Brand activation ideas creative guerilla marketing

Guerilla marketing can be cheap or expensive, physical or digital, small-scale or large. Tailor it to your businesss to boost brand awareness & engagement.

Ah, advertisements. They can be the bane of our existence when we’re simply trying to watch a video on YouTube or listen to Spotify without paying for premium, but sometimes, when they’re expertly done, ads can actually enhance our experience in a specific place.

Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact to flame-broil its rival in the most absurd fashion—by putting up a huge temporary billboard that gives driving directions to the nearest—very far away—BK drive-thru.

Evian and experiential marketing [email protected]:

Still, many advertisers are shy of ambient advertising, as it comes off as too avant-garde. It’s also difficult to track results. Like most magazines, they’ve gone through a very difficult transition…

@studio_dtttww, a design studio out of Georgia, installed public punching bags around Manhattan that let people vent their frustrations. Would you give them a try?