The influence of display lighting, a component of store atmospherics, on consumer approachavoida... more The influence of display lighting, a component of store atmospherics, on consumer approachavoidance behavior was studied. Supplemental lighting was temporarily installed and manipulated on merchandise displays in two retail stores to test for effects on ...
International Journal of Retail & Distribution …, Jan 1, 2006
... On the other hand, experts will put more weight on core cues such as functional ... An altern... more ... On the other hand, experts will put more weight on core cues such as functional ... An alternative interpretation may be that normative influence is not the underlying mechanism of how or ... other words, the two types of social cues examined in this study influence shopper's attitude ...
The influence of display lighting, a component of store atmospherics, on consumer approachavoida... more The influence of display lighting, a component of store atmospherics, on consumer approachavoidance behavior was studied. Supplemental lighting was temporarily installed and manipulated on merchandise displays in two retail stores to test for effects on ...
International Journal of Retail & Distribution …, Jan 1, 2006
... On the other hand, experts will put more weight on core cues such as functional ... An altern... more ... On the other hand, experts will put more weight on core cues such as functional ... An alternative interpretation may be that normative influence is not the underlying mechanism of how or ... other words, the two types of social cues examined in this study influence shopper's attitude ...
Uploads
Papers by po lu