Drafts by Ary D . Z . Sobgo
Accounting information is necessary to understand financial situation of the firm and used as the... more Accounting information is necessary to understand financial situation of the firm and used as the basis of decision making. The purpose of this research was to study the effect of accounting information on management decision making TAM Douala Cameroon. The researcher used a survey research design to study accounting information and its relationship with decision making in TAM Douala - Cameroon. For the purpose of this study the study population consisted of 204 employees in TAM Douala - Cameroon. The sample size of the study was 35 employees who constituted 17 % from each stratum. There was collection of primary data from the respondents using self-administered questionnaires. Descriptive statistics (mean and standard deviation) and inferential (multiple regression analysis) were used to analyze the data. Results indicated that reliability and comparability were important in determining decision making in TAM Douala-Cameroon. Correlation results indicated that the association between all the predictor variables; reliability & comparability and decision making was strong and positive and was statistically significant. Regression results also show that there is a positive relationship between all the predictor variables; reliability & comparability and decision making. It can be concluded that accounting information in TAM Douala-Cameroon had adequate reliability and comparability characteristics and they were key determinants of decision making in TAM. From the study findings, the researcher recommends that there should be a clear methodology designed on how decisions should be undertaken in an attempt to address any concern in the organization. Another study can also be done in other geographical areas to assess if there will be similar or conflicting findings with explanations for the same being investigated.
Papers by Ary D . Z . Sobgo
China Academic Journal Electronic Publishing House , 2021
The development of Internet technology has triggered comprehensive and profound industrial change... more The development of Internet technology has triggered comprehensive and profound industrial changes. Platform enterprises are born based on the Internet and supported by big data to drive continuous business model innovation. Meeting customer needs, unique competitive advantages, and appropriate profit models are the successful factors of business model innovation of platform enterprises. Customer value proposition, core resources and capabilities, pricing and service, and profit model are effective paths for business model innovation of platform enterprises.
Thesis Chapters by Ary D . Z . Sobgo
Today's world is facing an "electronic" transformation that is not only affecting the way people ... more Today's world is facing an "electronic" transformation that is not only affecting the way people interact with each other but also changing the entire value chain from producer/farmer to retailer and consumer. E-commerce offers great opportunities to producers and retailers but also poses significant challenges to businesses that require a thorough review of marketing strategies and consumer knowledge. With the continuous expansion of the Internet's reach in China, more and more consumers have realized the seriousness of environmental issues and the impact of their consumption patterns on the environment. In addition, the many concerns about quality and safety risks when buying food online, especially fresh (perishable) or green agricultural products, have further increased people's attention to food safety. Interestingly, however, there appears to be a cognitive imbalance, as few "green" products have been successful despite the vast majority of consumers indicating that their purchases are influenced by environmental concerns. There is little empirical evidence that these proenvironmental attitudes and beliefs translate into pro-environmental behaviors, such as green purchasing and recycling. With the rapid development of e-commerce, it has become a habit for consumers to purchase goods on e-commerce platforms. An important research topic is how to improve consumers' awareness of green agricultural products, expand the sales channels of green agricultural products, and improve the competitiveness of green agricultural products through the e-commerce platform. Based on the theories of consumer behavior, this paper mainly investigates the external influences of socio-demographics, culture, health, product quality, and website quality, and on the other hand, the internal influences of attitudes, perception, subjective norms, and shopping experience on consumers' purchasing behavior on the e-commerce platform for green agricultural products. These factors were selected for the study because they can influence consumers' online purchasing decisions.
Based on the integrated theory of planned behavior and the model of technology acceptance, this study constructs a theoretical and empirical analytical framework on the factors that influence consumers' purchasing behavior on green agricultural e-commerce platforms. This is to provide a decision-making basis for the government and relevant departments to implement more targeted regulations and policies to promote the development of green agricultural e-commerce platforms. Based on 328 valid samples, this paper uses the measurement model and structural equation model to investigate the effects of consumer purchasing behavior on green agricultural products on e-commerce platforms from three perspectives: consumer demographic characteristics, product characteristics, attitude, subjective norms, perceived behavioral control, culture, shopping experience, and website characteristics. The main conclusions are as follows.
(1) Among the consumer (socio-demographic) characteristics, it is concluded that only consumers’ educational level positively influences their purchase behavior on green agricultural e-commerce platforms. This goes in hand with the original hypothesis and confirms that consumers with a greater degree of education are likely to purchase green products than those with lower education as they can recognize environmental challenges and are more sensitive to them. On the other hand, consumers’ gender, income, and age do not influence consumer purchasing behavior on green agricultural e-commerce platforms. Although they all have an insignificant influence on consumers' online purchasing behavior of green agricultural products, consumers with a family annual income of less than 29999 RMB per month have a statistically significantly higher value for purchasing behavior on green agricultural e-commerce platforms than respondents with income more than 30000 RMB per month.
(2) It was hypothesized that consumers' subjective norms, perceived behavioral control and attitude influence the purchasing behavior of green agricultural products on e-commerce platforms. Among them, subjective norms and perceived behavior control have a positive influence on green agricultural e-commerce platforms. The influence of subjective norms on consumers' purchasing behavior shows that consumers' decision-making is influenced by peer or group social pressure, government policies and regulations will promote consumers’ purchase behavior on online shopping for green agricultural products. On other hand, consumers’ attitude has a negative influence on green agricultural e-commerce platforms, which is not supported by the original hypothesis.
(3) Based on the theoretical research model, 5 hypotheses are formulated for the website attributes. That is, website ease of use, website esthetics, perceived usefulness, website information quality, website privacy, and security to determine whether or not they have a significant influence on the purchasing behavior of green agricultural products on ecommerce platforms. Website information quality, privacy, and usefulness were each found to have a significant influence. Thus, they both supported the original hypothesis that they positively influence consumer behavior on green agricultural e-commerce platforms. In contrast, website aesthetics, and website ease of use were found to negatively influence purchase behavior on green agricultural e-commerce platforms.
(4) Among the product attributes chosen for this research, product price and country of origin have a significant influence on the purchasing behavior of green agricultural products on e-commerce platforms. That is, when other conditions remain unchanged, the lower the price of green agricultural products compared with offline channels, the more consumers will buy green agricultural products through an e-commerce platform. Also, consumers will purchase brands that originate from a country with a positive image than one that originates from a country with a negative image. On the other leg, product quality is found insignificant and was not supported by the original hypothesis.
(5) The shopping experience has a positive influence on the purchase behavior of green agricultural products on e-commerce platforms. The shopping experience is a mixture of effort, lifestyle compatibility, fun, and playfulness. Thus, when a consumer shop online, the effort is first and foremost. Components of effort are ease of use and ease of placing and canceling orders.
(6) Culture is one of the most fundamental causes that characterize an individual's desires and behavior. For this reason, the cultural factor was used to determine the positive influence on the online purchasing behavior of green agricultural products. In our analysis, we found that culture has a significant influence on consumer buying behavior of green agricultural products on e-commerce platforms.
(7) It is found that consumers' health concerns have a positive impact on the online shopping behavior for green agricultural products. Green agricultural products are safe, healthy, and pollution-free nutritional foods. Consumers with high health concerns pay more attention to the safety and nutrition of diet. Hence, the more they are concerned about their health, the stronger their willingness to buy.
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Drafts by Ary D . Z . Sobgo
Papers by Ary D . Z . Sobgo
Thesis Chapters by Ary D . Z . Sobgo
Based on the integrated theory of planned behavior and the model of technology acceptance, this study constructs a theoretical and empirical analytical framework on the factors that influence consumers' purchasing behavior on green agricultural e-commerce platforms. This is to provide a decision-making basis for the government and relevant departments to implement more targeted regulations and policies to promote the development of green agricultural e-commerce platforms. Based on 328 valid samples, this paper uses the measurement model and structural equation model to investigate the effects of consumer purchasing behavior on green agricultural products on e-commerce platforms from three perspectives: consumer demographic characteristics, product characteristics, attitude, subjective norms, perceived behavioral control, culture, shopping experience, and website characteristics. The main conclusions are as follows.
(1) Among the consumer (socio-demographic) characteristics, it is concluded that only consumers’ educational level positively influences their purchase behavior on green agricultural e-commerce platforms. This goes in hand with the original hypothesis and confirms that consumers with a greater degree of education are likely to purchase green products than those with lower education as they can recognize environmental challenges and are more sensitive to them. On the other hand, consumers’ gender, income, and age do not influence consumer purchasing behavior on green agricultural e-commerce platforms. Although they all have an insignificant influence on consumers' online purchasing behavior of green agricultural products, consumers with a family annual income of less than 29999 RMB per month have a statistically significantly higher value for purchasing behavior on green agricultural e-commerce platforms than respondents with income more than 30000 RMB per month.
(2) It was hypothesized that consumers' subjective norms, perceived behavioral control and attitude influence the purchasing behavior of green agricultural products on e-commerce platforms. Among them, subjective norms and perceived behavior control have a positive influence on green agricultural e-commerce platforms. The influence of subjective norms on consumers' purchasing behavior shows that consumers' decision-making is influenced by peer or group social pressure, government policies and regulations will promote consumers’ purchase behavior on online shopping for green agricultural products. On other hand, consumers’ attitude has a negative influence on green agricultural e-commerce platforms, which is not supported by the original hypothesis.
(3) Based on the theoretical research model, 5 hypotheses are formulated for the website attributes. That is, website ease of use, website esthetics, perceived usefulness, website information quality, website privacy, and security to determine whether or not they have a significant influence on the purchasing behavior of green agricultural products on ecommerce platforms. Website information quality, privacy, and usefulness were each found to have a significant influence. Thus, they both supported the original hypothesis that they positively influence consumer behavior on green agricultural e-commerce platforms. In contrast, website aesthetics, and website ease of use were found to negatively influence purchase behavior on green agricultural e-commerce platforms.
(4) Among the product attributes chosen for this research, product price and country of origin have a significant influence on the purchasing behavior of green agricultural products on e-commerce platforms. That is, when other conditions remain unchanged, the lower the price of green agricultural products compared with offline channels, the more consumers will buy green agricultural products through an e-commerce platform. Also, consumers will purchase brands that originate from a country with a positive image than one that originates from a country with a negative image. On the other leg, product quality is found insignificant and was not supported by the original hypothesis.
(5) The shopping experience has a positive influence on the purchase behavior of green agricultural products on e-commerce platforms. The shopping experience is a mixture of effort, lifestyle compatibility, fun, and playfulness. Thus, when a consumer shop online, the effort is first and foremost. Components of effort are ease of use and ease of placing and canceling orders.
(6) Culture is one of the most fundamental causes that characterize an individual's desires and behavior. For this reason, the cultural factor was used to determine the positive influence on the online purchasing behavior of green agricultural products. In our analysis, we found that culture has a significant influence on consumer buying behavior of green agricultural products on e-commerce platforms.
(7) It is found that consumers' health concerns have a positive impact on the online shopping behavior for green agricultural products. Green agricultural products are safe, healthy, and pollution-free nutritional foods. Consumers with high health concerns pay more attention to the safety and nutrition of diet. Hence, the more they are concerned about their health, the stronger their willingness to buy.
Based on the integrated theory of planned behavior and the model of technology acceptance, this study constructs a theoretical and empirical analytical framework on the factors that influence consumers' purchasing behavior on green agricultural e-commerce platforms. This is to provide a decision-making basis for the government and relevant departments to implement more targeted regulations and policies to promote the development of green agricultural e-commerce platforms. Based on 328 valid samples, this paper uses the measurement model and structural equation model to investigate the effects of consumer purchasing behavior on green agricultural products on e-commerce platforms from three perspectives: consumer demographic characteristics, product characteristics, attitude, subjective norms, perceived behavioral control, culture, shopping experience, and website characteristics. The main conclusions are as follows.
(1) Among the consumer (socio-demographic) characteristics, it is concluded that only consumers’ educational level positively influences their purchase behavior on green agricultural e-commerce platforms. This goes in hand with the original hypothesis and confirms that consumers with a greater degree of education are likely to purchase green products than those with lower education as they can recognize environmental challenges and are more sensitive to them. On the other hand, consumers’ gender, income, and age do not influence consumer purchasing behavior on green agricultural e-commerce platforms. Although they all have an insignificant influence on consumers' online purchasing behavior of green agricultural products, consumers with a family annual income of less than 29999 RMB per month have a statistically significantly higher value for purchasing behavior on green agricultural e-commerce platforms than respondents with income more than 30000 RMB per month.
(2) It was hypothesized that consumers' subjective norms, perceived behavioral control and attitude influence the purchasing behavior of green agricultural products on e-commerce platforms. Among them, subjective norms and perceived behavior control have a positive influence on green agricultural e-commerce platforms. The influence of subjective norms on consumers' purchasing behavior shows that consumers' decision-making is influenced by peer or group social pressure, government policies and regulations will promote consumers’ purchase behavior on online shopping for green agricultural products. On other hand, consumers’ attitude has a negative influence on green agricultural e-commerce platforms, which is not supported by the original hypothesis.
(3) Based on the theoretical research model, 5 hypotheses are formulated for the website attributes. That is, website ease of use, website esthetics, perceived usefulness, website information quality, website privacy, and security to determine whether or not they have a significant influence on the purchasing behavior of green agricultural products on ecommerce platforms. Website information quality, privacy, and usefulness were each found to have a significant influence. Thus, they both supported the original hypothesis that they positively influence consumer behavior on green agricultural e-commerce platforms. In contrast, website aesthetics, and website ease of use were found to negatively influence purchase behavior on green agricultural e-commerce platforms.
(4) Among the product attributes chosen for this research, product price and country of origin have a significant influence on the purchasing behavior of green agricultural products on e-commerce platforms. That is, when other conditions remain unchanged, the lower the price of green agricultural products compared with offline channels, the more consumers will buy green agricultural products through an e-commerce platform. Also, consumers will purchase brands that originate from a country with a positive image than one that originates from a country with a negative image. On the other leg, product quality is found insignificant and was not supported by the original hypothesis.
(5) The shopping experience has a positive influence on the purchase behavior of green agricultural products on e-commerce platforms. The shopping experience is a mixture of effort, lifestyle compatibility, fun, and playfulness. Thus, when a consumer shop online, the effort is first and foremost. Components of effort are ease of use and ease of placing and canceling orders.
(6) Culture is one of the most fundamental causes that characterize an individual's desires and behavior. For this reason, the cultural factor was used to determine the positive influence on the online purchasing behavior of green agricultural products. In our analysis, we found that culture has a significant influence on consumer buying behavior of green agricultural products on e-commerce platforms.
(7) It is found that consumers' health concerns have a positive impact on the online shopping behavior for green agricultural products. Green agricultural products are safe, healthy, and pollution-free nutritional foods. Consumers with high health concerns pay more attention to the safety and nutrition of diet. Hence, the more they are concerned about their health, the stronger their willingness to buy.