Papers by Wasin Praditsilp, PhD, FHEA
The Journal of International Communication, 2023
Thailand has employed dance diplomacy in its international relations activities for more than 150... more Thailand has employed dance diplomacy in its international relations activities for more than 150 years, but there is a dearth of research on Thai dance. This study empirically explores untapped data on Thai dances used by Thai royal courts and governments. The research objectives are to elucidate communication strategies and strategic designs behind the ‘Thai dance diplomacy’ sponsored by Thai governments from 1998 to 2022 and to study the effectiveness of the diplomacy’s evaluation. Documentary research and in-depth interviews with five experts behind official Thai performances at home and abroad were conducted. The results indicate that directors designed performances based on budget constraint, creativity, cultural familiarity, and similarity between Thailand and other countries, exploiting the meanings of occasions upon which shows were performed. Show tactics were derived in alignment with the modified SMCR model of Thai dance communications by Virulrak ([2004]. หลักการแสดงนาฏยศิลป์ปริทรรศน์ [Principles of dramatic arts]. Bangkok: Chulalongkorn University Press) to portray beautiful, skilful, moral, and contemporary elements of Thai culture. A pitfall of Thai dance diplomacy is the evaluation system, which employs only the subjective judgement of diplomats and dance crews.
Innovative Religious Communication of Phra Paisal Visalo in Present Thai Social Context, Sep 2014
This research aimed to study innovative religious communication (ways of communication) of Phra P... more This research aimed to study innovative religious communication (ways of communication) of Phra Paisal Visalo, as a modern-communicator’s Buddhist monk, who adjusted religious communications to accord with changed Thai social context. The documentary research was applied, together with Case study reseahch by e-mail interviewing of Phra Paisal Visalo. The research revealed that Phra Paisal Visalo adjusted and developed the religious communications by integrated both secular and sacred knowledge to be the innovative religious communication (ways of communication) which appropriated with target groups and present Thai social context. His “innovative media” consisted of 1) Buddhist traditional media: Dharma Yatra; 2) modern media: television, printing media, special event, new media; and 3) miscellaneous media: communication network and research paper. He communicated via “innovative messages” which were story-telling, secular and sacred issue combining, academic paper citing, sense of humor, emotion drawing, deconstructing for new meaning, familiar issue making, modest language expressing and English paper writing.
The Impact of Mental Thinking Systems towards Religious Communication: A Study of Phra Paisal Visalo
This research paper aims at exploring the impact of mental thinking systems: critical thinking an... more This research paper aims at exploring the impact of mental thinking systems: critical thinking and creative thinking used by Phra Paisal Visalo in selecting media and producing contents for religious communication purposes. He is well regarded as one of the forefront communicator in Thai Buddhism. He endeavors to create the contents which are able to reflect both Buddha’s teaching and everyday life stories in Thai contemporary context. Through documentary research and in-depth interview, the study shows that Phra Paisal Visalo used secular knowledge referring to 1) applied science, 2) social science and 3) political science. In order to draw attention from audiences, these knowledge were utilized as communication strategies to introduce Buddha’s teaching which often perceived as an uninteresting topic by general public. Therefore, these 2 sides of knowledge are considered to be Phra Paisal Visalo’s domain specific knowledge in facilitating the contents through his mental thinking systems that he used 75:25 between critical and creative thinking.
Book Reviews by Wasin Praditsilp, PhD, FHEA
Think ASEAN! (Book Review)
The academic review of "Think ASEAN!" (2013) by Philip Kotler, Hermawan Kartajaya, and Hooi Den H... more The academic review of "Think ASEAN!" (2013) by Philip Kotler, Hermawan Kartajaya, and Hooi Den Huan.
Conference Presentations by Wasin Praditsilp, PhD, FHEA
International Association for Media and Communication Research, 2018
Soft power (SP) is based on a nation’s culture, which subsumes cultural and creative industries (... more Soft power (SP) is based on a nation’s culture, which subsumes cultural and creative industries (CI). Recent theorization identifies civic virtue as being the motive force for promoting CI aimed at adding to national SP; however, empirical research has not so far been conducted in this area. This paper reports on empirical research conducted in a Thai context, aimed at elucidating SP connections in (1) civic motivation and (2) Thai cultural export policy intentions. In-depth interviews were undertaken with 15 intermediate experts in three sectors: Government; business – cultural and creative industries; and civil society, associated with the cultural export promotion. The first sector results showed that cultural export policy resonated with SP diplomacy and the development of Thailand’s cultural and creative economy. Thai line Ministries collaborated with the local CI in mining cultural heritage to craft contemporary cultural products with economic value. The second sector results showed recognition that the CI were in accord with practice prescribed under the late King’s Sufficiency Economy Philosophy (SEP). The third sector results included those from Thai volunteers, in a Thai cultural diplomacy project in Asian countries, who were positive about the SEP being integrated in the local and international CI development and exported through Thai cultural diplomacy – in its “SEP for SDGs [UN Sustainable Development Goals]” program. A by-product was improved state-to-people relations – an internal SP dividend. A value-based civic virtue, one of the four identified types of civic virtue, played a prominent role in the Thai intermediate experts’ (from the three sectors) promotion of Thai SP.
Thesis Chapters by Wasin Praditsilp, PhD, FHEA
Master's Thesis , 2013
The objectives of this study are 1) to investigate the model of innovative religious communicatio... more The objectives of this study are 1) to investigate the model of innovative religious communication utilized by Phra Paisal Visalo and 2) to explore and analyze the impact of mental thinking systems (critical and creative thinking) used by Phra Paisal Visalo for religious communication purposes. Documentary research and in-depth interview were employed in this qualitative research. The study shows that Phra Paisal Visalo used “innovative media,” consisting of 1) Buddhist traditional media: Dharma Yatra 2) modern contemporary media: television, printing media, special event, and new media and 3) miscellaneous media: communication network and academic papers. Then, he centred secular and sacred issues as the focal point. In order to get this message across to the target audience, he employed various communication techniques such as communicating through storytelling style, creating emotional effects in order to draw attention, engaging with audience through everyday life topics, his sense of humour, and simple language, including acknowledging research papers. He also communicated in English written format. This combination of communication techniques is distinctive and appropriate in Thai contemporary society. It therefore is considered to be the concept of “innovative messages” heavily facilitated through critical thinking and sacred thinking. The result also reveals that the way of Phra Paisal Visalo’s thinking system was functioned depending upon variable situations in his primary four religious communication contexts: maintaining the ideology of Buddhism, conserving the natural environment, promoting nonviolence, and guiding the notion of “rest in peace” for the conclusive moment of lives before death.
PhD Thesis, 2019
Despite international scholars’ pervasive research on national soft power, scant attention has be... more Despite international scholars’ pervasive research on national soft power, scant attention has been given to Thai soft power. Existing Thai research examines impact of foreign countries' soft power diplomacy toward Thai society when only one thesis in 2015 studies the Thai government’s soft power development role on Thai film industry. The government draws on intangible (processes and values) and tangible (products) cultural heritage outputs of creative industries to enhance national development and national image through its cultural export policies. This study elucidates soft power intentions incorporated in Thai cultural export and reflects on future soft power potential. The research objectives are (1 ) to identify the soft power intentions incorporated in cultural export policy; (2) to identify civic motivations of Thai stakeholders; (3) to examine the soft power dimensions of “Thainess” in cultural products and (4) to find out the future soft power potential of Thai cultural export. The study draws on the literature of creative industries and International Communication. Thai silk industry was selected as a case study. A mixed-methods approach was adopted with in-depth interviews and Delphi technique with silk industry-related intermediate experts from government, business and civil society sectors. Fifteen intermediate experts from the government, silk-related businesses and think tanks were interviewed on soft power intentions in cultural export policy. Five Jim Thompson employees were interviewed on soft power intentions in creative industries management. Five weavers were interviewed on soft power intentions in the silk industry and products. Five foreign visitors were interviewed on views about Thai silk products. Deductively and inductively derived individual frames were reported. Nine Thai heterogenous experts forecasted cultural export’s future potential in the Delphi technique – round one was inductive. Analysis of the interviews revealed frames of virtuosity of craftsmanship and beautiful culture for national economic and image enhancement when the visitors reflected on soft power dimensions. The stakeholders’ gratefulness of their nation as a value-based civic virtue played roles in cultural export policy and practice. The Delphi technique reaffirmed the emphasis of traditional cultural products as cultural export drivers when the experts concerned its limitations on international stages and recommended that stakeholders draw on the use of pop/contemporary culture. This study is part of growing soft power research in Asia using largely untapped Thai cultural data. It will contribute to creative industries policy-making, support Thai soft power operation and act as a bridge to future research on topics of creative industries and soft power for Thai and international scholarship.
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Papers by Wasin Praditsilp, PhD, FHEA
Book Reviews by Wasin Praditsilp, PhD, FHEA
Conference Presentations by Wasin Praditsilp, PhD, FHEA
Thesis Chapters by Wasin Praditsilp, PhD, FHEA