Nike swoosh

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Nike’s Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson when asked by Knight. He needed a logo to put on the side of his company’s shoes. At the time she was paid $35 (US), and also worked for Nike for a few years until they needed a full ad agency. Twelve years later, in 1983, Ms. Davidson received a gold Swoosh ring with an embedded diamond at a luncheon honoring her, along with a certificate and an undisclosed amount of Nike stock, in…

Even the most famous logos were created through the design process, one of the first steps being a rough process sketch. We've rounded up 11 process sketches and stories behind some of world's most famous logos.

Nike Swoosh Logo Outline