case company's service offering in Russia. The ...
Cogent Business & Management
This article analyses and develops the concept of international service based on a review of 407 ... more This article analyses and develops the concept of international service based on a review of 407 articles published in high-ranking international business and service research journals. The review confirms that usage of the key concept of international service is ambiguous, and a new definition is proposed, characterising international service as a value co-creation process between two or more resource-integrating actors that do not share influential institutional arrangements because of national borders. This new definition clarifies conceptual differences between international service, international activity and intercultural (cross-cultural) service, and between international product and service. The revised definition also highlights the existence of differences other than cultural variation and how differing institutional arrangements may in part be an effect of national borders. The study advances theory development in this research domain by providing a conceptually sound definition of international service, potentially eliminating some of the conceptual confusion that has until now posed challenges for the operationalisation of key concepts in the field. The new definition can also be expected to enhance collaboration between international business and service researchers.
International Review of Entrepreneurship, 2017
Crowdfunding campaigns are widely designed based on intuition rather than strategy. This systemat... more Crowdfunding campaigns are widely designed based on intuition rather than strategy. This systematic review gathers scattered knowledge on the elements that influence crowdfunding performance. The review provides guidance for practitioners on how to run a successful crowdfunding campaign, and it suggests topics and themes to advance the field further. The review identifies four main categories that affect crowdfunding performance:
(1) campaign-, (2) crowdfunder-, (3) crowdfunding platform-, and (4) fund-seeker-related factors. Empirical research findings within these categories are synthesized and evaluated. It was found that there are still substantial gaps in our knowledge of crowdfunding performance, which opens avenues for future research. In addition, the review reveals methodological shortcomings in the field and calls for further research on the topic in general. In particular, many intuitive suggestions made by crowdfunding platforms need to be subjected to rigorous academic research.
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Papers by Valtteri Kaartemo
(1) campaign-, (2) crowdfunder-, (3) crowdfunding platform-, and (4) fund-seeker-related factors. Empirical research findings within these categories are synthesized and evaluated. It was found that there are still substantial gaps in our knowledge of crowdfunding performance, which opens avenues for future research. In addition, the review reveals methodological shortcomings in the field and calls for further research on the topic in general. In particular, many intuitive suggestions made by crowdfunding platforms need to be subjected to rigorous academic research.
(1) campaign-, (2) crowdfunder-, (3) crowdfunding platform-, and (4) fund-seeker-related factors. Empirical research findings within these categories are synthesized and evaluated. It was found that there are still substantial gaps in our knowledge of crowdfunding performance, which opens avenues for future research. In addition, the review reveals methodological shortcomings in the field and calls for further research on the topic in general. In particular, many intuitive suggestions made by crowdfunding platforms need to be subjected to rigorous academic research.