1/ #THREAD Ah, teeny tiny demographical instance of something, hastily wound up to a coy, careful kind of un-endorsement of something else, even uses paper in a medical / scientific journal to try substantiate this un-endorsement placement #Beware #BullAtWork How 'well-connected'

2/ and how reminiscent of a certain type of anti-vaccination trolling / disinformation.😬 #Questions such as: A/what percentage of the population actually use the product B/ what percentage of that specific demographic have been injured seriously, in a clinical sense or in the --

3/ particular mode described in the, eh, 'article' ? C/ So even if as seems likely this only verifiably happened to a tiny % of users,& even if the argument that it is all just public knowledge/public info. is applied so it appears to be, lets say for the heck of it, 'authentic',

4/ that still requires the #question - why is this type of #content getting so much relatively expensive '#news' space? It is not 'news' in the sense we understand that term as a #media function, it is an #odd type of back-handed or #negative embedded #advertising In that while

5/ seeming to 'warn' us of one thing, it's actually using an emotive set of connotations around #FEAR & #injuries to try #begin to undermine our #confidence & #Trust in what is now an everyday #grocery item in #Ireland 🤨🤔So #why do that #now or at all? #Who #where does it harm?

6/ #What & #howmuch economic, international #trade, #job #damage could an insidious #advertising campaign do? #Who would it #benefit? #Where would it #hurt most? What kind of #business / set of #Financial controlling #Interests would #Activate such a #campaign? #Readers there is

7/ nothing good about instances of types of more convoluted negative embedded content advertising. This is how #disinformation seeps across #culture & #society This is how unethical businesses push & shove to take more of your actual #capital -through trolling your #SocialCapital

8/ & #important ! This is how those same types of undemocratic #business interests set out to undermine the credibility of actual #news sources, in any #media There has been an on/off, at times aborted, at times resurgent anti- @RTE & @rtenews campaign for a while these times...

9/ So bear that in mind too as you read this #THREAD Unroll for easier read please #WeChoose @threadreaderapp #Business #Capital #SocialCapital #Advertising rte.ie/news/health/20…