Optimus Prime (WFC)/merchandise

A lot of merchandise exists of Aligned Optimus Prime.

Merchandise

McDonald's

Once again, the fake food looks better than the real deal. Even with the robot sticking out of it.

• Burger Optimus (Phone charm, 2011)

Part of the "Transformers x McDonald's" promotion for Dark of the Moon, "Burger Optimus" is a "phone charm" toy that looks like a juicy hot Big Mac burger, but pops open to reveal Prime Optimus.

This toy, as well as "Shake Bulkhead", was a bit of a chore to obtain. First you had to buy a Happy Meal on July 30th or 31st, which netted you a Dark of the Moon Optimus Prime or Bumblebee toy and a "weekend exclusive Special DVD and MechTech Sheet with red ticket". Said ticket was then traded in at participating toy stores when buying any Dark of the Moon toy to get one of the two charms. (Completing the set with "Potato Bumblebee" was considerably easier, at least.)

Vehicle code name: Rhino

• Optimus Prime (Happy Meal, 2012)

• McNumber: 1

Happy Meal Optimus Prime is a nontransformable truck! When the smokestacks are pushed completely forward, a red LED shines out the translucent plastic of his windshield, headlights, and the Autobot symbol on his grill. An on/off switch on the truck's underside enables or disables the light feature.

• Optimus Prime (Happy Meal, 2013)
  • McNumber: 1

Molded this time in robot mode, Optimus Prime has minimal articulation. Twisting his upper body at the waist causes him to raise his left arm, swinging up the sword which that arm is morphed into. When lowered, the sword extends lower than his feet, making him slightly unstable when standing on a flat surface.

• Optimus Prime (Happy Meal, 2015)

• • McNumber: 3

Another new robot mode Optimus Prime Happy Meal Toy, this time based on his appearance in Robots in Disguise, he sports a chained mace-like weapon. Pressing the button on his back activates his sword mace swinging gimmick.

• Optimus Prime (Mask, 2015)

• • McNumber: 4

Released in various countries throughout 2015-2017, this mask consists of a pair of glasses covering the upper part of the face. The mouth is left uncovered so no one accidentally mistakes you for a G1 Optimus Prime.

• Optimus Prime (Happy Meal, 2016)
  • McNumber: 3
  • Accessories: Projectile

Released as part of the 2016 Happy Meal toys, This Optimus Prime is based on his Warrior Class toy in terms of appearance, and he features a firing gimmick on his blaster. He also features a (pointless) port on his right shoulder to store his projectile.

• Optimus Prime (Happy Meal, 2016)
  • Accessories: Disc
  • McNumber: 2

The second Robots in Disguise Optimus Prime toy is based on his Vehicle mode, and only sports 6 wheels in lieu of the 10. He features 3 ports for the projectiles from this year's Happy Meal Transformers: Robots in Disguise toys. His trailer can raise up and fire his included disc.

• Optimus Prime (Happy Meal, 2017)
  • McNumber: 3

Released as part of the 2017 Happy Meal toys, this Optimus Prime features a show-accurate robot mode in this toy, and this time; he features a rounded Decepticon Hunter in sword form. He has a similar sword-swingin' gimmick like his other toy released two years ago.

Initially released overseas, the toy finally gets a release in US' McDonalds in late 2017.

Despite being "5mm compatible", there is no fraggin' way to let other figures with a pair of c-clip hands to wield his sword, though you can force it onto some that are molded with flexible unpaintable plastic.

Prime

Robots in Disguise

• Optimus Prime Battle Mask (2012)

This roleplay mask is based on Optimus Prime's design in Transformers: Prime It was later redecorated and reelased as the Reveal The Shield Optimus Prime Mask .

Beast Hunters

• Optimus Prime Battle Mask (2013)

Released as part of the Beast Hunters subline, this mask is a slight redecoration above Optimus Prime Battle Mask featuring a new translucent green flip-down "Beast Vision" visor.

Transformers Gum

Surprisingly, he's not based on his Generation 1 counterpart unlike his United toy.

• War for Cybertron Optimus Prime (2012)
  • Accessories: "blaster" rifle

Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.

This figure suffers from a design flaw, in that his knee joint pegs are slightly too big for their sockets, and that the resulting connection is so tight that it makes the sockets form stress marks and eventually crack, or even cracking during assembly. The problem can be remedied by simply sanding down the pegs prior to sliding the legs onto the peg.

Tomica

• No. 147 Transformers Optimus Prime (2012-12-28)

Tomica Optimus Prime is a die-cast non-transforming toy of his truck mode from Prime. It was sold as part of the "Dream Tomica Series", a subline featuring exclusively fictional vehicles. Like all Tomica toys & all Generation 2 Go-Bots and Spychangers, Optimus Prime features smooth-rolling axle/wheel construction that lets the toys be quickly zipped along smooth surfaces.

Eaglemoss cards

• Optimus Prime (2012)
  • Number: 01
  • Power: 970
  • Speed: 690
  • Dexterity: 575
  • Mind: 850
  • Combat: 935
  • Description: Optimus Prime swore to protect Earth from Decepticons.

The Optimus Prime collectible card is manufactured and released by Eaglemoss/GE Fabbri, not dissimilar to Top Trumps.

Titan Heroes/Guardians

• Optimus Prime (12-inch Titan Hero, 2013)

Part of the Prime-portion of the Titan Heroes line, Optimus Prime is a non-transforming 12" figure! He is a durable, minimally-painted figure with somewhat unfortunate proportions.

• Optimus Prime (16-inch Titan Hero, 2013)

Trust me, you don't want me to turn sideways. (12-inch version pictured)

Optimus Prime was also available in a 16-inch version, which is a different sculpt.

• Optimus Prime (Titan Guardian, 2015)

A 6-inch non-transforming figure of Robots in Disguise Optimus Prime, with five points of articulation.

His scannable Autobot insignia is on his robot mode chest. This badge is easily scannable while still in-package.

• Optimus Prime (Titan Heroes, 2015)

A 12-inch, simplified non-transforming statue of Robots in Disguise Optimus Prime with five points of articulation.

His scannable Autobot insignia is on his robot mode chest. This badge is easily scannable while still in-package.

• Optimus Prime (Electronic Titan Heroes, 2015)
  • Accessories: Sword

Electronic Titan Heroes Optimus Prime is a modified version of the Titan Hero figure above, He comes with a Decepticon Hunter accessory, and electronic sound effects activated by pressing his Autobot insignia.

His scannable Autobot insignia is on his robot mode chest. This badge is easily scannable while still in-package.

The toy was first released in Taiwan and Hong Kong in February 2015.

The sword was later redecoed as the Primeon Blade of Combiner Hunters Chromia.

Kinder Surprise

Easter egg version.

• Transformers: Prime (2014)

Only available inside a blindpacked chocolate egg as part of Kinder's Transformers: Prime series, this buildable Optimus Prime mini-figure consists of a generic "cog" onto which his limbs and armor can be clipped to construct him. He has articulation on his shoulders and upper legs.

• Transformers: Robots in Disguise (2015)

A redeco of the previous figure with a slightly darker shade of gray was release as part of the follow-up Transformers: Robots in Disguise series.

• Transformers: Robots in Disguise (Easter egg, 2016)

Exclusive to the Easter season, a bigger chocolate egg, also blindpacked, was sold containing either an Optimus Prime or a Bumblebee mini-statue. It came with an Autobot insignia-shaped launcher and a "target" made of paper with a Decepticon insignia printed on it. It is currently known to have only been available in Brazil.

Thrilling 30

• Optimus Prime (Collectible Figurine, 2014)
  • Series / Number: 1 / #6
  • Accessories: Collector's base

A super-deformed Optimus Prime was released among the blindpacked Thrilling 30 Collectible Figurines by Goldie Marketing. He comes with a base to help him stand, a collector's card that doubles as a puzzle piece, and a checklist.

• Collectible Figurines (5-pack, 2014)
  • Series: 1
  • Accessories: 5 Collector's bases

The same Optimus Prime figurine was also available in a 5-pack alongside Megatron, Ratchet, Starscream and Bulkhead.

• Optimus Prime 3-pack (3-pack, 2014)
  • Series: 1
  • Accessories: 3 Collector's bases

The same Optimus Prime figurine was also available in a 3-pack alongside Generation 1 Optimus Prime and Movie Optimus Prime.

Robots in Disguise (2015)

Give me your...left cheek badge to scan!

• Optimus Prime (2016)

A mask based on Optimus Prime's design in Robots in Disguise features a scan-badge located at the left cheek. Scanning the sticker with the mobile game unlocks a random amount of Energon "currency" and a randomized bonus power-up item.

This mask was redecoed as The Last Knight Optimus Prime.

Tiny Titans

What a babe

• Optimus Prime (Tiny Titans, 2015)
  • Series: 1
  • Number: 6/12

Part of the initial assortment of Tiny Titans blindpacks, this version of Optimus Prime is a very small, soft-plastic figure of him in robot mode based on his Robots in Disguise design.

He includes a collectible card that includes a scan-badge for the Robots in Disguise mobile game, which unlocks a random amount of Energon "currency" and a randomized bonus power-up item.

• Optimus Prime (Tiny Titans, 2015)
  • Series: 4
  • Number: 1/12

Part of the fourth assortment of Tiny Titans, this iteration of Prime, still in his Robots in Disguise body, has his brandishing a weird sword and shield combo.

As per usual, he includes a collectible card that includes a scan-badge for the Robots in Disguise mobile game, which unlocks a random amount of Energon "currency" and a randomized bonus power-up item.

• Optimus Prime (Tiny Titans, 2016)
  • Series: 6
  • Number: 8/12

Part of the sixth and final Tiny Titans assortment, this version of Optimus has him holding a rifle modeled after the one Generation 1 Optimus Prime typically carries.

And yes he comes with a card that does all those things the prior two do.

Robots in Disguise Optimus is the only character to have three Tiny Titans.

Transformers Adventure Gum

• Optimus Prime (2016)
  • Accessories: Axe

Part of the Adventure Shokugan series, this Optimus Prime is a transformable snap-fit kit molded in red, blue, and yellow plastic with detailing from stickers. The kit's transformation engineering is borrowed from the Warrior class figure. But unlike the said toy, the Axe must be pegged onto Prime's legs before transforming, and his shoulders are molded on his front truck halves/shoulders not being flipped down. Also, the stickers are used to cover the molded cavity on the front shoulders. As with Fixit & Underbite, Optimus Prime is fully transformable.

Dickie Toys

• Optimus Prime Battle Truck (2016)
  • Accessories: Slipstream figure, Sawback figure, 2 Slipstream discs, 2 Sawback discs

This Optimus Prime is a non-transforming truck that is loaded with a number of gimmicks: Pressing the back button activates his Weaponizer-sque (or Stealth Force-sque) battle mode on his truck form, with the lights being emitted in the same time. He features both spring-loaded (truck front) and pressure-firing (both sides of the launcher) discs, with a flat character art of Slipstream & Sawback being sculpted on it. Optimus Also comes with additional Slipstream and Sawback figurines, which they can be (uselessly) attached on Optimus Prime's truck top & both sides of the launchers.

• Optimus Prime (Mission Racer, 2016)
  • Accessories: Rubber Band, Ramp

Mission Racer Optimus Prime features a pull-back gimmick by using a rubber band: insert the rubber band onto the front and rear post, then place Optimus Prime onto the ramp and pull his trailer backwards, and release the trailer for allowing the truck to zoom forward. The rubber band also has Optimus Prime's name and the Autobot insignia tampographed oh it.

Die-Cast Cars

• Optimus Prime (Single Pack, 2016/2017)

Released as part of the Single Pack assortment, Optimus Prime is a show-accurate, non-transforming die-cast vehicle based on his alternate mode. He features through-axle construction, allowing for super-speedy racing on smooth surfaces, and his car mode is compatible with many tracks and playsets from Hot Wheels and Matchbox. He features 4 wheels, as opposed to the Legion Class' 6 wheels & his larger toy's 10 wheels. Optimus Prime also comes with a collector's flyer.

He was also available with the following redeco variants:

• Power Up, which features metallic blue paint applications.
• Neon, which features a brighter hue of yellow.
• Cybertron, which features a gray scale redeco.
• Stealth, which features a Stealth-themed color.
• Arctic, which features white redeco.
• Energon, which features shiny metallic paint.

• Optimus Prime (Tin Box set, 2016)

This Optimus Prime toy is unchanged, with a new collectible tin box featured in the packaging...and a random transformation scene card.

• Optimus Prime with Trailer (2016)

This release of the Optimus Prime vehicle is available with a removable trailer. The trailer itself features three different variants: wireframe-esque art versions of 1. Optimus Prime, 2. Prime VS Megatronus, & 3. Bumblebee transforming from vehicle to robot.

• Optimus Prime with Steeljaw (2-pack, 2016)
• Optimus Prime with Sideswipe (2-pack 2016)

The Optimus Prime truck is either packed with Steeljaw & Sideswipe.

• Robot Team 5-pack (2016)

An unchanged Optimus Prime is packed in two different versions of the set: One features an unchanged Bumblebee, Strongarm, Sideswipe, & Steeljaw, while the other comes with a redeco of Bumblebee & Sideswipe.

• Optimus Prime (Plastic Robots & Car 2-pack, 2017)

This 2-pack features an again, unchanged Optimus Prime truck, but with a show-accurate, non-transforming robot mode figure as a bonus!

• Robots in Disguise 5-pack (2017)
• Robots in Disguise 8-pack (2017)
• Robots in Disguise 11-Pack (2017)

The unchanged Optimus Prime truck (or any of his random redecoes) was also available in either of these multi-packs. He would probably be bundled with his robot mode figurine though.

• Optimus Prime Trailer (2017)

Another release of Optimus Prime that comes with a trailer that can carry 2 die-cast cars. He also comes with a slightly sand-blasted decoes of Bumblebee & Sideswipe.

PEZ

• Optimus Prime (Pez Dispenser, 2016)
  • Accessories: 3 packs of Candy

This PEZ Optimus Prime candy dispenser features a show-accurate head based on his appearance in the Robots in Disguise cartoon. He was released in both carded and bagged packaging.

• Optimus Prime (Connectibles, 2017)
  • Accessories: 2 Shoulder pieces, Torso piece, sword

This release of PEZ Optimus Prime comes with an additional torso & arm pieces to convert his dispenser into a bust, as well as a sword (based on a Deception Hunter) for him to wield. Due to the small proportions of the body, this results in a slightly super-deformed Prime.

Surprise Drinks

• Optimus Prime (2016)

Surprise Drinks Optimus Prime is a 1.5-inch non-transforming figure hidden inside the separate capsule taped together with the bottle. Since they're merely blindpacked, The figure can be found in any randomly-packed bottles, so... good luck.

Due to his size, he has no molded antenna. His right thigh seems to be distorted.

Art Brink

Not exactly the most ergonomic toothbrush out there.

• Toothbrush (2017)

Brazilian company Art Brink released a Robots in Disguise Optimus Prime figurine with a children-sized toothbrush sticking out of his back.

R.E.D. [Robot Enhanced Design]

There's just something about listing an elaborate, collector-targeted action figure right underneath a toothbrush that makes Transformers the best thing in the world.

• Optimus Prime (2022)
  • Accessories: 2 blasters, 2 blades, alternate head, 2 alternate hands, Matrix of Leadership

• Known designers: Dennis Chan (sculptor)

Part of the seventh wave of Transformers R.E.D., Optimus Prime is a non-transforming 6-inch action figure akin to the ones from Hasbro's Marvel Legends and Star Wars The Black Series lines. He is highly articulated and features extensive paint operations for show-accuracy.

Optimus comes with two pairs of hands: closed fists, and grabbing hands for use with the Matrix of Leadership that stores in his opening chest. He is armed with two blade accessories that fit into slits on his forearms, and two cannon accessories that peg into his wrist holes. Lastly, he also includes an alternate head, allowing buyers to pose him with either his battle mask on or off.

Optimus's box was among the first in the R.E.D. range to remove the familiar plastic window on the front, instead favouring a closed cardboard design so as to minimise plastic waste. As with all R.E.D. toys, Optimus Prime was a Walmart exclusive in Canada and the United States, and was later made available on Hasbro Pulse in limited quantities.