Zoom is expanding its webinar plans to accommodate up to a million attendees.
Zoom previously supported up to 100,000 attendees and 100 panelists for monthly and annual webinar subscription options. Now, the company offers single-use webinar plans for up to 1 million participants and 1,000 panelists. Additionally, webinars can now last as long as 30 hours.
Broadcasting to that many people won't come cheap. The million-person, single-person plan costs $100,000, and webinars that last longer than three hours "may require additional paid consulting services," Zoom says.
Zoom also offers tiers for 10K, 50K, 100K, 250K, and 500K attendees, starting at $9,000.
Zoom says the extended capacity can help CEOs address their entire global workforce in a single meeting, celebrities and public figures host "meet-and-greets," and brands launch products, among other things.
Those celebs and public figures include people hosting fundraising events for presidential candidate Kamala Harris. A July "White Women for Harris" call crashed Zoom after more than 150,000 people joined, the New York Times reports. A "White Dudes for Harris" attracted 190,000 viewers, The Guardian says.
No matter the crowd size, hosts will get analytics about registration, attendance, and audience engagement. Zoom's single-use webinar offerings will be limited to the US at launch.