Papers by Abdolrazagh Madahi
The study of multichannel shopping behaviour and channel switching behaviour is becoming more imp... more The study of multichannel shopping behaviour and channel switching behaviour is becoming more important from both business and consumer perspectives. The Internet is increasingly managed in relation to other channels and customers are becoming increasingly sophisticated in their use of multiple channels. Businesses and retailers need to understand the factors that affect consumers’ channel switching or channel choice behaviour in order to determine effective individual channel strategies and resource allocation. The purpose of this study is to examine the channel switching behaviour of Malaysian consumers between online and offline channels using the Decomposed Theory of Planned Behaviour (DTPB) with the new dimension of descriptive norm (DN) in addition to attitude, subjective norm (SN), and perceived behavioural control (PBC) to explain the phenomenon. The decomposition approach adopted by the model provides a more comprehensive set of antecedents that can better describe the inte...
Maintaining customers and keeping them loyal is considered vital for continuing business. In this... more Maintaining customers and keeping them loyal is considered vital for continuing business. In this study reported here examines the effect of four underpinnings of relationship marketing -trust, commitment, communication, and conflict handling -on customer loyalty in Iran. This research is a descriptive study done by survey method. The population in this study includes 400 costumers of private and state banks in Sanandaj of Iran. The instrument of data gathering was a questionnaire and the data were analyzed based on regression. Findings show that dependent variable is related to the independent variables meaningfully and positively.
The purpose of this study is to examine the role of consumers' behavioral attitude and intention ... more The purpose of this study is to examine the role of consumers' behavioral attitude and intention toward channel switching behavior in regards to Internet and brick and mortar store channels in Malaysia. The survey instrument administered to the Malaysian consumers from regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. Partial least squares (PLS) based structural equation modeling (SEM) technique was used to analyze data. A total of 497 completed surveys were obtained. Findings showed that compatibility and complexity were significant in predicting attitude in regard to switching channel from Internet to brick and mortar store. Relative advantage and compatibility were relevant in predicting attitude in brick and mortar store channel. Attitude also significantly affected channel switching intention regarding to both channels. Our findings reveal that gender and intention significantly affect channel switching behavior.
Recently, the effect of external factors on consumer decision making styles (CDMS) and their impo... more Recently, the effect of external factors on consumer decision making styles (CDMS) and their importance to consumer behavior has investigated by some of researchers. There are two main objectives of this study. Firstly, to examine (CDMS) of young generation in Malaysia; the research used Sproles and Kendall's (1986) consumer style inventory (CSI) on a sample of 325 Malaysian females and males. External factors (demographic, geographic and group influence) have been applied to understand consumer decision making styles. As a result of the factor analysis, four factors found to be the most suitable representation of young-adults in this study: Novelty, Brand Consciousness; Perfectionist, High-Quality Consciousness; Recreational, Hedonistic Consciousness; Impulsive, Careless Consumer. Secondly, the research demonstrated that there is a relationship between consumer decision making styles and purchase intention (PI).
The purpose of this study is to investigate the effects of demographic (age, gender and race), ge... more The purpose of this study is to investigate the effects of demographic (age, gender and race), geographic and group on purchase intention (PI) amongst millennial/young generation in Malaysia. An empirical investigation was carried out to test the hypotheses. The samples include 325 participants. SPSS software has used to measure the effect of external factors on PI. The results demonstrate that demographic, geographic and group significantly affect PI. The findings of this study help marketing, managers and companies to understand young Malaysian consumers' behaviour and PI.
International Journal of Electronic Marketing and Retailing, 2014
The paper examines the channel switching behaviour of Malaysian consumers between online and offl... more The paper examines the channel switching behaviour of Malaysian consumers between online and offline channels using theory of planned behaviour (TPB) where authors add new dimension of descriptive norms (DN) in addition to attitude, subjective norms (SN), and perceived behavioural control (PBC) to explain the phenomenon. The survey instrument administered to the Malaysian consumers from the regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. Partial least squares (PLS)-based structural equation modelling (SEM) technique was used to analyse the data. Findings showed that TPB was successful in predicting consumer channel switching intention in both internet and brick and mortar store channels. In addition, based on the results, the main constructs including attitude and SN significantly affected consumers' channel switching intention in both channels. PBC was the only construct that did not predict intention.
International Business Research, 2012
The purpose of this study is to investigate the effects of demographic (age, gender and race), ge... more The purpose of this study is to investigate the effects of demographic (age, gender and race), geographic and group on purchase intention (PI) amongst millennial/young generation in Malaysia. An empirical investigation was carried out to test the hypotheses. The samples include 325 participants. SPSS software has used to measure the effect of external factors on PI. The results demonstrate that demographic, geographic and group significantly affect PI. The findings of this study help marketing, managers and companies to understand young Malaysian consumers' behaviour and PI.
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Papers by Abdolrazagh Madahi