Papers by Marina Zanfardini
Catalan Journal of …, 2011
Abstract: We conducted empirical research into brand equity for two mountain tourism destinations... more Abstract: We conducted empirical research into brand equity for two mountain tourism destinations, Villa la Angostura (VLA) and Villa Pehuenia (VP), in the Patagonia region of Argentina. Brand equity was measured through four dimensions: brand awareness, ...
Turismo cultural y …, 2004
Información del artículo Segmentación del mercado interno en destinos de turismo científico, cult... more Información del artículo Segmentación del mercado interno en destinos de turismo científico, cultural y educativo. El caso de la villa El Chocón (Patagonia-Argentina).
ANUARIO DE ESTUDIOS EN TURISMO
Marketing y Calidad en los …, 2000
Revista Turismo & …, 2008
| Travel-market segmentation can help tourist-destination managers to have a better understanding... more | Travel-market segmentation can help tourist-destination managers to have a better understanding of tourists' needs and, consequently, to address more accurately their tourist offers. In order to identify the main market segments of San Martin de los Andes in the south of Argentina, an empirical study was made utilizing a sample of 276 tourists who visited this site during the 2004 summer season. To identify the main market segments of this tourist site, the AID (Automatic Interaction Detection) technique was utilized considering daily-tourist expenses as dependent variable.
Estudios y Perspectivas en Turismo, 2001
Anuario de Estudios en Turismo, 2004
Aportes y Transferencias, 2004
La medición de la calidad percibida, como elemento de competitividad, se ha ido incorporando en l... more La medición de la calidad percibida, como elemento de competitividad, se ha ido incorporando en las últimas tres décadas en el ámbito de los servicios. Sin embargo, constituye una materia pendiente en el campo de la actividad turística de nuestro país, específicamente en las agencias de viajes minoristas receptivas.
línea]. Disponible en: http://bibemp2. us. es/turismo/ …, 2003
Habitación luminosa Apariencia del personal Calidez del personal Eficiencia del personal al efect... more Habitación luminosa Apariencia del personal Calidez del personal Eficiencia del personal al efectuar sus tareas Disposición del personal para solucionar los problemas del pasajero CALIDAD DE LA ATENCIÓN DEL PERSONAL Precisión de la información brindada por el personal Universidad Nacional del Comahue -Facultad de Turismo -Facultad de Humanidades Neuquén. Argentina. Octubre 2002 5 Jornadas Regionales "Desarrollo y Ciencia en Areas de Montaña"
Journal of Hospitality & Leisure …, 2006
Although the Neuquen Province has experienced an important increase in hospitality demand since t... more Although the Neuquen Province has experienced an important increase in hospitality demand since the Argentine currency was devalued in 2001, no studies concerning hotel service quality have been detected. This research deals with the perceived quality of high category hotels in two locations in this province. Highly structured interviews were held to measure levels of guests' expectations and perceptions, using a scale adapted to the service context. The paired sample T-test was used to analyse the resulting gaps of the three hotel quality dimensions and their 23 items. Factors influencing expectations levels were also analysed as well as behavioural consequences of perceived service quality. Finally, multi-item hotel quality scale reliability and validity assessment was also applied.
Journal of quality assurance …, 2003
The purpose of this study is to identify and select quality dimensions for high category hotels i... more The purpose of this study is to identify and select quality dimensions for high category hotels in Neuquén and Bariloche, Patagonia, Argentina.The research starts with a battery of 28-quality indicators that was obtained from in-depth interviews with hotel managers, and guest surveys carried out in both locations.Through a structured interview by filling cards, the research team finds out the dimensionality that groups the hotel service quality items. Multidimensional scaling and hierarchical cluster analysis are used to explore the items grouping pattern and to define resulting quality dimensions. An empirical content validated scale for the construct “perceived service quality in hotels” is attained. Its three dimensions are “Physical support and hotel general services quality,” “Room quality” and “Employee service quality.”
Books by Marina Zanfardini
Conference Presentations by Marina Zanfardini
Uploads
Papers by Marina Zanfardini
Books by Marina Zanfardini
Conference Presentations by Marina Zanfardini