Binge-watching has become increasingly popular with the rise of video-on-demand services and onli... more Binge-watching has become increasingly popular with the rise of video-on-demand services and online streaming sites, but little has been done to evaluate the effects of this new viewing behavior on audiences. This study explores binge-watching as a possible mechanism in the formation of parasocial relationships with media personae as well as a motivator for the negative affects experienced when a persona is no longer included in new content, the phenomenon known as parasocial breakup. Other variables, such as the extent to which the media is watched alone or with others, were also explored. To test these relationships, two online surveys were completed by fans of the television show Gilmore Girls, one before the release of a new Gilmore Girls mini-series on Netflix and one after the release. A total of 387 fans participated in the surveys, which assessed their viewing behaviors of the mini-series and already-released episodes in the time leading up to the mini-series’ premiere. In t...
Commenters often criticize the mass media for providing audiences a narrow and inaccurate represe... more Commenters often criticize the mass media for providing audiences a narrow and inaccurate representation of U.S. military veterans. This study examined the claim by researching how regional news publications in the 50 states represented veterans on Twitter. A quantitative content analysis documented the presence or absence of characteristics in 1,460 tweets that employed the terms veteran or veterans. Data were examined using cluster analysis. Three frames emerged. The most prevalent frame, labeled charity, highlighted instances in which veterans received assistance from charitable organizations and others. The second frame, hero, contained references to honor, World War II, and content that would elicit pride from audience members. The third frame, victim, highlighted the mistreatment of veterans by the military and/or society, mental health issues, politics, and the Gulf War. Results suggest U.S. news consumers are provided a narrow representation of what it means to be a veteran.
Binge-watching has become increasingly popular with the rise of video-on-demand services and onli... more Binge-watching has become increasingly popular with the rise of video-on-demand services and online streaming sites, but little has been done to evaluate the effects of this new viewing behavior on audiences. This study explores binge-watching as a possible mechanism in the formation of parasocial relationships with media personae as well as a motivator for the negative affects experienced when a persona is no longer included in new content, the phenomenon known as parasocial breakup. Other variables, such as the extent to which the media is watched alone or with others, were also explored. To test these relationships, two online surveys were completed by fans of the television show Gilmore Girls, one before the release of a new Gilmore Girls mini-series on Netflix and one after the release. A total of 387 fans participated in the surveys, which assessed their viewing behaviors of the mini-series and already-released episodes in the time leading up to the mini-series’ premiere. In t...
Commenters often criticize the mass media for providing audiences a narrow and inaccurate represe... more Commenters often criticize the mass media for providing audiences a narrow and inaccurate representation of U.S. military veterans. This study examined the claim by researching how regional news publications in the 50 states represented veterans on Twitter. A quantitative content analysis documented the presence or absence of characteristics in 1,460 tweets that employed the terms veteran or veterans. Data were examined using cluster analysis. Three frames emerged. The most prevalent frame, labeled charity, highlighted instances in which veterans received assistance from charitable organizations and others. The second frame, hero, contained references to honor, World War II, and content that would elicit pride from audience members. The third frame, victim, highlighted the mistreatment of veterans by the military and/or society, mental health issues, politics, and the Gulf War. Results suggest U.S. news consumers are provided a narrow representation of what it means to be a veteran.
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