The article discusses the concept of “agrоcultural (agricultural) heritage” and composing it obje... more The article discusses the concept of “agrоcultural (agricultural) heritage” and composing it objects in rural (agricultural) tourism, for which they are the most important destinations. This research object is interdisciplinary, affecting a variety of spheres, particularly, agroourism, sightseeing, services and so forth, and economy in general. Agricultural heritage includes tangible objects of agricultural and technical culture, created for the production. Such objects are saved for better and complete study and understanding of their nature, not for contemplation; they are not works of art. This heritage is anthropogenic and technological. From the scientific and methodological point of view the very understanding of the term of "agricultural heritage" is still quite uncertain. The article presents a comprehensive understanding of it based on the nature-use concept as a binary object system "Man - Nature". The available experience of classification of agricultural ...
Universities for Tourism and Service Association Bulletin
The article describes the tourist destinations of the Moscow region, defined as the most importan... more The article describes the tourist destinations of the Moscow region, defined as the most important points to attract tourists, which development will contribute to the intensification of tourism development in the region. The program for the development of the inner and inbound types of tourism is a priority for Moscow region, as it allows to significantly increase the profitability of the local budget. This requires the implementation of measures of regional brand management. In particular, the identification of key points, destinations, their propaganda as major centers of tourist interest, market positioning of tourist product supply, new directions and packet services. The region has adopted and actively has been implementing the «Concept of tourism development in Moscow region», which identifies and lists 33 «objects of attraction» for tourists, and these objects are distributed among four «supporting tourism and recreation areas». The categorical composition of these objects i...
В статье объектом изучения выступает экотуризм с точки зрения экологической парадигмы, экологичес... more В статье объектом изучения выступает экотуризм с точки зрения экологической парадигмы, экологического императива и концепции природопользования. На основе методики компаративного анализа рассмотрен опыт исследований в сфере экотуризма в зарубежной научной практике. Отмечено, что одной из фундаментальных проблем экотуризма является широта и неоднозначность его трактовок и определений. Рассмотрены дискуссионные вопросы о присущей экотуризму деструктивной функции, обозначено проблема его мифологизации, «кризиса легитимности», формирования явления «экоколониализма». Ставится проблемный вопрос о дискуссионности определения экотуризма как вида туризма, обосновывается целесообразность его позиционирования в качестве организационной формы туристской индустрии. В рамках дискуссии о видовых составляющих и классификации экотуризма представлена авторская классификация видов экотуризма в зависимости от факторов мотивации туристов и их массовости. На этой основе выделено три форм-кластера экотуризма, включающих 16 его видов. Рассмотрена проблема интеграции экотуристских научных школ разных стран. В статье рассмотрены кейсы мирового опыта развития экотуризма и российских практик организации этой формы деятельности. Для Приволжского региона приведено описание принципов разработки маркетинговой стратегии развития экологического туризма. Этот регион определён как обладающий одним из наивысших потенциалов для развития экотуризма в стране, а его богатый положительный опыт развития данной формы туризма может быть взят за основу для её развития и в других регионах страны. Сделан вывод о необходимости и актуальности кардинального пересмотра всего видового состава и концептуального понимания явления экотуризма, которое должно стать парадигмой всей туристской сферы, основой для её дальнейшего роста и развития как в России, так и в мире в целом.
Anais Brasileiros de Estudos Turísticos - ABET, 2021
The present paper is dedicated to COVID-19 pandemic impact that manifested itself around the worl... more The present paper is dedicated to COVID-19 pandemic impact that manifested itself around the world since the end of 2019 and significantly affected the tourism and hospitality industry. In Russia and in the world, tourism is among industries the most affected by the consequences of restrictions and anti-epidemiological measures against COVID-19. The article divides the examples of mechanisms for overcoming the epidemic consequences in tourism, developed by different states and in Russia, in 9 groups (categories), and considers them in a comparative aspect. COVID-19 exacerbated relationship problems between two main subjects of the tourism market - tour operators and travel agents. Numerous mechanisms of government supporting Russian tourism industry do not work to the full and are not effective enough. The article discusses these problems, highlights the main trends and prospects of the tourism industry in Russia and in the world, and tries to outline the contours of the "post-...
The present chapter has reviewed the opportunities and limitations of the Russian Federation to s... more The present chapter has reviewed the opportunities and limitations of the Russian Federation to situate as a leading international destination. There are significant methodological and conceptual issues during the assessment of the world countries and regions safety level. They are caused by lack of the universal assessment method of such risks, incompleteness of the risk criteria taken into consideration, subjective assessment factors, and occasional substitution of the risk factors with the political–competitive ones. Still, the safety issue is one of the most important for a modern tourist. The available information resources, providing their own safety level assessment of the world countries and regions for travellers, differ between them in terms of the selected categories, specified safety levels of the countries and regions and also in terms of understanding and details of the travel risk notion itself. But the greatest challenge for an ordinary tourist, who does not have experience in searching specialised information, is to become familiar with these information resources.
Currently, participation of objects of a particular country in different global rankings and in t... more Currently, participation of objects of a particular country in different global rankings and in the attractions lists is a sym- bol of prestige and importance for state. But such lists play important role in the forming tourist flows. List of Master- pieces of the World Oral and Intangible Cultural Heritage is among them. It is drawn up under the auspices of UNESCO. The Russian Federation is not a participant of the relevant protection convention of this type of heritage. That is why its representation in the List is very low and does not correspond to the role and significance of the country’s culture in the global dimension. But even only two objects from the Intangible Heritage List, which are located in Russia, have significant potential for the forming tourist flows and tourist complexes development on their basis. It is proved by the experience of the involving these objects in tourism. The article describes three formats of transformation the intangible cultural heritage of t...
Universities for Tourism and Service Association Bulletin, 2016
In the modern conditions, teaching of university disciplines should be based on the creativity pr... more In the modern conditions, teaching of university disciplines should be based on the creativity principles of expo- sition and presentation of educational material; it also should be problemoriented and should contain a lot of problem situations of different types and have a great part of problem discussion, both during lectures and training sessions (workshops). The article presents the experience of the program development of the discipline «Innova- tions in professional activity” based on the principles of creative teaching for students studying on training program «Tourism», «Hospitality», and «Service», and discloses the methods and techniques of lectures and workshops . The author provides and explains the cycle of tasks of the discipline, ensuring the formation of the essential educational competencies. The course concept is based on the assumption that innovativeness and creativity are connected; it creates «the formula of discipline». Awakening the creative consciousness by ...
Modern political map of the world has preserved many fragments of colonial empires, with various ... more Modern political map of the world has preserved many fragments of colonial empires, with various official political statuses. These areas, like any other, have their own tourist-recreational resources and attractive destinations that offer unique opportunities for tourists. The tourist potential of these political entities has not been studied both in the world and in the Russian science about tourism, in the domestic market of tourism they are unknown, and that’s why they are not in demand. However, these countries and territories are quite capable to compete with many well-known and “beaten” areas according to the quality of the service and the services, which they offer. The aim of this study was the attempt to develop methodology for comparative scoring evaluation of social-economic and recreational resources for 30 countries and dependent territories of the world. The relevance of this issue is due to current trends of growth of demand of consumers of tourist services at a uniq...
The article considers the category of the «historical city», the formation features of this conce... more The article considers the category of the «historical city», the formation features of this concept in time, the main problems and contradictions associated with the corresponding status for cities. The author substantiates the importance of participation of historical cities in various international organizations performing representative functions for them. This makes it possible to inform large number of potential tourists about the historical and cultural potential of historic cities. The article describes the international non-governmental organization League of Historical Cities (LIG), its goals, tasks, and the geography of member cities, and proposes their classification according to the spatial and-time principle. Increasing tourist fame (representativeness) in the world and the opportunities provided by LIG for information promotion is the reason for cities from different countries to desire for membership in this organization. Many historical cities of Russia, especially s...
The main mechanism for the tourism industry development both in the country and in the certain re... more The main mechanism for the tourism industry development both in the country and in the certain region is investment. The authors define the investment attractiveness estimation of the regions for the domestic tourism development as a system of indicators that comprehensively reflect the potential for investment, based on the investor’s strategic objectives and accounting for profitability, future cash flows and the level of risk. The article contains a number of basic methodological provisions that must be taken into account when elaborating a system of such indicators. For today the investment attractiveness estimation system of the regions for the domestic tourism development does not yet exist, whereas for many other industries and spheres of the economy, such systems have been developed to a sufficient extent. The scientific literature gives insufficient attention to the issue of assessing the regional investment attractiveness of the tourism sector. The authors make an attempt ...
Advances in Hospitality, Tourism, and the Services Industry
The current chapter delves into the methodologies as well as limitations of used method in dark t... more The current chapter delves into the methodologies as well as limitations of used method in dark tourism fields. As fieldworkers are familiar, sometimes interviewees not only are incognizant of their inner-world, but in other occasion, they simply do not say the truth to protect their own interests. Though in tourism and dark tourism fields, researchers are prone to administer questionnaires or interviews as the main methodological option, no less true is that results are far from being clear or have very problems to be organized in an all-encompassing model.
Universities for Tourism and Service Association Bulletin, 2016
<jats:p>The article is devoted to the use of the principles of historical-graphical approac... more <jats:p>The article is devoted to the use of the principles of historical-graphical approach in vocational education on the&#x0D; direction «Tourism». On the base of developed practical training devoted to the historical-graphical analysis of&#x0D; the sources of the XIII–XIX centuries, they examine the historical process of the formation of neutral or negative&#x0D; images of our country at the Europeans. In modern conditions it has a direct impact on the demand and interest in&#x0D; tourist trips to Russia. The article proposes and researches in detail the mechanisms of formation of tourist image of&#x0D; the country in two forms – subjective and objective. It's noted that the the image of a country forming even without&#x0D; a direct visit/ And this image can be viewed as subjective, and potentially to be attractive (attractive), neutral, or&#x0D; repulsive (repellent). Historical-graphical practice during the practical training on discipline «Technology of the&#x0D; inbound tourism» shows the formation of mostly negative Russian image in the public perception of Europeans,&#x0D; today expression of negative tourism image of Russia, fears of tourist trips to the country. The article describes&#x0D; the technology of implementation of the method of historical-graphical analysis as the part of the training. It also&#x0D; describes the methods and forms of work with historical sources to identify perceptions of hospitality and tourism&#x0D; images of Russia formed in the writings of foreign travelers of XIII–XIX centuries. Also the article contains some&#x0D; fragments of descriptions of the peoples of Russia, their everyday life and customs contained in those writings,&#x0D; shaped the imaginative perception of the country. The article states the pedagogical effectiveness of technology use&#x0D; historical analysis to evaluate cause and effect the formation of negative or neutral tourist image of Russia among&#x0D; foreign tourists, due to its descriptions in the historical sources. The conclusion is made about necessity of development&#x0D; of marketing strategies for overcoming negative images and perceptions of Russia among potential users of&#x0D; its tourism programs.</jats:p>
Universities for Tourism and Service Association Bulletin, 2015
<jats:p>The article is devoted to the problem of using tourism infographic in the education... more <jats:p>The article is devoted to the problem of using tourism infographic in the educational process of training specialists&#x0D; in the sphere of tourist services. The object of study is a special form of information visualization – infographics&#x0D; tourist. Subject of research is the classification and study of possibilities of using tourism as a special&#x0D; infographic of the format of visualization of the educational information in the process of training specialists&#x0D; in the sphere of tourism. Tourism infographic refers to a special thematic course in theory and practice visualizing&#x0D; the information related to tourism resources, destinations, service in tourism and hospitality. In modern&#x0D; science the concept of tourism infographic, a comprehensive synthesis publication about the pedagogical&#x0D; functions of the infographics are absent. Infographics as a modern genre and the format for reporting is the&#x0D; product of a global information space of the «InfoSphere». Its main function is the transfer of large volumes of&#x0D; information through its visualization on a single, specially organized a compact image with the use of design&#x0D; techniques. In the field of training of specialists on direction «Tourism» infographics have become one of the&#x0D; most important methods of information influence on the students. The infographic has a bunch of important&#x0D; didactic qualities, allowing to form a special visual expertise. The article describes the classification of tourism&#x0D; infographic in various formats (media, information, narrative formats) described critical Internet resources,&#x0D; providing the opportunity to engage in the learning process of the finished renderings of tourist subjects. The&#x0D; article lists and describes the possibility of using in practical activity of students the most important tools for the&#x0D; design and construction of tourist infographic. The article States the pedagogical effect of the use of the materials&#x0D; infographic in the educational process of training specialists in the sphere of service and tourism. The&#x0D; conclusion forms the positive impact of visualization techniques of tourist information by means of infographics&#x0D; on the academic learning of students.</jats:p>
The Crimean peninsula is a tourist gem of the Northern Black Sea, has long earned the nickname &q... more The Crimean peninsula is a tourist gem of the Northern Black Sea, has long earned the nickname "Russian Riviera". The birth and development of tourism and certain types and forms of tourism services in the Russian Empire was connected exactly with the Crimea. The problems of the history of the recreation development of Crimea, development of tourist services and leisure activities are widely revealed in some of its issues and aspects. But these issues continues to remain relevant, since provide answers to many topical questions and predict future trends development of the main sector of the regional economy. The purpose of the publication is generalization of the experience of the tourism and recreation development on the Crimean peninsula, the selection of stages of its formation, identification of key characteristics and features of these stages. Crimea has an inexhaustible reserve ofresources for the development ofinbound international and domestic tourism. Southern coa...
Universities for Tourism and Service Association Bulletin, 2015
The paper proposes the concept of substantiation for the notion of "tourist legend" and... more The paper proposes the concept of substantiation for the notion of "tourist legend" and describes its place in the modern tourist and sightseeing industry. Tourist legends are important intangible resources, attracting tourists even in those cities where "nothing to see and nothing to show". Tourist legends are an integral part of the tourist areas in terms of branding, attracting tourists and creating a positive tourist image for individual cities and entire countries. Despite the long tradition of using tourist legends in recreational areas, in theory this subject remains poorly understood. Therefore, this article represents a theoretical generalization, which results in a definition of the concept of "tourist legend", marks its basic properties: a plot and tourist excursion value, territorial binding to a tourist site (area), the implementation of social and tourist functions (attractant, didactic, motivational, information, entertainment, warning) a...
Universities for Tourism and Service Association Bulletin, 2014
The article focuses on the specifics of video-excursions as a variety of the case-study method. T... more The article focuses on the specifics of video-excursions as a variety of the case-study method. The authors identify the major methodological problems of currently implemented tour-guide HE instructional courses, and reveal the key detriments to the students’ knowledge and skill development in the sphere of organization and realization of excursions. The authors describe the video-excursion case study method as a way of distance familiarization and content/quality/structure/technology evaluation of real-life museum excursions. The method presupposes problem-solving: the students are required to analyse the video recordings of excursions held at museums of different types, specializations and ranges of activity. The authors have developed an expert evaluation form which the students fill in while analyzing the video recording. The form consists of nine sections for an evaluation of the methodology and mastery of the tour guide, the content of the excursion, the specifics of interacti...
The article discusses the concept of “agrоcultural (agricultural) heritage” and composing it obje... more The article discusses the concept of “agrоcultural (agricultural) heritage” and composing it objects in rural (agricultural) tourism, for which they are the most important destinations. This research object is interdisciplinary, affecting a variety of spheres, particularly, agroourism, sightseeing, services and so forth, and economy in general. Agricultural heritage includes tangible objects of agricultural and technical culture, created for the production. Such objects are saved for better and complete study and understanding of their nature, not for contemplation; they are not works of art. This heritage is anthropogenic and technological. From the scientific and methodological point of view the very understanding of the term of "agricultural heritage" is still quite uncertain. The article presents a comprehensive understanding of it based on the nature-use concept as a binary object system "Man - Nature". The available experience of classification of agricultural ...
Universities for Tourism and Service Association Bulletin
The article describes the tourist destinations of the Moscow region, defined as the most importan... more The article describes the tourist destinations of the Moscow region, defined as the most important points to attract tourists, which development will contribute to the intensification of tourism development in the region. The program for the development of the inner and inbound types of tourism is a priority for Moscow region, as it allows to significantly increase the profitability of the local budget. This requires the implementation of measures of regional brand management. In particular, the identification of key points, destinations, their propaganda as major centers of tourist interest, market positioning of tourist product supply, new directions and packet services. The region has adopted and actively has been implementing the «Concept of tourism development in Moscow region», which identifies and lists 33 «objects of attraction» for tourists, and these objects are distributed among four «supporting tourism and recreation areas». The categorical composition of these objects i...
В статье объектом изучения выступает экотуризм с точки зрения экологической парадигмы, экологичес... more В статье объектом изучения выступает экотуризм с точки зрения экологической парадигмы, экологического императива и концепции природопользования. На основе методики компаративного анализа рассмотрен опыт исследований в сфере экотуризма в зарубежной научной практике. Отмечено, что одной из фундаментальных проблем экотуризма является широта и неоднозначность его трактовок и определений. Рассмотрены дискуссионные вопросы о присущей экотуризму деструктивной функции, обозначено проблема его мифологизации, «кризиса легитимности», формирования явления «экоколониализма». Ставится проблемный вопрос о дискуссионности определения экотуризма как вида туризма, обосновывается целесообразность его позиционирования в качестве организационной формы туристской индустрии. В рамках дискуссии о видовых составляющих и классификации экотуризма представлена авторская классификация видов экотуризма в зависимости от факторов мотивации туристов и их массовости. На этой основе выделено три форм-кластера экотуризма, включающих 16 его видов. Рассмотрена проблема интеграции экотуристских научных школ разных стран. В статье рассмотрены кейсы мирового опыта развития экотуризма и российских практик организации этой формы деятельности. Для Приволжского региона приведено описание принципов разработки маркетинговой стратегии развития экологического туризма. Этот регион определён как обладающий одним из наивысших потенциалов для развития экотуризма в стране, а его богатый положительный опыт развития данной формы туризма может быть взят за основу для её развития и в других регионах страны. Сделан вывод о необходимости и актуальности кардинального пересмотра всего видового состава и концептуального понимания явления экотуризма, которое должно стать парадигмой всей туристской сферы, основой для её дальнейшего роста и развития как в России, так и в мире в целом.
Anais Brasileiros de Estudos Turísticos - ABET, 2021
The present paper is dedicated to COVID-19 pandemic impact that manifested itself around the worl... more The present paper is dedicated to COVID-19 pandemic impact that manifested itself around the world since the end of 2019 and significantly affected the tourism and hospitality industry. In Russia and in the world, tourism is among industries the most affected by the consequences of restrictions and anti-epidemiological measures against COVID-19. The article divides the examples of mechanisms for overcoming the epidemic consequences in tourism, developed by different states and in Russia, in 9 groups (categories), and considers them in a comparative aspect. COVID-19 exacerbated relationship problems between two main subjects of the tourism market - tour operators and travel agents. Numerous mechanisms of government supporting Russian tourism industry do not work to the full and are not effective enough. The article discusses these problems, highlights the main trends and prospects of the tourism industry in Russia and in the world, and tries to outline the contours of the "post-...
The present chapter has reviewed the opportunities and limitations of the Russian Federation to s... more The present chapter has reviewed the opportunities and limitations of the Russian Federation to situate as a leading international destination. There are significant methodological and conceptual issues during the assessment of the world countries and regions safety level. They are caused by lack of the universal assessment method of such risks, incompleteness of the risk criteria taken into consideration, subjective assessment factors, and occasional substitution of the risk factors with the political–competitive ones. Still, the safety issue is one of the most important for a modern tourist. The available information resources, providing their own safety level assessment of the world countries and regions for travellers, differ between them in terms of the selected categories, specified safety levels of the countries and regions and also in terms of understanding and details of the travel risk notion itself. But the greatest challenge for an ordinary tourist, who does not have experience in searching specialised information, is to become familiar with these information resources.
Currently, participation of objects of a particular country in different global rankings and in t... more Currently, participation of objects of a particular country in different global rankings and in the attractions lists is a sym- bol of prestige and importance for state. But such lists play important role in the forming tourist flows. List of Master- pieces of the World Oral and Intangible Cultural Heritage is among them. It is drawn up under the auspices of UNESCO. The Russian Federation is not a participant of the relevant protection convention of this type of heritage. That is why its representation in the List is very low and does not correspond to the role and significance of the country’s culture in the global dimension. But even only two objects from the Intangible Heritage List, which are located in Russia, have significant potential for the forming tourist flows and tourist complexes development on their basis. It is proved by the experience of the involving these objects in tourism. The article describes three formats of transformation the intangible cultural heritage of t...
Universities for Tourism and Service Association Bulletin, 2016
In the modern conditions, teaching of university disciplines should be based on the creativity pr... more In the modern conditions, teaching of university disciplines should be based on the creativity principles of expo- sition and presentation of educational material; it also should be problemoriented and should contain a lot of problem situations of different types and have a great part of problem discussion, both during lectures and training sessions (workshops). The article presents the experience of the program development of the discipline «Innova- tions in professional activity” based on the principles of creative teaching for students studying on training program «Tourism», «Hospitality», and «Service», and discloses the methods and techniques of lectures and workshops . The author provides and explains the cycle of tasks of the discipline, ensuring the formation of the essential educational competencies. The course concept is based on the assumption that innovativeness and creativity are connected; it creates «the formula of discipline». Awakening the creative consciousness by ...
Modern political map of the world has preserved many fragments of colonial empires, with various ... more Modern political map of the world has preserved many fragments of colonial empires, with various official political statuses. These areas, like any other, have their own tourist-recreational resources and attractive destinations that offer unique opportunities for tourists. The tourist potential of these political entities has not been studied both in the world and in the Russian science about tourism, in the domestic market of tourism they are unknown, and that’s why they are not in demand. However, these countries and territories are quite capable to compete with many well-known and “beaten” areas according to the quality of the service and the services, which they offer. The aim of this study was the attempt to develop methodology for comparative scoring evaluation of social-economic and recreational resources for 30 countries and dependent territories of the world. The relevance of this issue is due to current trends of growth of demand of consumers of tourist services at a uniq...
The article considers the category of the «historical city», the formation features of this conce... more The article considers the category of the «historical city», the formation features of this concept in time, the main problems and contradictions associated with the corresponding status for cities. The author substantiates the importance of participation of historical cities in various international organizations performing representative functions for them. This makes it possible to inform large number of potential tourists about the historical and cultural potential of historic cities. The article describes the international non-governmental organization League of Historical Cities (LIG), its goals, tasks, and the geography of member cities, and proposes their classification according to the spatial and-time principle. Increasing tourist fame (representativeness) in the world and the opportunities provided by LIG for information promotion is the reason for cities from different countries to desire for membership in this organization. Many historical cities of Russia, especially s...
The main mechanism for the tourism industry development both in the country and in the certain re... more The main mechanism for the tourism industry development both in the country and in the certain region is investment. The authors define the investment attractiveness estimation of the regions for the domestic tourism development as a system of indicators that comprehensively reflect the potential for investment, based on the investor’s strategic objectives and accounting for profitability, future cash flows and the level of risk. The article contains a number of basic methodological provisions that must be taken into account when elaborating a system of such indicators. For today the investment attractiveness estimation system of the regions for the domestic tourism development does not yet exist, whereas for many other industries and spheres of the economy, such systems have been developed to a sufficient extent. The scientific literature gives insufficient attention to the issue of assessing the regional investment attractiveness of the tourism sector. The authors make an attempt ...
Advances in Hospitality, Tourism, and the Services Industry
The current chapter delves into the methodologies as well as limitations of used method in dark t... more The current chapter delves into the methodologies as well as limitations of used method in dark tourism fields. As fieldworkers are familiar, sometimes interviewees not only are incognizant of their inner-world, but in other occasion, they simply do not say the truth to protect their own interests. Though in tourism and dark tourism fields, researchers are prone to administer questionnaires or interviews as the main methodological option, no less true is that results are far from being clear or have very problems to be organized in an all-encompassing model.
Universities for Tourism and Service Association Bulletin, 2016
<jats:p>The article is devoted to the use of the principles of historical-graphical approac... more <jats:p>The article is devoted to the use of the principles of historical-graphical approach in vocational education on the&#x0D; direction «Tourism». On the base of developed practical training devoted to the historical-graphical analysis of&#x0D; the sources of the XIII–XIX centuries, they examine the historical process of the formation of neutral or negative&#x0D; images of our country at the Europeans. In modern conditions it has a direct impact on the demand and interest in&#x0D; tourist trips to Russia. The article proposes and researches in detail the mechanisms of formation of tourist image of&#x0D; the country in two forms – subjective and objective. It's noted that the the image of a country forming even without&#x0D; a direct visit/ And this image can be viewed as subjective, and potentially to be attractive (attractive), neutral, or&#x0D; repulsive (repellent). Historical-graphical practice during the practical training on discipline «Technology of the&#x0D; inbound tourism» shows the formation of mostly negative Russian image in the public perception of Europeans,&#x0D; today expression of negative tourism image of Russia, fears of tourist trips to the country. The article describes&#x0D; the technology of implementation of the method of historical-graphical analysis as the part of the training. It also&#x0D; describes the methods and forms of work with historical sources to identify perceptions of hospitality and tourism&#x0D; images of Russia formed in the writings of foreign travelers of XIII–XIX centuries. Also the article contains some&#x0D; fragments of descriptions of the peoples of Russia, their everyday life and customs contained in those writings,&#x0D; shaped the imaginative perception of the country. The article states the pedagogical effectiveness of technology use&#x0D; historical analysis to evaluate cause and effect the formation of negative or neutral tourist image of Russia among&#x0D; foreign tourists, due to its descriptions in the historical sources. The conclusion is made about necessity of development&#x0D; of marketing strategies for overcoming negative images and perceptions of Russia among potential users of&#x0D; its tourism programs.</jats:p>
Universities for Tourism and Service Association Bulletin, 2015
<jats:p>The article is devoted to the problem of using tourism infographic in the education... more <jats:p>The article is devoted to the problem of using tourism infographic in the educational process of training specialists&#x0D; in the sphere of tourist services. The object of study is a special form of information visualization – infographics&#x0D; tourist. Subject of research is the classification and study of possibilities of using tourism as a special&#x0D; infographic of the format of visualization of the educational information in the process of training specialists&#x0D; in the sphere of tourism. Tourism infographic refers to a special thematic course in theory and practice visualizing&#x0D; the information related to tourism resources, destinations, service in tourism and hospitality. In modern&#x0D; science the concept of tourism infographic, a comprehensive synthesis publication about the pedagogical&#x0D; functions of the infographics are absent. Infographics as a modern genre and the format for reporting is the&#x0D; product of a global information space of the «InfoSphere». Its main function is the transfer of large volumes of&#x0D; information through its visualization on a single, specially organized a compact image with the use of design&#x0D; techniques. In the field of training of specialists on direction «Tourism» infographics have become one of the&#x0D; most important methods of information influence on the students. The infographic has a bunch of important&#x0D; didactic qualities, allowing to form a special visual expertise. The article describes the classification of tourism&#x0D; infographic in various formats (media, information, narrative formats) described critical Internet resources,&#x0D; providing the opportunity to engage in the learning process of the finished renderings of tourist subjects. The&#x0D; article lists and describes the possibility of using in practical activity of students the most important tools for the&#x0D; design and construction of tourist infographic. The article States the pedagogical effect of the use of the materials&#x0D; infographic in the educational process of training specialists in the sphere of service and tourism. The&#x0D; conclusion forms the positive impact of visualization techniques of tourist information by means of infographics&#x0D; on the academic learning of students.</jats:p>
The Crimean peninsula is a tourist gem of the Northern Black Sea, has long earned the nickname &q... more The Crimean peninsula is a tourist gem of the Northern Black Sea, has long earned the nickname "Russian Riviera". The birth and development of tourism and certain types and forms of tourism services in the Russian Empire was connected exactly with the Crimea. The problems of the history of the recreation development of Crimea, development of tourist services and leisure activities are widely revealed in some of its issues and aspects. But these issues continues to remain relevant, since provide answers to many topical questions and predict future trends development of the main sector of the regional economy. The purpose of the publication is generalization of the experience of the tourism and recreation development on the Crimean peninsula, the selection of stages of its formation, identification of key characteristics and features of these stages. Crimea has an inexhaustible reserve ofresources for the development ofinbound international and domestic tourism. Southern coa...
Universities for Tourism and Service Association Bulletin, 2015
The paper proposes the concept of substantiation for the notion of "tourist legend" and... more The paper proposes the concept of substantiation for the notion of "tourist legend" and describes its place in the modern tourist and sightseeing industry. Tourist legends are important intangible resources, attracting tourists even in those cities where "nothing to see and nothing to show". Tourist legends are an integral part of the tourist areas in terms of branding, attracting tourists and creating a positive tourist image for individual cities and entire countries. Despite the long tradition of using tourist legends in recreational areas, in theory this subject remains poorly understood. Therefore, this article represents a theoretical generalization, which results in a definition of the concept of "tourist legend", marks its basic properties: a plot and tourist excursion value, territorial binding to a tourist site (area), the implementation of social and tourist functions (attractant, didactic, motivational, information, entertainment, warning) a...
Universities for Tourism and Service Association Bulletin, 2014
The article focuses on the specifics of video-excursions as a variety of the case-study method. T... more The article focuses on the specifics of video-excursions as a variety of the case-study method. The authors identify the major methodological problems of currently implemented tour-guide HE instructional courses, and reveal the key detriments to the students’ knowledge and skill development in the sphere of organization and realization of excursions. The authors describe the video-excursion case study method as a way of distance familiarization and content/quality/structure/technology evaluation of real-life museum excursions. The method presupposes problem-solving: the students are required to analyse the video recordings of excursions held at museums of different types, specializations and ranges of activity. The authors have developed an expert evaluation form which the students fill in while analyzing the video recording. The form consists of nine sections for an evaluation of the methodology and mastery of the tour guide, the content of the excursion, the specifics of interacti...
It is exactly the concept of «private and corporate museum» under current conditions most ful... more It is exactly the concept of «private and corporate museum» under current conditions most fully meets the expectations and demands of today’s visitor. We can say that refusal of the concept of «visitor» and borrowing from the sphere of hospitality the concept of «guest» is the long-felt need in museum affair. There is a great variety of subjects of modern national museum space, and competition for visitors between them increases in many times. And in proportion to this trend attitude towards visitors is changing – they are increasingly perceived as the most honored guests, whose aspirations, interests, mood have to be foreseen. Ironically, in this trend, caused by economic conditions, we can see a return to the origins and traditions of hospitality that have long existed in Russia and have been very aptly described in the monument of Russian everyday culture of the XVI century – «House-building». Indeed, it is now part of the normal thing, for example, tea parties in a museum, regales with pies and pickled products to recipes of inhabitants of old estates-turned-museum, entertainment programs for adults and children, interactive exhibits and many other innovations in museum work. And it is private and corporate museums more quickly adapt themselves to the rapidly changing tastes and wishes of visitors, and, therefore, set a vector of development for all the museums in the country. They clearly demonstrate that a museum as an institution of culture is able to become a major tourist destination and generate tourism flows. The museum «Grand Maket Rossiya» is the case in point. In conditions of severe competition with other attractions this museum in a relatively short period of time had succeeded to take one of the leading places by the attractiveness to tourists and excursionists, and also to circumvent many long-known attractions. Such success of the completely new private museum is virtually impossible in the conditions of a dense and well-established museum and historical tourism space of such city as North Palmyra (St. Petersburg). And nevertheless, it is amazing, but accomplished fact. Today Russia in amount of private and corporate museums is among the world leaders. But the potential of such new-type institutions is far from being fully used for tourism purposes. It would be naive to believe that even a small part of the experience of «museum tourism» based on them could be discussed in this, relatively small in volume, issue of the journal.
The United Nations (UN) has declared 2017 as the International Year of Sustainable Tourism f... more The United Nations (UN) has declared 2017 as the International Year of Sustainable Tourism for Development. In this context we have an excellent opportunity to examine the diversity of forms and parameters of sustainability in the industry. Active tourism is no doubt one of them. After all, it’s a well known truth that life is movement! Russia has a unique experience in the tourism development as a sport. This is the rare case when tourism in the context of a tourist’s personality is not only a sphere of consumption of services, but also the sphere of their provision. Nonetheless, people professionally engaged in sports tourism is a powerful reserve of rescuers in the natural environment. Sports tourism is generally understood to be the cheapest as compared to other types and forms of tourism. This makes different types of sports tourism especially attractive for young people, such as backpacking, volunteering tourism, etc. But in modern conditions there is a rapid growth of active tourism based on the use of modern means of transportation and equipment. This opens even for ordinary tourists inaccessible regions, where it was absolutely impossible to develop tourism formerly – highlands, arctic, desert, marshy and others. The growth of the popularity of both active tourism and active recreation, which is mostly youth-friendly, lays a powerful foundation for the further tourism development as an branch and the service industry. After all, the enthusiasm for active tourism in at young ages forms a person who is accustomed to travel and experiences a stable need in this. With aging, a person often begins to feel the need for more comfortable conditions for rest, he needs better service. This is how homo touristicus is formed – a man of a new type, striving to cognize the world through his own personal feelings experienced in the place of travel. This allows us to make the logical conclusion that active tourism is the foundation without which the industry may not have clear and distinct prospects. Therefore, it is important to support and actively develop active tourism. It should also be recalled that youthful active tourism in the vast majority of cases is carried out on the territory of motherland. In turn, this is the basis for forming a stable “first love” – patriotism, the ability to see the best and beautiful in the home country and to be focused on native land. This discussion statement still awaits its practical confirmation, but something gives grounds to consider it axiomatic. Naturally, active tourism is not destined only for youth audiences. It is often preferred by men of different ages, and recently it has become popular in the middle and older women’s environment. This phenomenon should be studied in detail and the motivation driving a variety of people to engage in active forms of tourism should be understood. This will make it possible to personify the offers on the tourism market, to identify the demand factors and propose a completely new service, corresponding to the client’s expectations, in the segment of active leisure and tourism.
This year the Colden Ring of Russia celebrates its 50th anniversary. This is the most famous tour... more This year the Colden Ring of Russia celebrates its 50th anniversary. This is the most famous tourist route, which includes almost 20 historical cities of Russia. According to recent news, 2018 has been established as the European Year of Cultural Heritage. This is an excellent occasion to systematize and try to evaluate the Russian contribution to the pan-European cultural space. The Editorial Board of the journal “Service and Tourism: Current Challenges” in the current issue suggests to do this through the analyzing the tourism development problems in historic cities. In 1949, for the first time in the world, the first national list of historic cities appeared. It is noteworthy that this happened in our country. At that time the list of cities having «all-Union significance» was approved. They got special supervision and priority of restoration works. The list included 20 cities of the USSR, among which there were 10 Russian cities: Moscow, Leningrad, Novgorod, Pskov, Rostov Veliky, Yaroslavl, Vladimir, Suzdal, Smolensk and Derbent. Today’s many experts assess the situation of the official list of historical cities in Russia extremely negatively. The number of objects decreased from 478 in 2002 to 41 in 2010. Nevertheless, no matter how «good and complete» this list could be in the future, we figure, it will never be all-encompassing. And in principle, it is not quite correct to qualify a particular city as “historical”, and another one as not «historical». After all, absolutely any settlement has its own history – more or less long, but no less unique. «Historical city» is, probably, a status comparable to the human state of mind. If majority of residents has such awareness available, they care about the historical and cultural heritage, monu
The paradigm of sustainable development today has got features of complete ideology with re... more The paradigm of sustainable development today has got features of complete ideology with religious undertones: everyone knows about it, everyone believes in it, but no one knows exactly its appearance, features, and options. And scientific discussion in this direction seems to never end. The United Nations (UN) has declared 2017 as the International Year of Sustainable Tourism for Development. This decision comes fifty years after the celebration of the International Tourist Year on Tourism – Passport to Peace (1967) and fifteen years since the International Year of Ecotourism (2002). “The declaration by the UN of 2017 as the International Year of Sustainable Tourism for Development is a unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability – economic, social and environmental, while raising awareness of the true dimensions of a sector which is often undervalued” said UNWTO Secretary-General, Taleb Rifai. The official opening ceremony took place in the International Tourism Fair of Spain FITUR January 18, 2017, in Madrid.
Tourism space is becoming more and more multifarious and diversified, allowing to satisf... more Tourism space is becoming more and more multifarious and diversified, allowing to satisfy the most sophisticated requests for recreation, entertainment, knowledge. Virtually in every Russian region take place the popular and sought-after events. Many of they have a solid base of fans, their own history and traditions. Before our eyes, a brand new recreation standard is being formed. It replaces the banal tours and all inclusive beach holiday. The personalized approach to both service consumer and resource basis of each particular territory from the side of organizers of tourism space provides such standard. This is caused the fact that traditions, customs, festivals, elements of folklore, ritual, gastronomic art are increasingly involved as the important objects in tourism. This all composes intangible cultural masterpieces of peoples, is the heritage of ancestors and forms a local flavour of a territory. Against the background of globalization processes of standardization of living conditions, the usual forms of recreation, modern man sometimes wants to escape from the «stone jungle». He seeks for plunge for awhile in traditional, but which became so rare, «living environment», aspires to touch samples of the national heritage, to become for some period a part of a bygone tradition… This is a global trend. But, unfortunately, the «areas of dwelling of living heritage» are steadily compressed; they often disappear after the last bearer of a tradition. Therefore it is very important to protect and increase heritage we have got from our ancestors, contribute to its development and promotion. Even in conditional «reserves», which could be visited for the purpose of mental relaxation and entertainment. Places of folk crafts, areas of preservation of the traditional rituals, art, specific forms of nature-use actually became such «reserves». Many, but not all of them are protected at the international level in the form of «List of World Intangible Cultural Heritage», created by UNESCO. But such a large and multi-ethnic country as Russia still is not fully represented in this list. Therefore, the task of collecting, summarizing, the representation of intangible heritage of the peoples of Russia and its involvement on the basis of the paradigm of sustainable development in the sphere of tourist services, is still keeping its importance.
The present chapter focuses on the role of museums as producer of dark myths, which means the ... more The present chapter focuses on the role of museums as producer of dark myths, which means the cultural background that leads visitors to consume “other´s death”. Anthropologically speaking, museums are symbolic instrument that helps understanding traumatic events. For this reason, it is important to deepen the connection between tourism consumption and disasters. Over centuries, positivism trivialized mythology as a fictional story, or rumors proper of primitive cultures; rather, not only myths play a leading role in configuring culture, but also the borders between life and death. Here we propose an alternative fresh methodology to study dark tourism issues in the decades to come.
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Papers by Oleg Afanasiev
Today Russia in amount of private and corporate museums is among the world leaders. But the potential of such new-type institutions is far from being fully used for tourism purposes. It would be naive to believe that even a small part of the experience of «museum tourism» based on them could be discussed in this, relatively small in volume, issue of the journal.
Russia has a unique experience in the tourism development as a sport. This is the rare case when tourism in the context of a tourist’s personality is not only a sphere of consumption of services, but also the sphere of their provision. Nonetheless, people professionally engaged in sports tourism is a powerful reserve of rescuers in the natural environment. Sports tourism is generally understood to be the cheapest as compared to other types and forms of tourism. This makes different types of sports tourism especially attractive for young people, such as backpacking, volunteering tourism, etc.
But in modern conditions there is a rapid growth of active tourism based on the use of modern means of transportation and equipment. This opens even for ordinary tourists inaccessible regions, where it was absolutely impossible to develop tourism formerly – highlands, arctic, desert, marshy and others.
The growth of the popularity of both active tourism and active recreation, which is mostly youth-friendly, lays a powerful foundation for the further tourism development as an branch and the service industry. After all, the enthusiasm for active tourism in at young ages forms a person who is accustomed to travel and experiences a stable need in this.
With aging, a person often begins to feel the need for more comfortable conditions for rest, he needs better service. This is how homo touristicus is formed – a man of a new type, striving to cognize the world through his own personal feelings experienced in the place of travel. This allows us to make the logical conclusion that active tourism is the foundation without which the industry may not have clear and distinct prospects. Therefore, it is important to support and actively develop active tourism. It should also be recalled that youthful active tourism in the vast majority of cases is carried out on the territory of motherland. In turn, this is the basis for forming a stable “first love” – patriotism, the ability to see the best and beautiful in the home country and to be focused on native land. This discussion statement still awaits its practical confirmation, but something gives grounds to consider it axiomatic.
Naturally, active tourism is not destined only for youth audiences. It is often preferred by men of different ages, and recently it has become popular in the middle and older women’s environment. This phenomenon should be studied in detail and the motivation driving a variety of people to engage in active forms of tourism should be understood. This will make it possible to personify the offers on the tourism market, to identify the demand factors and propose a completely new service, corresponding to the client’s expectations, in the segment of active leisure and tourism.
In 1949, for the first time in the world, the first national list of historic cities appeared. It is noteworthy that this happened in our country. At that time the list of cities having «all-Union significance» was approved. They got special supervision and priority of restoration works. The list included 20 cities of the USSR, among which there were 10 Russian cities: Moscow, Leningrad, Novgorod, Pskov, Rostov Veliky, Yaroslavl, Vladimir, Suzdal, Smolensk and Derbent.
Today’s many experts assess the situation of the official list of historical cities in Russia extremely negatively. The number of objects decreased from 478 in 2002 to 41 in 2010. Nevertheless, no matter how «good and complete» this list could be in the future, we figure, it will never be all-encompassing. And in principle, it is not quite correct to qualify a particular city as “historical”, and another one as not «historical». After all, absolutely any settlement has its own history – more or less long, but no less unique. «Historical city» is, probably, a status comparable to the human state of mind. If majority of residents has such awareness available, they care about the historical and cultural heritage, monu
The United Nations (UN) has declared 2017 as the International Year of Sustainable Tourism for Development. This decision comes fifty years after the celebration of the International Tourist Year on Tourism – Passport to Peace (1967) and fifteen years since the International Year of Ecotourism (2002).
“The declaration by the UN of 2017 as the International Year of Sustainable Tourism for Development is a unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability – economic, social and environmental, while raising awareness of the true dimensions of a sector which is often undervalued” said UNWTO Secretary-General, Taleb Rifai. The official opening ceremony took place in the International Tourism Fair of Spain FITUR January 18, 2017, in Madrid.
Virtually in every Russian region take place the popular and sought-after events. Many of they have a solid base of fans, their own history and traditions. Before our eyes, a brand new recreation standard is being formed. It replaces the banal tours and all inclusive beach holiday. The personalized approach to both service consumer and resource basis of each particular territory from the side of organizers of tourism space provides such standard.
This is caused the fact that traditions, customs, festivals, elements of folklore, ritual, gastronomic art are increasingly involved as the important objects in tourism. This all composes intangible cultural masterpieces of peoples, is the heritage of ancestors and forms a local flavour of a territory.
Against the background of globalization processes of standardization of living conditions, the usual forms of recreation, modern man sometimes wants to escape from the «stone jungle». He seeks for plunge for awhile in traditional, but which became so rare, «living environment», aspires to touch samples of the national heritage, to become for some period a part of a bygone tradition…
This is a global trend. But, unfortunately, the «areas of dwelling of living heritage» are steadily compressed; they often disappear after the last bearer of a tradition. Therefore it is very important to protect and increase heritage we have got from our ancestors, contribute to its development and promotion. Even in conditional «reserves», which could be visited for the purpose of mental relaxation and entertainment. Places of folk crafts, areas of preservation of the traditional rituals, art, specific forms of nature-use actually became such «reserves».
Many, but not all of them are protected at the international level in the form of «List of World Intangible Cultural Heritage», created by UNESCO. But such a large and multi-ethnic country as Russia still is not fully represented in this list. Therefore, the task of collecting, summarizing, the representation of intangible heritage of the peoples of Russia and its involvement on the basis of the paradigm of sustainable development in the sphere of tourist services, is still keeping its importance.
Today, increasing competition of destinations for the consumer requires the ability to meet the full range of needs of a single tourist, and thiscondition become more and more important. Time of «group services»
targeted at the mass consumer became a thing of the past.
Today the cluster approach is defined as a system in the process of formation of tourist domestic and inbound tourism flows in Russia. Butthe question about representation of areal system of tourism areas by
cluster models remains controversial. For example, the historical center of Moscow is the long-established and real-lifetourism cluster. Butofficially it doesn’t have such status, and maybe doesn’t needit. Thequestion then becomes, is it possible in this case to build a tourismsystem in the country based on the cluster approach, and whether such a system to objectively reflect the real picture? We have a lo tmore of discussion questions, and the answers are not easy.