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a poster with the words fill your purse in black and pink on it, against a white background

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JWT: Show us your B, Girls Want Hard C, FU girls, Fill your P • Ads of the World™ | Part of The Clio Network

J. Walter Thompson created Female Tribes to change the cultural narrative around women, and specifically to champion Female Capital - the value that women bring to the world as women.

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Fill Your Purse | JWT Print Advertising