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Xueli Huang

RMIT University, Management, Faculty Member

Wuhan University of Science and Technology, Management, Adjunct

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Dr Huang is senior lecturer at School of Management. He has received his PhD from Monash University, and his Masters of Engineering from Wuhan University of Science and Technology (WUST). He has spent three years as Post-doctoral Research Fellow at Small and Medium Enterprise Research Centre at Edith Cowan University.Dr Huang was the Founding Director of China-Australia Business Research Centre at Edith Cowan University from 2007 to 2010. His research focuses on strategic management, innovation management, and Chinese investment in Australia. He has published over forty referred academic papers and articles in leading international journals, including Asia Pacific Journal of Management, Industrial Marketing Management, Journal of Small Business Management, Journal of Advertising Research, and R

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Books by Xueli Huang

Managing Chinese outward foreign direct investment: From entry strategy to sustainable development in Australia (2016)

This book focuses on the management of Chinese outward foreign direct investment (OFDI) . It is ... more This book focuses on the management of Chinese outward foreign direct investment (OFDI) . It is one of the the first books that specially addresses the issues and challenges faced by Chinese MNCs in making their investment decisions and managing their OFDI after the transaction. This book covers several major issues in managing OFDI, including strategic entry considerations and their impact of the OFDI financial performance, the liability of foreignness (LOF) encountered by Chinese MNCs and its impact, and practical approaches for mitigating it, post-transaction integration approaches used and the benefits and limitation of each of these approaches, corporate governance and control in Chinese controlled foreign subsidiaries, cross-cultural and human resources management, and corporate sustainable development.

Chinese investment in Australia: Unique insight from the mining industry (2011)

Papers by Xueli Huang

Chinese Private Firms’ Outward Foreign Direct Investment: Does Firm Ownership and Size Matter?

Thunderbird International Business Review, 2014

This article investigates and explains the behaviors, motives, and characteristics of Chinese pri... more This article investigates and explains the behaviors, motives, and characteristics of Chinese privately owned enterprises' (POEs') outward foreign direct investment (OFDI), and compares this with the behaviors, motives, and characteristics of Chinese state-owned enterprises (SOEs), using the institutional perspective and resources-based view. Through in-depth interviews with senior managers and an extensive secondary data analysis of Chinese POEs' OFDI, we found that Chinese POEs are

Research on Australian E-Retailers: Srtategic Issues, Success Factors, and Challenges

The emergence of the Internet has revolutionized retailing industry. However, the technology stoc... more The emergence of the Internet has revolutionized retailing industry. However, the technology stock slump worldwide last year has made financing much more difficult for many e-tailer. As more well-established traditional retailers roll out their own online divisions and branches, online market, or marketplace, becomes increasingly competitive. How can Australian e-tailers successfully survive in this new competitive environment? This paper attempts to integrate research on Australian e-tailers and empirically explore, using a case study approach, some strategic issues in managing e-tailers. Research so far on Australian e-tailers has shown that Australian e-tailers have used state-of-the-art Internet technology in designing their Web site and have offered a big range of products to their online customers. They also perform reasonably well in customer services. The most difficult challenge facing them is fulfillment because of its geographic isolation and low population density. Austr...

A complexity-based approach to understanding strategic management in the Chinese Organizations

The last decade has witnessed a rapid advancement of technology innovation, considerable changes ... more The last decade has witnessed a rapid advancement of technology innovation, considerable changes in the demographics, rapid shifts in consumer behaviors, fast-paced development in international business, and significant economic growth in the developing countries and newly industrialized countries. Consequently, the macro-environment for business organizations has increasingly become competitive, turbulent and vibrant. At the organizational and individual levels, the rapid development of information and communications technology (ICT), such as the Internet and mobile phones, has significantly broaden and strengthen the connections among organizations and individuals, thereby making organizations more complex than ever before from the viewpoint of a complex adaptive system. All these developments, at both macroand micro-levels, have combined to produce new challenges and opportunities for business managers.

Do Chinese corporations take their governance practices abroad? Evidence from Chinese mining subsidiaries in Australia

Thunderbird International Business Review, 2017

His research concentrates on the management of Chinese outward FDI, strategic management and inno... more His research concentrates on the management of Chinese outward FDI, strategic management and innovation management. His publications have appeared in leading international journals, including Industrial Marketing Management, Asia Pacific Journal of Management, Journal of Small Business Management, and R&D Management. He is also co-author of two books on Chinese outward FDI and its management. Warren Staples, PhD, is a lecturer in management at RMIT University. His research interests are public management, public procurement, corporate governance and corporate social responsibility.

New Product Development Process' In Small and Medium Sized Enterprises

Skip to main content: ...

Strategic Implementation of E-Procurement: A Case Study of an Australian Firm

The rapid development of Internet technology has made inter-organisation connectivity much easier... more The rapid development of Internet technology has made inter-organisation connectivity much easier and cheaper than ever before, hereby providing an opportunity for companies, both large and small, to realise the true value of the Internet. Despite the huge investment and complexity of implementing eprocurement, there is little empirical research to provide managerial guidelines for developing effective procurement strategies and for successfully implementing e-procurement. This paper attempts to fill this gap by reporting ...

A Case Study of Implementing Value Creation Strategy in a Chinese Manufacturing Firm

Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > E... more Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > ECU Works -2010 > 1790. ECU Publications Pre. 2011. Title. A Case Study of Implementing Value Creation Strategy in a Chinese Manufacturing Firm. Authors. Ruosheng Zhang Xueli Huang, Edith Cowan University. Document Type. Conference Proceeding. Faculty. Business and Law. School. Management. Comments. This item is currently under review. Tell a Colleague Print COinS. Follow. ...

Making Strategic Decisions in an Emerging Economy: Evidence from Chinese Small and Medium-Sized Enterprises

Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > E... more Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > ECU Works -2010 > 987. ECU Publications Pre. 2011. Title. Making Strategic Decisions in an Emerging Economy: Evidence from Chinese Small and Medium-Sized Enterprises. Authors. Xueli Huang, Edith Cowan University. Document Type. Conference Proceeding. Faculty. Business and Law. School. Management. Comments. This item is currently under review. Tell a Colleague Print COinS. Follow. ...

Strategic Management at Zhujiang Iron and Steel Company

On a warm morning in January 2007, Ruosheng Zhang, president of Guangzhou Iron and Steel Enterpri... more On a warm morning in January 2007, Ruosheng Zhang, president of Guangzhou Iron and Steel Enterprises Holding Limited ("GISE"), leaned back on the chair in his office on the 11 th floor of the GISE building. He was contemplating what he had learnt and observed the day before at the annual meeting with senior and middle managers at the Guangzhou Zhujiang Iron and Steel Company ("ZISCo"), an important strategic business unit ("SBU") within GISE. Zhang had been ZISCo's president between 2003 and 2006 and was promoted to GISE in early 2006. ZISCo performed reasonably well in 2006. It achieved approximately Rmb 180 million 1 in profits despite the tough competitive environment in the Chinese steel industry and significant increases in the price of raw materials like scrap steel and energy. That was the third consecutive year in which the company had generated satisfactory profits since implementing its value creation strategy in 2003. However, growth slowed in 2006. Production reached its maximum capacity while several domestic competitors tried hard to copy ZISCo's business model and marketing practices. Consequently, there was a debate during the meeting regarding the strategic direction ZISCo ought to pursue in 2007. Would ZISCo concentrate on market or product development or, alternatively, focus on cost reduction and improving quality to increase its market share in existing markets? What worried Zhang most, however, was that the organisational systems for strategic management were still not well established; the change in the organisational culture was slow and lagged behind the value creation strategy that had been implemented three years earlier. This raised another question: How could ZISCo sustain its competitive advantage strategically and operationally?

Political Risk and Chinese Outward Foreign Direct Investment to Africa: The Role of Foreign Aid

Africa Journal of Management, 2017

We investigated the role of Chinese Aid in mitigating the political risk for Chinese outward fore... more We investigated the role of Chinese Aid in mitigating the political risk for Chinese outward foreign direct investment (OFDI) in Africa, especially in resource-abundant countries. Using panel data for 50 African countries that have received Chinese OFDI from 2002 to 2012, we tested two hypotheses developed based on the two-tier bargaining model proposed by Ramamurti (2001). Our results indicated that Chinese aid had a positive moderating effect on the relationship between political risk and OFDI in those resource-abundant countries. However, such a moderating effect was negative for all African countries. Theoretical and managerial implications following on from this study are discussed.

The Investment Process and After-Transaction Integration and Management

Chinese Investment in Australia, 2011

Chinese Investment in Australia

List of Tables ix List of Figures x Foreword xi Introduction 1 Australia and its minerals industr... more List of Tables ix List of Figures x Foreword xi Introduction 1 Australia and its minerals industry 4 The trade relations between Australia and China 5 Chinese investment in the Australian mining industries 10 Book structure 12 An Overview of China's Investment in the Australian Mineral Industry: Theoretical Perspective and Investment Characteristics 18 Existing theoretical perspectives on Chinese ODI 19 General theoretical perspectives on FDI 19 Special theoretical perspective on China's ODI 20 Chinese ODI: The developmental process, patterns and characteristics 22 The development stage of Chinese ODI 22 The motives behind Chinese ODI 24 Entry approach of Chinese ODI 26 Chinese ODI in the Australian minerals industry: An overview and key characteristics 27 An overview 27 Characteristics of Chinese investment in the Australian mining industry 28 Mineral distribution and the developmental stage of investment 28 The characteristics of acquiring Chinese organisations 34 Motive and mode of entry by Chinese investors 36 Entry motive 36 Entry approach and the developmental stages of target companies acquired 38 vi Contents WOS 40 Acquiring a controlling stake 41 JV 41 Minority equity participation 44 Obligations and rights for Chinese investors as JV partners or equity participants 45 3 Australian Regulatory Framework on FDI and its Application to Chinese Investment 48

Regional Australia's engagement with China in the Asian century: Innovation, integration and impact

This report provides a snapshot of how regional Australia engages with Chinese opportunities, dra... more This report provides a snapshot of how regional Australia engages with Chinese opportunities, drawing on the results of a nation-wide survey of RDA committees, and the findings of several case studies based on 52 interviews with key stakeholders in regional development, including government officials at both the state and local government levels, SME managers/owners, community leaders, and Chinese investors operating in regional Australia. A number of critical factors have been identified for successful China engagement by local government and SMEs, as well as for Chinese investors seeking to engage with regional Australia. The findings of our RDA survey and case studies have implications for local government, SME owners/managers and Chinese investors.

Community engagement by Chinese firms in Australia: practices and benefits

Helping and servicing regional small businesses: an evaluation of the Business Grow Program in the South West region of Western Australia

 A court may impose penalties and award damages in relation to offences and infringements relati... more

An Empirical Investigation of New Product Success Measurement in Australian SMEs

Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > E... more Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > ECU Works -2010 > 3728. ECU Publications Pre. 2011. Title. An Empirical Investigation of New Product Success Measurement in Australian SMEs. Authors. Alan Brown, Edith Cowan University Xueli Huang, Edith Cowan University Geoff Soutar. Document Type. Conference Proceeding. Faculty. Business and Public Management. School. Management. Comments. This item is currently under review. Tell a Colleague Print COinS. Follow. ...

Resource adequacy in new product development: a discriminant analysis

European Journal of Innovation Management, 2001

Abstract: New product development (NPD) is crucial to the survival and thriving of a business ent... more Abstract: New product development (NPD) is crucial to the survival and thriving of a business entity and a firm&amp;amp;amp;amp;amp;amp;amp;amp;#x27;s sources of advantages are important to the NPD success. This paper explores the marketing and technical resources adequacy of Australian small and medium enterprises (SMEs) in NPD. A survey of 276 Australian SMEs in the chemical and machinery industries was conducted. Analytical procedures include factor analysis, cluster analysis, and discriminant analysis. Findings from these analyses suggest that three ...

Innovation in China’s high-tech industries: barriers and their impact on innovation performance

International Journal of Technology Management, Mar 20, 2015

Managing Chinese outward foreign direct investment: From entry strategy to sustainable development in Australia (2016)

This book focuses on the management of Chinese outward foreign direct investment (OFDI) . It is ... more This book focuses on the management of Chinese outward foreign direct investment (OFDI) . It is one of the the first books that specially addresses the issues and challenges faced by Chinese MNCs in making their investment decisions and managing their OFDI after the transaction. This book covers several major issues in managing OFDI, including strategic entry considerations and their impact of the OFDI financial performance, the liability of foreignness (LOF) encountered by Chinese MNCs and its impact, and practical approaches for mitigating it, post-transaction integration approaches used and the benefits and limitation of each of these approaches, corporate governance and control in Chinese controlled foreign subsidiaries, cross-cultural and human resources management, and corporate sustainable development.

Chinese investment in Australia: Unique insight from the mining industry (2011)

Chinese Private Firms’ Outward Foreign Direct Investment: Does Firm Ownership and Size Matter?

Thunderbird International Business Review, 2014

This article investigates and explains the behaviors, motives, and characteristics of Chinese pri... more This article investigates and explains the behaviors, motives, and characteristics of Chinese privately owned enterprises' (POEs') outward foreign direct investment (OFDI), and compares this with the behaviors, motives, and characteristics of Chinese state-owned enterprises (SOEs), using the institutional perspective and resources-based view. Through in-depth interviews with senior managers and an extensive secondary data analysis of Chinese POEs' OFDI, we found that Chinese POEs are

Research on Australian E-Retailers: Srtategic Issues, Success Factors, and Challenges

The emergence of the Internet has revolutionized retailing industry. However, the technology stoc... more The emergence of the Internet has revolutionized retailing industry. However, the technology stock slump worldwide last year has made financing much more difficult for many e-tailer. As more well-established traditional retailers roll out their own online divisions and branches, online market, or marketplace, becomes increasingly competitive. How can Australian e-tailers successfully survive in this new competitive environment? This paper attempts to integrate research on Australian e-tailers and empirically explore, using a case study approach, some strategic issues in managing e-tailers. Research so far on Australian e-tailers has shown that Australian e-tailers have used state-of-the-art Internet technology in designing their Web site and have offered a big range of products to their online customers. They also perform reasonably well in customer services. The most difficult challenge facing them is fulfillment because of its geographic isolation and low population density. Austr...

A complexity-based approach to understanding strategic management in the Chinese Organizations

The last decade has witnessed a rapid advancement of technology innovation, considerable changes ... more The last decade has witnessed a rapid advancement of technology innovation, considerable changes in the demographics, rapid shifts in consumer behaviors, fast-paced development in international business, and significant economic growth in the developing countries and newly industrialized countries. Consequently, the macro-environment for business organizations has increasingly become competitive, turbulent and vibrant. At the organizational and individual levels, the rapid development of information and communications technology (ICT), such as the Internet and mobile phones, has significantly broaden and strengthen the connections among organizations and individuals, thereby making organizations more complex than ever before from the viewpoint of a complex adaptive system. All these developments, at both macroand micro-levels, have combined to produce new challenges and opportunities for business managers.

Do Chinese corporations take their governance practices abroad? Evidence from Chinese mining subsidiaries in Australia

Thunderbird International Business Review, 2017

His research concentrates on the management of Chinese outward FDI, strategic management and inno... more His research concentrates on the management of Chinese outward FDI, strategic management and innovation management. His publications have appeared in leading international journals, including Industrial Marketing Management, Asia Pacific Journal of Management, Journal of Small Business Management, and R&D Management. He is also co-author of two books on Chinese outward FDI and its management. Warren Staples, PhD, is a lecturer in management at RMIT University. His research interests are public management, public procurement, corporate governance and corporate social responsibility.

New Product Development Process' In Small and Medium Sized Enterprises

Skip to main content: ...

Strategic Implementation of E-Procurement: A Case Study of an Australian Firm

The rapid development of Internet technology has made inter-organisation connectivity much easier... more The rapid development of Internet technology has made inter-organisation connectivity much easier and cheaper than ever before, hereby providing an opportunity for companies, both large and small, to realise the true value of the Internet. Despite the huge investment and complexity of implementing eprocurement, there is little empirical research to provide managerial guidelines for developing effective procurement strategies and for successfully implementing e-procurement. This paper attempts to fill this gap by reporting ...

A Case Study of Implementing Value Creation Strategy in a Chinese Manufacturing Firm

Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > E... more Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > ECU Works -2010 > 1790. ECU Publications Pre. 2011. Title. A Case Study of Implementing Value Creation Strategy in a Chinese Manufacturing Firm. Authors. Ruosheng Zhang Xueli Huang, Edith Cowan University. Document Type. Conference Proceeding. Faculty. Business and Law. School. Management. Comments. This item is currently under review. Tell a Colleague Print COinS. Follow. ...

Making Strategic Decisions in an Emerging Economy: Evidence from Chinese Small and Medium-Sized Enterprises

Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > E... more Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > ECU Works -2010 > 987. ECU Publications Pre. 2011. Title. Making Strategic Decisions in an Emerging Economy: Evidence from Chinese Small and Medium-Sized Enterprises. Authors. Xueli Huang, Edith Cowan University. Document Type. Conference Proceeding. Faculty. Business and Law. School. Management. Comments. This item is currently under review. Tell a Colleague Print COinS. Follow. ...

Strategic Management at Zhujiang Iron and Steel Company

On a warm morning in January 2007, Ruosheng Zhang, president of Guangzhou Iron and Steel Enterpri... more On a warm morning in January 2007, Ruosheng Zhang, president of Guangzhou Iron and Steel Enterprises Holding Limited ("GISE"), leaned back on the chair in his office on the 11 th floor of the GISE building. He was contemplating what he had learnt and observed the day before at the annual meeting with senior and middle managers at the Guangzhou Zhujiang Iron and Steel Company ("ZISCo"), an important strategic business unit ("SBU") within GISE. Zhang had been ZISCo's president between 2003 and 2006 and was promoted to GISE in early 2006. ZISCo performed reasonably well in 2006. It achieved approximately Rmb 180 million 1 in profits despite the tough competitive environment in the Chinese steel industry and significant increases in the price of raw materials like scrap steel and energy. That was the third consecutive year in which the company had generated satisfactory profits since implementing its value creation strategy in 2003. However, growth slowed in 2006. Production reached its maximum capacity while several domestic competitors tried hard to copy ZISCo's business model and marketing practices. Consequently, there was a debate during the meeting regarding the strategic direction ZISCo ought to pursue in 2007. Would ZISCo concentrate on market or product development or, alternatively, focus on cost reduction and improving quality to increase its market share in existing markets? What worried Zhang most, however, was that the organisational systems for strategic management were still not well established; the change in the organisational culture was slow and lagged behind the value creation strategy that had been implemented three years earlier. This raised another question: How could ZISCo sustain its competitive advantage strategically and operationally?

Political Risk and Chinese Outward Foreign Direct Investment to Africa: The Role of Foreign Aid

Africa Journal of Management, 2017

We investigated the role of Chinese Aid in mitigating the political risk for Chinese outward fore... more We investigated the role of Chinese Aid in mitigating the political risk for Chinese outward foreign direct investment (OFDI) in Africa, especially in resource-abundant countries. Using panel data for 50 African countries that have received Chinese OFDI from 2002 to 2012, we tested two hypotheses developed based on the two-tier bargaining model proposed by Ramamurti (2001). Our results indicated that Chinese aid had a positive moderating effect on the relationship between political risk and OFDI in those resource-abundant countries. However, such a moderating effect was negative for all African countries. Theoretical and managerial implications following on from this study are discussed.

The Investment Process and After-Transaction Integration and Management

Chinese Investment in Australia, 2011

Chinese Investment in Australia

List of Tables ix List of Figures x Foreword xi Introduction 1 Australia and its minerals industr... more List of Tables ix List of Figures x Foreword xi Introduction 1 Australia and its minerals industry 4 The trade relations between Australia and China 5 Chinese investment in the Australian mining industries 10 Book structure 12 An Overview of China's Investment in the Australian Mineral Industry: Theoretical Perspective and Investment Characteristics 18 Existing theoretical perspectives on Chinese ODI 19 General theoretical perspectives on FDI 19 Special theoretical perspective on China's ODI 20 Chinese ODI: The developmental process, patterns and characteristics 22 The development stage of Chinese ODI 22 The motives behind Chinese ODI 24 Entry approach of Chinese ODI 26 Chinese ODI in the Australian minerals industry: An overview and key characteristics 27 An overview 27 Characteristics of Chinese investment in the Australian mining industry 28 Mineral distribution and the developmental stage of investment 28 The characteristics of acquiring Chinese organisations 34 Motive and mode of entry by Chinese investors 36 Entry motive 36 Entry approach and the developmental stages of target companies acquired 38 vi Contents WOS 40 Acquiring a controlling stake 41 JV 41 Minority equity participation 44 Obligations and rights for Chinese investors as JV partners or equity participants 45 3 Australian Regulatory Framework on FDI and its Application to Chinese Investment 48

Regional Australia's engagement with China in the Asian century: Innovation, integration and impact

This report provides a snapshot of how regional Australia engages with Chinese opportunities, dra... more This report provides a snapshot of how regional Australia engages with Chinese opportunities, drawing on the results of a nation-wide survey of RDA committees, and the findings of several case studies based on 52 interviews with key stakeholders in regional development, including government officials at both the state and local government levels, SME managers/owners, community leaders, and Chinese investors operating in regional Australia. A number of critical factors have been identified for successful China engagement by local government and SMEs, as well as for Chinese investors seeking to engage with regional Australia. The findings of our RDA survey and case studies have implications for local government, SME owners/managers and Chinese investors.

Community engagement by Chinese firms in Australia: practices and benefits

Helping and servicing regional small businesses: an evaluation of the Business Grow Program in the South West region of Western Australia

 A court may impose penalties and award damages in relation to offences and infringements relati... more

An Empirical Investigation of New Product Success Measurement in Australian SMEs

Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > E... more Skip to main content: Home; About; FAQ; My Account. Research Online. Research Online. Home > ECU Works -2010 > 3728. ECU Publications Pre. 2011. Title. An Empirical Investigation of New Product Success Measurement in Australian SMEs. Authors. Alan Brown, Edith Cowan University Xueli Huang, Edith Cowan University Geoff Soutar. Document Type. Conference Proceeding. Faculty. Business and Public Management. School. Management. Comments. This item is currently under review. Tell a Colleague Print COinS. Follow. ...

Resource adequacy in new product development: a discriminant analysis

European Journal of Innovation Management, 2001

Abstract: New product development (NPD) is crucial to the survival and thriving of a business ent... more Abstract: New product development (NPD) is crucial to the survival and thriving of a business entity and a firm&amp;amp;amp;amp;amp;amp;amp;amp;#x27;s sources of advantages are important to the NPD success. This paper explores the marketing and technical resources adequacy of Australian small and medium enterprises (SMEs) in NPD. A survey of 276 Australian SMEs in the chemical and machinery industries was conducted. Analytical procedures include factor analysis, cluster analysis, and discriminant analysis. Findings from these analyses suggest that three ...

Innovation in China’s high-tech industries: barriers and their impact on innovation performance

International Journal of Technology Management, Mar 20, 2015

Measuring the Proficiency of the New Product Development Process in SMEs: An Extended Logistic Modelling Approach

New Product Development Processes in Australian Small and Medium Enterprises