Papers by gustavo Rosenburg
Resumo: A indústria de smartphones é um setor de alta tecnologia que conta com a participação de ... more Resumo: A indústria de smartphones é um setor de alta tecnologia que conta com a participação de grandes empresas. Esse mercado é marcado pela elevada rivalidade entre as empresas participantes, com constante disputa pela preferência dos consumidores. Nesse ambiente, as empresas devem superar diversos desafios para alcançar uma posição de destaque, e assim, auferir rendimentos satisfatórios. Esses desafios são representados pelas cinco forças competitivas apresentadas por Porter. Para superá-los, as empresas devem adotar estratégias adequadas e que sejam condizentes com seus recursos e capacidades. O presente trabalho faz uma análise da indústria de smartphones, com um estudo de caso sobre a atuação da empresa Apple. É analisada a trajetória da empresa, apresentando a forma como ela conseguiu superar grandes concorrentes que já atuavam no setor há vários anos. A empresa realizou grandes inovações no setor, mudando a forma como os smartphones eram vistos e usados. Através da estratégia de diferenciação, a Apple conseguiu conquistar a lealdade de milhões de clientes, destacando-se da concorrência e se tornando a empresa mais lucrativa do mercado de smartphones.
Palavras-chave: Forças Competitivas; Apple; Indústria de Smartphones.
Abstract: The smartphone industry is a high technology sector that includes the participation of major companies. This market is characterized by high rivalry between the companies, with constant dispute by the consumer’s preference. In this environment, companies must overcome many challenges to achieve a prominent position, and thus obtain satisfactory results. Five competitive forces presented by Porter represent these challenges. To overcome them, companies should adopt appropriate strategies that are consistent with its resources and capabilities. This paper makes an analysis of the smartphone industry with a case study on the Apple company performance. The trajectory of the company is analyzed, showing how she managed to overcome major competitors already working in the industry for several years. The company made major innovations in the industry, changing the way smartphones were seen and used. Through differentiation strategy, Apple managed to win the loyalty of millions of customers, highlighting the competition and becoming the most profitable company in the smartphone market.
Key-words: Competitive Forces; Apple; Smartphone Industry.
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Papers by gustavo Rosenburg
Palavras-chave: Forças Competitivas; Apple; Indústria de Smartphones.
Abstract: The smartphone industry is a high technology sector that includes the participation of major companies. This market is characterized by high rivalry between the companies, with constant dispute by the consumer’s preference. In this environment, companies must overcome many challenges to achieve a prominent position, and thus obtain satisfactory results. Five competitive forces presented by Porter represent these challenges. To overcome them, companies should adopt appropriate strategies that are consistent with its resources and capabilities. This paper makes an analysis of the smartphone industry with a case study on the Apple company performance. The trajectory of the company is analyzed, showing how she managed to overcome major competitors already working in the industry for several years. The company made major innovations in the industry, changing the way smartphones were seen and used. Through differentiation strategy, Apple managed to win the loyalty of millions of customers, highlighting the competition and becoming the most profitable company in the smartphone market.
Key-words: Competitive Forces; Apple; Smartphone Industry.
Palavras-chave: Forças Competitivas; Apple; Indústria de Smartphones.
Abstract: The smartphone industry is a high technology sector that includes the participation of major companies. This market is characterized by high rivalry between the companies, with constant dispute by the consumer’s preference. In this environment, companies must overcome many challenges to achieve a prominent position, and thus obtain satisfactory results. Five competitive forces presented by Porter represent these challenges. To overcome them, companies should adopt appropriate strategies that are consistent with its resources and capabilities. This paper makes an analysis of the smartphone industry with a case study on the Apple company performance. The trajectory of the company is analyzed, showing how she managed to overcome major competitors already working in the industry for several years. The company made major innovations in the industry, changing the way smartphones were seen and used. Through differentiation strategy, Apple managed to win the loyalty of millions of customers, highlighting the competition and becoming the most profitable company in the smartphone market.
Key-words: Competitive Forces; Apple; Smartphone Industry.