Digital Marketing Trends

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Digital Marketing Trends
The increasing use of voice search has made it important for brands to rethink their digital marketing strategies. Voice Search plays an important role in providing all the relevant information that people are searching for through audio content.
Digital Marketing Trends
A rapidly growing trend that promises to change the way people search for information and shop online in the near future, visual search can take the user experience to a totally new level. People can upload an image to conduct a search and get more specific results.
Digital Marketing Trends
A Zero-Click search is a search in which Google displays an answer at the top of the search engine results page (SERP), eliminating the need for users to click through to a website
Digital Marketing Trends
With e-commerce and social media both growing at alarming rates, it's no wonder brands are using the two together to maximize opportunities for sales.
Digital Marketing Trends
As a new form of interactive technology, Augmented Reality (AR) has emerged as a way of complementing virtual annotations with the physical environment, offering innovative means for marketers to engage consumers with commercially-relevant content.
Digital Marketing Trends
Artificial Intelligence (AI) is sure to be at the heart of global business and industry in the future. AI can analyse consumer behaviour and search patterns, and use data from social media platforms and blogs to help businesses understand how customers find their products and services.
Digital Marketing Trends
The one trend which that will grow massively will be the rise of Micro and Nano influencers. This is mainly due to high engagement, authenticity, and low-costs.
Digital Marketing Trends
Brands which openly showcase their involvement in inclusive causes, will reap the benefits and drive deeper connections with their consumers. This includes the content for a brand's imagery and videos, the topics they discuss in social media and blogs, and even the line of products they offer.
Digital Marketing Trends
Consumers are actively seeking out brands that are purpose-driven and conscious about the environment. As the world remains a fragile place, it will be key for brands to reiterate their sustainability through branding and content to make environmentalism part of their identity and brand values.
Digital Marketing Trends
The digital space is dynamic and engaging and the trends in Digital Marketing are constantly changing.