Marc Fetscherin

I'm a Professor of Marketing and the Gelbman Family Chair of International Business at Rollins College in the Department of Business (AACSB Accredited), Florida, USA. My expertise is in international marketing with a specialization on marketing strategy, marketing research and branding. Specifically I’m an expert related to Chinese brands, brand management, corporate branding, place branding, human brands, and consumer brand relationships. I have a Master's degree from the University of Lausanne (HEC) as well as a diploma in Business Studies from the London School of Economics (LSE), a Ph.D. from the University of Bern and I was a Post-Doc at Harvard University. Previous my academic career, I was the CEO of Bonfort S.A., a small Swiss luxury company, as well a senior consultant for McKinsey & Company.

I feel honored to be part of the Fulbright Specialist Program for 2017-2020. I'm/was a Visiting Professor at the East China University of Science and Technology (China), the Copenhagen Business School (Denmark), Jacobs University (Germany), the University of Fribourg, (Switzerland), the University of Lausanne - HEC (Switzerland) and the Lucerne University of Applied Sciences and Arts (Switzerland). I was also an adviser to the Swiss Government as a member of the Federal Commission of Consumer Affairs.

I have published a number of books, numerous book chapters and journal articles. My articles have appeared in Harvard Business Review, Journal of Business Research, International Journal of Market Research, International Marketing Review, European Journal of Marketing, Journal of Consumer Marketing, Journal of Brand Management, Journal of Product and Brand Management, Management International Review, International Business Review, or Tourism Management among others.

My most recent edited books are Consumer Brand Relationships: Theory and Practice (2012). Consumer Brand Relationships: Meaning, Measuring, Managing (2015) and CEO Branding: Theory and Practice (2015).