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Collective Shout

Sep 30, 2020 • 8 tweets • 8 min read • Read on X

Scrolly

Hi @McGrathFdn we support the aims and the work of your charity. We have lost loved ones to breast cancer and see the value of your important work.
#breastcancer #charity
mcgrathfoundation.com.au

We are therefore troubled to see #HoneyBirdette misusing your brand once again. Just like 2019, the shopping centre sex shop, has plastered your logo on its sexual objectification of women like a stamp of approval. #csr #ethics #adstandards @AANA_says
collectiveshout.org/honey_birdette…

Last year, commenting on an identical ad campaign you said:

“We are aware of some complaints in response to our supporter Honey Birdette’s promotional content. This content has been removed as it is not in line with our agreement with them.”

collectiveshout.org/honey_birdette…

#HoneyBirdette is a repeat corporate offender in breach of the advertising code of ethics more than 40 times. The company has also been the subject of serious allegations from former employees.

collectiveshout.org/honey_birdette…

These allegations follow a pattern that goes back a number of years. @McGrathFdn see the reviews on websites like Glassdoor and Indeed. These should ring alarm bells for anyone who cares about the rights, health and well-being of women and girls.

twitter.com/i/events/12933…

#HoneyBirdette claims to support your work @McGrathFdn but in classic #pinkwashing style, your brand and your work have been reduced to an ad campaign for a sex shop.

How many people will assume #HoneyBirdette has donated $30000 and not read the fine print?

How is it ok to sexually objectify women for profit and call it support for women’s health? Once again, this year @McGrathFdn your logo misused like a stamp of approval for a sex shop’s unethical conduct. #pinkwashing

.@McGrathFdn just in time for school holidays #HoneyBirdette has positioned your logo on images of sexual objectification, between a headless woman in BDSM dog collar and leash and a satanic orgy.

Is this an appropriate use for your brand?

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